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All Journal ETTISAL Journal of Communication JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ilmu Dakwah Jurnal Komunikasi Islam Jurnal Signal Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Jurnal Media Komunikasi Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Indriyani Idris
Universitas Pamulang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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STRATEGI KOMUNIKASI PEMASARAN EKOWISATA KAMPOENG DJAWA SEKATUL DALAM MEMBENTUK BRAND IMAGE BERSTANDAR SUSTAINABLE TOURISM DESTINATION (STD) Syaifudin, Ahmad Anif; Indriyani Idris; Fitri Ariana Putri; Rizka Anlina
JURNAL SIGNAL Vol 12 No 2 (2024): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

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Abstract

Since communication technology has experienced rapid progress, at that time many sectors have also developed, one of which is the field of ecotourism marketing communication strategy. Kampoeng Djowo Sekatul Tourism Village is one of the many destinations that implement a marketing communication strategy. The purpose of this study is to analyze the marketing communication strategy of Kampoeng Djowo Sekatul ecotourism in forming a brand image with Sustainable Tourism Destination (STD) standards. This study uses a qualitative descriptive method. The research data used primary data and secondary data. Primary data were obtained through in-depth interviews and field observations. Secondary data is obtained from relevant literature. The results of this study show that Kampoeng Djowo Sekatul applies several marketing communication strategies to shape brand image, namely destination branding, product marketing, promotional media, and public relations. The implementation of the marketing communication strategy has been running well and effectively, but it is not optimal.
Penguatan Literasi Digital Untuk Meningkatkan Kemandirian Ekonomi Remaja Idris, Indriyani; Galuh Aulia Ramadhanti
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 15 No 2 (2025): Desember 2025
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v15i2.3860

Abstract

Abstrak Perkembangan teknologi digital menuntut generasi muda memiliki kemampuan literasi digital yang mencakup aspek teknis, kritis, dan etis. Program Penguatan Literasi Digital untuk Meningkatkan Kemandirian Ekonomi Remaja di PKBM Media Amal Islami bertujuan memberdayakan remaja agar mampu memanfaatkan teknologi secara produktif, penelitian ini menggunakan pendekatan Participatory Action Research (PAR). Kegiatan melibatkan 25 peserta dan dilaksanakan dengan metode experiential learning yang menekankan partisipasi aktif, kolaborasi, dan refleksi. Hasil menunjukkan peningkatan signifikan dalam pemahaman literasi digital, etika bermedia, serta kemampuan mengintegrasikan teknologi ke dalam aktivitas ekonomi kreatif. Sebanyak 96% peserta mampu menghasilkan konten digital komunikatif dan menyusun rencana kewirausahaan berbasis media sosial. Temuan ini menegaskan efektivitas pendekatan PAR dalam meningkatkan kapasitas digital, motivasi, dan kemandirian ekonomi remaja. Program ini memberikan kontribusi strategis bagi penguatan peran lembaga sosial-keagamaan dalam menghadapi transformasi digital serta menjadi model pemberdayaan berkelanjutan untuk mencetak generasi muda yang digital literate, inovatif, dan berdaya saing. Kata Kunci: Literasi Digital, Kemandirian Ekonomi, Participatory Action Research, Pemberdayaan Remaja.
Co-Authors Abdurrohman, Asep Adawiyah, Sa'diyah El Agus Hermanto Aminah Swarnawati Amirullah, Febry Asep Abdurrohman Farida Haryati Febry Amirullah Galuh Aulia Ramadhanti Hadiyan Inne Pujiati Kurniawan Kurniawan Kurniawan Kurniawan Kurniawan Lukmanul Hakim Lukmanul Hakim Maulan, Rikza Mochammad Iqbal Muhammad Choirin Nur Fatoni, Nur Oktaviana Purnamasari Putri, Fitri Ariana Rabiatul Adawiyah Rabiatul Adawiyah Ramadhanti, Galuh Aulia Rizka Anlina Septichia, Charrisa Siti Holisah Syaifudin, Ahmad Anif Tajudin ujianti, Inne P