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All Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Sains Manajemen:Jurnal Manajemen UNSERA Kinerja: Jurnal Ekonomi dan Manajemen Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Primanomics : Jurnal Ekonomi & Bisnis JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JABE (Journal of Applied Business and Economic) Jurnal Mantik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Sekretari & Administrasi (Serasi) International Journal of Finance Research Indo-MathEdu Intellectuals Journal Jurnal Akuntansi dan Keuangan Prosiding Konferensi Nasional PKM-CSR CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia eCo-Fin Jurnal Ekonomika dan Manajemen Journal of Management and Social Sciences Jurnal Multidisiplin Sahombu Jurnal bintang manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Maneggio Proceeding of The International Conference on Management, Entrepreneurship, and Business Maneggio
Mudjijah, Slamet
Dosen Pada Program Studi Manajemen Universitas Budi Luhur
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Transportation Other

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Journal : Maneggio

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The Influence of Digital Leadership on Employee Performance with Digital Culture as A Moderating Variable Heru Nugroho; Selamet Riyadi; Slamet Mudjijah; Panca Maulana; Ravindra Safitra
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/jt6pfc66

Abstract

This study examines the influence of digital leadership on employee performance with digital culture as a moderating variable. In today’s rapidly evolving digital landscape, organizations require leaders who can navigate technological changes and foster a culture that supports innovation and collaboration. The primary aim of this research is to assess how digital leadership impacts employee performance and to explore the role of digital culture in enhancing this relationship. Using a quantitative research method, a survey was conducted with 200 respondents from various industries. Data were analyzed using multiple regression analysis to evaluate the relationships between digital leadership, digital culture, and employee performance. The findings reveal that digital leadership has a significant positive effect on employee performance, and that digital culture moderates this relationship by enhancing the effects of leadership on performance. These results highlight the importance of both digital leadership and digital culture in improving organizational performance in the digital era.
Implementation of Pricing Strategies to Increase Sales in The Digitalization Era Dina Nadiyah Faiqoh; Selamet Riyadi; Setyani Dwi Lestari; Slamet Mudjijah
Maneggio Vol. 1 No. 6 (2024): Maneggio-Dec
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/j1y8vw67

Abstract

Pricing strategy plays an important role in marketing, influencing consumer decisions and sales volume. Methods such as penetration pricing, psychological pricing, and discount pricing are used to attract consumers' attention. Modern technologies, including data analytics and AI, enable rapid price adjustments to increase profitability and competitiveness. Pre-sales also collects important data to increase sales of new products. In the supply chain, traditional and direct channel pricing and service strategies are important for customer satisfaction. Dynamic pricing optimizes sales by adjusting prices based on consumer demand and perception. Consumer behavior analysis supports the effectiveness of pricing strategies, both cost-plus pricing for products and value-based pricing for services. In addition, price personalization strategies and money-back guarantees can increase customer trust and loyalty, especially in online markets, through real-time interactions and technology-based promotions. 
Co-Authors Adi Saputro Agus Kusnawan Ambar Dwi Narwatih Amin Hikmanto Astrid Dita Meirina Hakim Ayu Sekar Astuti, Diah Bagus Artanta, Priyambada Diah Ayu Sekar Astuti Dina Nadiyah Dina Nadiyah Faiqoh Dina Nadiyah Faiqoh Dwi Lestari, Setyani Egrid, Nabilla Egridtya Firnanda Eka Lonia Faiqoh, Dina Nadiyah Firdaus, Panca Maulana Fitriany, Netty Fortuna, Anastasya Corry Fungsiawan, Fungsiawan Hartoyo, Ronggo Hary Kuswanto Heru Nugroho Heru Nugroho Hery Purnomo Hidayat, Ravindra Safitra Jihan Nafisa Fitri Juli Ani Lestari, Setyani Dwi Muhammad Nur Mutiara, Mira Weningtyas Nabilah Amanah Nabilla Egridtya Firnanda Egrid Nur Fitriah Apriliana Nurfaindah Nurfaindah Nurfaindah, Nurfaindah Priyambada Bagus Artanta Putra, Rudi Eko Raihan Dzulfiqar Ravindra Safitra Safitra, Ravindra Selamet Riyadi Selamet Riyadi Selamet Riyadi Setyani Dwi Lestari Silvi Al Waaliy Sugiarto, Dadet Susanto, Jemmy Triana Anggraini Widya Wahyu Indriyani Yugi Setyarko