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Influencers and Integrity: The Role of Halal Labels and Online Testimonials in Shaping Purchase Intentions for Somethinc Skincare Products Salim, Anisa Diyanti; Wafa, Faqih El Wafa
Journal of Principles Management and Business Vol. 4 No. 01 (2025): June 2025
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/jpmb.v4i01.220

Abstract

This study aims to analyze the influence of celebrity endorsements, online testimonials, and halal labels on the purchasing decisions of Somethinc skincare products among students at UIN Antasari, both partially and simultaneously. The research employs a quantitative approach using a field survey method. The sample was selected through accidental sampling from students who use Somethinc products, and data were collected through questionnaires. Data analysis was conducted using multiple linear regression with the SPSS version 22 application. The F-test results show that simultaneously, the variables of celebrity endorsement, online testimonials, and halal labels have a significant effect on purchasing decisions. However, the t-test results indicate that celebrity endorsement does not have a partial effect, while online testimonials and halal labels have a positive and significant influence on purchasing decisions. Based on these findings, it is recommended that skincare business actors prioritize promotional strategies that emphasize consumer testimonials and the clarity of halal certification as key factors in attracting Muslim consumers, rather than relying solely on celebrity popularity.
Analysis of Sharia Financial Literacy Levels of Nagara's Muslim Community El Wafa, Faqih; Rahmah, Rahmah; Gafur, Abdul; Ansharullah, Ansharullah
Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah Vol 10, No 2 (2024)
Publisher : Faculty of Economics and Islamic Business, UIN Fatmawati Sukarno Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/aij.v10i2.3971

Abstract

Purpose: This research was to determine the level of Islamic financial literacy of the Nagara Community, North Daha District, Hulu Sungai Selatan Regency and what factors influence the level of literacy.Design/methodology: This study uses a questionnaire distributed online via google from. The sample used was 100 respondents. The data analysis method used is descriptive statistics and ANOVA test.Findings: The level of Islamic financial literacy of the North Daha District Community is 68% or in the medium category. The test results show that among the four factors (gender, age, education and occupation) education and occupation factors significantly affect Islamic financial literacy.Practical implications: this study can be used as a form of government benchmark to improve Islamic financial literacy, especially in areas that have minimal Islamic financial institutions. With this research, stakeholders can determine what programs are suitable for increasing literacy on indicators that are considered lacking.Originality/Value: This research is carried out using a combined method using the Chen and Volpe theory and collaborated using Islamic financial literacy indicators. In addition, the test results show that the variables of gender and age do not affect the level of literacy 
The Potential of Halal Tourism for Regional Economy and Community Income: Evidence from South Kalimantan Syaugi, Syaugi; Asyahri, Yusuf; El Wafa, Faqih
Islamiconomic : Jurnal Ekonomi Islam Vol 16, No 2 (2025)
Publisher : Universitas Islam Negeri Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/ijei.v16i2.843

Abstract

The purpose of this study is to analyze the potential of halal tourism for the regional economy and its impact on community income in South Kalimantan. This study employs a combination of qualitative and quantitative approaches. The sampling technique employed was cluster sampling in three districts/cities, with a sample size of 100 respondents determined through quota sampling. The data collection technique used was structured interviews, followed by triangulation to validate the interview results. Data analysis was conducted using the Miles and Huberman approach to identify the potential for halal tourism, while quantitative analysis employed the multiplier effect approach to measure the economic impact. The study's results demonstrate the potential of halal tourism in South Kalimantan, highlighting its appeal through river destinations, floating markets, religious sites, natural attractions, marine activities, culture, and cuisine. The Keynesian Local Income Multiplier value is 1.09. Meanwhile, the Type I Income Multiplier Ratio is 3.63 and Type II is 4.15, indicating a significant increase in the income of business owners, workers, and local consumption. This study contributes to the Islamic economic literature by providing halal tourism development that not only supports regional economic growth but also aligns with Sharia principles to create mutual benefits.
Culinary MSME Survival Strategy in Maintaining Their Existence During The Covid-19 Pandemic Ar Ridha, Gt Syifa Noor; El Wafa, Faqih
JES (Jurnal Ekonomi Syariah) Vol. 9 No. 1 (2024): Maret
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jes.v9i1.739

Abstract

This research is motivated by the covid-19 virus, which requires people to stay at home; of course, this impacts all industries, especially MSMEs in the culinary sector. The covid-19 pandemic has forced culinary businesses to adjust their strategies to continue to survive. The research aims to determine the impact of covid-19 on Culinary MSMEs and the use of customer relationship management (CRM)as a way for MSMEs to survive during the covid-19 pandemic. This type of research is field research with a qualitative descriptive approach. The data used was obtained from interviews with 10 MSME actors. The results of the study show that during the pandemic, culinary MSME actors in Barabai District experienced the impact of a lack of buyers, decreased income turnover, increased production of the main ingredients, experienced distribution obstacles, and decreased sales, so to survive, culinary MSME actors in Barabai District adopted a survival strategy by increasing improvements. Product and service quality, utilization of technology with digitalization schemes, and maximizing customer relationship marketing (CRM) loyalty.
Creativity Efforts of Sasirangan Fabric Artisans in Increasing Sales in Islamic Economics Terms Annisa Anisykurlillah; Muhammad Rizali; El Wafa, Faqih; Muhammad Saleh
Al-Kharaj: Journal of Islamic Economic and Business Vol. 6 No. 3 (2024): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i3.5421

Abstract

This research is motivated by the important role of sasirangan cloth artisan in preserving local culture with diverse creativity. The aim of this research is to determine creativity in an effort to increase sales in terms of Islamic economics and the obstacles faced by artisan. This research is field research, with a qualitative approach. The research location is Sasirangan Village, Banjarmasin City. Data was obtained using interviews, with data processing techniques, then analyzed qualitatively and referring to the theoretical basis. The research results obtained are first, the creativity of Sasirangan cloth artisan in Sasirangan Village in an effort to increase sales in terms of Islamic economics is painting their own motifs, adding creations, participating in exhibitions, modifying motifs, using natural materials. Second, the obstacles faced by sasirangan cloth business artisan in Sasirangan Village in carrying out creativity are labor resource constraints, policy constraints regarding time regulations and constraints on raw materials, synthetic and natural dyes used in dyeing sasirangan cloth.
Does Customer Relationship Management and Customer Satisfaction affect PT. JNE Pusat Banjarmasin Customer Loyalty? Huliyyah; Faqih El Wafa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1072

Abstract

This research is motivated by the development of competition in the business world, and especially companies engaged in the service sector. It requires companies to always survive in managing their business by maintaining good relationships with customers and increasing customer satisfaction. Therefore, companies carry out marketing strategies often referred to as CRM (Customer Relationship Management) and customer satisfaction to maintain customer loyalty. This type of research is field research using quantitative research methods. The results showed that the CRM variable partially did not affect customer loyalty at PT. JNE Pusat Banjarmasin, with the t-test results where the t hitung is 0.693 <t tabel 2.020 and the value of Sig. 0.492 > 0.05. At the same time, the variable customer satisfaction has a positive and significant effect partially on customer loyalty at PT. JNE Center Banjarmasin, with the t-test results where t count is 4.839 > t table 2.020 and the Sig level is 0.000 <0.05. For the F test, the CRM variable and customer satisfaction influence customer loyalty at PT. JNE Pusat Banjarmasin, where the Fcount value is 37.852 > Ftable 4.07, and the Sig. 0.000 < 0.05.
Fish Trader Behavior of Fish Market Mentaya Kota Sampit Based on The Principles of Islamic Business Ethics Maulana, Satriya; El Wafa, Faqih; Faridah, Faridah
Minhaj: Jurnal Ilmu Syariah Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penerbitan Jurnal Ilmiah Institut Agama Islam Bani Fattah Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52431/minhaj.v5i1.2004

Abstract

This research is motivated by behavior that does not follow Islamic business ethics principles based on initial observations made by the author through interviews with two fish merchants. The purpose of this study is to find out how the behavior of fish traders and the application of Islamic business ethics to the conduct of fish merchants at Mentaya fish market, Sampit City. This research is field research, with the subject being fish merchants who sell on fishing boats in the Mentaya Fish Market, Sampit City, totaling ten informants. The analysis used in presenting and compiling the data is descriptive qualitative analysis. Based on the results of this study: First, the Islamic business ethics behavior of 10 fish traders at the Mentaya fish market in Sampit City can be seen from several behaviors such as Free Will, Responsibility/Trust, Honesty, and Delivering. All traders apply these behaviors. Meanwhile, according to the conduct of Tauhid/Unity, only 4 out of 10 fish merchants have implemented this behavior, and for Fair behavior, 8 out of 10 traders have implemented this behavior. Second, judging from the application of Islamic business ethics to the conduct of fish merchants at the Mentaya fish market, Sampit City, who has implemented Islamic business ethics behavior as a whole, from 10 informants, only two people, or about 20%.
Productive Zakat as an Instrument for Business Development Strategy: An Analytical Hierarchy Process (AHP) Study in South Kalimantan Indonesia Yusuf Asyahri; Atika Zahra; Annisa Sayyid; Annisa Mahfuzah; Faqih El Wafa; Hafizi, Muhammad Riza
International Journal of Islamic Business and Economics (IJIBEC) Vol 9 No 2 (2025): Volume 9 Nomor 2 Tahun 2025
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v9i2.12486

Abstract

This study aims to identify and prioritize development strategies for Micro, Small, and Medium Enterprises (MSMEs) supported by productive zakat in South Kalimantan Province, Indonesia. Despite their significant contribution to regional economic growth, MSMEs continue to face challenges related to poverty and limited access to productive financing. Employing a descriptive–analytical approach, this study adopts a mixed-methods sequential explanatory design and applies the Analytical Hierarchy Process (AHP) to determine strategic priorities across MSME clusters. The results reveal notable differences in priority strategies among clusters. Government involvement, particularly through the National Zakat Agency (BAZNAS), is identified as the most influential factor in sustaining the MSME business ecosystem. Priority criteria include product quality improvement for Cluster I and human resource development for Clusters II and III. The preferred strategic alternatives emphasize enhancing human resource skills for Clusters I and II, while expanding market access through improved production and marketing channels is prioritized for Cluster III. These findings imply the need for cluster-based productive zakat allocation and financing schemes to strengthen zakat effectiveness as an Islamic social finance instrument.
Pengaruh Kualitas Pelayanan, Fasilitas Dan Harga Terhadap Loyalitas Pelanggan Di Toko Princess Cosmetics Banjarmasin Ijati Nor Inayah; Muhammad Rizali; Radiansyah Radiansyah; Faqih El Wafa
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2463

Abstract

Meningkatnya perkembangan industri di bidang kecantikan diimbangi dengan semakin banyaknya masyarakat yang membeli dan mengunjungi tempat atau toko penjualan produk kecantikan. Hal ini juga menjadi daya tarik tersendiri bagi penulis untuk meneliti mengapa masyarakat kota Banjarmasin memilih untuk belanja produk pada Toko Princess Cosmetic Banjarmasin dan menjadi landasan penulis untuk melakukan penelitian tentang Pengaruh Kualitas Pelayanan, Fasilitas, dan Harga terhadap Loyalitas Pelanggan Toko Princess Cosmetics Banjarmasin. Penelitian ini merupakan penelitian lapangan (field reseach) dalam bidang ekonomi. Karenanya, untuk memperoleh data yang diperlukan, penulis melakukan survey dan menberikan beberapa kuisioner kepada sejumlah responden untuk mendapati informasi yang diperlukan untuk penelitian ini. Hasil penelitian ini menunjukkan bahwa variabel kualitas pelyanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Artinya semakin menarik kualitas pelayanan yang ditawarkan oleh toko Princess Cosmetic Banjarmasin, maka semakin tinggi pula loyalitas pelanggan yang di dapat. Kondisi serupa juga di tunjukkan oleh variabel fasilitas, yang berarti bahwa fasilitas berpengaruh positif dan signifikan terhadap loyalitas pelanggan semakin baik fasilitas yang di sediakan maka semakin tinggi pula loyalitas pelanggan yang didapat. Kemudian variabel harga juga berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Artinya semakin terjangkau harga yang ditawarkan oleh toko Princess Cosmetic Banjarmasin, maka semakin tinggi pula loyalitas pelanggan yang di dapat.
Determinants Of The Decision Of Indonesian Workers (Tki) To Become Customers At Bank Syariah Indonesia Faqih El Wafa
Jurnal Indonesia Sosial Teknologi Vol. 4 No. 10 (2023): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v4i10.764

Abstract

Hamlet, it can be concluded that Ampeldento Hamlet has a large area of 8x6m2 for a capacity of 5 service personnel. The service room has service tables, activity tables, 2 sets of Electronic Community Identity Card recording equipment, and remote benches intended for residents waiting for services. The Ampeldento Hamlet office does not yet have sufficient service facilities to provide services to residents such as at least a chair in the waiting room, there is no table for writing in the waiting room, and data tools do not yet exist. Facilities such as generators are not maximized, so when the electricity goes out, the service process will also stop everything, which means residents cannot get services. Hamlet Ampeldento in terms of reliability (reliability) in terms of reliability