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All Journal JURNAL MANAJEMEN DAN AKUNTANSI JAM : Jurnal Aplikasi Manajemen Jurnal Mirai Management Jurnal Manajemen dan Bisnis Indonesia SEIKO : Journal of Management & Business Gorontalo Management Research Abditani : Jurnal Pengabdian Masyarakat JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Journal of Technopreneurship on Economics and Business Review (JTEBR) Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service Arus Jurnal Sosial dan Humaniora Al-Buhuts (e-journal) EKONOMIKA45 JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Innovation Research and Knowledge Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Journal of Artificial Intelligence and Digital Business Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Lajagoe Journal of Management and Business Atestasi : Jurnal Ilmiah Akuntansi Brilliant International Journal of Management and Tourism
Rahmisyari
Universitas Ichsan Gorontalo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PENGARUH ATRIBUT PRODUK DAN PERIKLANAN TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN (STUDI KASUS PENGGUNA IPHONE DI KOTA GORONTALO) Taufik, Ahmad; Rahmisyari, Rahmisyari; Arifin, Arifin
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2025): JIMB - VOLUME 8 NOMOR 2 SEPTEMBER 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i2.34405

Abstract

Tujuan dari penelitian ini adalah untuk menjelaskan pengaruh dari beberapa variabel yaitu atribut produk, periklanan, kepuasan pelanggan dan keputusan pembelian. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan menggunakan survei untuk menjelaskan hubungan kausal dan pengujian Hipotesis. Hasil penelitian menunjukkan bahwa atribut berpengaruh positif dan signifikan terhadap kepuasan pelanggan melalui keputusan pembelian, hal ini mengindikasi bahwa keberadaan variable keputusan pembelian mampu meningkatkan hubungan atribut terhadap kepuasan pelanggan. Artinya bahwa dengan melalui variable keputusan pembelian maka kepuasan pelanggan cenderung naik yang disebabkan oleh variable Atribut. Dengan demikian hipotesis yang diajukan dapat diterima. Periklanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan melalui keputusan pembelian, hal ini mengindikasi bahwa keberadaan variable keputusan pembelian mampu meningkatkan hubungan atribut terhadap kepuasan pelanggan. Artinya bahwa dengan melalui variable keputusan pembelian maka kepuasan pelanggan cenderung naik yang disebabkan oleh variable Atribut. Dengan demikian hipotesis yang diajukan dapat diterima. Karena hal ini menjadi factor yang dipertimbagkan konsuen dalam kepuasan pelanggan melalui keputusan pembelian. Dan hendaknya kepada produsen produk IPhone untuk mempertahankan atribut produk selama ini, namun jika perlu fitur-fitur pada produk Iphone dapat ditambahkan sesuai dengan perkembangan Iptek dan kebutuhan masyarakat sekarang ini. Disarankan kepada produsen produk IPhone untuk metode periklanan yang selama ini digunakan juga dipertahankan mengingat periklanan baik secara langsung maupun tidak langsung dapat meningkatkan kepuasan pelanggan. Sehingga konsumen akan tetap merasa yakin untuk membeli dan menikmati produk Smart Phone Iphone Di Kota Gorontalo.
PERAN DIGITAL TRANSFORMATION MEMODERSI PENGARUH PUBLIC SERVICE MOTIVATION DAN KEPUASAN KERJA TERHADAP WORK LIFE BALANCE PADA PT. JASA RAHARJA (PERERO) WILAYAH SULAWESI UTARA Miringan, Stevan Elisender; Rahmisyari, Rahmisyari; Puyo, Marten
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 5 No 1 (2026): hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v5i1.381

Abstract

This study aims to determine the Role of Digital Transformation in Moderating the Influence of Public Service Motivation and Job Satisfaction on Work Life Balance at PT. Jasa Raharja (perero) in North Sulawesi Region. This study uses a quantitative approach with an explanatory research design, data was collected from 62 respondents through a survey and analyzed with Structural Equation Modeling (SEM) via SmartPLS 3.0. The results of the study indicate that public service motivation has no significant effect on work life balance. This result is evidenced by the P Value value greater than the sig value (0.379 > 0.05). Job Satisfaction has a positive and significant effect on work life balance. This result is evidenced by the P Value value smaller than the sig value (0.000 < 0.05). Digital transformation has a positive and significant effect on work life balance. This result is evidenced by the P Value value smaller than the sig value (0.013 < 0.05). Digital transformation plays a moderating role in the relationship between public service motivation and work life balance. This result is proven by the P Value being smaller than the sig value (0.014 < 0.05) and digital transformation cannot play a moderating role in the relationship between job satisfaction and work-life balance. This result is proven by the P Value being greater than the sig value (0.305 > 0.05)
THE INFLUENCE OF COMPETENCY ON EMPLOYEE PERFORMANCE THROUGH ORGANIZATIONAL COMMITMENT IN THE BANGKOK UNITED AGENCY AND BONE BOLANGGO REGENCY POLITICS Datau, Fatma M.; Rahmisyari, Rahmisyari; Musafir, Musafir
Jurnal Manajemen Dan Bisnis Vol 4 No 1 (2026): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/lajumen.v4i1.178

Abstract

This study aims to analyze and explain the influence of competence on employee performance through organizational commitment at the National Unity and Politics Agency of Bone Bolango Regency. The type of research used is quantitative with a survey method. The unit of analysis used is the individual. The collection of basic data used is a survey, the number of samples in this study is 33 respondents. The analysis method used is SEM PLS. The results of the study indicate that competence (X1) has a positive and insignificant effect on employee performance (Y) at the National Unity and Politics Agency of Bone Bolango Regency, commitment (Z) has a positive and significant effect on employee performance (Y) at the National Unity and Politics Agency of Bone Bolango Regency, competence (X) has a positive and significant effect on commitment (Z) at the National Unity and Politics Agency of Bone Bolango Regency and competence (X) has a positive and significant effect on employee performance (Y) mediating commitment (Z) at the National Unity and Politics Agency of Bone Bolango Regency
Co-Authors Abd. Mardan Ahmad Taufik Amlaiya, Indriyani Ariawan, Ariawan Arifin Arifin Arifin Arifin Asri Djauhar Bunsal, Srisiana Catur Sugiarti Datau, Fatma M. Joko Tri Brata Khusnul Khotimah Lalla, Milawati Laminullah, Mohamad Fadel Marina Paramitha Sari Piola Marten PUYO Miringan, Stevan Elisender Mokoagow, Gia Mu'jizat , Poppy Muhammad Sabir Mustafa Musafir Musafir Musafir Musafir Mustaking, Mustaking Nur Rahmi Nurhamzah Nurhamzah Poppy Mu’jizat Sri Meike Jusup Sulaiman Sulaiman Usmaedi Usmaedi Wandi Abbas Wiwin L. Husin Zulkifli T