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All Journal ETTISAL Journal of Communication Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ilmu Dakwah Jurnal Komunikasi Islam Jurnal Signal Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Jurnal Media Komunikasi Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Indriyani Idris
Universitas Pamulang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI KOMUNIKASI PEMASARAN EKOWISATA KAMPOENG DJAWA SEKATUL DALAM MEMBENTUK BRAND IMAGE BERSTANDAR SUSTAINABLE TOURISM DESTINATION (STD) Syaifudin, Ahmad Anif; Indriyani Idris; Fitri Ariana Putri; Rizka Anlina
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

Since communication technology has experienced rapid progress, at that time many sectors have also developed, one of which is the field of ecotourism marketing communication strategy. Kampoeng Djowo Sekatul Tourism Village is one of the many destinations that implement a marketing communication strategy. The purpose of this study is to analyze the marketing communication strategy of Kampoeng Djowo Sekatul ecotourism in forming a brand image with Sustainable Tourism Destination (STD) standards. This study uses a qualitative descriptive method. The research data used primary data and secondary data. Primary data were obtained through in-depth interviews and field observations. Secondary data is obtained from relevant literature. The results of this study show that Kampoeng Djowo Sekatul applies several marketing communication strategies to shape brand image, namely destination branding, product marketing, promotional media, and public relations. The implementation of the marketing communication strategy has been running well and effectively, but it is not optimal.
Co-Authors Abdurrohman, Asep Adawiyah, Sa'diyah El Agus Hermanto Aminah Swarnawati Amirullah, Febry Asep Abdurrohman Farida Haryati Febry Amirullah Galuh Aulia Ramadhanti Hadiyan Holisah, Siti Inne Pujiati Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Lukmanul Hakim Lukmanul Hakim Maulan, Rikza Mochammad Iqbal Muhammad Choirin Nur Fatoni, Nur Oktaviana Purnamasari Putri, Fitri Ariana Rabiatul Adawiyah Rabiatul Adawiyah Ramadhanti, Galuh Aulia Rizka Anlina Septichia, Charrisa Syaifudin, Ahmad Anif Tajudin ujianti, Inne P