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Pinontoan, Nexen Alexandre
Budi Luhur University, Indonesia
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Sustainable Cultural Tourism Innovation: Cow Cart in Palbapang Village Dita, Apro; Pinontoan, Nexen Alexandre; Jati, Rocky Prasetyo; Jatisidi, Artyasto
Jurnal Mantik Vol. 8 No. 2 (2024): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i2.5270

Abstract

This study investigates the sustainable cultural tourism innovation using cow carts in Palbapang Village, Yogyakarta. The background highlights the importance of integrating sustainability into tourism development to preserve cultural and environmental heritage. A qualitative approach was employed, involving in-depth interviews, participatory observation, and document analysis to gather comprehensive data from stakeholders such as cow cart owners, tourism managers, tourists, and local residents. The findings indicate that the cow cart initiative is well-received by the community, enhancing local pride and providing economic benefits by boosting local small and medium enterprises (SMEs). The initiative also reduces environmental impact by minimizing reliance on motor vehicles and promoting waste management and nature conservation. The dis-cussion emphasizes the importance of community participation and government support in im-proving infrastructure and training to ensure high-quality services. The study concludes that cow cart tourism effectively promotes sustainable cultural tourism, preserving cultural heritage while fostering economic growth and environmental conservation. This model demonstrates how tra-ditional practices can be integrated with modern tourism demands to achieve long-term sus-tainability
Strategi Pengembangan Pariwisata Indonesia Bagi Para Investor Pemula Alexandre Pinontoan, Nexen
Artinara Vol 1 No 2 (2022): Jurnal Artinara Juni 2022
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/art.v1i02.48

Abstract

Pariwisata pada saat ini, mengalami dampak yang cukup signifikan dengan ada pandemi Covid-19. Di mana para pelaku bisnis pariwisata, mulai dari pengelola tempat wisata, travel agent, tempat penginapan sampai dengan para pelaku usaha UMKM yang berada di lokasi wisata mengalami kerugian yang cukup besar. Berbanding terbalik ketika saat sebelum pandemi terjadi, di mana sektor pariwisata merupakan salah satu sumber pendapatan yang sangat startegis. Oleh karena itu, banyak para pelaku usaha di sektor pariwisata “gulung tikar” untuk menutup bisnis yang mereka lakukan. Oleh Karena hal itu, dibutuhkan kerjasama yang itensif dari berbagai sektor, mulai dari pemerintah pusat, Pemerintah daerah, Pemerintah kabupaten sampai dengan para investor yang terlibat dalam hal ini, agar wisatawan lokal dan mancanegara tertarik berkunjung kembali untuk melihat dan menikmati objek wisata yang ada di Indonesia. Investor pemula merupakan salah satu ujung tombak bagi pengembangan pariwisata, mereka merupakan yang akan menjadi mitra pemerintah terkait yang berperan penting pengelolaan destinasi wisata. Oleh karena itu investor pemula dapat mengatur, bahkan memiliki obek wisata tersendiri, sehingga melahirkan pariwisata berbasis masyarakat. Kegiatan pengabdian ini berupa pelatihan yang disampaikan melalui metode ceramah dan diskusi dengan para investor pemula maupun para penggiat pariwisata. Alasan peserta ini dipilih karena pada umumnya para investor pemula dan penggiat wisata ini diproyeksikan sebagai sekelompok orang yang dapat memajukan kepariwisataan serta dapat meningkatkan kesejahteraan para masyarakat di sekitar objek pariwisata. Tujuan pelatihan ini adalah untuk mendapatkan pengembangan pengetahuan, penanaman konsep di bidang pariwisata. Pelatihan ini dilakukan untuk mendapatkan pengembangan pengetahuan, penanaman konsep di bidang pariwisata. Dengan pemaparan materi terdiri dari Potensi Bisnis Wisata, Tantangan External, Tantangan Internal. Hasil dari kegiatan ini ialah pengembangan pengetahuan, penanaman konsep di bidang pariwisata terkait dengan potensi bisnis wisata, tantangan eksternal dan tantangan internal. Sehingga bisa dikembangkan secara maximal oleh para investor pemula ataupun penggiat wisata.
Optimasi Pemasaran Digital Dan Media Sosial Untuk Peningkatan Daya Saing UMKM Desa Ngargoretno Nexen Alexandre Pinontoan; Cantika Faiza Ramadhona
Journal Of Human And Education (JAHE) Vol. 4 No. 2 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i2.715

Abstract

Usaha mikro, kecil, dan menengah (UMKM) sangat berperan penting dalam perkembangan ekonomi suatu daerah. Salah satu upaya mengembangkan sebuah UMKM adalah dengan cara memanfaatkan media sosial sebagai pemasaran digital. tujuan penelitian ini adalah untuk memberikan pemahaman serta cara pengelolaan media sosial kepada penggiat UMKM yang ada di Desa Ngargoretno. Media sosial adalah cara yang tepat untuk menarik pelanggan, dengan penggunaan yang terbilang mudah, dan biaya periklanan yang murah. Tim pengabdian masyarakat termotivasi untuk memperkenalkan penggunaan teknologi informasi dan komunikasi karena minimnya pemahaman digital marketing oleh penggiat UMKM Hasil dari program sosialisasi kepada penggiat UMKM di wilayah Desa Ngargoretno ini berdampak positif untuk mereka yang ingin berpartisipasi. Hal ini terbukti dengan adanya peningkatan keterampilan, pengetahuan, kualitas, jumlah, dan jenis produk serta peningkatan omset.
Development of cow cart tourism in palbapang: efforts to preserve culture and improve the economic welfare of local communities Pinontoan, Nexen Alexandre; Nurbaeti, Nurbaeti; Boediman, Surya Fadjar
Jurnal Mantik Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i3.5532

Abstract

Culture-based tourism has become a strategic sector in the development of the local economy, especially in regions with rich cultural heritage. In Palbapang, the cow cart tourism initiative was introduced as an effort to preserve culture and improve the local economy. This study uses a qualitative approach to explore the public's perception of tourism, with data collected through in-depth interviews and direct observations, and analyzed thematically. The results of the study show that cattle cart tourism in Palbapang has received a positive response from the community, tourism managers, and the local government, considered important in preserving local culture and supporting the economy through the involvement of Micro, Small, and Medium Enterprises (MSMEs). However, sustainability challenges remain, especially when it comes to managing negative impacts such as congestion and cleanliness, which requires strategic planning and collaboration between all stakeholders
Sustainable tourism development digital strategy approach: case study of pokdarwis terong creative tourism village, Belitung Rege Pinontoan, Nexen Alexandre; Lestari, Rini
Jurnal Mantik Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i3.5533

Abstract

This research discusses the development of sustainable tourism in the Terong Creative Tourism Village, with a focus on a holistic approach involving digitalization strategies with the aim of being an effective communication approach and able to provide social innovation and community empowerment. Through this holistic approach to outcome, various strategic elements interact and support each other in achieving sustainable tourism development goals. The results show that involving local communities in every stage of planning and implementing tourism projects with a digital approach is key to success, by ensuring the relevance, acceptance, and sustainability of the initiative. The use of digital technologies has played a crucial role in improving operational efficiency, expanding market reach, and strengthening sustainable practices. Social innovation has also been proven to have an added value impact on the tourism experience and strengthen community involvement in sustainable tourism development. Community empowerment is a key foundation in achieving success in sustainable tourism development, by prioritizing capacity building, training, and fair profit sharing. In conclusion, this holistic and adaptive approach ensures that tourism remains sustainable and relevant to changing market dynamics and socio-economic conditions. Sustainable collaboration between all stakeholders is also the key to success in sustainable tourism development in the future
PENDEKATAN PENGAJARAN INOVATIF UNTUK PENGEMBANGAN PEMIKIRAN KREATIF PADA SISWA SEKOLAH MENENGAH Jati, Rocky Prasetyo; Pinontoan, Nexen Alexandre; Kristanty, Shinta
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i4.1297

Abstract

Creative thinking has a crucial role in the digital era and artificial intelligence (AI) today. Community Service Activities (PKM) aims to develop creative thinking in secondary education through innovative teaching methods such as creative content production. PKM activities written in this article were carried out at Asysyakirin Islamic High School, Tangerang. Activities use a participatory action research approach (PAR), which involves collaboration between researchers and participants. PAR steps include needs analysis, program planning, script development, technical assistance, content production, training, and evaluation. The results showed a significant increase in student involvement and creative thinking skills. The use of creative content creates a dynamic and interactive learning environment, changing students from passive recipients to active creators. Creative content provides learning flexibility that helps reduce absence and supports various learning styles. The process of making creative content encourages students to think critically and creatively while improving their technical skills. As a result, students show improved academic performance and creative thinking skills. Implementation of creative content production in Asysyakirin Islamic High School shows the potential of digital tools to change the educational experience. Recommendations for further development include sustainable content production, advanced training, collaborative network, routine evaluation, broader technological integration, technical support, and recognition and incentives. By adopting this method, educational institutions can create a more interesting and effective learning environment, preparing students for future challenges.
The implementation of integrated marketing communication strategies to enhance the appeal of ngargoretno tourism village in the digital era Pinontonan, Nexen Alexandre
International Journal on Social Science, Economics and Art Vol. 14 No. 3 (2024): Nov: Social Science, And Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v14i3.645

Abstract

This study aims to explore the implementation of integrated marketing communication strategies in enhancing the appeal of Ngargoretno Tourism Village in the digital era. With its significant potential as a prominent tourism destination, the management of Ngargoretno Tourism Village requires a holistic and synergistic marketing approach to strengthen its competitiveness in an increasingly digitized tourism market. The research questions addressed in this study include: (1) what forms of integrated marketing communication are employed by the management of Ngargoretno Tourism Village, and (2) what challenges and obstacles are encountered in the implementation of these strategies. Utilizing a qualitative approach with interactive model analysis, this research collects data through in-depth interviews and field observations with key stakeholders. The study aims to provide strategic insights into the role of integrated marketing communication in reinforcing the positioning of Ngargoretno Tourism Village in the digital era, while also identifying operational barriers that must be addressed to ensure the sustainability of digital-based tourism growth.
VISUAL ANALISIS PADA SAMPUL MAJALAH TEMPO EDISI 14 SEPTEMBER 2019 (SEMIOTIKA ROLAND BARTHES) PInontoan, Nexen Alexandre
Kartala Vol 2 No 2 (2023): Juni 2023
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.425 KB) | DOI: 10.36080/kvs.v2i2.72

Abstract

This study aims to explain how the cover of Tempo magazine depicts Jokowi in visual reality and explains how the cover of the September 14 2019 edition of Tempo magazine is analyzed through Roland Barthes' semiotics. The research question posed is How is the semiotic analysis on the cover of the September 14 2019 issue of Tempo magazine analyzed using Roland Barthes' semiotics. This research method is qualitative with Roland Barthes semiotic analysis. The subject of the research is the cover of Tempo magazine. Data collection was obtained through observation, using primary and secondary data collection techniques. The data obtained directly from the research object, namely the cover of Tempo magazine. The results of the study show that the representation of capitalism from the cover of Tempo magazine uses signs, through text, pictures and scenes. Tempo must compete in the digital era as it is today in order to maintain its position at the level of other media capitalists. Dissecting the ideological elements on the cover of this magazine uses Roland Barthes' semiotic analysis. At the stages of denotation, connotation and myth, one can see the content of the ideology of capitalism on the cover of the magazine. The ideology embedded in this cover is illustrated through the character of Jokowi, businessmen and parties, namely the owners of power and the economy. the lighting, scene, setting and props in this cover also identify the capitalist system. The capitalist system that already exists within the government, forces the public to submit to the rules given by the capitalists. The rise of new media also creates competition without regard to the legitimacy of news value. The cover of this magazine provides a representation of the condition of Indonesia, that the ideology of capitalism dominates the industry, for owners of capital and those in power can easily determine market prices and dominate the people. Roland Barthes' semiotic theory is precise in discovering the ideological elements embedded in the Cover of Tempo Magazine.
STRATEGI KOMUNIKASI PEMASARAN DALAM UPAYA MERAIH KONSUMEN: (Studi Deskriptif Kualitatif Strategi Komunikasi Pemasaran Marketing PT. Jelajah Indonesia Wisata Asia dalam Upaya Meraih Konsumen) Pinontoan, Nexen Alexandre
Kartala Vol 1 No 1 (2021): Desember 2021
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.203 KB) | DOI: 10.36080/kvs.v1i1.75

Abstract

Judul penelitian ini adalah Strategi Komunikasi Pemasaran dalam Meraih Konsumen. Penelitian ini berfokus pada strategi komunikasi pemasaran marketing PT. Jelajah Indonesia Wisata Asia dalam meraih konsumen. Tujuan penelitian ini adalah untuk melihat bagaimana strategi komunikasi pemasaran marketing PT. Jelajah Indonesia Wisata Asia dalam meraih konsumen. Tujuan dari penelitian deskriptif adalah membuat deskripsi, gambaran serta lukisan secara sistematis, faktual dan akurat tentang fakta-fakta, sifat-sifat serta hubungan antar fenomena yang diselidiki. Teori yang dipakai dalam penelitian ini berhubungan dengan Strategi Komunikasi Pemasaran, Bauran Promosi dan Marketing Mix. Objek penelitiannya adalah PT. Jelajah Indonesia Wisata Asia sebagai industri penyedia layanan wisata domestik - internasional, gathering, tiket dan layanan perjalanan lainnya. Informan penelitian ini berjumlah lima orang yaitu Manajer Administrasi dan Komersial, Senior Supervisor Sales Marketing dan Sales Marketing. Senior Supervisor Hospitality and Customer Care dan Senior Supervisor HRD, GA and Procurements yang dapat memberikan informasi mengenai PT. Jelajah Indonesia Wisata Asia. Metodologi yang dipakai dalam penelitian ini ialah metodologi penelitian deskriptif kualitatif. Hasil penelitian menunjukkan bahwa Pelayanan dan fasilitas tidak cukup untuk menarik konsumen, dibutuhkan elemen elemen dalam strategi komunikasi pemasaran untuk mencapai hasil yang lebih baik lagi.
DIGITALIZATION MARKETING STRATEGY: CASE STUDY OF TERONG CREATIVE TOURISM VILLAGE, BELITUNG REGENCY Nexen Alexandre Pinontoan; willy arafah; Hera Oktadiana; Rahmat Ingkadijaya
Media Bina Ilmiah Vol. 19 No. 3: Oktober 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the role of digitalization in sustainable tourism marketing in the Creative Tourism Village of Terong. The primary focus of this study is on how the use of digital technology enhances operational efficiency, expands market reach, and strengthens sustainable practices within the tourism context. The findings indicate that the adoption of digital technology, such as websites, mobile applications, and social media, plays a crucial role in promoting the Creative Tourism Village of Terong to a broader audience. Digitalization has enabled more effective communication with tourists, more efficient reservation management, and rapid and accurate information dissemination. Additionally, digital technology supports innovation in delivering engaging and interactive tourism content, thereby enhancing the tourist experience. In conclusion, the implementation of digital-based marketing strategies in the Creative Tourism Village of Terong has significantly contributed to achieving sustainable tourism development goals by leveraging technology to support economic, social, and environmental sustainability. Ongoing collaboration among all stakeholders and adaptation to technological changes are key to successfully marketing tourist destinations in the digital era.
Co-Authors Artyasto Jatisidi Boediman, Surya Fadjar Cantika Faiza Ramadhona Dita, Apro Djati, Sundring Pantja Doddy Wihardi Hera Oktadiana Jati, Rocky Prasetyo Kristanty, Shinta Lestari, Rini Myrza Rahmanita Myrza Rahmanita Nurbaeti Nurbaeti Nurbaeti Nurbaeti Rachman, Arief Faizal Rahmanita, Myrza Rahmat Ingkadijaya Rahmat Ingkadijaya Rahmat Kusnedi Rahmat Kusnedi Rini Lestari Sundring Djati Sundring Pantja Djati Umaimah Wahid Willy Arafah Willy Arafah