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All Journal JURNAL MANAJEMEN DAN AKUNTANSI JAM : Jurnal Aplikasi Manajemen Jurnal Mirai Management Jurnal Manajemen dan Bisnis Indonesia SEIKO : Journal of Management & Business Gorontalo Management Research Abditani : Jurnal Pengabdian Masyarakat JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Journal of Technopreneurship on Economics and Business Review (JTEBR) Jurnal Sosial dan Teknologi Devotion: Journal of Research and Community Service Arus Jurnal Sosial dan Humaniora Al-Buhuts (e-journal) EKONOMIKA45 Brilliant International Journal of Management and Tourism (BIJMT) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Innovation Research and Knowledge Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Journal of Artificial Intelligence and Digital Business Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Atestasi : Jurnal Ilmiah Akuntansi Brilliant International Journal of Management and Tourism
Rahmisyari
Universitas Ichsan Gorontalo
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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PUBLIC SERVICES AT HALUOLEO AIRPORT TOWARDS SOCIETY 5.0 Joko Tri Brata; Rahmisyari Rahmisyari; Mustaking Mustaking
Brilliant International Journal Of Management And Tourism Vol. 3 No. 1 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1169

Abstract

The development of a territory requires adequate and accountable transportation services. The objectives of this study are to determine (1) how people's perceptions of public services at Haluoleo Airport align with the Society 5.0 concept and (2) supporting factors for public services at Haluoleo Airport in the Society 5.0 era. The research method used was a qualitative research technique with an emphasis on a sample of 70 airplane passenger respondents. The results of the study concluded that: (1) Public servants at HaluoleoKendari Airport, with indicators that: communication is already good, participation still needs to be increased, officials must be able to direct, officers must provide quick action, officers are on time, officers are friendly enough, followed by comfortable airport facilities and officers who are attentive; (2) The factors that affect the quality of service at Haluoleo Airport are mainly in terms of human resources, and the main weaknesses are related to professionalism and competence at the educational level, which still needs improvement, even though the current implementation of organizational culture is quite good because there are guidelines for the organization and sufficient leadership. To improve service, employee responsiveness is still needed to hear various complaints, aspirations, and expectations of airport service users, and officials must be informative so that information that should be conveyed to airport service users reaches airport service users, as well as efforts to improve inter-organizational coordination at the airport.
The Effects Of Intellectual Capital And Job Satisfaction On Employee Work Productivity At PT. Bank Mandiri Taspen Gorontalo Sub-Branch Office Rahmisyari Rahmisyari; Musafir Musafir
Brilliant International Journal Of Management And Tourism Vol. 3 No. 1 (2023): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1171

Abstract

This study aims to determine how much influence intellectual capital (X1) and job satisfaction (X2) have on work productivity (Y) at Bank Mandiri Taspen Supporting Branch Offices (KCP) Gorontalo. The sampling technique used in this study was simple random sampling, while the main data collection was through a list of statements that were tested through validity and reliability tests. The technique used for analysis is path analysis. The results of hypothesis testing show that simultaneously, intellectual capital (X1) and work satisfaction (X2) have an effect on employee work productivity at the Bank Mandiri Taspen Gorontalo Sub-Branch Office, which is equal to 0.741 or 74.1%. The results of partial hypothesis testing of intellectual capital (X1) have an effect on employee work productivity (Y) PT. Bank Mandiri Taspen Gorontalo Sub-Branch Office, which is equal to 0.376, while job satisfaction (X2) partially affects employee work productivity (Y), which is equal to 0.332.
PENGARUH ATRIBUT PRODUK DAN PERIKLANAN TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN (STUDI KASUS PENGGUNA IPHONE DI KOTA GORONTALO) Taufik, Ahmad; Rahmisyari, Rahmisyari; Arifin, Arifin
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2025): JIMB - VOLUME 8 NOMOR 2 SEPTEMBER 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i2.34405

Abstract

Tujuan dari penelitian ini adalah untuk menjelaskan pengaruh dari beberapa variabel yaitu atribut produk, periklanan, kepuasan pelanggan dan keputusan pembelian. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan menggunakan survei untuk menjelaskan hubungan kausal dan pengujian Hipotesis. Hasil penelitian menunjukkan bahwa atribut berpengaruh positif dan signifikan terhadap kepuasan pelanggan melalui keputusan pembelian, hal ini mengindikasi bahwa keberadaan variable keputusan pembelian mampu meningkatkan hubungan atribut terhadap kepuasan pelanggan. Artinya bahwa dengan melalui variable keputusan pembelian maka kepuasan pelanggan cenderung naik yang disebabkan oleh variable Atribut. Dengan demikian hipotesis yang diajukan dapat diterima. Periklanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan melalui keputusan pembelian, hal ini mengindikasi bahwa keberadaan variable keputusan pembelian mampu meningkatkan hubungan atribut terhadap kepuasan pelanggan. Artinya bahwa dengan melalui variable keputusan pembelian maka kepuasan pelanggan cenderung naik yang disebabkan oleh variable Atribut. Dengan demikian hipotesis yang diajukan dapat diterima. Karena hal ini menjadi factor yang dipertimbagkan konsuen dalam kepuasan pelanggan melalui keputusan pembelian. Dan hendaknya kepada produsen produk IPhone untuk mempertahankan atribut produk selama ini, namun jika perlu fitur-fitur pada produk Iphone dapat ditambahkan sesuai dengan perkembangan Iptek dan kebutuhan masyarakat sekarang ini. Disarankan kepada produsen produk IPhone untuk metode periklanan yang selama ini digunakan juga dipertahankan mengingat periklanan baik secara langsung maupun tidak langsung dapat meningkatkan kepuasan pelanggan. Sehingga konsumen akan tetap merasa yakin untuk membeli dan menikmati produk Smart Phone Iphone Di Kota Gorontalo.
Co-Authors Abd. Mardan Ahmad Taufik Amlaiya, Indriyani Ariawan, Ariawan Arifin Arifin Arifin Arifin Asri Djauhar Bunsal, Srisiana Catur Sugiarti Joko Tri Brata Khusnul Khotimah Lalla, Milawati Laminullah, Mohamad Fadel Marina Paramitha Sari Piola Mokoagow, Gia Mu'jizat , Poppy Muhammad Sabir Mustafa Musafir Musafir Musafir Musafir Mustaking, Mustaking Nur Rahmi Nurhamzah Nurhamzah Poppy Mu’jizat Sri Meike Jusup Sulaiman Sulaiman Usmaedi Usmaedi Wandi Abbas Wiwin L. Husin Zulkifli T