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All Journal MAJALAH ILMIAH GEMA PARADIGMA Manajemen Bisnis Syariah Jurnal Ekonomi dan Kewirausahaan PROSIDING JURNAL ILMIAH MANAJEMEN & BISNIS WARTA Benefit: Jurnal Manajemen dan Bisnis Gema Paradigma Prosiding Seminar Nasional Jurnal Dimensi DERIVATIF Jurnal Ilmiah Econosains Jurnal Akuntansi dan Pajak Jurnal Manajemen & Keuangan Jurnal Studi Manajemen dan Bisnis Kinerja: Jurnal Ekonomi dan Manajemen Agregat: Jurnal Ekonomi dan Bisnis PROCEEDING ICTESS (Internasional Conference on Technology, Education and Social Sciences) Jurnal Organisasi Dan Manajemen Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JURNAL WIDYA GANESWARA International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) SOLUSI Budimas : Jurnal Pengabdian Masyarakat Indonesian Journal of Economics and Management Journal of Applied Islamic Economics and Finance Dedikasi : Jurnal Pengabdian Lentera
Rochmi Widayanti
Fakultas Ekonomi, Universitas Islam Batik Surakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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BRAND TRUST, ONLINE CUSTOMER REVIEW DAN DIGITAL PAYMENT TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA TIKTOK SHOP Anggraini, Septia Dwi; Kustiyah, Eny; Widayanti, Rochmi
JURNAL DIMENSI Vol 14, No 1 (2025): JURNAL DIMENSI (MARET 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i1.7257

Abstract

Kemajuan internet membawa dampak besar terhadap aspek kehidupan, salah satunya perubahan kebiasaan konsumsi masyarakat Indonesia, yang terlihat dari meningkatnya preferensi masyarakat Indonesia untuk berbelanja online dibandingkan pergi ke toko fisik. TikTok Shop semakin populer sebagai aplikasi social commerce karena beberapa faktor. Penelitian dilakukan untuk mengetahui dampak brand trust, online customer review, dan digital payment terhadap keputusan pembelian di Kecamatan Manyaran Kabupaten Wonogiri. Metode yang digunakan yaitu kuantitatif deskriptif dengan bantuan Smart PLS. Penelitian ini menggunakan seluruh Generasi Z pengguna TikTok Shop di Kecamatan Manyaran Kabupaten Wonogiri dengan jumlah sampel 100 responden yang ditentukan melalui purposive sampling. Hasil penelitian menunjukkan masing-masing variabel terdapat pengaruh terhadap keputusan pembelian.
Peningkatan Kesejahteraan Pengrajin Gula Nira Kelapa melalui Kualitas Pola Tanam Kelapa, Diversifikasi Olahan Produk, Digital Marketing dan Kemasan Produk di Desa Sendang Kecamatan Donorojo Kabupaten Pacitan Widayanti, Rochmi; Widiastuti, Libria; Sutianingsih, Sutianingsih
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15320

Abstract

Sendang Village is one of the villages in the Donorojo District of Pacitan Regency. In addition to having agricultural land and plantations, Sendang village has a beach tourist attraction with high potential for development. Agricultural results are primarily obtained from the yields of plantations and community forestry. One of the commodities utilized by farmers in Sendang is the traditional craft of coconut sap sugar, which has been passed down through generations and remains traditional in both its production process and marketing. The issues faced by coconut sap artisans include the limited yield of harvested sap, the production process still being traditional with the use of large circular blocks, a lack of diverse product processing, and marketing being restricted to local areas with unappealing packaging. The Community Partnership Program (PKM) aims to help solve the problems faced by coconut sap craftsmen in Sendang Village. The program consists of a workshop on the planting patterns of green coconuts as a source of coconut sap, training in simple financial management, and training in the production of processed products from coconut sap in small forms and powdered sugar. After that, it continued with digital marketing training or an introduction to online marketing media, as well as practical exercises using more hygienic and attractive product packaging. The results of this community service activity are expected to increase income through the production of a large quantity of sap, with a variety of products that can penetrate a wider market share through online media and hygienic, practical packaging. Keyword: Coconut Nira, Simple Bookkeeping, Digital Marketing, Product Processing Diversification, Product Packaging
PENGARUH BRAND EXPERIENCE DAN BRAND AMBASSADOR DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOPING SHOPEE PADA MAHASISWA DI SURAKARTA Fadli, Nur; Mursito, Bambang; Widayanti, Rochmi
Derivatif : Jurnal Manajemen Vol 18, No 2 (2024): November
Publisher : Universitas Muhammadiyah Metro Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jm.v18i2.2446

Abstract

Pada konteks bisnis saat ini, topik yang menarik untuk diteliti adalah pengaruh pengalaman merek dan perwakilan merek terhadap keputusan pembelian pelanggan di platform Online shoping Shopee dengan minat pembelian sebagai variabel intervensi. Dengan memahami faktor-faktor yang mempengaruhi keputusan pembelian pelanggan di platform Shopee, perusahaan dapat mengoptimalkan strategi pemasaran mereka dan meningkatkan tingkat keberhasilan mereka. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis pengaruh pengalaman merek, perwakilan merek, dan minat beli baik secara parsial maupun secara simultan terhadap keputusan pembelian; dan kedua, mengidentifikasi dan menganalisis pengaruh pengalaman merek, perwakilan merek, dan minat beli baik secara parsial maupun secara parsial terhadap keputusan pembelian dengan minat beli sebagai variabel intervensi. Pada penelitian ini, sampel 96 mahasiwa yang kuliah di Kota Surakarta digunakan. Penelitian ini mengumpulkan data melalui kuesioner. Analisis data dilakukan menggunakan SPSS 26.0 untuk Windows. Analisis regresi linear berganda digunakan untuk membuktikan hipotesis penelitian.  Hasil penelitian menunjukkan bahwa pada uji hipotesis II pengaruh brand experience (2,973, sig 0,032), brand ambassador (3,523, sig 0,001), dan minat beli (1,818, sig 0,027) terhadap keputusan pembelian secara parsial. Selain itu, uji ketepatan model menunjukkan dampak yang signifikan dan positif (139,127, sig 0,000). Studi ini menemukan bahwa variabel bebas memiliki pengaruh yang signifikan dan positif baik secara parsial maupun simultan terhadap variabel terikat.Kata kunci: Brand Ambassador, Brand Experience, Minat Beli Baik, dan Keputusan Pembelian
Peningkatan Kesejahteraan Pengrajin Gula Nira Kelapa melalui Kualitas Pola Tanam Kelapa, Diversifikasi Olahan Produk, Digital Marketing dan Kemasan Produk di Desa Sendang Kecamatan Donorojo Kabupaten Pacitan Widayanti, Rochmi; Widiastuti, Libria; Sutianingsih, Sutianingsih
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i3.15320

Abstract

Sendang Village is one of the villages in the Donorojo District of Pacitan Regency. In addition to having agricultural land and plantations, Sendang village has a beach tourist attraction with high potential for development. Agricultural results are primarily obtained from the yields of plantations and community forestry. One of the commodities utilized by farmers in Sendang is the traditional craft of coconut sap sugar, which has been passed down through generations and remains traditional in both its production process and marketing. The issues faced by coconut sap artisans include the limited yield of harvested sap, the production process still being traditional with the use of large circular blocks, a lack of diverse product processing, and marketing being restricted to local areas with unappealing packaging. The Community Partnership Program (PKM) aims to help solve the problems faced by coconut sap craftsmen in Sendang Village. The program consists of a workshop on the planting patterns of green coconuts as a source of coconut sap, training in simple financial management, and training in the production of processed products from coconut sap in small forms and powdered sugar. After that, it continued with digital marketing training or an introduction to online marketing media, as well as practical exercises using more hygienic and attractive product packaging. The results of this community service activity are expected to increase income through the production of a large quantity of sap, with a variety of products that can penetrate a wider market share through online media and hygienic, practical packaging. Keyword: Coconut Nira, Simple Bookkeeping, Digital Marketing, Product Processing Diversification, Product Packaging
Related and Unrelated Diversification, Impact of Intergeneration in Family Firms Performance: Narrative Literature Review in Family Business Context: English Widayanti, Rochmi; Setiawan; Muhammad Firdaus, Rifqi
Indonesian Journal of Economics and Management Vol. 5 No. 2 (2025): Indonesian Journal of Economics and Management (March 2025)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijem.v5i2.6571

Abstract

This narrative literature review aims to critically review the development of research on diversification policies and company performance in the context of family company ownership in Asian countries. The study is based on a review of 75 empirical research articles. The findings from the review state that there are still inconsistencies in research results in improving performance. The diversification policies that are related and non-related give mixed results on increased performance and corporate excess value. Motivation of family companies in developing diversified businesses is interpreted differently according to agency theory, resources-based theory, and social wealth theory. The role of the pyramid ownership structure and the transformation between generations of families also contributes to determining the impact of diversification on improving company performance. This study recommends future research to develop a more holistic understanding of the determinant and contextual models in differentiating the performance of family firms in determining related and non-related diversification policy choices. Keyword: ownership structure, diversification, family firm performance
THE INFLUENCE OF OWNERSHIP STRUCTURE ON FIRM PERFORMANCE AS MEASURED BY TOBIN'S Q Sitti Mukarromah; Ibnu Suryo; Rochmi Widayanti; Tarisa Firda Saniyyah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.18005

Abstract

This research explores how ownership structure affects corporate performance, as indicated by stock prices using Tobin’s Q. The study focuses on companies in the food and beverage sector listed on the Indonesia Stock Exchange (IDX) during the 2021–2023 period. The ownership structure is assessed through three dimensions: managerial ownership, public ownership, and the presence of independent commissioners, to determine their individual and combined effects on firm performance. A purposive sampling method was employed, yielding a sample of 33 companies. Data analysis was carried out using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach, utilizing the SmartPLS version 4.10.9 software. Managerial ownership has a significant positive impact on firm performance, while neither public ownership nor independent commissioners show notable influence. However, when considered together, all three variables collectively have a positive impact on firm performance, as measured by Tobin’s Q. Keywords: Ownership structure, firm performance, stock price, Tobin’s Q, SEM-PLS.
Co-Authors Agni Astungkara Andi Dwi Asmara, Denny Bambang Mursito Bambang Mursito Burhanuddin Burhanuddin Burhanudin Burhanudin Burhanudin Burhanudin Burhanudin Burhanudin Chika Damayanti Dimas Sumitra Danisworo Djumali Djumali Dwi Oktaviani Lardo Putri Endah Prastiwi Endang Masitoh Endang Masitoh Wahyuningsih Endang Masitoh Wahyuningsih, Endang Masitoh Eny Kustiyah Eny Kustiyah Eny Kustiyah, Eny Fajar Setyawan Fithri Setya Marwati Fithria Marwanti fitria wulandari Fitria Wulandari Fitrysia Hanggraini Frida Ria Furaida Nur Afifah I Yensi Godchild Nehe Ibnu Suryo Ida Aryati Ida Aryati Juli Hariyanto Jumiati Jumiati Libria Widiastuti Marwati, Fithri Setya Muhammad Firdaus, Rifqi Mursito, Bambang Nadya Ayu Saputri Nampi Warih Ningsih Nico Irawan Nur Fadli Nurdin, Ade Ali Puji Astuti Putri Risnanti Ratna Damayanti Ratna Damayanti Ratna Damayanti Ratna Damayanti Ratna Damayanti Rendika Putri Kartika Reny Dwi Astuti Ressa Sasongko Ryan Susanto, Ryan Samsoel Bahry Sari Kurniati Sari Puspitasari SEPTIA DWI ANGGRAINI Setiawan Siti Amini Siti Maryam Sitti Mukarromah Sudarwati Sudarwati Sudarwati Sudarwati Sudarwati Sulisvi Sulisvi Sutardi Sutardi Sutianingsih, Sutianingsih Tarisa Firda Saniyyah Thoriq Amri Yahya umi ambarwati, umi