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All Journal Jurnal Paradigma Ekonomika SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal Riset Entrepreneurship Indonesian Journal of Cultural and Community Development Indonesian Journal of Law and Economics Review Community Empowerment Jurnal Mandala Pengabdian Masyarakat Jurnal Disrupsi Bisnis JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) Bima Journal : Business, Management and Accounting Journal JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal of Innovation Studies International Journal of Management Science and Information Technology (IJMSIT) Proceedings of The ICECRS Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Indonesian Journal of Islamic Economics and Finance PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Paradoks : Jurnal Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ragam Pengabdian Amaluna: Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Artificial Intelligence for Digital Marketing Jurnal Ekonomi, Manajemen, dan Bisnis Journal of Artificial Intelligence and Digital Economy
Satrio Sudarso
Universitas Muhammadiyah Sidoarjo
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Welfare Transformation Through Productive Business Empowerment: A Review of Khadijah 2 Orphanage Surabaya Sudarso, Satrio
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.1984

Abstract

A study conducted at Khadijah 2 Orphanage in Surabaya shows how important an empowerment program is for orphans and destitute children. The aim of the program is to teach these children entrepreneurial skills through activities such as managing a business and marketing the orphanage's property. This empowerment method involves increasing knowledge and skills as well as participation in the management of the business. The results show that the children are more aware of the importance of entrepreneurship, especially through ventures, visits, and discussions that encourage them to do so. In addition, their interactions with prospective tenants generated new knowledge about property management and marketing, which enabled them to learn to communicate well and provide satisfactory services to tenants. The orphans continue to learn and change their marketing strategies. Not only do they acquire skills through this program; but it also gives them the opportunity to develop and contribute to their environment, paving the way to a better and more independent future. This shows that there is significant support in helping orphans and dhu'afa children prepare themselves for a better future.
International Market Development Strategy in Companies Riyanto, Slamet; Sudarso, Satrio; Sumardi, Sumardi
International Journal of Management Science and Information Technology Vol. 4 No. 1 (2024): January - June 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i1.2682

Abstract

In the era of globalization, international market development is an important strategy for companies that want to expand their business reach and increase their competitiveness in the global market. This article discusses various strategies that companies can implement in developing international markets, from market research to technological innovation. Comprehensive market research, SWOT analysis, and a deep understanding of local consumer preferences are crucial first steps. In addition, customization of products and services, strategic alliances with local companies, and segmented marketing strategies are key elements in ensuring success in international markets. Compliance with trade regulations and policies is also very important to avoid legal problems and ensure smooth business operations. Through a proactive approach and investment in training and technology, companies can overcome legal and operational obstacles, strengthen their reputation, and achieve sustainable growth in the global marketplace.
Improving The Capacity Of Managers Of Productive Wakaf Business Units Through Digital Marketing Training And Use Of Smart Cashier Applications Ardiani, Ninda; M Ruslianor M; Satrio Sudarso
Amaluna: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2024)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/amaluna.v3i2.4401

Abstract

Productive waqf own potential big in empowerment social and economic society, especially if managed optimally. Article This discuss implementation of community service programs society that aims increase capacity business unit manager endowment productive through training digital marketing and use Smart Cashier Application. Training covers management business based on POAC, digital marketing strategies, and utilization technology for efficiency operational. The results show existence improvement skills digital management and marketing, improvement turnover sales, as well as efficiency more operational​ Good through recording more transactions​ accurate. In addition, product branding is also strengthened for increase Power competitive in the market. This program succeed empowering manager business as well as create opportunity economy new for public around.
The Influence Of Sales Promotions, Price, And Service Quality On Deliwafa Sidoarjo Consumer Satisfaction Firda Kartika Sari; Satrio Sudarso; Mas Oetarjo
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7342

Abstract

The fashion industry is growing along with increasing consumer demand for quality products at affordable prices. This study aims to analyze the effect of sales promotion, price, and service quality on consumer satisfaction at Deliwafa Sidoarjo. The method used is a quantitative approach with multiple linear regression analysis technique. Data were collected through questionnaires distributed to 100 respondents who are Deliwafa customers. The results showed that sales promotion, price, and service quality partially and simultaneously have a significant effect on consumer satisfaction. Service quality is the variable that has the most dominant influence in increasing consumer satisfaction. Therefore, Deliwafa needs to improve its promotional strategy to be more creative, maintain competitive prices, and improve service quality in order to maintain customer loyalty and increase business competitiveness.
Eco-Friendly Car Fragrance: Coffee Bean Innovation Boosts Local MSMEs: Pengharum Mobil Ramah Lingkungan: Inovasi Biji Kopi Dongkrak UMKM Lokal Hamdi, M. Sukron; Satrio Sudarso , Satrio Sudarso; Sabila, Nauly; Hidayatulloh, Muhamad Ananta; Wijaya, Rama Adi
Proceedings of The ICECRS Vol. 13 No. 1 (2025): Proceedings of Community Service Desa Mandiri dan Berdaya Melalui Kolaborasi P
Publisher : International Consortium of Education and Culture Research Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/icecrs.v13i1.2061

Abstract

General Background: Coffee-producing regions often face challenges in maximizing the economic potential of their agricultural output, particularly when surplus or defective beans are discarded as waste. Specific Background: Kalipucang Village, Tutur District, Pasuruan Regency, has untapped potential in its coffee-based industries, yet local MSMEs struggle with product diversification and value addition. Knowledge Gap: Limited innovation in utilizing unused coffee beans hinders the development of sustainable, value-added products that align with circular economy principles. Aims: This study aims to empower the local MSME Ko-Pucang through the development of a coffee-based car freshener that leverages the natural deodorizing properties and aromatic appeal of coffee beans. Results: Employing a Research and Development (R&D) approach, the program progressed through problem identification, training on formulation using coffee extract and alcohol, product testing for scent longevity and absorption effectiveness, and marketing strategy development. The resulting prototype demonstrated a long-lasting, eco-friendly fragrance and received favorable user feedback for its natural aroma and calming effect. Novelty: This initiative introduces an innovative, sustainable use of coffee waste by transforming it into a high-value, marketable product, marking a shift from traditional coffee-based offerings. Implications: The findings affirm that strategic product diversification can bolster MSME resilience, increase income, and reinforce regional identity, while contributing to broader sustainable development goals through waste reduction and circular economic practices. Keywords: Coffee Waste, MSMEs, Product Diversification, Car Freshener, Circular Economy Highlights: Coffee-based car freshener adds value to unused beans sustainably. MSME empowerment through innovation and marketing strategies. Eco-friendly product supports circular economy and regional branding.
Pengaruh Celebrity Endorsement, Marketing Content dan Electronic Word of Mouth Terhadap Keputusan Pembelian Produk Fashion di TikTok pada Mahasiswa Universitas Muhammadiyah Sidoarjo Layyina, Almira Rizky; Sudarso, Satrio; Oetarjo, Mas
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1208

Abstract

Kajian ini bertujuan untuk menganalisa pengaruh Celebrity Endorsement, Content Marketing, dan Electronic Word of Mouth (E-WOM) terhadap keputusan pembelian produk fashion di platform TikTok pada mahasiswa Universitas Muhammadiyah Sidoarjo. Metode kajian yang dimanfaatkan ialah kuantitatif dengan teknik analisis regresi linier berganda. Pengumpulan data melalui kuesioner yang disebarkan kepada 96 responden yang merupakan mahasiswa Universitas Muhammadiyah Sidoarjo. Hasil penelitian menunjukkan bahwa secara parsial, Celebrity Endorsement, Content Marketing, dan E-WOM memiliki imbas signifikan terhadap keputusan pembelian. Celebrity Endorsement teruji efektif dalam meningkatkan kepercayaan konsumen akan produk melalui keterlibatan selebriti yang relevan, sementara Content Marketing berperan dalam memberikan informasi yang menarik dan relevan kepada konsumen. Di sisi lain, E-WOM menjadi aspek penting dalam memperkuat keputusan pembelian melalui rekomendasi dan testimoni dari pengguna lain. Secara simultan, ketiga variabel diatas memberikan kontribusi yang signifikan akan keputusan pembelian, dengan angka kontribusi sebesar 60,2%, sementara sisanya dipengaruhi oleh aspek lain di luar kajian ini. Perolehan kajian ini menunjukkan bahwa strategi pemasaran digital berbasis media sosial, terutama melalui TikTok, memiliki potensi besar dalam memengaruhi perilaku konsumen, khususnya di kalangan mahasiswa. Oleh karena itu, para pelaku bisnis disarankan untuk mengoptimalkan pemanfaatan selebriti, konten pemasaran yang kreatif, serta interaksi sosial digital guna meningkatkan daya tarik dan kepercayaan konsumen terhadap produk fashion mereka.
The Optimalisasi Kapasitas Sumber Daya Manusia Hijau dalam Upaya Pelestarian Kualitas Lingkungan Berkelanjutan Firdaus, Vera; Wulandari, Indah Apriliana Sari; Sudarso, Satrio; Maulidah, Ummul; Mutawakkil, Rizqy
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i2.2672

Abstract

This community service project aims to strengthen Green Human Resource (Green HR) capacity through internal campaigns and awareness-raising among herbal MSMEs in Desa Keplaksari and Pagotan, Jombang Regency. The methods employed include educational presentations, distributing campaign posters and stickers, providing sustainability education and processing waste from date seeds, as well as evaluating with pre- and post-tests. The results show that participants’ comprehension scores increased from an average of 45 to 77, awareness of cleanliness and waste management rose from approximately 20% to 80%, and satisfaction was high regarding the clarity and practical benefits of the material. The program shifted perceptions of waste from burden to business opportunity and fostered a green work culture among herbal MSMEs. Limitations such as small sample size, short duration, and not all follow-up implementation stages being completed are acknowledged. This study implies that Green HR and internal campaigns can be effective strategies to enhance environmental and economic sustainability at the MSME community level.
PENGARUH HARGA, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Putri, Mia Nasrida; Sudarso, Satrio; Hariasih, Misti
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5447

Abstract

Kemudahan teknologi informasi yang semakin maju dan diikuti dengan perubahan perilaku konsumen yang semakin selektif dalam membeli sebuah produk mengakibatkan tingginya permintaan konsumen terhadap produk yang berkualitas dangan harga terjangkau. Penelitian ini bertujuan untuk mengetahui pengaruh harga, kualitas produk, dan promosi terhadap keputusan pembelian dengan kepuasan konsumen sebagai variabel penghubungnya. Jenis penelitian yang dilakukan oleh penulis pada penelitian ini adalah penelitian deskriptif kuantitatif dengan teknik pengambilan sampel menggunakan non probability sampling dan teknik purposive sampling berdasarkan pertimbangan tertentu. Karakteristik responden pada penelitian ini adalah konsumen yang pernah membeli tempe di desa sepande dan berusia lebih dari 15 tahun. Lokasi penelitiann adalah pada konsumen home industry UMKM tempe di desa sepande kecamatan candi, kabupaten sidoarjo. Jumlah responden dalam penelitian ini sebanyak 96 orang. Metode pengumpulan data dengan metode angket dengan tes analisis SmartPLS versi 4.0 dengan SEM (Structural Equation Modeling). Penelitian ini menggunakan uji Outer dan Uji Inner model kelayakan data yang didapatkan. Hasil hipotesis yang didapatkan pada penelitian ini yaitu harga dan promosi tidak berpengaruh signifikan secara langsung terhadap Keputusan pembelian sedangkan kualitas produk dan kepuasan konsumen berpengaruh signifikan secara langsung terhadap keputusan pembelian. selanjutnya Harga, kualitas produk, dan promosi berpengaruh signifikan secara langsung terhadap kepuasan konsumen dan harga, kualitas produk, dan promosi berpengaruh signifikan secara tidak langsung terhadap keputusan pembelian melalui kepuasan konsumen. Disimpulkan bahwa produsen tempe home industry di desa sepande perlu memperhatikan penetapan harga jual produk, mempertimbangkan kualitas produk yang ditawarkan, dan memperbaiki teknik promosi yang lebih kreatif
Pengaruh Harga, Suasana Toko dan Kualitas Pelayanan terhadap Keputusan Pembelian di Waroenk Andya Rafli Muhammad Firdaus; Misti Hirasih; Satrio Sudarso
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 2 (2025): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i2.6439

Abstract

This study aims to analyze the influence of price, store atmosphere, and service quality on consumer purchasing decisions at Waroenk Andya, Sidoarjo. A quantitative approach was used, employing a Non-Probability Sampling method with a purposive sampling technique involving 96 respondents. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS version 25. The results indicate that all three independent variables significantly influence purchasing decisions, both partially and simultaneously. Among them, price is found to have the most dominant influence on purchasing decisions.
The Effect of Integrated Marketing Communications Strategy on The Development Of Creative Economic Products In Moringa Processed MSMe Indra Jaya Sudarso, Satrio; Sumartik
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.18544

Abstract

The discussion that forms the basis of the background of this research is the problem of developing creative economic products, especially on the MSME scale which is seen from the linkage of marketing communication strategies that have not been or have been implemented in one of the implementation of marketing activities for Processed moringa Indra Jaya. The purpose of this study was to determine and analyze the effect of advertising (X1), product packaging (X2), public relations (X3) and events marketing (X4) on product development (Y) in the context of the creative economy. The method used is a quantitative method. The population used is all consumers of Processed Moringa Indra Jaya. The sampling technique used is non-probability sampling in the form of random sampling of 100 people. Respondents were selected based on an existing database of MSME recommendations related to the respondent's domicile throughout Indonesia. Analysis techniques use multiple linear regression analysis and hypothesis testing using SPSS for Windows statistical tools. The results showed that all independent variables have a positive and significant effect on the dependent variable, partially or simultaneously.
Co-Authors Ahmad Reza Rahmawan Akbar Rahmadin Alfia, Nurfia Alshaf Pebrianggara Alshaf Pebrianggara Anggraini, Elisah Fitri Anisha Hilda Al Arisha Anneke Ria Choirunnisa Aprilia, Rizka Wahyu Baehaqi Berliana Rindy Puspita Sari Bulan, Rachima Annisa Chusnul Damayanti Kassanah Denata Putri Marlinton Dewi Komala Sari Dini Windya Putri Dwi Rahma Fitria Eka Oktaviani Erika Septiani Sulistyono Erneisha Adiesti Septanaya Fajar Sulastri Fajareza Ayu Pramesti Fakrul Aldi Rendianto Fasyah Alya Syabrina Fina Nur Falah Firda Kartika Sari Fitri Nur Latifah Fitriyah Nur Indahsari Hamdi, M. Sukron Hansya Maulana Hermawan, Diky Hidayatulloh, Muhamad Ananta Hilda Halimah Hanum Indah Apriliana Sari Wulandari Indah Dwi Lestari Inggit Nur Tazdiq Damayanti Irsada Febri Pamesuari Istian Kriya Almanfaluti Johan Ageng Prasetyo Khairunisa Aprilia Putri Kurnia, Fahreza Putra Rafliansyah Laksono, Muhammad Agung Layyina, Almira Rizky Lilik Indayani Lilik Indayani M Ruslianor M Mahardika Darmawan Kusuma Wardana Mas Oetarjo Masfufah, Hanem Maulidah, Ummul Misti Hariasih Misti Hariasih Misti Hirasih Mizar Khan Al Arfa Mahdasyevi Mochamad Rizal Yulianto Monica Cindy Amanda Muhammad Andik Diantoro Muhammad Faisal Ardiansyah Muhammad Ruslianor Maika Mukhamad Masykur Hadi Mustika Arasyi Al Kundie Mutawakki, Rizky Mutawakkil, Rizqy Nabila Uswatul Aprianti Nadia Nur Rahmawati Nadia Septia Nengrum Nasywa Aulia Nayla Rizky Dwi Firnanda Ninda Ardiani Ninda Ardiani Nuris Tiswanah Ocha Dwi Riestu Putri Juni Alita Dwi Bastari Putri, Mia Nasrida Rafli Muhammad Firdaus Rahmah Utami Budiandari Raisha Salisa Rangga Nur Zaifatl Amri Ratna Lailatul As’ari Redani Zaenha, Mochamad Abdi Rizal Fahmy Likhumy Robby Rohma, Ainun Nur Sabila, Nauly Slamet Riyanto Sofia Naya Febriyanti Sumardi . Sumardi Sumardi Sumartik Susanto Sukiman Syamsiar, Syamsiar Tofan Tri Nugroho Tsaniyah Jumhuriyah Vera Firdaus Wati , Alvin Windiya Widya , Paramitha Puspa Wijaya, Rama Adi Wulandari, Indah Apriliana Sari Yulianti, Mila Yunita Wulandari Yusfian , Firli Perdana