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Sudarso, Satrio
Universitas Muhammadiyah Sidoarjo
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Analisis Flash Sale Promotion, Online Customer Review, dan Celebrity Endorser Terhadap Purchase Interest pada E-Commerce: Studi pada Aplikasi Shopee Eka Oktaviani; Satrio Sudarso; Misti Hariasih
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7328

Abstract

This research was carried out to analyze how much influence the Flash Sale Promotion, Online Customer Review, and Celebrity Endorser variables have on Purchase Interest in E-Commerce, namely the Shopee application. The method used is a quantitative method, and the technique used for research is nonprobability sampling using a purposive sampling technique and the number of respondents is 100 people. The test model used by researchers in processing research data is the multiple regression analysis test, including Validity Test and Reliability Test, Normality Test, Multicollinearity Test, Autocorrelation Test, Autocorrelation Test, Heteroscedasticity Test, Multiple Linear Regression Analysis, Partial Significance Test (T Test), Simultaneous Significance Test (F Test), Coefficient of Determination Test (R2). And the data was processed using the IBM SPSS version 29 application. The results of this research show that the flash sale promotion variable partially has no effect on buying interest, while the online customer review and celebrity endorser variables partially have a positive and significant influence on buying interest. Simultaneously, the flash sale promotion, online customer review, and celebrity endorser variables have an influence on the purchase interest variable.
Co-Authors Alfia, Nurfia Alshaf Pebrianggara Anggraini, Elisah Fitri Dewi Komala Sari Dwi Rahma Fitria Eka Oktaviani Erika Septiani Sulistyono Fajar Sulastri Fajareza Ayu Pramesti Fakrul Aldi Rendianto Fasyah Alya Syabrina Fina Nur Falah Firda Kartika Sari Fitri Nur Latifah Fitriyah Nur Indahsari Hermawan, Diky Indah Apriliana Sari Irsada Febri Pamesuari Kurnia, Fahreza Putra Rafliansyah Laksono, Muhammad Agung Layyina, Almira Rizky Lilik Indayani M Ruslianor M Mahardika Darmawan Kusuma Wardana Marlinton, Denata Putri Mas Oetarjo Masfufah, Hanem Maulidah, Ummul Misti Hariasih Misti Hariasih Misti Hirasih Mutawakkil, Rizqy Ninda Ardiani Nuris Tiswanah Oetarjo, Mas Putri, Mia Nasrida Rafli Muhammad Firdaus Rahmah Utami Budiandari Ratna Lailatul As’ari Redani Zaenha, Mochamad Abdi Rohma, Ainun Nur Sumardi . Sumartik Susanto Sukiman Syamsiar, Syamsiar Vera Firdaus Wati , Alvin Windiya Widya , Paramitha Puspa Wulandari, Indah Apriliana Sari Yulianti, Mila Yusfian , Firli Perdana