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Pelatihan dan Implementasi Public Speaking di Kalangan Siswa SMA Witanti Prihatiningsih; Aan Setiadarma; Musa Maliki
IKRA-ITH ABDIMAS Vol 6 No 2 (2023): IKRAITH-ABDIMAS Vol 6 No 2 Juli 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v6i2.2426

Abstract

Public speaking is an important skill for everyone to master, especially for those who are inthe field of communication including politics and leadership. Regarding this context, this articleis the result of community service program that aims to provide an understanding of publicspeakings to students at the Fithrah Insani Islamic Senior High School. Moreover, this eventprovides the students a proper training on how they can basically practice public speaking. Thisseries of activities includes providing basic and advance understanding of public speaking aswell as practising it in front of class. In conclusion, after the public speaking training, studentsare able to explain the basics of public speaking, overcome nervousness or anxiety, and are ableto implementing public speaking in front of the class.
Strategi Media Relations Dalam Krisis Aan Setiadarma
Ikon --Jurnal Ilmiah Ilmu Komunikasi Vol 27 No 2 (2022): Vol. 27 No.2 Agustus 2022 IKON
Publisher : Program studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Persada Indonesia YAI

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Abstract

Krisis di anggap kritis karena terbukanya akses ke media massa. Permasalahan yang sedang dialami perusahaan ataupun ada kabar tentang perusahaan yang bersifat negatif jika sudah diketahui oleh media massa menjadi hal yang sangat berbahaya bagi perusahaan karena informasi tersebut akan tersebar dengan cepat kepada khalayak. Hal tersebut bisa membuat rasa percaya masyarakat terhadap perusahaan tersebut berkurang dan bisa mempengaruhi citra perusahaan. Kepercayaan dan citra yang baik di mata masyarakat merupakan salah satu yang terpenting bagi eksistensi sebuah perusahaan karena sekarang ini bukan publik yang membutuhkan perusahaan, tetapi perusahaan yang butuh publik. Apabila kepercayaan dan citra perusahaan rusak di mata masyarakat, maka perusahaan tersebut harus bersiap-siap untuk menghadapi krisis.
Pengaruh Social Media Content Instagram @BYU.ID Terhadap Brand Image Provider Digital BY.U Ayu Widya Lestari; Aan Setiadarma; Witanti Prihatiningsih
Ikon --Jurnal Ilmiah Ilmu Komunikasi Vol 27 No 3 (2022): Vol. 27 No.3 Desember 2022 IKON
Publisher : Program studi Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas Persada Indonesia YAI

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Abstract

Dewasa ini, industri telekomunikasi di Indonesia telah berkembang begitu pesat. Perkembangannya diakibatkan oleh tingginya angka penggunaan Internet. Hal ini membuat berbagai perusahaan penyedia jasa provider selalu memberikan produk terbaik untuk konsumennya salah satunya By.U. Lahirnya By.U yang menjadi provider digital pertama di Indonesia menjadi angin segar di industri pertelekomunikasian, target pasar mereka pun juga menyasar kepada Gen Z. Tujuan Penelitian ini adalah mengetahui seberapa besar pengaruh dari Social Media Content Instagram @byu.id Terhadap Brand Image. Sebanyak 100 responden menjadi objek penelitian yaitu followers dari akun Instagram @byu.id. Metode penelitian yang digunakan adalah kuantitatif dengan jenis penelitian eksplanatif, metode penelitian survei dan menggunakan Cognitive Response Theory sebagai landasan asumsi dari penelitian ini. Hasil dari uji korelasi dalam penelitian ini menunjukkan terdapat hubungan yang cukup berarti antara social media content dengan brand image sebesar 0,580. Hasil uji koefisien determinasi menyatakan adanya pengaruh yang ditimbulkan oleh sosial media content sebesar 34,2% terhadap brand image. Hasil uji regresi linier menunjukkan setiap penambahan 1% social media content, maka brand image akan meningkat sebesar 0.238. Hasil uji hipotesis ditemukan t hitung > t tabel yaitu sebesar 7,135. Kesimpulan dari penelitian ini adalah terdapat pengaruh yang cukup berarti antara sosial media content pada Instagram @byu.id terhadap brand image Provider Digital By.U.
Menulis Skenario Secara Fair Use dengan Menggunakan AI Aan Setiadarma; Priyono Sadjijo; Ahmad Zaki Abdullah
Jurnal Pengabdian Masyarakat Nusantara Vol. 6 No. 4 (2024): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v6i4.633

Abstract

The training Writing Screenplays Using Fair Use with AI was conducted to enhance participants' understanding of the fair use concept and the application of artificial intelligence (AI) technology in screenplay writing. In the digital age, AI offers great potential in the creative industry, but its use must be accompanied by a proper understanding of ethics and law. This training aimed to introduce the principles of fair use and how to use AI software to improve creativity and efficiency in writing screenplays. The methods used included lectures, practical exercises, and evaluation of participants' work. A total of 16 participants were involved in the training, which covered topics on fair use, AI application in screenplay writing, and the challenges and obstacles encountered. The results showed an increase in participants' understanding of fair use, followed by their ability to use AI to produce more efficient and creative screenplays. However, some technical and conceptual challenges were still found, such as difficulties in using AI software and limited understanding of fair use limitations. In conclusion, this training successfully raised participants' awareness of ethics and legality in the use of technology in the creative industry, with recommendations for improving materials and technical support in the future
Tinjauan Literatur Transformasi Sosial dalam Era Virtual Aan Setiadarma; Ahmad Zaki Abdullah; Priyono Sadjijo; Dwi Firmansyah
Khatulistiwa: Jurnal Pendidikan dan Sosial Humaniora Vol. 4 No. 1 (2024): Maret : Jurnal Pendidikan dan Sosial Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/khatulistiwa.v4i1.2930

Abstract

Social transformation in the virtual era has become an increasingly relevant research subject with the expanding penetration of digital technology in human life. Recent literature studies reveal various aspects related to virtual sociology, including the formation of online communities, the role of technology in identity formation, and the impact of social media on culture and public opinion. This research aims to compile a comprehensive literature review on social transformation in the virtual era, identifying current trends, important findings, and recent developments in virtual sociology studies. Additionally, this study aims to investigate the social impacts arising from changes in social interaction and culture in the digital world. Employing a comprehensive literature review approach, this research gathers and evaluates various relevant literary sources, including journal articles, books, research reports, and other information sources related to social transformation in the virtual era. The findings of this research provide a deeper understanding of social dynamics in the virtual era, including the formation of online communities, digital identity, and the role of social media in shaping public opinion. The information obtained from this literature review can serve as a reference for researchers, practitioners, and policymakers in addressing challenges and opportunities arising from social changes driven by digital technology. The social transformation in the virtual era plays a significant role in shaping the dynamics of modern society. Studies on virtual sociology offer valuable insights into how digital technology influences human behavior, interaction, and social structures in the virtual world.