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All Journal Jurnal Paradigma Ekonomika SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Administrasi dan Manajemen MANAJEMEN DEWANTARA KOLOKIUM: Jurnal Pendidikan Luar Sekolah Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal Riset Entrepreneurship Indonesian Journal of Cultural and Community Development Community Empowerment Jurnal Mandala Pengabdian Masyarakat Jurnal Disrupsi Bisnis JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) International Journal of Management Science and Information Technology (IJMSIT) Proceedings of The ICECRS Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Paradoks : Jurnal Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Amaluna: Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Artificial Intelligence for Digital Marketing
Sudarso, Satrio
Universitas Muhammadiyah Sidoarjo
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Opening of Seven Enchantments: Transformative Initiative with Martopuro Village: Pembukaan Tujuh Pesona: Inisiatif Transformatif Gandeng Desa Martopuro Sudarso, Satrio; Yusfian , Firli Perdana; Widya , Paramitha Puspa; Wati , Alvin Windiya
Proceedings of The ICECRS Vol. 12 No. 2 (2023): Seminar Nasional, Peran Nyata Civitas Akademika Bagi Masyarakat : Solusi Pembe
Publisher : International Consortium of Education and Culture Research Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/icecrs.v12i2.1743

Abstract

The aim of this service is to: introduce and increase tourist awareness: introduce the unique charms of Martopuro Village to tourists and increase awareness of the various tourist attractions it offers. The service method carried out is Community Participation: Involving the local community in planning and implementing the program, ensuring active participation and a sense of community ownership of this initiative. The result of this service is increasing income. A larger number of visitors can increase income through the sale of local tourism goods and services. . The implication of this service is in the form of improving the image of the village, increasing the perception of Martopuro village as an attractive tourist destination, attracting investors, and supporting regional tourism promotion. Therefore, by increasing capacity, infrastructure and promoting the seven charms of local tourism, this project is expected to help develop and empower Martopuro Village. Highlight: Community Engagement: Involving locals in program planning and execution fosters a sense of ownership and active participation, vital for sustainable tourism development. Economic Impact: Increased tourist visits lead to improved income opportunities through the sale of local goods and services, boosting the village's economy. Tourism Promotion: Enhancing the village's image attracts investors and supports regional tourism, aiding in the development and empowerment of Martopuro Village. Keyword: The unique charm of the village, Tourist participation, transformative initiatives, society participation
Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Minat Beli Konsumen Terhadap Kain Crinkle Pada Markectplace Shopee Fina Nur Falah; Misti Hariasih; Satrio Sudarso
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11314

Abstract

Shopee adalah pasar terbesar, terlengkap, dan paling murah di Indonesia, yang memfasilitasi transaksi online antara konsumen dan penjual melalui aplikasi selulernya. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana minat konsumen dalam membeli barang di marketplace shopee dipengaruhi oleh kualitas produk, harga, dan pemasaran. Untuk deskripsi dan analisis yang lebih mendalam mengenai hubungan antara variabel-variabel tersebut, metode deskriptif kuantitatif sangat relevan. Oleh karena itu, strategi ini dapat membantu memperjelas elemen yang mempengaruhi keinginan pelanggan untuk melakukan pembelian di pasar Shopee. Dengan menggunakan pendekatan random sampling, sampel dikumpulkan sebanyak seratus orang. Perangkat lunak statistik SPSS versi 29 dipekerjakan dalam penelitian ini. Hasil penelitian menunjukkan bahwa periklanan, harga, dan kualitas produk semuanya mempunyai dampak menguntungkan terhadap keinginan konsumen untuk melakukan pembelian. Elemen-elemen ini mempunyai kekuatan untuk membentuk perilaku konsumen dan menunjukkan betapa efektifnya pengendalian Harga, kualitas produk, dan promosi semuanya dapat mempengaruhi pilihan pelanggan untuk membeli. Bisnis dapat meningkatkan efektivitas pemasaran secara keseluruhan dan meningkatkan niat membeli konsumen dengan mengkaji secara cermat cara-cara untuk meningkatkan kualitas produk, harga, dan promosi.
Peran Harga, Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Jasa Pada PT. Boss Trans Tour and Travel Dwi Rahma Fitria; Misti Hariasih; Satrio Sudarso
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11352

Abstract

Dunia bisnis semakin kompetitif setiap tahunnya, khususnya di industri perjalanan, yang pada tahun ini menawarkan jasa dan barang terkait perjalanan. Namun, pelanggan modern juga cukup pilih- pilih mengenai layanan yang mereka terima dan sadar akan biayanya. Elemen penting lainnya yang mungkin berdampak pada cara bisnis bersaing adalah peran yang dimainkan oleh klien. Tujuan dari penelitian ini adalah untuk memastikan bagaimana PT. Boss Trans Tour & Travel. Sejumlah kriteria, antara lain biaya, ketersediaan promosi, dan tingkat layanan, mempengaruhi keputusan memilih layanan Boss Trans Tour & Travel.[1] Penelitian ini menggunakan metodologi kuantitatif berdasarkan rumus Slovin dan metodologi Simple Random Sampling untuk mengumpulkan data primer melalui distribusi survei. Dalam penelitian ini, sampelnya berjumlah seratus responden. Untuk pengolahan data dalam penelitian ini digunakan SPSS versi 29 (2024). Hasil penelitian menunjukkan bahwa keputusan pembelian pelanggan Boss Trans Tour & Travel dipengaruhi secara positif dan kuat oleh berbagai elemen termasuk biaya, penawaran khusus, dan kualitas layanan.
Transformasi Pendidikan Usia Dini: Strategi Pemasaran Digital untuk Meningkatkan Citra Sekolah dan Profesionalisme Guru PAUD Sudarso, Satrio; Kusuma Wardana, Mahardika Darmawan; Redani Zaenha, Mochamad Abdi; Masfufah, Hanem; Yulianti, Mila
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (Janayu) Vol. 5 No. 3 (2024): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/janayu.v5i3.34856

Abstract

Purpose – Community service activities at TK ABA Purwosari showed the importance of using digital tools and training teachers to optimise technology and create interactive content in early childhood education. The collaborative effort between the community service team of Universitas Muhammadiyah Sidoarjo and PCA Purwosari shows digital marketing training is needed to improve school reputation and teachers‘ digital skills which in accordance with this objective includes improving teachers’ digital capabilities and the application of digital marketing strategies to improve educational outcomes and school reputation. Methodology –. This mentoring and training is to equip educators with skills in educational technology and digital promotion strategies so that they can improve student learning outcomes and raise awareness about school enterprises. The program includes direct instruction, observation, interviews, stakeholder coordination, evaluation through focus groups and questionnaires. Findings – The program significantly improved teachers' skills in creating engaging promotional content and learning materials. Training provided includes using Canva for presentations, CapCut for videos, Instagram for promotions, and Google My Business for visibility. Tools such as Kahoot and Math Playground enhance interactive learning, while paper crafts boost creativity. High teacher satisfaction and positive feedback indicate the success of the program. Originality – The service program at TK ABA 1 Purwosari and TK ABA 2 Al Wathan improved educational practices and marketing strategies through constructivist-based training and related support activities.
The Existence of Kampoeng Batik Jetis and its Impact on The Socio Economic Life of The People of Jetis Village Sidoarjo Anggraini, Elisah Fitri; Indayani, Lilik; Sudarso, Satrio
KOLOKIUM Jurnal Pendidikan Luar Sekolah Vol 12, No 2 (2024): Kolokium : Publishing October 2024
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/kolokium.v12i2.867

Abstract

Kampoeng Batik Jetis Sidoarjo is the center of the handmade batik industry in Sidoarjo city. The purpose of this study was to determine the existence of Kampoeng Batik Jetis and its impact on the socio-economic life of the Jetis Sidoarjo community. Approach This research method uses descriptive qualitative methods so that data collection techniques are carried out by means of observation, interviews, and documentation. Data analysis techniques used in this study using 3 stages including data reduction, data presentation, and conclusion drawing. The results showed that most batik craftsmen use personal capital to run this batik business. The development of the batik industry in Kampoeng Batik Jetis from year to year is quite stable despite the many ups and downs in market share but the craftsmen still maintain their existence. The existence of the Kampoeng Batik Jetis industrial center has a positive impact in social and economic terms for the surrounding community. In social terms, for example, the development of tourism and increased awareness and welfare of the community. In terms of economy, it has an impact on employment, business opportunities, and encourages the growth of other sectors such as trade and services.
Pengaruh Live Streaming, Online Customer Review dan Voucher Gratis Ongkir Terhadap Keputusan Pembelian di Marketplace Shopee Pada Mahasiswa Universitas Muhammadiyah Sidoarjo Kurnia, Fahreza Putra Rafliansyah; Oetarjo, Mas; Sudarso, Satrio
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 4 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i4.5539

Abstract

Tujuan penelitian ini untuk menganalisis dan membuktikan pengaruh Live Streaming, Online Customer Review dan Voucher Gratis Ongkir terhadap Keputusan Pembelian di Marketplace Shopee pada Mahasiswa Universitas Muhammadiyah Sidoarjo. Penelitian ini dengan menggunakan pendekatan penelitian kuantitatif dan pengumpulan data melalui kuesioner terdiri dari 100 responden yang dipilih melalui teknik non-probability sampling. Analisis data diolah menggunakan program Smart PLS 4.0 dengan teknik analisis yaitu outer model, inner model dan uji hipotesis. Berdasarkan hasil pengujian tersebut dapat diketahui Live Streaming, Online Customer review dan Voucher Gratis Ongkir berpengaruh signifikan terhadap keputusan pembelian di marketplace Shopee pada Mahasiswa Universitas Muhammadiyah Sidoarjo.
Strategi Pemasaran Mengenai Persepsi Harga, Kualitas Produk, dan Kepuasan Konsumen Terhadap Keputusan Pembelian Perumahan Gempol Citra Asri Hermawan, Diky; Indayani, Lilik; Sudarso, Satrio
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.2079

Abstract

This research aims to analyze marketing strategies regarding price perceptions, product quality and consumer satisfaction regarding purchasing decisions for Gempol Citra Asri housing. This research was conducted at the Gempol Citra Asri Housing Complex. This research uses quantitative methods. The sample used in this article used the Slovin Formula and found 115 respondents. The sampling technique uses non-probability with the accidental sampling method, where the researcher selects samples and takes respondents who are available at the research site. The results obtained in this research indicate that price perception has a positive and significant influence on purchasing decisions for Gempol Citra Asri Housing, product quality has a positive and significant influence on purchasing decisions for Gempol Citra Asri Housing, and consumer satisfaction has a positive and significant influence on purchasing decisions for Gempol Citra Asri Housing. And it can be concluded that price perception, product quality and consumer satisfaction have a positive and significant influence on purchasing decisions for Gempol Citra Asri housing.
Mentoring of Opak Samiler MSMEs towards SDG's 9 Indonesia based on lean tools Indah Apriliana Sari; Rahmah Utami Budiandari; Satrio Sudarso; Fajar Sulastri; Fitriyah Nur Indahsari
Community Empowerment Vol 9 No 12 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12392

Abstract

The Opak Samiler business group in Wonosunyo Village uses manual production methods, resulting in low productivity only 3 kg of dry opak per day, produced only in their free time after fieldwork. The lengthy and skill-intensive dough flattening process, along with uneven opak thickness, frequently receives consumer complaints. High demand, particularly during Eid al-Fitr, is difficult to meet due to limited production capacity and weather conditions. Therefore, this community service project aimed to increase the business group's productivity by implementing Lean Tools-based work aids: a mechanical samiler printer and a drying machine. The implementation involved socializing and training the business group members on tool use, and evaluating the production process post-implementation. Consequently, these work aids increased productivity by up to 65% compared to conventional methods.
PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA, DAN PROMOSI PENJUALAN TERHADAP MINAT BELI PADA SHOPEE FOOD DI SIDOARJO Ratna Lailatul As’ari; Satrio Sudarso; Dewi Komala Sari
Jurnal Paradigma Ekonomika Vol. 19 No. 4 (2024): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v19i4.40554

Abstract

This study aims to explore the influence of service quality, price perception, and sales promotion on consumer purchasing interest in shopee food, especially in Sidoarjo. With the rapid development of e-commerce and food delivery services, understanding the factors that influence consumer purchasing decisions is very important for companies to maintain competitiveness in the market. This study uses a quantitative descriptive approach with non-probability sampling, targeting 100 respondents who have used shopee food. Data were collected through online questionnaires and analyzed using multiple linear regression analysis. The results showed that all variables, namely service quality, price perception, and sales promotion, have a significant influence on consumer purchasing interest. This study determines the importance of these factors in shaping consumer behavior and provides insight for businesses to formulate better marketing strategies.
Transforming the Travel Experience: A Dynamic Marketing Approach Kinarya Jaya Tour & Travel Sudarso, Satrio
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1411

Abstract

Kinarya Jaya Tour & Travel is a tourism agency in Surabaya, Indonesia. The company is facing a significant decline in its operations and revenue during the COVID-19 pandemic due to travel restrictions and the closure of tourist attractions. To increase demand and interest in their services, the company needs to implement marketing strategies that are effective and relevant in the current era. To address the identified issues, the company should conduct a thorough evaluation of the current business model and develop a new business model to adapt to the changing government regulations. Different marketing strategies can be combined to create a comprehensive plan. These strategies may include SWOT analysis, Quantitative Strategic Planning Matrix (QSPM), Competitive Profile Matrix (CPM), Strategic Position and Action Evaluation (SPACE), and Business Model Canvas (BMC). Combining these approaches will help Kinarya Jaya Tour & Travel formulate an effective marketing strategy to improve its business performance. In addition, qualitative research methods, such as in-depth interviews, observations, and document studies, can be used to collect data for analysis. The use of triangulation can ensure the accuracy and credibility of the data. By using these strategies and conducting a thorough analysis, Kinarya Jaya Tour & Travel can create a comprehensive marketing plan that aligns with its goals and adapts to the ever-changing landscape of the tourism industry.
Co-Authors Alfia, Nurfia Alshaf Pebrianggara Amanda, Monica Cindy Anggraini, Elisah Fitri Aprilia, Rizka Wahyu Baehaqi Bulan, Rachima Annisa Dewi Komala Sari Dwi Rahma Fitria Eka Oktaviani Erika Septiani Sulistyono Fajar Sulastri Fajareza Ayu Pramesti Fakrul Aldi Rendianto Fasyah Alya Syabrina Fina Nur Falah Firda Kartika Sari Fitri Nur Latifah Fitriyah Nur Indahsari Hermawan, Diky Indah Apriliana Sari Indah Dwi Lestari Irsada Febri Pamesuari Istian Kriya Almanfaluti Johan Ageng Prasetyo Kurnia, Fahreza Putra Rafliansyah Laksono, Muhammad Agung Layyina, Almira Rizky Lilik Indayani M Ruslianor M Mahardika Darmawan Kusuma Wardana Marlinton, Denata Putri Mas Oetarjo Masfufah, Hanem Maulidah, Ummul Misti Hariasih Misti Hariasih Misti Hirasih Mutawakki, Rizky Mutawakkil, Rizqy Nasywa Aulia Ninda Ardiani Ninda Ardiani Nuris Tiswanah Oetarjo, Mas Pebrianggara , Alshaf Putri, Mia Nasrida Rafli Muhammad Firdaus Rahmah Utami Budiandari Raisha Salisa Ratna Lailatul As’ari Redani Zaenha, Mochamad Abdi Rohma, Ainun Nur Ruslianor Maika Septanaya, Erneisha Adiesti Sumardi . Sumartik Susanto Sukiman Syamsiar, Syamsiar Vera Firdaus Wati , Alvin Windiya Widya , Paramitha Puspa Wulandari, Indah Apriliana Sari Yulianti, Mila Yusfian , Firli Perdana