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Implementasi Program Pemberdayaan Pedagang Melalui Pasar Minggon Jatinan Di Hutan Kota Rajawali Kabupaten Batang Sistya, Ima; Wijaya, Atika
Solidarity: Journal of Education, Society and Culture Vol. 13 No. 1 (2024): SOLIDARITY
Publisher : Universitas Negeri Semarang

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Abstract

Kota Rajawali Kabupaten Batang. Pemberdayaan di Pasar Minggon Jatinan mengembangkan potensi dan menyalurkan hobi yang dimiliki oleh para pedagang Pasar Minggon Jatinan, akan tetapi dalam kenyataannya mengalami kendala dari sumber daya manusia yaitu partisipasi pengunjung dan pedagang Pasar Minggon Jatinan yang kurang. Tujuan penelitian ini yaitu 1) mengetahui tahapan pemberdayaan pedagang di Pasar Minggon Jatinan Kabupaten Batang. 2) mengetahui kendala dalam pemberdayaan pedagang melalui Pasar Minggon Jatinan di Kabupaten Batang. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan deskriptif. Lokasi penelitian di Hutan Kota Rajawali Kabupaten Batang. Penelitian ini menggunakan konsep pemberdayaan masyarakat Sulistiyani dan teori pembangunan bottom-up Friedman. Hasil penelitian ini menunjukkan bahwa: 1) pemberdayaan pedagang di Pasar Minggon Jatinan memiliki tiga tahap yang meliputi tahap penyadaran dan pembentukan perilaku, tahap transformasi, serta tahap peningkatan intelektual. 2) kendala yang dihadapi dalam pemberdayaan pedagang di Pasar Minggon Jatinanberupa perbedaan pendapat, partisipasi pengunjung dan pedagang di Pasar Minggon Jatinan menurun, dan bergantung pada cuaca.
EMOTIONAL SHOPPING IN E-COMMERCE: HOW ARE URBAN ADOLESCENTS SPENDING DURING THE COVID-19 PANDEMIC? Belanja Emosional di E-Commerce: Bagaimana Pengeluaran Remaja Kota Selama Pandemi Covid-19? Amanatin, Elsa Lutmilarita; Wijaya, Atika
Jurnal Ilmu Keluarga dan Konsumen Vol. 16 No. 3 (2023): JURNAL ILMU KELUARGA DAN KONSUMEN 16.3
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2023.16.3.288

Abstract

The presence of Covid-19 has influenced various aspects of life, including buying and selling activities. This study aims to investigate the reasons for the emergence of emotional shopping behavior in e-commerce among adolescents in Tegal City during the Covid-19 pandemic. This study used a qualitative method with a case study among adolescents who use e-commerce. Data collection techniques in this study were conducted through semi-structured interviews with 7 main participants and 7 supporting participants, non-participant observation, and documentation studies. The triangulation technique method was used to obtain valid data by comparing data from observations, interviews, and documentation. The results of this study indicate that emotional shopping behavior by adolescents in Tegal City arises because of four main factors: insecurity, brand-minded lifestyle, joining the trends, and store atmosphere, which can further be seen as the embodiment of emotional shopping. Male adolescents tend the purchase goods to support their hobbies, while female adolescents to support their physical appearance. These findings can form the basis for further research in the field of consumer psychology and adolescent shopping behavior amidst the current online shopping trend, which has become increasingly dominant even after the pandemic has passed.
Peran kelompok sadar wisata Tuk Kumala dalam pengembangan desa wisata Kalilunjar di Kabupaten Banjarnegara Saputri, Meylanda; Wijaya, Atika
Ecotourism and Environment Conservation Vol. 1 No. 1: (February) 2024
Publisher : Institute of Advance Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ecotour.v1i1.2024.672

Abstract

Introduction: Pokdarwis is a community-based organization that aims to assist the government in efforts to develop village tourism. This article discusses the role played by Pokdarwis Tuk Kumala in efforts to develop the Kalilunjar Tourism Village. Method: This study uses qualitative methods with data collection techniques through observation, interviews, and documentation. This article is presented in a descriptive form using the role concept. Result: The results showed that the role of Pokdarwis Tuk Kumala in tourism development in Kalilunjar Village was developing tourism potential and managing tourism businesses, increasing the Human Resources of Pokdarwis Tuk Kumala members and the people of Kalilunjar Village, collaborating with the private sector, and preserving the traditions of Kalilunjar Tourism Village. In carrying out its role, Pokdarwis Tuk Kumala does not walk alone, but has received support and assistance from the Kalilunjar Village Government, the Culture and Tourism Office of Banjarnegara Regency, and the people of Kalilunjar Village and private sector. Conclusion: Based on the results of this study, it can be concluded that the Pokdarwis Tuk Kumala in carrying out its role is assisted by the local community, the Kalilunjar Village Government, and the Culture and Tourism Office of Banjarnegara Regency, and private sector.
Sneakers Impor Sebagai Bentuk Identitas Sosial dan Pengaruhnya Terhadap Gaya Hidup Mahasiswa Universitas Negeri Semarang Oktarin, Salsya Devi; Wijaya, Atika
Solidarity: Journal of Education, Society and Culture Vol 12 No 1 (2023): SOLIDARITY
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/solidarity.v12i1.71466

Abstract

Artikel ini bertujuan untuk menjelaskan tren sneakers impor yang digunakan sebagai media aktualisasi identitas sosial serta pengaruhnya terhadap gaya hidup mahasiswa Universitas Negeri Semarang (UNNES). Untuk menjawab tujuan tersebut, sebelumnya akan diidentifikasi alasan mahasiswa dalam memutuskan untuk membeli sneakers impor. Penelitian ini menggunakan metode kualitatif dengan subyek mahasiswa UNNES. Adapun teknik pengumpulan data yaitu observasi, wawancara, dan dokumentasi. Informan adalah mahasiswa aktif pengguna berbagai merek sneakers impor dari berbagai angkatan di UNNES. Analisis data menggunakan teori identitas sosial dan konsep gaya hidup. Proses analisis data dimulai dari pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa dalam membeli sneakers impor, mahasiswi lebih mempertimbangkan estetika dan harga, sedangkan mahasiswa cenderung mengutamakan kualitas, merek, dan model. Namun mereka sama-sama mempertimbangkan aspek bahan dan kenyamanan. Terdapat alasan mahasiswa membeli sneakers impor yaitu pertimbangan prestise, dorongan dari lingkungan luar, serta kebutuhan dan kenyamanan serta ekspresi citra identitas. Mahasiswa UNNES memaknai dirinya yang mampu membeli dan pengguna sneakers impor original tergolong sebagai individu yang menduduki kelas sosial menengah ke atas, serta sebagai mahasiswa yang fashionable dan gaul.
THE SIDE JOB PHENOMENON AS AN EFFORT TO FULFILL FAMILY NEEDS Mahbubah, Zaematul; Wijaya, Atika
Jurnal Sosiologi Dialektika Sosial Vol. 10 No. 1 (2024): Maret
Publisher : Program Studi Sosiologi Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsds.v10i1.15666

Abstract

This research aims to determine the factors behind the craftsmen community in Pucang village making souvenir crafts as a side job to fulfill family needs. The research uses primary data and secondary data. Primary data was obtained from fifteen informants, by means of direct interviews and observation. Secondary data was obtained from the internet via publish perish, Google Scholar to obtain articles and theses related to research. The method used is qualitative with an approach using Colmen's rational choice theory. The research results show that the factors behind the existence of side jobs are the craftsman's hereditary factors, free time, and not much capital. And the implementation of a side job as a craftsman is a system of dividing work time between working in the fields and working as a craftsman. So that with this side job, people have a steady income and can meet their family's living needs.
Building Community Participation in the Development of Warloka Pesisir Village as a Modern Fishing Village in West Manggarai Adiyatma Rakhmawati; Atika Wijaya
Jurnal Humanitas: Katalisator Perubahan dan Inovator Pendidikan Vol 10 No 3 (2024): Agustus
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jhm.v10i3.27062

Abstract

Community participation is essential in developing tourism villages because the potential of social and cultural diversity resources in the community is the primary driving force behind the activities in the tourism village. This research aims to analyze the stages and obstacles of community participation in the development of Warloka Pesisir Tourism Village. This research uses qualitative research with descriptive research type. Data were gathered using observation, interviews, focus group discussion impacts (FGDs), and documentation. The concept used to analyze the data is the concept of participation from Cohen and Uphoff. The results showed that based on the four types of participation, the Warloka Pesisir community has not yet reached an optimal level of participation in developing a tourism village. Participation in decision-making and benefit-taking shows that the community is passive in decision-making and tends only to follow the final decision. This has an impact on the community's lack of maximum benefits from the development of tourist villages. Some existing obstacles hinder participation and tourism development, so more attention must be paid to supporting community participation by updating infrastructure and developing skills with empowerment.
Eksistensi Sentra Kerajinan Tembaga Desa Tumang: Strategi Bertahan dalam Dinamika Zaman Ariq Dwi Yulian Nugroho; Atika Wijaya
Journal of Education on Social Science (JESS) Vol 9 No 3 (2025): General Issues on Public Service
Publisher : Faculty of Social Science, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jess.v9i3.627

Abstract

Copper and brass crafts in Tumang Village, Cepogo District, Boyolali Regency, remain the mainstay of the community's economy. Unlike many other traditional craft centers that have declined due to their inability to adapt, Tumang has continued to develop and become known as the largest metal craft center in Indonesia. This study explains the survival strategies of the copper and brass craft industry in Tumang Village. The main problems faced by craftsmen are global competition, limited workforce regeneration, and the need to adapt to developments in digital technology. This study was conducted in July–August 2025 using qualitative methods, namely a research approach that focuses on an in-depth understanding of social phenomena from the perspective of the research subjects. Research subjects included entrepreneurs, employee craftsmen, community leaders, and village government officials who have a direct relationship with the sustainability of the Tumang craft industry. Data were collected through in-depth interviews, participatory observation, and documentation, then analyzed descriptively qualitatively. The research findings indicate that survival strategies in Tumang include product design innovation, maintaining handmade quality, modernizing digital-based marketing systems, dividing roles between entrepreneurs and employees, integrating with the tourism sector, and regenerating the workforce through internships, educational collaborations, and extracurricular activities. These findings demonstrate that the survival of Tumang crafts relies not solely on past cultural heritage but also on the ability to adapt to social, economic, and technological changes. The implications of this research contribute to strengthening the literature on sustainability strategies for the traditional crafts industry in Indonesia while also offering practical perspectives for developing regional policies and empowering communities based on local wisdom.Keywords: Survival Strategy, Industrial Sustainability, Copper and Brass Crafts, Tumang Village, Creative Economy
KRISIS REGENERASI PENGRAJIN TENUN DI DESA TROSO: KRISIS REGENERASI PENGRAJIN TENUN DI DESA TROSO Saffana Azyu Marnis; Atika Wijaya
Jurnal Sosiologi Nusantara Vol 10 No 2 (2024): Vol 10 No.2
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jsn.10.2.327-340

Abstract

Troso weaving is a local Indonesian cultural heritage with high aesthetic and historical value and is an integral part of the social, cultural, and economic life of the people of Troso Village. However, this tradition faces challenges in the form of a crisis of artisan regeneration. The purpose of the study is to explain the factors that cause the low interest of the community in becoming Troso weaving craftsmen and the impact that occurs. The research method used is descriptive research with a qualitative approach. The subject of this research is Troso weaving artisans. The researcher used the rational choice theory by James S. Coleman to analyze the problems in this study. The results of the study show that the factors that cause this regeneration crisis are the emergence of other job alternatives, changes in the mindset of the younger generation, lack of family support, and the need for high skills. The impact of this crisis includes a decrease in the number of skilled workers and the threat of extinction of the Troso weaving tradition. Utilizing the findings in this study, a strategy is needed to create a balance between preserving traditions and meeting the needs of the economy and the development of the times.
MODAL SOSIAL PEDAGANG GULAI TIKUNGAN BLOK M SEBAGAI UPAYA MEMPERTAHANKAN EKSISTENSI KULINER LEGENDARIS KOTA JAKARTA Muzhaffar, Muhammad Naufal; Wijaya, Atika
Jurnal Praksis dan Dedikasi Sosial Vol. 7 No. 1 (2024)
Publisher : Universitas Negeri Malang

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Abstract

SOCIAL CAPITAL OF GULAI TIKUNGAN BLOK M TRADERS AS ANEFFORT TO MAINTAIN THE EXISTENCE OF A LEGENDARY CULINARY INJAKARTA South Jakarta, especially Blok M, is famous for its various culinary delights. One street food centerhas its own characteristics, namely gulai tikungan (gultik). Gultik sellers has a uniqueness wheresellers sell the same type of food (gultik) in the same areas, even next to each other. This culinarystreet is also a legendary place because it has been around since the 1980s and still exists. Thisarticle aims to explain the strength of the social capital of gultik sellers as the effort to maintaintheir existence as a culinary legend in Jakarta. This research uses a qualitative method with adescriptive approach. Data collection techniques used in this research is observation, interviewsand documentation. This study uses a qualitative method. The subjects of this study are the gultikbusiness actors. The results show that gultik sellers maintain social capital with various parties,such as with fellow gultik sellers, the government, and other types of street food sellers. The socialcapital of gultik sellers can be seen from solidarity, colective cash, selling price, recipes, andcooperation between sellers during busy times. Social capital with the government is can be seenin cleaning sidewalks, paying for cleaning service staffs, and donating for local governmentevents. Social capital with other street food sellers can be seen in their mutual cooperation andQRIS payments. Even though it is not easy, gultik sellers have proven that collaboration withvarious parties through trust, norms and networks can be a solid foundation for them to maintainthe continuity of their business. Kawasan Jakarta Selatan, khususnya Blok M terkenal dengan berbagai macam kulinernya.Terdapat salah satu pusat kuliner kaki lima yang memiliki ciri khas tersendiri, yaitu gulai tikungan(gultik). Pedagang gultik memiliki keunikan dimana para pedagang menjual jenis daganganmakanan yang sama (gulai) di area yang berdekatan, bahkan bersebelahan satu sama lain.Kuliner kaki lima ini juga merupakan salah satu tempat yang legendaris karena sudah berdirisejak tahun 1980-an dan masih eksis hingga saat ini. Artikel ini bertujuan untuk menjelaskankekuatan modal sosial para pedagang gultik dalam upaya mempertahankan eksistensi merekasebagai kuliner legendaris di Kota Jakarta. Penelitian ini menggunakan metode kualitatif denganpendekatan deskriptif. Teknik pengumpulan data yang digunakan adalah observasi, wawancaradan dokumentasi. Subjek penelitian ini adalah para pelaku usaha gultik Blok M. Hasil penelitianmenujukkan bahwa para pedagang gultik menjalin modal sosial yang erat dengan berbagai pihakyaitu dengan sesama pedagang, pemerintah, dan PKL jenis lain. Modal sosial sesama pedagang gultik terlihat dari kekompakan, uang kas, harga jual, resep, dan kerja sama antar pedagang dijam ramai. Modal sosial dengan pemerintah terjalin dalam kerja bakti membersihkan trotorar,uang kebersihan, dan sumbangan konsumsi untuk acara-acara pemerintah setempat. Modalsosial dengan PKL lain ditunjukkan dari sikap saling membantu, dan pembayaran QRIS.Meskipun tidak mudah, namun para pedagang gultik membuktikan bahwa kolaborasi denganberbagai pihak melalui kepercayaan, norma, dan jaringan dapat menjadi tumpuan kokoh bagimereka untuk mempertahankan keberlangsungan usahanya.
TREN FASHION MERK LOKAL: ANTARA GAYA HIDUP DAN REPRESENTASI NASIONALISME DI KALANGAN MAHASISWA UNIVERSITAS NEGERI SEMARANG Pradana, Bayusar Candra; Wijaya, Atika
Jurnal Praksis dan Dedikasi Sosial Vol. 6 No. 2 (2023)
Publisher : Universitas Negeri Malang

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Abstract

FASHION TRENDS OF LOCAL BRANDS: BETWEEN LIFESTYLE ANDREPRESENTATION OF NATIONALISM AMONG STUDENTS UNIVERSITASNEGERI SEMARANG Fashion merk lokal merupakan gaya berpakaian dengan menggunakan merk pakaian asli buatanIndonesia. Tren penggunaan fashion merk lokal sudah mulai berkembang di kalanganmahasiswa perkotaan, salah satunya adalah mahasiswa Universitas Negeri Semarang (UNNES)yang berada di Kota Semarang. Fashion merk lokal juga memiliki keterkaitan dengannasionalisme karena termasuk produk dalam negeri. Artikel ini bertujuan untuk menjelaskanbagaimana mahasiswa UNNES memaknai tren fashion merk lokal sebagai bagian dari gayahidup dan mengetahui makna tindakan menggunakan brand lokal jika dikaitkan dengannasionalisme. Penelitian ini menggunakan metode kualitatif. Subjek penelitian ini adalahmahasiswa aktif UNNES. Teknik pengumpulan data yang digunakan dalam penelitian ini adalahobservasi, wawancara, dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa trenfashion merk lokal di kalangan mahasiswa UNNES merubah pola gaya hidup mahasiswa, selainitu penggunaan fashion merk lokal merupakan salah satu bentuk rasa cinta mahasiswa UNNESterhadap produk dalam negeri. Mahasiswa UNNES merepresentasikan rasa nasionalismedengan cara menggunakan fashion merk lokal yang merupakan produk asli dalam negeri. Local brand fashion is a style of dress using original clothing brands made in Indonesia. The trendof using local fashion brands has begun to develop among urban students, one of whom is aSemarang State University (UNNES) student in Semarang City. Local fashion brands also havea connection with nationalism because they are included in domestic products. This article aimsto explain how UNNES students interpret local brand fashion trends as part of a lifestyle and findout the meaning of using local brands when associated with nationalism. This research usesqualitative methods. The subjects of this study were active UNNES students. Data collectiontechniques used in this study were observation, interviews, and documentation. The results ofthis study indicate that fashion trends for local brands among UNNES students have changedstudent lifestyle patterns, besides that the use of local brand fashion is a form of love for UNNESstudents for domestic products. UNNES students represent a sense of nationalism by using localfashion brands which are native domestic products.
Co-Authors Adiyatma Rakhmawati Afriyanto, Jefri Agung Maulana, Otniel Linuwih Aji Sofanudin Alias, Nizamuddin Amanatin, Elsa Lutmilarita Amrin Ma'ruf Anisya Rahmadani Antari Ayuning Arsi Argitha Aricindy Argitha Aricindy Argitha Aricindy Ariq Dwi Yulian Nugroho Asma Lutfi, Asma Asma Luthfi Azzahra, Elvara Siti Baiq Farhatul Wahidah Bayusar Candra Pradana Cepi Kurniawan Desfia Rizka Suhafi Dewi Liesnoor Setyowati Dwi Ningsih, Erna Edi Kurniawan Eka Yuniati Elly Kismini Elsha Pipit Nathalia Endah Sri Hartatik Erika Nada Arwana Eva Banowati Fadly Husain Fajar Fajar Fajar Fajar Fajar Fajar, Muhammad Hayyun Fauzi, Malik Ridwan Fulia Aji Gustaman, Fulia Aji Gunawan Gunawan Hamdan Tri Atmaja Hamdan Tri Atmaja Hamdan Tri Atmaja Hapsari, Zhaqiya Rizqy Hartati Sulistyo Rini Harto Wicaksono Harto Wicaksono, Harto Hidayati1, Widi Ilmaknun, Ana Luluk Inggit, Rosama Iqlima, Dita Islamy, Cindy Fa'era Istikomah Istikomah Istiqomah, Itsna Rizqi Janah, Zunida Sifaul Juraedah, Ade Kuncoro Bayu Prasetyo Laras Yunita Siwi Mahbubah, Zaematul Marsela, Aprilyana Selin Maulana, Edo Moh. Solehatul Mustofa Mohammad Alauhdin, Mohammad Mohammad Syifauddin Muhammad, Syaifuddin Muryana, Muryana Muzhaffar, Muhammad Naufal Nadia Nadia Nafitasari, Laela Kurnia Ninuk Sholikhah Akhiroh Ninuk Sholikhah Akhiroh Nuril Huda Nurul Fatimah Oktarin, Salsya Devi Paramita, Yuni Pradana, Bayusar Candra Pramestia, Rena Aliya Pramono, Didi Putri Indah Laras Ati Ridhwan, Hasna Farras Elian Rini Iswari Ritaningrum Rizma Riskiana Rohmi, Maulidtha Kholifatur Saddam Saddam, Saddam Saffana Azyu Marnis Saputri, Meylanda Saputri, Nadia Eka Sistya, Ima Sri Kadarwati Stevia Dela Fransiska Sulasmi Sulasmi Sulistiyani2, Novi Suryadi Sutrisno3, Wahyu Syarifa, Nisa Hafizhotus Teguh Budiyanto, Teguh Tri Marhaeni Pudji Astuti Wasino Wasino Wasino Widyastuti, Ika Woro Sumarni Wulan Dwi Aryani Yusuf, Rifki S. Zaematul Mahbubah Zaki, Fajar S. Zulfa, Ichda Zakiyatuz