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Tourism and Economic Development in Cultural Festival Based on a Successful Event in Cempluk Village Eko Prastyo, Redy; Rozuli, Ahmad Imron; Wisadirana, Darsono; Hakim, Muhammad Lukman
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.03

Abstract

Cultural festivals are vital for sustainable tourism and destination branding, yet many struggle with management inefficiencies. This study examines the relationship between event management, sustainable tourism, and destination branding in Cempluk Village, East Java, Indonesia. This study employs a quantitative approach, collecting primary data through Likert-scale surveys. A total of 200 respondents familiar with tourism in Cempluk Village were selected via incidental and purposive sampling. Validity and reliability tests ensured data accuracy, while multiple regression analysis examined direct and indirect relationships between variables. Findings reveal a significant positive relationship between event management, sustainable tourism, and destination branding. Effective event management enhances sustainable tourism, which, in turn, strengthens destination branding. Additionally, sustainable tourism mediates the impact of event management on destination branding. These insights provide practical implications for policymakers and stakeholders in community-based tourism. Implementing structured event management strategies and sustainability principles can boost local economic growth, cultural preservation, and tourism viability. The study highlights the need for collaborative efforts to optimize cultural festivals as sustainable tourism assets.
The Role of Families and Nursing Homes in Improving the Quality of Life of The Elderly in Tanjungpinang City Emmy Solina; Wisadirana, Darsono; Kuswandoro, Wawan Edi; Chawa, Anif Fatma; Casiavera
International Journal of Educational Research Excellence (IJERE) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijere.v3i2.926

Abstract

This research discusses the role of families and nursing homes in improving the quality of life of the elderly. Social problems facing the elderly include the ability of families and nursing homes to meet their needs. The elderly are part of the demographic bonus challenge and need support for physical, economic, psychological and social well-being. Shifts in family functions have led to an increase in the number of elderly people in nursing homes. The International Convention on the Elderly emphasizes the importance of access to basic needs and employment opportunities, but Indonesia has not ratified this convention, even though there are local policies that recognize the elderly as a vulnerable group that must be empowered. This research uses a constructivist paradigm and qualitative methods with in-depth interviews and participant observation to collect data. The results show that the pattern of caring for elderly people in families and nursing homes is different, with nursing homes often being a place for elderly people who have been neglected by their families. Families have an important role in caring for and supporting elderly people, which can significantly influence their quality of life. Nursing homes also play a role in providing care and support, but face challenges such as limited resources and social stigma. This research highlights the importance of a holistic approach in elderly care, both in the context of families and nursing home institutions. Well-functioning families and well-managed nursing homes can improve the quality of life of seniors, by taking into account their physical, emotional, social, and spiritual needs.
ANALISIS MODEL KOMUNIKASI ANTARBUDAYA: STUDI KASUS KOMUNIKASI MAHASISWA PAPUA DAN JAWA DI UNIVERSITAS BRAWIJAYA Utami, Ima Hidayati; Wisadirana, Darsono; Nasution, Zulkarnain
Profit: Jurnal Adminsitrasi Bisnis Vol. 8 No. 1 (2014): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (14.288 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis komunikasi antarbudaya (KAB) mahasiswa Papua dan Jawa di Universitas Brawijaya (UB) dan  menemukan model KAB yang berlangsung di antara mereka. Fokus penelitian adalah: pertama, KAB mahasiswa Papua dan Jawa yang dianalisis berdasarkan   pengaruh latar belakang budaya, sosiobudaya, dan psikobudaya sesuai model KAB Gudykunst dan Kim (1992); Kedua, penemuan model KAB  mahasiswa Papua dan Jawa di UB. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Informan utama  terdiri dari 6 mahasiswa Papua dan 8 mahasiswa Jawa angkatan 2010, 2011, 2012 dari berbagai fakultas di UB, yang dipilih melalui teknik purposive sampling. Sumber data dikumpulkan melalui teknik wawancara mendalam, pengamatan, dan dokumentasi. Temuan penelitian ini menunjukkan: Pertama, ditinjau dari aspek budaya, mahasiswa Papua mengalami hambatan komunikasi dengan mahasiswa Jawa karena perbedaan bahasa dan pengaruh latar belakang budaya kolektif mereka yang kuat. Ditinjau dari aspek sosiobudaya, persepsi tentang batas-batas pelanggaran norma dan aturan sosial yang bisa ditolerir oleh masyarakat di daerah asal membuat mahasiswa Papua tidak sensitive terhadap  norma dan aturan sosial yang berlaku di lingkungan tempat tinggal yang baru. Ditinjau dari aspek psikobudaya, stereotip, etnosentrisme dan prasangka yang dimiliki oleh mahasiswa Papua menjadi penghalang untuk membaur dan berinteraksi dengan mahasiswa Jawa, namun aspek-aspek psikobudaya bagi beberapa mahasiswa Jawa justru menumbuhkan empati yang mendorong  untuk membantu teman-teman mereka beradaptasi dengan lingkungan dan iklim kampus. Kedua, penelitian ini menghasilkan 2 buah model, yaitu: (1) model KAB mahasiswa Papua dan Jawa dengan melibatkan mahasiswa Jawa sebagai mediator untuk beradaptasi; (2) model KAB mahasiswa Papua dan Jawa tanpa mediator.   Kata kunci: Komunikasi antarbudaya; aspek budaya, sosio budaya dan psikobudaya; model komunikasi antarbudaya.     This research aims to analyze intercultural communication between Papua and Java students in the University of Brawijaya (UB) and to find out model of their intercultural communication. The research focuses are: First, intercultural communication between Papua and Java students analyzed based on cultural, sociocultural, as well as psychocultural background stated on Gudykunst and Kim model of intercultural communication (1992); Second, illustrating their model/s of intercultural communication. This study employs a descriptive-qualitative approach using case study method. Key informants consists of 6 Papua students and 8 Java students from various Faculties in UB, Academic year 2010, 2011, and 2012, who are selected based on purposive sampling technique. The source of the data are collected from in-depth interviews, observations, and documentations. The findings of this research indicate that: Firstly, in terms of cultural background, Papua students face  barriers to interact and communicate with Java student because  of language  difference and their strong collectivistic culture. In terms of sociocultural background, perceptions about the limits of social norms and rules violations that can be tolerated by the community in their former environment makes Papuan students insensitive to social norms and rules applied in their new neighborhood. In terms of psychocultural background,  stereotype, ethnocentrism, and prejudice owned by Papua students become barriers to get along and interact with Java students, but for some Java students, those psychocultural aspects raise empathy that motivates them to help their counterparts adapt with campus environment and atmosphere; Secondly, research findings resulting two models of intercultural communication: (1) model of intercultural communication involving Java student as a mediator of adaptation; (2) model of  intercultural communication without mediators involvement.   Keywords: intercultural communication; cultural,sociocultural and psychocultural background; model of intercultural communication.
Modalitas Petani Kopi Panorama Dalam Hubungan Kerja Sosial Produksi Dengan Perhutani (Studi Pada Kelompok Petani Panorama Dalam Bekerjasama Dengan Perhutani Kecamatan Dampit Kabupaten Malang) Wisadirana, Darsono; Amalia A, Diyah Ayu; Indah P S, Qurnia; Amalia, Bawon Rizki; H P, Vildan Cresanda
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 3 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.03.10

Abstract

This research aims to analyze in more depth the modalities of Panorama Coffee farmers in their working relationship with Perhutani in the Dampit Region. The research approach is qualitative with a case study method. This research will analyze the form of cooperation carried out between Panorama coffee farmers and Perhutani, identify factors that become obstacles in the working relationship between coffee farmers and Perhutani, identify the rights and obligations imposed on collaborating parties, and identify the legal form of work agreements. the same social production partnership between coffee farmers and forestry. The results of this research are that the Panorama Coffee Farmers Group has social, cultural, economic and symbolic capital in its working relationship with Perhutani. The form of collaboration between Perhutani and Farmer Groups is the business of utilizing wood forest products in plantation forests, plant development, planting land under Standing (PLDT), Silvopastura (livestock farming) and Ecotourism and Nature Tourism Utilization Business. Some of the obstacles to the working relationship between Perhutani and the Panorama Coffee Farmers Group are the availability of capital for coffee farmers, the area of land borrowed by farmers from Perhutani which also affects coffee production, the cost of fertilizers and pesticides, and the level of knowledge possessed by farmers.
The Suku Laut View of the Settlement Program in Lingga Regency Elsera, Marisa; Wisadirana, Darsono; Kuswandoro, Wawan Edi; Chawa, Anif Fatma; Anggaunitakiranantika, Anggaunitakiranantika; Syafitri, Rahma
Jurnal Sosiologi Andalas Vol. 10 No. 2 (2024)
Publisher : Department of Sociology, Faculty of Social and Political Sciences, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jsa.10.2.79-94.2024

Abstract

Abstract: This research analyses the views of the Suku Laut on development policies that have resettled them from a nomadic life at sea to a sedentary life on land. The top-down development approach often does not actively involve the Suku Laut, leading to various responses. The research method used was descriptive qualitative, with in-depth interviews and observations of 10 informants of the Sea Tribe in the Riau Islands. Peter L. Berger's social construction theory analyzed how social change occurs through externalization, objectivation, and internalization. Based on the research results, two main views of the Suku Laut towards development policies resulted from social construction. Both views reflect the complex dynamics of identity, access, and interaction with the new social environment. Firstly, some felt that development was not inclusive because it threatened their cultural identity, access to resources, and lack of involvement in decision-making. Secondly, some Suku Laut consider the policy sufficient to fulfill their basic needs, such as education, health, and protection from extreme weather. These different views are influenced by their living patterns, whether they are still nomadic, settled on the coast, or land. This article shows that the change from nomadic to settled life results from social construction created through the interaction of the Suku Laut with external society
Collaborative Strategy between Cooperatives and Jeep Groups in Digital Marketing to Improve the Competitiveness of Rural Ecotourism and Jeep Groups in Digital Marketing to Improve the Competitiveness of Rural Ecotourism Wisadirana, Darsono; Avina , Diyah Ayu Amalia; Sari, Qurnia Indah Permata; Sasmita , Ajeng Yuri Eka; Putera, Vildan Cresanda Hutama
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2026): Januari
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/1ktdhc11

Abstract

Pamotan Village, Dampit Subdistrict, Malang Regency, East Java, is an area with promising ecotourism potential due to its rich natural resources, local culture, and stunning biodiversity. However, the potential of Dampit Village has not been optimally utilized by either the community or the village government. Therefore, the community service team encouraged collaboration between the Panorama Lereng Semeru cooperative and the Malang Willys Club Jeep group through the use of digital marketing technology. The methods used in this activity were Focus Group Discussions (FGDs) and training in the use of information technology and digital marketing for cooperative administrators, the Jeep group, and village residents. The results of this activity were the mapping of issues and activity plans between the cooperative administrators and the Jeep group regarding the development of ecotourism and the emergence of community understanding of the use of digital marketing technology to promote the ecotourism potential in their area. It can be concluded that this collaboration strategy is able to   integrate natural potential, local culture, and digital technology to enhance the competitiveness of ecotourism. Through digital marketing training and creative content on social media such as Instagram, TikTok, and several other social media platforms, it is hoped that the ecotourism potential of Panorama Lereng Semeru can be developed optimally.
Designing Promotion Strategy of Malang Raya's Tourism Destination Branding through Audio Visual Media Nuansa, Chanira; Suryadi, Suryadi; Wisadirana, Darsono
Journal of Indonesian Tourism and Development Studies Vol. 2 No. 2 (2014)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2014.002.02.07

Abstract

This study examines the suitability concept of destination branding with existing models of Malang tourism promotion. This research is qualitative by taking the data directly in the form of existing promotional models of Malang, namely: information portal sites, blogs, social networking, and video via the Internet. This study used SWOT analysis to find strengths, weaknesses, opportunities, and threats on existing models of the tourism promotion. The data is analyzed based on destination branding's concept indicators. Results of analysis are used as a basis in designing solutions for Malang tourism promotion through a new integrated tourism advertising model. Through the analysis we found that video is the most suitable media that used to promote Malang tourism in the form of advertisements. Videos are able to show the objectivity of the fact that intact better through audio-visual form, making it easier to associate the viewer thoughts on the phenomenon of destination. Moreover, video creation of Malang tourism as well as conceptualized ad is still rare. This is an opportunity, because later models of audio-visual advertisements made of this study is expected to be an example for concerned parties to conceptualize the next Malang tourism advertising. Keywords: Advertise, SWOT Analysis, Malang City, tourism promotion