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All Journal Jurnal Legalitas JURNAL PENDIDIKAN TAMBUSAI Gorontalo Management Research International Journal of Management Progress Jurnal Ilmiah Manajemen Kesatuan Jurnal Pengabdian kepada Masyarakat Nusantara Bisnis Net : Jurnal Ekonomi dan Bisnis International Journal of Health, Economics, and Social Sciences (IJHESS) International Journal of Education, Social Studies, And Management (IJESSM) Bussman Journal : Indonesian Journal of Business and Management IICSDGs Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan
Idrus Usu
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Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Bussman Journal : Indonesian Journal of Business and Management

 1 
PENGARUH NILAI PELANGGAN, KEPUASAN, DAN KEPERCAYAAN TERHADAP LOYALITAS PENUMPANG MASKAPAI GARUDA INDONESIA DI BANDAR UDARA JALALUDDIN GORONTALO Karundeng, Deby Rita; Suyanto, Mohamad Afan; Usu, Idrus; Rahman, Stephany
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 1 (2024): Bussman Journal | Januari - April 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i1.209

Abstract

This study aims to analyze the influence of customer value, satisfaction, and trust on the loyalty of passengers of Garuda Indonesia Airlines at Jalaluddin Gorontalo Airport. Using the accidental sampling method, data were obtained from 97 respondents. The analysis method employed was multiple linear regression. The results indicate that, partially, customer value, satisfaction, and trust have a positive and significant impact on passenger loyalty. Furthermore, these three factors collectively contribute significantly to passenger loyalty. These findings offer valuable insights for airline management to enhance customer experience and maintain their loyalty
OPTIMASI BAURAN PEMASARAN PELAYANAN KESEHATAN DALAM MENINGKATKAN KEPUASAN PASIEN: STUDI KASUS DI RSUD DR. IR. IWAN BOKINGS KABUPATEN BOALEMO Usu, Idrus; R. Karundeng, Deby; Hendra, Hendra
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.305

Abstract

This study aims to optimize the healthcare service marketing mix to enhance patient satisfaction at RSUD Dr. Ir. Iwan Bokings, Boalemo Regency. This case study explores the impact of marketing mix elements on patient satisfaction. The research uses a quantitative method with a survey approach. The sample consists of 100 respondents selected using accidental sampling. Data was collected through a questionnaire representing eight marketing mix variables (product, price, place, promotion, people, process, physical evidence) and patient satisfaction. Data analysis was performed using multiple linear regression. The results show that product, price, promotion, place, and people have a positive and significant impact on patient satisfaction, while process and physical evidence do not have a significant effect. The significant positive influence of product is related to the effectiveness of diagnosis, treatment success, and the patient's experience during care. Transparent and fair pricing, as well as effective promotion through social media and word of mouth, increase patient satisfaction. The hospital's strategic location and cleanliness of the environment also contribute to patient satisfaction. Although interactions with medical and non-medical staff have a positive influence, the impact is not significant. Process and physical evidence, although important, are not substantial enough to significantly influence patient satisfaction.
ANALISIS HUMAN CAPITAL DALAM MENINGKATKAN ETOS KERJA PEGAWAI SATUAN POLISI PAMONG PRAJA DAN PEMADAM KEBAKARAN KABUPATEN BOLAANG MONGONDOW SELATAN Yakup, Yakup; Hasanuddin, Hasanuddin; Usu, Idrus; Ishak, Olfin; Gobel, Dedi
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i1.352

Abstract

This study aims to analyze the role of human capital in improving the work ethic of employees in the Civil Service Police Unit (Satpol PP) and Fire Department (Damkar) in Bolaang Mongondow Selatan Regency. This research employs a mixed-methods approach, incorporating both qualitative and quantitative methods. The qualitative method is used to gain an in-depth understanding of the factors influencing human capital and work ethic, while the quantitative method is applied through path analysis to examine the causal relationships between research variables. The study's sample consists of 78 employees of Satpol PP and Damkar, selected using a total sampling method. The findings reveal that each dimension of human capital has a significant impact on employees' work ethic. Knowledge plays a role in enhancing professionalism and dedication to work. Higher expertise encourages discipline and responsibility in performing duties. An individual's ability to complete tasks positively correlates with a stronger work ethic. Additionally, technical and interpersonal skills are key factors in fostering a productive and collaborative work culture. Collectively, these four dimensions of human capital significantly contribute to improving employees' work ethic. These findings emphasize that investment in human resource development—through training, education, and work experience—is an effective strategy for cultivating a strong and professional work ethic. Therefore, government institutions, particularly Satpol PP and Damkar, should adopt policies that support human capital development to enhance the effectiveness and quality of public services.
Co-Authors Abdul, Elfis Mus Andi K Paerah Anggita Permata Yakup Badaruddin Buntayo, Isnawaty Debby R Karundeng Dwi Yanto Abas Gani, Roydah Gobel, Dedi Hariansyah, Muh. Khaerul Annas Hasan, Wahyudin Hasanuddin Hasanuddin Hendra Hendra Hiola, Mohamad Taufik Ibrahim, Ismail A Ibrahim, Meimoon Karundeng, Deby Rita Laliyo, Surajuddin Lamuda, Ilyas Laraga, Fatmawaty Masiaga, Novaliastuti Mile, Kisran Moh. Rolli Paramata Muhammad Lutfillah Olfin Ishak Podungge, Fatmawaty Rahayu, Leni Rahman, Stephany Rahman, Zubaidah Runtukahu, Berty Hanry Said, Dian Suyanto, Moh. Afan Suyanto, Mohamad Afan Tuhala, Putri Baby Juliet Utiarahman, Nurnaningsih Yakup Parto Yakup Yakup Yusuf, Nurdin