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All Journal Journal of Governance and Public Policy Jurnal Akuntansi : Kajian Ilmiah Akuntansi (JAK) Moneter : Jurnal Akuntansi dan Keuangan IJBE (Integrated Journal of Business and Economics) Journal on Education eCo-Buss Abdi Dosen : Jurnal Pengabdian Pada Masyarakat jurnal syntax admiration Oikonomia: Jurnal Manajemen eCo-Fin JPS (Jurnal Perbankan Syariah) Manager : Jurnal Ilmu manajemen
Desmy Riani
Universitas Ibn Khaldun Bogor
Religion Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences

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BOJONG RANGKAS GO DIGITAL: EMPOWERING BAG ARTISANS THROUGH MSME PERSONA STRATEGY AND USER GENERATED CONTENT (UGC) Muniroh, Leny; Pasaribu, Popy Novita; Riany, Desmy; Wulandari, Berlina; Ferdiansyah, Erlangga; Natasya, Keysa Alfiani; Rahman, Azka Fadilah; Az-Zahra, Shasie Fatwa
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i1.3051

Abstract

The Bojong Rangkas Go Digital program was implemented as a community empowerment initiative for bag craftsmen SMEs in Bojong Rangkas Village, Ciampea District, Bogor Regency, who face limitations in digital marketing. Although these SMEs have stable production capacity, most still rely on conventional sales methods due to low digital literacy and the absence of strong brand identity strategies. To address these challenges, the program adopted a participatory approach through digital literacy training, the development of SME persona strategies, and the utilization of User Generated Content (UGC) by the local community. The activities were conducted in September 2025, involving 18 SME partners, students as facilitators, and local communities as digital content supporters. The results showed significant improvement in the use of social media as a promotional tool, with all SMEs successfully creating or optimizing their business accounts. The craftsmen were also able to produce simple product photos and videos, and compose promotional narratives aligned with their brand identities. Furthermore, the involvement of the local community in generating UGC expanded the marketing reach and increased consumer engagement. In conclusion, the combination of digital literacy, SME persona strategies, and UGC proved effective in strengthening the competitiveness of Bojong Rangkas bag SMEs. This program not only enhanced the technical skills of craftsmen but also fostered the creation of a sustainable community-based digital marketing ecosystem.
THE INFLUENCE OF ADVERTISING AND DISCOUNTS ON GOFOOD APPLICATIONS ON CONSUMER PURCHASES IN BOGOR CITY Hasnin, Hannisa Rahmaniar; Megawati, Dewi; Riany, Desmy; Maulani, Denia
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 1 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

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Abstract

Advertising and discounts are part of marketing techniques that are commonly used by companies to attract consumers and encourage them to make purchases. The purpose of this study was to measure how much influence advertising and discounts have on consumer purchasing decisions. The research is quantitative method, with data collection by distributing questionnaires online via Google forms in the Bogor area which collected 100 respondents. The research was analyzed through statistical techniques of correlation analysis, descriptive statistics and regression analysis using SPSS 27. Analysis using the t test and F test showed that the independent variables of Advertising and Discounts on the dependent variable of consumer purchases had a significant effect both partially and simultaneously in influencing decisions consumer purchases. The results of the multiple regression analysis are Y = 6.561 + 0.405X1 + 0.439X2. The R Square value shows that Advertising and Discounts have a contribution in increasing product purchasing decisions in the GoFood application by 43%. There are other factors that have not been studied at 57% which can support an increase in consumer purchases such as personal selling, publicity and direct marketing.
Customized Value Added Intellectual Capital dan Kinerja Bank : Peran Risiko Kredit Erlangga Ferdiansyah; Desmy Riani; Hurriyaturrohman Hurriyaturrohman
eCo-Fin Vol. 8 No. 2 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

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Abstract

Studi ini bertujuan untuk menganalisis pengaruh intellectual capital terhadap kinerja keuangan dengan risiko kredit sebagai variabel mediasi pada perusahaan perbankan yang terdaftar di Bursa Efek Indonesia periode 2020-2024. Penelitian ini dilandasi oleh teori Resource Based View yang menjelaskan bahwa pengelolaan sumber daya strategis, termasuk aset intelektual, mampu menciptakan keunggulan kompetitif dan meningkatkan kemampuan perusahaan dalam menghasilkan laba. Intellectual capital diukur menggunakan metode Customized Value Added Intellectual Capital (CVAIC), kinerja keuangan diproksikan menggunakan Return on Assets (ROA), sedangkan risiko kredit diukur menggunakan Non Performing Loan (NPL). Penelitian menggunakan pendekatan kuantitatif dengan metode eksplanatori serta data sekunder berupa laporan keuangan tahunan perusahaan perbankan. Teknik pengambilan sampel menggunakan purposive sampling sehingga diperoleh 20 perusahaan perbankan dengan total 100 observasi penelitian. Analisis data dilakukan menggunakan regresi data panel dengan perolehan hasil penelitian yang menunjukkan bahwa modal intelektual berkontribusi positif signifikan terhadap kinerja bank, sedangkan risiko kredit berpengaruh negatif signifikan terhadap kinerja bank. Namun, intellectual capital tidak berkorelasi signifikan terhadap risiko kredit sehingga risiko kredit tidak mampu memediasi hubungan antara intellectual capital dan kinerja bank. Hasil penelitian menegaskan bahwa penguatan profitabilitas perbankan lebih dipengaruhi oleh optimalisasi intellectual capital secara langsung dibandingkan melalui pengendalian risiko kredit.
Peran Moderasi Ukuran Perusahaan dalam Pengaruh Customized Value Added Intellectual Capital (CVAIC) dan Kepemilikan Institusional terhadap Kinerja Keuangan Halimatunisa Halimatunisa; Desmy Riani; Verni Asvariwangi
eCo-Fin Vol. 8 No. 2 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i2.3854

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya pengelolaan aset tidak berwujud dan efektivitas pengawasan perusahaan dalam meningkatkan performa keuangan di tengah ketatnya persaingan pasar. Studi ini bertujuan untuk menganalisis pengaruh Customized Value Added Intellectual Capital (CVAIC) dan kepemilikan institusional terhadap kinerja keuangan dengan ukuran perusahaan sebagai variabel yang memoderasi pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia periode 2019–2024. Penelitian menggunakan pendekatan kuantitatif dengan data sekunder dan teknik purposive sampling, serta dianalisis menggunakan regresi data panel. Dalam studi in, kinerja keuangan diestimasi menggunakan ROA, intellectual capital diukur menggunakan metode CVAIC, kepemilikan institusional diukur melalui rasio saham institusi, serta ukuran perusahaan direpresentasikan oleh logaritma natural total aset. Hasil penelitian menunjukkan bahwa CVAIC memengaruhi kinerja keuangan secara positif dan signifikan, sementara kepemilikan institusional tidak dapat memengaruhi kinerja keuangan. Selain itu, ukuran perusahaan mampu menguatkan keterkaitan CVAIC dengan kinerja keuangan, namun tidak mampu memoderasi keterkaitan kepemilikan institusional dan kinerja keuangan. Temuan ini menunjukkan bahwa penguatan pengelolaan pengetahuan, inovasi, kualitas sumber daya manusia, serta efisiensi organisasi menjadi faktor strategis dalam meningkatkan profitabilitas dan daya saing perusahaan manufaktur di Indonesia.
Co-Authors Agus Cahyana Aji Arial Mubarok Anak Agung Dewi Megawati, Anak Agung Dewi Angga Prasetia Az-Zahra, Shasie Fatwa Azolla Degita Azis Budi Susetyo Denia Maulani Dewi Megawati Erlangga Ferdiansyah Ferdiansyah, Erlangga Fety Fatimah Hafidhia Ihsan Halimatunisa Halimatunisa Hannisa Rahmaniar Hannisa Rahmaniar Hasnin Hurriyaturrohman Hurriyaturrohman Indupurnahayu Indupurnahayu . M. Imam Sundarta Muhamad Ridwan Muhammad Fahri Farid Muniroh, Leny N. A. Rumiasih Natasya, Keysa Alfiani Novel Anak Lyndon Nur Hendrasto Popy Novita Pasaribu Puspita Sari Rahayu Putri Utami Rahman, Azka Fadilah Riny Kusumawati Sajaratul Aini Salsa Aulia Putri Surya Hendrawan Syakira Rezky Anand Verni Asvariwangi Widyasari Widyasari Wulandari, Berlina Yuggo Afrianto Yuggo Afrianto