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All Journal IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Ganaya: Jurnal Ilmu Sosial dan Humaniora IKRA-ITH ABDIMAS Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika Avant Garde IKON Jurnal Pengabdian Masyarakat Nusantara AMMA : Jurnal Pengabdian Masyarakat Jurnal Pendidikan dan Sosial Humaniora J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung
Aan Setiadarma
Universitas Pembangunan Nasional Veteran Jakarta
Religion Arts Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Social Sciences Other

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Pelatihan dan Implementasi Public Speaking di Kalangan Siswa SMA Witanti Prihatiningsih; Aan Setiadarma; Musa Maliki
IKRA-ITH ABDIMAS Vol 6 No 2 (2023): IKRAITH-ABDIMAS Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i2.2426

Abstract

Public speaking is an important skill for everyone to master, especially for those who are inthe field of communication including politics and leadership. Regarding this context, this articleis the result of community service program that aims to provide an understanding of publicspeakings to students at the Fithrah Insani Islamic Senior High School. Moreover, this eventprovides the students a proper training on how they can basically practice public speaking. Thisseries of activities includes providing basic and advance understanding of public speaking aswell as practising it in front of class. In conclusion, after the public speaking training, studentsare able to explain the basics of public speaking, overcome nervousness or anxiety, and are ableto implementing public speaking in front of the class.
Strategi Media Relations Dalam Krisis Aan Setiadarma
Ikon --Jurnal Ilmiah Ilmu Komunikasi Vol 27 No 2 (2022): Vol. 27 No.2 Agustus 2022 IKON
Publisher : Program studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Persada Indonesia YAI

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Abstract

Krisis di anggap kritis karena terbukanya akses ke media massa. Permasalahan yang sedang dialami perusahaan ataupun ada kabar tentang perusahaan yang bersifat negatif jika sudah diketahui oleh media massa menjadi hal yang sangat berbahaya bagi perusahaan karena informasi tersebut akan tersebar dengan cepat kepada khalayak. Hal tersebut bisa membuat rasa percaya masyarakat terhadap perusahaan tersebut berkurang dan bisa mempengaruhi citra perusahaan. Kepercayaan dan citra yang baik di mata masyarakat merupakan salah satu yang terpenting bagi eksistensi sebuah perusahaan karena sekarang ini bukan publik yang membutuhkan perusahaan, tetapi perusahaan yang butuh publik. Apabila kepercayaan dan citra perusahaan rusak di mata masyarakat, maka perusahaan tersebut harus bersiap-siap untuk menghadapi krisis.
Pengaruh Social Media Content Instagram @BYU.ID Terhadap Brand Image Provider Digital BY.U Ayu Widya Lestari; Aan Setiadarma; Witanti Prihatiningsih
Ikon --Jurnal Ilmiah Ilmu Komunikasi Vol 27 No 3 (2022): Vol. 27 No.3 Desember 2022 IKON
Publisher : Program studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Persada Indonesia YAI

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Abstract

Dewasa ini, industri telekomunikasi di Indonesia telah berkembang begitu pesat. Perkembangannya diakibatkan oleh tingginya angka penggunaan Internet. Hal ini membuat berbagai perusahaan penyedia jasa provider selalu memberikan produk terbaik untuk konsumennya salah satunya By.U. Lahirnya By.U yang menjadi provider digital pertama di Indonesia menjadi angin segar di industri pertelekomunikasian, target pasar mereka pun juga menyasar kepada Gen Z. Tujuan Penelitian ini adalah mengetahui seberapa besar pengaruh dari Social Media Content Instagram @byu.id Terhadap Brand Image. Sebanyak 100 responden menjadi objek penelitian yaitu followers dari akun Instagram @byu.id. Metode penelitian yang digunakan adalah kuantitatif dengan jenis penelitian eksplanatif, metode penelitian survei dan menggunakan Cognitive Response Theory sebagai landasan asumsi dari penelitian ini. Hasil dari uji korelasi dalam penelitian ini menunjukkan terdapat hubungan yang cukup berarti antara social media content dengan brand image sebesar 0,580. Hasil uji koefisien determinasi menyatakan adanya pengaruh yang ditimbulkan oleh sosial media content sebesar 34,2% terhadap brand image. Hasil uji regresi linier menunjukkan setiap penambahan 1% social media content, maka brand image akan meningkat sebesar 0.238. Hasil uji hipotesis ditemukan t hitung > t tabel yaitu sebesar 7,135. Kesimpulan dari penelitian ini adalah terdapat pengaruh yang cukup berarti antara sosial media content pada Instagram @byu.id terhadap brand image Provider Digital By.U.
Menulis Skenario Secara Fair Use dengan Menggunakan AI Aan Setiadarma; Priyono Sadjijo; Ahmad Zaki Abdullah
Jurnal Pengabdian Masyarakat Nusantara Vol. 6 No. 4 (2024): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v6i4.633

Abstract

The training Writing Screenplays Using Fair Use with AI was conducted to enhance participants' understanding of the fair use concept and the application of artificial intelligence (AI) technology in screenplay writing. In the digital age, AI offers great potential in the creative industry, but its use must be accompanied by a proper understanding of ethics and law. This training aimed to introduce the principles of fair use and how to use AI software to improve creativity and efficiency in writing screenplays. The methods used included lectures, practical exercises, and evaluation of participants' work. A total of 16 participants were involved in the training, which covered topics on fair use, AI application in screenplay writing, and the challenges and obstacles encountered. The results showed an increase in participants' understanding of fair use, followed by their ability to use AI to produce more efficient and creative screenplays. However, some technical and conceptual challenges were still found, such as difficulties in using AI software and limited understanding of fair use limitations. In conclusion, this training successfully raised participants' awareness of ethics and legality in the use of technology in the creative industry, with recommendations for improving materials and technical support in the future
Tinjauan Literatur Transformasi Sosial dalam Era Virtual Aan Setiadarma; Ahmad Zaki Abdullah; Priyono Sadjijo; Dwi Firmansyah
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 4 No. 1 (2024): Maret : Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v4i1.2930

Abstract

Social transformation in the virtual era has become an increasingly relevant research subject with the expanding penetration of digital technology in human life. Recent literature studies reveal various aspects related to virtual sociology, including the formation of online communities, the role of technology in identity formation, and the impact of social media on culture and public opinion. This research aims to compile a comprehensive literature review on social transformation in the virtual era, identifying current trends, important findings, and recent developments in virtual sociology studies. Additionally, this study aims to investigate the social impacts arising from changes in social interaction and culture in the digital world. Employing a comprehensive literature review approach, this research gathers and evaluates various relevant literary sources, including journal articles, books, research reports, and other information sources related to social transformation in the virtual era. The findings of this research provide a deeper understanding of social dynamics in the virtual era, including the formation of online communities, digital identity, and the role of social media in shaping public opinion. The information obtained from this literature review can serve as a reference for researchers, practitioners, and policymakers in addressing challenges and opportunities arising from social changes driven by digital technology. The social transformation in the virtual era plays a significant role in shaping the dynamics of modern society. Studies on virtual sociology offer valuable insights into how digital technology influences human behavior, interaction, and social structures in the virtual world.
Komunikasi Antarpribadi Perempuan Fatherless Dengan Lawan Jenis Clara Puspita; Aan Setiadarma
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol. 11 No. 1 (2024): April 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jika.v11i1.11598

Abstract

Penelitian ini dilatar belakangi oleh fakta bahwa diantara seluruh dunia, Indonesia menduduki urutan ketiga sebagai Fatherless country. Fatherless itu sendiri merupakan kondisi dimana seorang anak tumbuh tanpa merasakan adanya peran ayah didalam hidup mereka baik fisik maupun psikologis. Penelitian ini bertujuan untuk mengetahui bagaimana pola komunikasi antarpribadi dan pola asuh seorang ayah kepada anak perempuannya dalam membentuk pola komunikasi anak perempuan dengan lawan jenis. Metode penelitian yang digunakan dalam penelitian ini ialah kualitatif dengan fokus fenomenologi transcendental Husserl. Hasil dari penelitian menemukan bahwa pola pengasuhan orangtua ayah memiliki peranan terbesar dalam pembentukan karakter anak perempuan dan pengembangan social soft skill sang anak, termasuk komunikasi dengan lawan jenis. Kesimpulan dari penelitian ini ialah pola asuh ayah kepada perempuan fatherless, komunikasi yang tidak efektif antara perempuan fatherless dengan ayah mereka, serta attachment style para perempuan fatherless memberikan sumbangsih yang cukup signifikan terhadap tidak tercapainya keseimbangan komunikasi antara perempuan fatherless dengan pasangan lawan jenis yang menyebabkan perempuan fatherless mengalami disonansi kognitif. Namun ketika berkomunikasi dengan teman lawan jenis perempuan fatherless berhasil memenuhi keseimbangan komunikasi dan mencapai konsistensi kognitif karena adanya pengaruh dari faktor lain, yakni faktor penolakan dan penerimaan sosial
Penyuluhan Pengelolaan Sampah dengan Metode Pemilahan di Sukahati, Kabupaten Bogor Mohamad Hery Saripudin; Syahrul Salam; Aan Setiadarma; Yuliani Widianingsih
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 12 : Januari (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

This counselling aims to increase participants' knowledge and awareness regarding household waste sorting practices. Negligent behaviour towards waste sorting impacts the mixing of waste and can lead to the accumulation of waste that is not managed properly. This can cause waste problems in the area, so active community participation to help sort waste from the household level is very much needed. The community service carried out this time is counselling that takes place bravely. The participants involved are residents of the Sukahati area, Bogor Regency. The counselling is also supported by tracing the participants' understanding using pre-test and post-test questionnaires. Based on this service, the community service team has made efforts to increase participants' knowledge regarding awareness and knowledge of participants regarding waste sorting.
Kritis Sejak Awal: Penguatan Kemampuan Berpikir Kritis Dan Liberasi Digital Bagi Mahasiswa Baru Fisip UPNVJ Mansur Juned; Abdullah Arif; Mohamad Hery Saripudin; Syahrul Salam; Aan Setiadarma
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 12 : Januari (2026): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The democratization of information through digital platforms has radically changed the system of information production and dissemination. Information that was once the product of a small group of people turned into a product produced by the masses. Anyone can make and disseminate information. This condition is a positive indicator for democracy. However, this phenomenon creates space for the emergence of complex challenges. The democratization of information that is close to liberalization has an impact in the form of a mixture of facts and opinions, between truth and hoaxes. Without adequate critical thinking skills, one will only become the object of the democratization of information. In response to these conditions, this study aims to equip new students within the Faculty of Social and Political Sciences UPNVJ with critical thinking skills that include theoretical to practical aspects. The training method uses an interactive material delivery model, case studies, and group discussions. The results of the training showed a significant increase in understanding, application skills, and awareness of the importance of critical thinking in assessing information and solving social issues. This activity is expected to be the first step of intervention and mentoring for new students who are starting to enter the academic world and are open to the process of digitizing information.
Strategi Komunikasi Digital by.U di Instagram Dalam Mengelola Citra Merek pada Kampanye “Gak Gitu-Gitu Aja” Narindra Putriani Setiawan; Aan Setiadarma
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 2 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i2.5402

Abstract

Amid the rapid development of digital technology, the digital mobile provider by.U actively leverages Instagram features to manage its brand image. One of its key efforts is delivering promotional messages through the “Gak Gitu-Gitu Aja” campaign. Instagram features allow audiences to freely express their opinions, including both support and complaints toward the brand. This presents a challenge for by.U in responding to audience expectations and managing conversations effectively in order to maintain a positive brand image.This study aims to identify and analyze by.U’s digital communication strategy on Instagram in managing its brand image during the “Gak Gitu-Gitu Aja” campaign. The research employs a descriptive qualitative method. Data collection techniques include observation, documentation, and interviews with three internal by.U informants and two users who are also followers of @byu.id. The analysis is conducted using digital communication concepts and brand image dimensions proposed by Keller. The findings indicate that by.U implements four comprehensive stages of digital communication strategy to manage its brand image: the development of a big campaign, its transformation into a social media playbook, content publication execution, and sentiment mitigation evaluation. Validation from users and followers shows that this strategy is effective in shaping by.U’s brand image as a fun, solution-oriented, and engaging provider by leveraging various technological features on Instagram.
Analisis Kegiatan Ruang Hijau Dan Budaya: Inovasi Peningkatan Kepedulian Lingkungan Melalui Permainan Tradisional Najwa Anata Purnama Putri; Malika Naila Azzahra; Fauzan Ahmad Ramadhan Habe; Sri Desti Purwatiningsih; Aan Setiadarma; Ilona Vicenovie Oisina Situmeang; Eben Ezer
IKRA-ITH ABDIMAS Vol. 10 No. 1 (2026): IKRAITH-ABDIMAS Vol 10 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

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Abstract

Kelestarian lingkungan merupakan hal yang harus dijaga seluruh masyarakat. Lingkungan merupakan tempat dimana kita tinggal dan bersosialisasi. Lingkungan yang terawat akan membuat kita lebih nyaman dalam beraktivitas. Kita dapat melestarikan lingkungan melalui 3R serta penghijauan. Melestarikan budaya permainan tradisional juga merupakan hal yang tak kalah penting. Tradisi - tradisi yang diturunkan dari leluhur selayaknya harus kita lestarikan hingga generasi - generasi selanjutnya. Pengabdian kami menggunakan metode on the spot training yang tentunya hal ini sangat efektif dalam memberikan edukasi dan pembelajaran. Dengan adanya kegiatan ini, kami harap anak-anak akan sadar bahwa melestarikan lingkungan dan permainan tradisional merupakan hal yang sangat penting dalam kehidupan kita.
Co-Authors Abdullah Arif Ahmad Zaki Abdullah Ana Kuswanti Anjang Priliantini Ayu Widya Lestari Clara Puspita Claudya Stevany Dwi Firmansyah Eben Ezer Fauzan Ahmad Ramadhan Habe Ilona Vicenovie Oisina Situmeang Karina Putri Palasari Triyana Kiki Kustiawati Luthfia Ramadhina Aulia Malika Naila Azzahra Mansur Juned Mohamad Hery Saripudin Musa Maliki Najwa Anata Purnama Putri Narindra Putriani Setiawan Prihatiningsih, Witanti Priyono Sadjijo Retno Dyah Kusumastuti, Retno Dyah Rizqy Rahayu Sadjijo, Priyono Seprina, Wa Ode Sri Desti Purwatiningsih Supratman Supratman Syahrul Salam Yuliani Widianingsih