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All Journal MAJALAH ILMIAH GEMA PARADIGMA Manajemen Bisnis Syariah Jurnal Ekonomi dan Kewirausahaan PROSIDING JURNAL ILMIAH MANAJEMEN & BISNIS WARTA Benefit: Jurnal Manajemen dan Bisnis Gema Paradigma Prosiding Seminar Nasional Jurnal Dimensi DERIVATIF Jurnal Ilmiah Econosains Jurnal Akuntansi dan Pajak Jurnal Manajemen & Keuangan Jurnal Studi Manajemen dan Bisnis Kinerja: Jurnal Ekonomi dan Manajemen Agregat: Jurnal Ekonomi dan Bisnis PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Organisasi Dan Manajemen Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL WIDYA GANESWARA International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) SOLUSI Budimas : Jurnal Pengabdian Masyarakat Indonesian Journal of Economics and Management Journal of Applied Islamic Economics and Finance Dedikasi : Jurnal Pengabdian Lentera
Rochmi Widayanti
Fakultas Ekonomi, Universitas Islam Batik Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH KUALITAS PRODUK, HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA CALYA DI NASMOCO SLAMET RIYADI SURAKARTA Thoriq Amri Yahya; Burhanuddin Burhanuddin; Rochmi Widayanti
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.666

Abstract

This study was conducted to determine how much the influence of the independent variables consisting of product quality, price and brand image on the purchase decision of the Toyota Calya car in Nasmoco slamet Riyadi Surakarta. The sample in this study was 78 respondents taken from the consumer population who bought a Toyota Calya car at Nasmoco Slamet Riyadi in the period 2017-2018. The technique used is purposive sampling. As in general quantitative research, this research uses t-test analysis techniques for hypothesis testing, F test and multiple linear regression analysis. The results of the f test produce Fcalculate = 35,644 indicating that the variable of product quality, price and brand image jointly influence the purchasing decision of the Toyota Calya car at Nasmoco Slamet Riyadi. The results of the t test show the most dominant price variable influencing the dependent variable (Y) with a value of t calculate = 2.688 Keywords : product quality, price, brand image, purchasing decisions
ANALISIS ORIENTASI PASAR, MODAL SOSIAL DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN PEDAGANG DI PUSAT GROSIR SOLO Reny Dwi Astuti; Bambang Mursito; Rochmi Widayanti
JURNAL ILMIAH EDUNOMIKA Vol 3, No 01 (2019): EDUNOMIKA, Vol. 03, No. 01, Februari 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i01.420

Abstract

This research is k a test of the influence of marketk orientation, social capital and product innovation lon marketing performance at Pusat Grosir Solo. The populationkin this studylis traders in Pusat Grosir Solo, the sample of the research amounted to 100 people, sampling techniques using accidental sampling, which is done by givingpa questionnairepto be filled out by traders at Pusat Grosir Solo. The data analysiss method used inn this study is descriptivepstatistical analysisoand regressionpanalysis. Descriptiveo statistical analysisiis thekinterpretation of datakobtained in the studypand the results of data aprocessing that has been carried out by giving explanations and explanations. Regression analysis includes validityy and reliabilityk test, classic assumptionm test, mmultiple regressionn analysiss, determination test, F test and t ttest. The results of the F test show that market orientation, social capital, and product innovation concurrent influence on the marketing performance at the Pusat Grosir Solo. Based on the results of partial hypothesis testing market orientationn has a positivee and significantt effect on marketing performance at the Pusat Grosir Solo. Social capital has a positive and significant effect on marketing performance at the Pusat Grosir Solo. Product innovation has a positive and significant effect on marketing performance at the Pusat Grosir Solo. The results of the coefficient of determination, the results of the calculation of multiplee linearr regressione analysis cann bee seenn that thee adjusted amount of R2 obtained is 0.651 or 65.1%. This shows that market orientation, social capital and product innovation has an influence on the marketing performance of traders at Pusat Grosir Solo by 65.1%. Keyword: Market Orientation, Social Capital, Product Innovation, Marketing Perfomance
ANALISIS CITRA NEREK, POSITIONING PRODUK DAN LIFESTYLE TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO BAJU THE EXECUTIVE DI SOLO PARAGON MALL Fitrysia Hanggraini; Ida Aryati; Rochmi Widayanti
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.611

Abstract

The goal of this study is the quality of brand image, positioning product, products, and lifestyle locations for clothing store the executive di solo paragon mall. The population in this study were consumers who bought products from The Executive at Solo Paragon Mall. The sampling technique uses accidental sampling, ie sampling is done by giving a questionnaire to get a sample based on the users of the product from The Executive who were met at the time of the research, which was taken from the research area. The data analysis method used in this study is descriptive statistics all analysis and regression analysis. Descriptive statistics of all analyzes, all interpretations, data obtained, and results of data processing carried out, carried out with explanations, explanations, and explanations. Regression analysis includes validity and reliability testing, classic assumption test, multiple regression analysis, determination test, t test, and l test. The results of the F test show that brand image, product positioning, and lifestyle have a simultaneous effect on purchasing decisions at the executive clothing store at the paragon mall solo. Brand image has a positive effect on purchasing decisions at the executive clothing store at Paragon Mall. Positioning products have a positive effect on purchasing decisions at the executive clothing store in Paragon. Lifestyle has a positive effect on purchasing decisions at the executive clothing store in Paragon. The results of the coefficient of determination of the results of analysis of multiple linear calculations can be seen that the number of adjustments R2 obtained is 0,63,2 or 63,2%. This shows that brand image, product positioning, and lifestyle have an influence on purchasing decisions in the executive store at the paragon mall solo.
ANALISIS ROLE CONFLICT DAN STRES KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus pada CV. Batik Bengawan Indah Surakarta) Siti Amini; Rochmi Widayanti; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.479

Abstract

The research aims to find out and describe the influence of either simultaneously or partial competence, incentive and dicipline to employees performance in Balai PSDA Bengawan Solo. This research using quantitative descriptive research. The population was all employees at Balai PSDA Bengawan Solo totaled 77. The number of samples is 77 respondents. Sampling method using sensus sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis. This F test results the competence, incentive and dicipline simultaneously and significant effect on employees performance in Balai PSDA Bengawan Solo. The t-test results showed that the competence influential positive and significant effect against the employees performance in Balai PSDA Bengawan Solo. Incentive influential positive and significant effect against the employees performance in Balai PSDA Bengawan Solo. Regression multiple linier model in this research is Y = 0,142 + 0,586XK + 0,199XI + 0,227XD + e. Keywords: Employees Performance, Competence, Incentive, Dicipline
ANALISIS PENGARUH KONFLIK PERAN GANDA, DISIPLIN KERJA, DAN LINGKUNGANpKERJA TERHADAPnKINERJA KARYAWANp PT. GLOBALINDOpINTIMATES DI KLATEN Sulisvi Sulisvi; Eny Kustiyah; Rochmi Widayanti
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.661

Abstract

The research to find out and describe the influence of either simultaneously of partial work-family conflict, work discipline and work environtment. The population was all employees PT. Globalindo Intimates Klaten totaled 1300. The number of samples was determined with the formula Arikunto and the result 100 respondents. Sampling. The questionnaire used for data retrieval. Data analysis technique used was statistic analysis. This F test results work-family conflict, work discipline and work environtment simultaneously effect on employees performance PT. Globalindo Intimates Klaten. The t-test results showed that work-family conflict influential significance effect against the employees performance PT. Globalindo Intimates Klaten. . The t-test results showed that work discipline influential significance effect against the employees performance PT. Globalindo Intimates Klaten. The t-test results show that work environtment does not affect employee performance. Model ultiple regression linier in this research is Y = 4,710 + 0,256XK+ 0,409XD– 0,076XL + e. Determination of the coefficient indicates work-family conflict, work discipline and work environment have influence of 43,3% employees performance PT. Globalindo Intimates. Keywords: Work-Family Conflict, Discipline, Work Environtment, Employees Performance
ANALISIS LITERASI KEUANGAN, PERSYARATAN PEMBIAYAAN DAN KEBERLANGSUNGAN USAHA TERHADAP KEMUDAHAN AKSES PEMBIAYAAN FORMAL PADA UMKM Nampi Warih Ningsih; Ida Aryati; Rochmi Widayanti
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.663

Abstract

Economic development in Indonesian is currently growing, one of the factors that drives it is growth is UMKM. Because capital that is not large can open up employment opportunities for them selves or even for others to improve their families standard of living. Knowledge of financial literacy requirements and get access to formal financing for business continuty. Study research uses a descriptive quantitative approach. Questionnaires was used to obtain data from PNM Mekaar Banjarsar. Samples is the study uses 150 respondens and the time needed in this study was more or less for 3 months. The results of the study show that financial literacy, finansing requirements and business contunity to facilitate acces to formal financing at UMKM. KeyWord : Literacy Financial, Financing Requirements, Business Continuty, Financial Access to Financial, UMKM
ANALISIS STANDAR MUTU, DISKON DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KEMBALI BUKU PENDAMPING MAESTRO (Studi pada Sekolah Dasar di Kabupaten Wonogiri) Endah Prastiwi; Djumali Djumali; Rochmi Widayanti
JURNAL ILMIAH EDUNOMIKA Vol 3, No 01 (2019): EDUNOMIKA, Vol. 03, No. 01, Februari 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i01.408

Abstract

Referring to government regulations regarding the regulation of companion books used in schools, this forces the book producers to innovate in order to produce quality and acceptable books on the market. One of the companion book producers in Central Java is CV Hasan Pratama with the brand Maestro. This study has the purpose to investigate the effect of quality standards, discounts and location on Maestro's companion book repurchase decisions. Samples were taken randomly as many as 115 respondents, but only 99 samples could be used. Research uses a type of quantitative research, and using multiple linear regression analysis techniques. Data was collected by giving questionnaires to teachers who taught elementary school level in Wonogiri District. The results of this study prove that quality standards, discounts and locations have a simultaneous effect on product repurchase decisions. But partially the discount variable has a negative effect on product repurchase decisions. Keywords: quality standards, discounts, location, repurchase decision
PENGARUH BRAND IMAGE , GAYA HIDUP, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN CAFÉ TIGA TJERET DI SURAKARTA Rendika Putri Kartika; Ida Aryati; Rochmi Widayanti
JURNAL ILMIAH EDUNOMIKA Vol 3, No 01 (2019): EDUNOMIKA, Vol. 03, No. 01, Februari 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i01.406

Abstract

The purpose of this research aims to find out and explain the simultaneous and partial influence of brand image, lifestyle, and location on the purchasing decisions of the three tjeret café in Surakarta. This research uses descriptive quantitative research design. The population of all visitors to café Tiga Tjeret and having samples using the Sugiyono formula is 100 respondents. The sampling technique uses incidental sampling, a questionnaire used for data collection of multiple linear regression analysis. The results of this study indicate that the test f brand image, lifestyle and location simultaneously and significantly influence the purchasing decision of the café three tjeret in Surakarta. The results of the t test show that the brand image, lifestyle and location have a positive and significant effect on the purchasing decisions of the three tjeret café in Surakarta. The results of the coefficient of determination (R2) show that brand image, lifestyle and location have an effect of 60.9% on the purchasing decisions of the three teretas café in Surakarta. The dominant influence in café three tjeret purchasing decisions is that lifestyle variables have a t count of 10, 423. Keywords: Brand image, Lifestyle, Location, Purchase decision.
ANALISIS CITRA MEREK, PERIKLANAN, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH di UNIBA SURAKARTA Furaida Nur Afifah; Bambang Mursito; Rochmi Widayanti
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.658

Abstract

This research aim to determine the effect of brand image, advertising and word of mouth on Wardah cosmetic purchasing decisions in UNIBA surakarta. This research uses quantitative research type. Population of this research is UNIBA female students majoring in economics and taken 100 people as samples. Sampling technique using purposive sampling method. Data were obtained by giving questionnaires to student who use or ever use Wardah cosmetic at least once. Data analysis technique using multiple linier regression. The result of data analysis found that brand image, advertising and Word of mouth have effect to purchasing decision simultaneously or partially. Keywords: Brand Image, Advertising, Word Of Mouth, Purchasing Decisions
ANALISIS PENERAPAN GOOD CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2014-2017 Nadya Ayu Saputri; Rochmi Widayanti; Ratna Damayanti
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.489

Abstract

The purpose of the study was to analyze the effect of the application of good corporate governance, which was governed by the board of commissioners, board of directors, audit committee and institutional ownership of financial performance which was interpreted by the return on asset ratio in banking companies on the Indonesia Stock Exchange for the period 2014-2017. The total population is 43 companies, using purpose sampling techniques obtained by a sample of 25 companies. While the analysis technique used is multiple linear regression. The results show that only the audit committee that has no significant effect, the board of commissioners has a significant negative effect on the board of directors and institutional ownership has a significant positive effect on financial performance. Other results show that simultaneous application of good corporate governance has a significant influence on financial performance. Keyword: good corporate governance, financial performance.
Co-Authors Agni Astungkara Andi Dwi Asmara, Denny Bambang Mursito Bambang Mursito Burhanuddin Burhanuddin Burhanudin Burhanudin Burhanudin Burhanudin Burhanudin Burhanudin Chika Damayanti Dimas Sumitra Danisworo Djumali Djumali Dwi Oktaviani Lardo Putri Endah Prastiwi Endang Masitoh Endang Masitoh Wahyuningsih Endang Masitoh Wahyuningsih, Endang Masitoh Eny Kustiyah Eny Kustiyah Eny Kustiyah, Eny Fajar Setyawan Fithri Setya Marwati Fithria Marwanti Fitria Wulandari fitria wulandari Fitrysia Hanggraini Frida Ria Furaida Nur Afifah I Yensi Godchild Nehe Ibnu Suryo Ida Aryati Ida Aryati Juli Hariyanto Jumiati Jumiati Libria Widiastuti Marwati, Fithri Setya Muhammad Firdaus, Rifqi Mursito, Bambang Nadya Ayu Saputri Nampi Warih Ningsih Nico Irawan Nur Fadli Nurdin, Ade Ali Puji Astuti Putri Risnanti Ratna Damayanti Ratna Damayanti Ratna Damayanti Ratna Damayanti Ratna Damayanti Rendika Putri Kartika Reny Dwi Astuti Ressa Sasongko Ryan Susanto, Ryan Samsoel Bahry Sari Kurniati Sari Puspitasari SEPTIA DWI ANGGRAINI Setiawan Siti Amini Siti Maryam Sitti Mukarromah Sudarwati Sudarwati Sudarwati Sudarwati Sudarwati Sulisvi Sulisvi Sutardi Sutardi Sutianingsih, Sutianingsih Tarisa Firda Saniyyah Thoriq Amri Yahya umi ambarwati, umi