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All Journal JURNAL PSIKOLOGI UDAYANA JAM : Jurnal Aplikasi Manajemen Adimas : Jurnal Pengabdian Kepada Masyarakat Inovasi: Jurnal Ilmiah Ilmu Manajemen Competitive Jurnal Akuntansi dan Keuangan KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal Abdi: Media Pengabdian Kepada Masyarakat Abdimasku : Jurnal Pengabdian Masyarakat Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Revenue : Jurnal Ilmiah Akuntansi ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Bisnis Hospitaliti Jurnal Abdi Masyarakat Indonesia Bakti Budaya: Jurnal Pengabdian kepada Masyarakat Economic Reviews Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Priviet Social Sciences Journal JAS (Jurnal Akuntansi Syariah) Jurnal Cendekia Ilmiah
Komang Sri Widiantari
Program Studi Psikologi, Fakultas Kedokteran, Universitas Udayana
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The effect of product quality, price, and distribution on customer satisfaction with korigengi products on Tokopedia Tapa, I Gede Fery Surya; Korry, Putu Dyah Permata; Widiantari, Komang Sri; Danuarta, Maulana Ari
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1433

Abstract

The expansion of digital commerce in Indonesia has reshaped the way local creative brands compete in online marketplaces. Although platforms such as Tokopedia enable sellers to reach a wider audience, maintaining customer satisfaction has become increasingly challenging due to market saturation. KORIGENGI is a local brand specializing in otaku-themed merchandise that operates through Tokopedia, yet its competitive position remains weaker than that of several rival stores. This study aims to analyze how product quality, price perception, and distribution performance influence customer satisfaction with KORIGENGI products on Tokopedia. This research applies a quantitative approach using survey data collected from customers who have previously purchased KORIGENGI products. Structured questionnaires were distributed online and measured using a Likert scale. The collected data were examined through instrument testing, classical assumption testing, and multiple linear regression analysis. The findings indicate that product quality, price, and distribution exert positive and statistically significant effects on customer satisfaction. When examined simultaneously, these variables collectively explain the variations in customer satisfaction. Product quality was the most influential factor, followed by price and distribution. The results highlight the importance of delivering high-quality products, applying appropriate pricing strategies, and ensuring reliable distribution processes to enhance customer satisfaction in competitive e-commerce environments.
Optimalisasi Pemasaran Berbasis Pembenahan Produk dan Nilai Budaya untuk Pelestarian Batik Benang Ratu Yogyakarta Putra, I Gede Nanda Dhanu; Widiantari, Komang Sri; Tanujaya, Tanio; Setyawati, Tjok Istri Fajar
Bakti Budaya Vol 9 No 1 (2026): 2026: Edisi 1
Publisher : Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/bakti.24091

Abstract

Batik is a cultural heritage that carries not only aesthetic value but also profound philosophical meaning for Indonesian society. However, in the era of digitalization and global competition, batik SMEs face challenges in branding, packaging design, and marketing strategies that highlight cultural values. This community service activity aims to provide marketing strategy recommendations for Batik Benang Ratu Yogyakarta through brand identity enhancement, collection arrangement improvement, packaging design development, and social media content planning based on cultural storytelling. The methods used include field observation, participatory discussions, questionnaire design, and creative marketing concept development. The results indicate that the proposed recommendations can serve as a strategic guide to strengthen brand authenticity, enhance product appeal, and expand digital promotion reach. The implications of this activity not only provide direct benefits to SMEs but also enrich students’ experience in applying management theory to real-world contexts. === Batik merupakan warisan budaya yang tidak hanya memiliki nilai estetika, tetapi juga filosofi mendalam bagi masyarakat Indonesia. Namun, tantangan era digitalisasi dan persaingan global membuat UMKM batik menghadapi kendala dalam branding, desain kemasan, dan strategi pemasaran yang mampu menonjolkan nilai budaya. Kegiatan pengabdian masyarakat ini bertujuan memberikan rekomendasi strategi pemasaran untuk Batik Benang Ratu Yogyakarta melalui penguatan identitas merek, perbaikan penataan koleksi, pengembangan desain kemasan, dan perencanaan konten media sosial berbasis storytelling budaya. Metode yang digunakan meliputi observasi lapangan, diskusi partisipatif, penyusunan kuisioner, serta perancangan konsep pemasaran kreatif. Hasil kegiatan menunjukkan bahwa rekomendasi yang diberikan dapat menjadi panduan strategis untuk memperkuat citra autentik, meningkatkan daya tarik produk, dan memperluas jangkauan promosi digital. Implikasi kegiatan ini tidak hanya memberikan manfaat langsung bagi UMKM, tetapi juga memperkaya pengalaman mahasiswa dalam mengaplikasikan teori manajemen ke dalam konteks nyata.
Co-Authors Adriati, I Gst. Ayu Wirati Antara, I Putu Surya Armanid, Aura Danuarta, Maulana Ari Desak Made Febri Purnama Sari Desak Made Sukarnasih Dewi, Ni Kadek Lia Setia Dewi, Ni Kadek Linda Kristya Hadi, I Gusti Ngurah Widya I G. A. Desy Arlita I G. N. Oka Ariwangsa I Gede Fery Surya Tapa I Gusti Ayu Putu Wita Indrayani I Gusti Ngurah Widya Hadi Saputra I Made Suidarma I Putu Gede Iwan Trisna Jaya Ida Ayu Oka Martini Komang Widhya Sedana Putra P Lestari, Ni Putu Intan Mahadewi, Ida Ayu Gd. Dian Febby Maharani, Dian Putri Maharani, Made Diah Pradnya Marsudiana, I Dewa Nyoman Masno, Masno Pramesti, Ni Putu Desya Arimasrani Putri Purnama, Ni Wayan Dinda Putra, Anak Agung Ngurah Pramana Putra, I Gede Nanda Dhanu Putri, Mutiara Sani Putu Dyah Permatha Korry Putu Pande R. Aprilyani Dewi Putu Sri Arta Jaya Kusuma Resubun, Richard Irianto Safitri, Ni Komang Samitha, Sang Made Dwi Okayana Sanluis, Ni Putu Egix Putri Sari, Kadek Ayu Nirmala Sari, Luh Ika Manika Setyawati, Tjok Istri Fajar Tanujaya, Tanio Vos, Marie Estelle Sambow Yohanes Kartika Herdiyanto