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Ike Junita Triwardhani
Universitas Islam Bandung
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Journal : Jurnal Common

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Peran Perempuan dalam Iklan Televisi di Indonesia-Malaysia Triwardhani, Ike Junita; Listiani, Endri; Putra, Raditya Pratama
Jurnal Common Vol. 5 No. 1 (2021): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v5i1.4675

Abstract

It is common to see advertisements that are almost the same between advertisements in Indonesia and those in Malaysia. Apart from the fact that we are allied, so many cultures and customs in Indonesia occur in Malaysia. This can be seen from the same advertisements using the concept of family, the role of women or housewives or using women as the main element to attract advertisements. Women who sit as a vehicle for promotion, because women are the target of the product or women who sit easily. Of the many advertisements that use women as advertising models, almost all of the female models used are women who are beautiful, have sexy bodies and are used beautifully. This then makes women even think that a beautiful symbol as depicted in an advertisement in a media, so that finally the body becomes the center of consciousness. It is not wrong, but how the meanings of the advertisement are seen and seen in particular seems to be an interesting study. The purpose of this study is to examine the roles of women depicted in television commercials (TVC) in Indonesia and Malaysia. This study uses a qualitative descriptive method, which describes how women are depicted in advertisements in Indonesia and in Malaysia. There will be several product advertisements that are selected. Then we will look at the role of women and what differences are used to describe women in the Indonesian version of product advertisements and the Malaysian version in television commercials.
Co-Authors Adila Soraya Aditya Rachmayanti, Feby Afqira Syafa’ati Sya’ban Alexandria Cempaka Harum Allisya Ridhona Aulia Djafar Alta, Septian Titus Alta Pradana Ana Rosyana Ani Yuningsih Anita Asmara Anne Maryani Anne Ratnasari Ari Usman Arie Mukhamad Akbar Zulfikrie Arief, Annisa Gusridina Arum, Dalis Sekar Atie Rachmiatie Bachtiar, Mahdawanti Dian Cikal Estetika Wijaya Dean, Khansa Sajidah Deasy Juliani Dendha Ocha Permana Dewi Mulyani Dian Andriany Dinda Yanisya Tifankha Donny Ibrahim Alsa Dwi Laksono, Rudy Ema Khotimah Kennedy Esah Siti Aisyah Fadilya Lemantieshiba Permana Fajar Nugraha Fauzi, Ramdan Ferdiana, Sandy Friska Eldianita Nur Ifsani Ehsan Fachrezi Indri Rachmawati Islahuddin Ashari Amir Jihan Ramadhanailah Karima, Nenden Naila Kurnia, Dadi Laksono, Rudy Dwi Larasati Alicia Putri Latifah Nur Faidzah Listiani, Endri Lutfiyah Handayani Majida Nurul Izza Melinda Syafira Muhammad Fajar Wahab Muhammad Naufal Majid Nataprawira Nasywa Divany Larasati Noerwenda, Fauzi Nurfauziah, Puja Kharisma Oji Kurniadi Oksa Yudia Prakasa Pandu Kurnia Priyambada Pratama Putra, Raditya Pratama, Ramadhan Dwi Putra, Agung Kuntala Rachmawati, Indri Raditya Pratama Raditya Pratama Putra Rahman, Eva Rufaida Reza Yuda Prawira Ridha Azka Nabilla Riswoto, Ghiok Rosmayati, Ema Salsabila Putri Khairunnisa Sevilla, Pavita Shanya Nadhira Adryna Putri Soebagdja Salim Soebagdja Salim Syam, Rifqi Zaeni Achmad Valya Shabilla Wulan Trigartanti Yanuar Nurul Fazri Yosa Fitriani Yulianti Zaskhya Andretta