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All Journal Saintika Medika: Jurnal Ilmu Kesehatan dan Kedokteran Keluarga. Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Jurnal Mahasiswa Fakultas Hukum Jurnal Ilmiah Mahasiswa FEB Jurnal Pendidikan Matematika Universitas Lampung Suska Journal of Mathematics Education Jurnal Elemen FIKRI : Jurnal Kajian Agama, Sosial dan Budaya JUTIK : Jurnal Teknologi Informasi dan Komputer JURNAL PENGABDIAN KEPADA MASYARAKAT MAJU : Jurnal Ilmiah Pendidikan Matematika Social, Humanities, and Educational Studies (SHEs): Conference Series JPMI (Jurnal Pembelajaran Matematika Inovatif) Al-Mishbah: Jurnal Ilmu Dakwah dan Komunikasi Jurnal Riset Manajemen dan Bisnis Jurnal Sistem Informasi Universitas Dinamika Jurnal Defendonesia (DEFENDONESIA) Jurnal Bisnis Manajemen dan Akuntansi OKTAL : Jurnal Ilmu Komputer dan Sains Nuansa : Jurnal Studi Islam dan Kemasyarakatan Jurnal Ekonomi dan Bisnis Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Health Care : Journal of Community Service JALC : Journal of Applied Linguistics and Studies of Cultural The Indonesian Journal of Computer Science Jurnal Mahasiswa Manajemen, Bisnis, Enterpreneurship
Wahyu Setiawan
STMIK Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Riset Manajemen dan Bisnis

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PENGARUH ELECTRONIC WORD OF MOUTH DAN PANIC BUYING TERHADAP KEPUTUSAN PEMBELIAN DI YOGYAKARTA PADA MASA PANDEMI COVID-19 Wahyu Setiawan; Ety Istriani
Jurnal Riset Manajemen dan Bisnis Vol. 17 No. 1 (2022): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

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Abstract

ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh dari electronic word of mouth dan panic buying terhadap keputusan pembelian di Yogyakarta. Teknik pengumpulan data dengan purposive sampling menggunakan google form. Analisis dilakukan menggunakan regresi linear berganda, koefisien regresi, uji t, dan uji f. Responden merupakan masyarakat di Yogyakarta yang melakukan keputusan pembelian pada masa pandemi covid-19. Hasil menunjukkan electronic word of mouth dan panic buying berpengaruh terhadap keputusan pembelian konsumen secara signifikan dan positif, baik secara parsial maupun simultan sehingga seluruh hipotesis terdukung. Kata Kunci: Electronic Word of Mouth, Panic Buying, Keputusan Pembelian, Pandemi Covid-19 ABSTRACT This study aims to determine the effect of electronic word of mouth and panic buying on purchasing decisions in Yogyakarta. The data collection technique was purposive sampling using google form. The analysis was performed using multiple linear regression, regression coefficient, t test, and f test. Respondents are people in Yogyakarta who make purchasing decisions during the COVID-19 pandemic. The results show that electronic word of mouth and panic buying have a significant and positive effect on consumer purchasing decisions, both partially and simultaneously so that all hypotheses are supported. Keywords: Electronic Word of Mouth, Panic Buying, Purchase Decision, Covid-19 Pandemic
Co-Authors Adriano Femaz Rivaldy Al Jupri Alex Kurniawandy Asep Ikin Sugandi BAYU PRASTOWO Bobbi Rahman Caswita Caswita Dadang Juandi Dea Siti Mutmainah Dessy Prihatini Diah Hermayanti Diana Sari Dura Rosi Mariya Dwi Widayati Ermiyati Ermiyati Ety Istriani Ety Istriani Farrel Ega Nur Royyan Finola Marta Putri Fitriani, Nelly Haninda Bharata Hawin Nurdiana Helmi Ilham Nabila Hesty Marwani Siregar Irmaliya, Iryana Muhammad Khoerul Anam Marhami Marno Nugroho Masrullah, Masrullah Puji Savvy Dian Faizati Putri Chania Sari Rahayu Sursyanita Rani Martalisa Taorina Ratna Marlina Refa Maulana Azhar Reni Nuraeni, Reni Rima Aksen Cahdriyana Rindi Antika Roisah Masuliyah Romi Andrianto Sahrullah Sardin Sembiring, Sugihana Septiano Anggun Pratama Sifa Nurjahidah Sintia Devi Astuti Dwi Cahyani Sulistiowati Sulistiowati Talisadika Serrisanti Maifa Tonra, Wilda Syam Tsania Nur Syahadatina Veny Triyana Andika Sari Willy Abdul Ghany Wirdayanti Yoppy Mirza Maulana Yunita Sari Yuri Yudhaswana Joefrie Zairina Laisa Atini