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All Journal Voteteknika (Vocational Teknik Elektronika dan Informatika) Jurnal Dinamika Ekonomi dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURTEKSI JURNAL EKSBIS Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Journal of Management - Small and Medium Enterprises (SME's) GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Administrasi Bisnis (J-Adbis) Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Jurnal Pariwisata, Bisnis Digital dan Manajemen JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ekonomi Bisnis Antartika Ebisnis Manajemen JER Iqtishadia: Jurnal Ekonomi dan Perbankan Syariah Jurnal Manajemen dan Administrasi Antartika Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Sucipto, Rakhmat Hadi
Universitas Bina Sarana Informatika
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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MENINGKATKAN KEMAMPUAN PROMOSI DAN PEMASARAN UMKM LENGKONG KARYA Azzahra, Annisaa; Muzaki, Afriza Ikhsan; Nur Fadhilah, Kayla Zahrah; Alfarizy, Mochammad Ferdy; Ningrum, Novita Widya; Sucipto, Rakhmat Hadi
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 5, No 1 (2025): April 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v5i1.2968

Abstract

Abstract: Micro, small, and medium enterprises (MSMEs) play an important role in encouraging regional economic growth, including those in the Lengkong Karya Village area, North Serpong District, South Tangerang City. However, MSME actors in this region still face various obstacles, especially in the marketing aspect. Therefore, support from outside parties, including universities, is to improve their abilities. With this fact, Bina Sarana Informatics University (UBSI), especially through the BSI Explore community service program, is here to help develop MSMEs in the Lengkong Karya area. The team made socialization activities, especially about more optimal sales and promotion techniques, assistance in making Business Identification Numbers (NIB), and making business logo designs to increase buyer attraction. Methods to make this activity a success include interactive training, direct mentoring, creative workshops, and outcome mapping-based evaluations. The results of the activity show that there is an increase in the understanding and skills of MSME actors in utilizing digital technology for marketing. As a result, there has been an increase in turnover and a wider market reach. Keyword: lengkong karya; MSMEs; regional economy  Abstrak: Usaha mikro, kecil, dan menengah (UMKM) berperan peran penting mendorong pertumbuhan ekonomi daerah, termasuk yang berada di wilayah Kelurahan Lengkong Karya, Kecamatan Serpong Utara, Kota Tangerang Selatan. Meski demikian, pelaku UMKM di wilayah ini masih menghadapi berbagai kendala, terutama dalam aspek pemasaran. Oleh karena itu, dukungan dari pihak luar, termasuk perguruan tinggi, demi meningkatkan kemampuan mereka. Dengan fakta tersebut, Universitas Bina Sarana Informatika (UBSI) terutama melalui program pengabdian masyarakat BSI Explore hadir untuk membantu mengembangkan UMKM di wilayah Lengkong Karya. Tim membuat kegiatan sosialisasi terutama tentang teknik penjualan dan promosi yang lebih optimal, pendampingan pembuatan Nomor Induk Berusaha (NIB), serta pembuatan desain logo usaha guna meningkatkan daya tarik pembeli. Metode untuk menyukseskan kegiatan ini di antaranya adalah dengan pelatihan interaktif, pendampingan langsung, workshop kreatif, dan evaluasi berbasis outcome mapping. Hasil kegiatan menunjukkan, ada peningkatan pemahaman dan keterampilan pelaku UMKM dalam memanfaatkan teknologi digital untuk pemasaran. Imbasnya, terjadi peningkatan omzet serta jangkauan pasar yang lebih luas. Kata kunci: ekonomi daerah; lengkong karya; umkm
Komparasi Kinerja Keuangan PT Bank Syariah Indonesia Tbk Sebelum dan Sesudah Merger Sucipto, Rakhmat Hadi
IQTISHADIA Jurnal Ekonomi & Perbankan Syariah Vol. 9 No. 2 (2022)
Publisher : Institut Agama Islam Negeri Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/iqtishadia.v9i2.6359

Abstract

Tiga bank syariah nasional yang terdiri dari PT Bank Syariah Mandiri, PT Bank BRIsyariah Tbk, dan PT Bank BNI Syariah melakukan merger pada Februari 2021 menjadi PT Bank Syariah Indonesia Tbk. Strategi korporasi ini bisa berdampak positif, tetapi bisa juga membawa efek yang negatif. Untuk melihat efek tersebut, maka penelitian ini hadir dengan tujuan spesifik untuk mengamati financial performance sebelum dan sesudah merger serta mengidentifikasi tingkat signifikansi rasio keuangan dari dua kondisi tersebut. Penelitian menggunakan data sekunder dengan bantuan analisis uji-t sampel berpasangan. Hasil penelitian menunjukkan, merger ketiga bank mampu meningkatkan kinerja keuangan. Analisis uji-t sampel berpasangan menunjukkan hasil yang tak berbeda terhadap rasio kewajiban pemenuhan modal minimum (KPMM), rasio pembiayaan bermasalah kotor (NPF gross), rasio pengembalian aset (ROA), rasio pengembalian ekuitas (ROE), dan financing to deposit ratio (FDR). Namun, hasil uji-t sampel berpasangan menunjukkan hasil yang berbeda secara signifikan terhadap rasio pembiayaan bersih (NPF net), rasio margin operasi bersih (NOM), dan rasio total beban operasional terhadap total pendapatan operasional (BOPO).
Pengaruh Harga dan Promosi Digital terhadap Keputusan Pembelian Konsumen pada Online Shop Perlengkapan Bayi Lanugo Baby Jakarta Barat Silvi Nur Octaviani; Rakhmat Hadi Sucipto; Tri Indah Annisa
Ebisnis Manajemen Vol. 3 No. 3 (2025): September : Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v3i3.1040

Abstract

This research investigates the effect of price and digital promotion on consumer purchasing decisions at the online baby supply store “Lanugo Baby” in West Jakarta. Employing a quantitative research design, the study applies multiple linear regression analysis to assess the relationships between variables. Data collection was carried out by distributing questionnaires to 30 respondents chosen through purposive sampling, and the data were subsequently tested using validity and reliability checks, t-test, F-test, as well as classical assumption tests to ensure accuracy and consistency. The empirical results reveal that both price and digital promotion positively and significantly influence consumer purchase decisions, whether examined individually or simultaneously. Furthermore, the coefficient of determination (R²) value of 0.536 demonstrates that 53.6% of the variation in purchase decisions can be explained by the two independent variables studied, while the remaining proportion is influenced by other factors not included in the model. These findings emphasize the necessity for online baby product stores to adopt competitive pricing strategies alongside effective digital marketing campaigns in order to capture consumer interest and strengthen purchase intentions. In a highly dynamic marketplace, the integration of fair pricing with creative digital promotion can improve competitiveness, build consumer trust, and ultimately enhance overall purchasing behavior.
Pengaruh Disiplin Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan PT Sinarmulia Sukses Makmur Cecarrio, Daffa Putra; Sucipto, Rakhmat Hadi; Annisa, Tri Indah
Jurnal Manajemen dan Administrasi Antartika Vol. 2 No. 4 (2025): Oktober
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/juma.v2i4.908

Abstract

Kinerja karyawan merupakan faktor esensial dalam pencapaian tujuan organisasi. Penelitian ini bertujuan untuk mengkaji pengaruh disiplin kerja dan lingkungan kerja terhadap kinerja karyawan pada PT Sinarmulia Sukses Makmur, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan metode survei, di mana data diperoleh dari 35 responden melalui kuesioner, kemudian dianalisis menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS versi 26. Hasil analisis secara parsial menunjukkan bahwa disiplin kerja (nilai signifikansi 0,000; t-hitung 5,789 > t-tabel 1,692) dan lingkungan kerja (nilai signifikansi 0,000; t-hitung 6,083 > t-tabel 1,692) memiliki pengaruh yang signifikan terhadap kinerja karyawan. Secara simultan, diperoleh nilai F-hitung sebesar 84,332 > F-tabel 3,29 (p = 0,000), yang menunjukkan bahwa kedua variabel independen secara bersama-sama berpengaruh signifikan terhadap kinerja. Koefisien determinasi (R²) sebesar 0,841 mengindikasikan bahwa 84,1% variasi kinerja karyawan dapat dijelaskan oleh disiplin kerja dan lingkungan kerja. Hasil penelitian ini menekankan pentingnya penerapan disiplin kerja yang konsisten serta penciptaan lingkungan kerja yang mendukung sebagai upaya strategis dalam meningkatkan kinerja karyawan di ranah manajemen sumber daya manusia.   Employee performance is an essential factor in achieving organisational goals. This study aims to examine the influence of work discipline and work environment on employee performance at PT Sinarmulia Sukses Makmur, both partially and simultaneously. The study uses a quantitative approach with a survey method, where data was collected from 35 respondents through a questionnaire, then analysed using multiple linear regression with the assistance of SPSS software version 26. The partial analysis results indicate that work discipline (significance value 0.000; t-calculated 5.789 > t-table 1.692) and work environment (significance value 0.000; t-calculated 6.083 > t-table 1.692) have a significant influence on employee performance. Simultaneously, the calculated F-value was 84.332 > F-table 3.29 (p = 0.000), indicating that both independent variables together have a significant effect on performance. The coefficient of determination (R²) of 0.841 indicates that 84.1% of the variation in employee performance can be explained by work discipline and work environment. The results of this study emphasise the importance of consistently applying work discipline and creating a supportive work environment as strategic efforts to improve employee performance in the field of human resource management.
Pengaruh Citra Merek Dan Desain Produk Terhadap Keputusan Pembelian Produk Kosmetik Wardah di Kota Jakarta Barat Utami, Alfia Nur; Sucipto, Rakhmat Hadi; Annisa, Tri Indah
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.266

Abstract

In the context of marketing, purchasing decisions represent a form of consumer response to their perceptions of brand quality and product appearance. This study aims to examine and prove the effect of brand image and product design on purchasing decisions, both partially and simultaneously. The method used is a quantitative approach with a survey technique involving 96 respondents through a Likert scale questionnaire. Data analysis was carried out using multiple linear regression with the assistance of SPSS version 25 software. The results show that the brand image variable has a significant partial effect on purchasing decisions, with a t-value of 8.691 > t-table 1.661 and a significance level of 0.000 < 0.05, thus the first hypothesis (H1) is accepted. The product design variable also has a significant partial effect on purchasing decisions, with a t-value of 7.687 > t-table 1.661 and a significance level of 0.000 < 0.05, thus the second hypothesis (H2) is accepted. Simultaneously, brand image and product design significantly influence purchasing decisions, with an F-value of 66.760 > F-table 3.09 and a significance level of 0.000 < 0.05, thus the third hypothesis (H3) is accepted. The coefficient of determination (R²) of 0.589 indicates that brand image and product design are able to explain 58.9% of the variation in purchasing decisions, while the remaining 41.1% is influenced by other factors outside this study.
Pengaruh Disiplin Kerja Dan Kompetensi Pegawai Terhadap Kepuasan Masyarakat Pada Pelayanan UPPMPTSP Kelurahan Kebon Jeruk Jakarta Marsanda, Azahra; Sucipto, Rakhmat Hadi; Indah Annisa, Tri Hadi
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.280

Abstract

In public service, community satisfaction is a response to the quality of an organization's performance. This quantitative study aims to examine and prove the partial and simultaneous effects of work discipline and employee competence on community satisfaction. Work discipline and employee competence are two key factors that can enhance the quality of services provided by the Investment Management and One-Stop Integrated Service Unit in Kebon Jeruk Subdistrict, West Jakarta. The study used 100 samples of service users from this unit, selected through convenience sampling. Data were collected via questionnaires measured on a Likert scale. Data analysis employed descriptive and inferential techniques using SPSS Version 25. The results indicate that: 1) work discipline has a significant partial effect on community satisfaction; 2) employee competence has a significant partial effect on community satisfaction; 3) work discipline and employee competence simultaneously affect community satisfaction. The T-test results show work discipline with t-count 6.181 > t-table 1.984 and p-value 0.000, employee competence with t-count 3.559 > t-table 1.984 and significance 0.000, and the F-test with F-count 49.485 > F-table 3.090 and significance 0.000.
PENGARUH FINANCIAL LITERACY DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN VIRTUAL GOODS GAME ONLINE MOBILE LEGENDS Saputri, Ika; Sucipto, Rakhmat Hadi
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 2 No. 2 (2023): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2023
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v2i2.4660

Abstract

Consumer behavior in purchasing virtual items in online games excessively will result in a decrease in personal financial stability. The problem is caused by a lack of knowledge about financial literacy. The quantitative statistical method was used as a data collection method in this study. The population of this study were Mobile Legends online game users in Pacitan City, with 97 respondents selected as samples using the Chocran formula through purposive sampling techniques. Primary data was collected through questionnaires, while secondary data was obtained through literature studies. Multiple linear regression analysis was used to analyze the research data. The results of multiple linear regression testing show the regression coefficient for each variable, with an α (constant) value of -3.191, a financial literacy regression coefficient (X1) of 0.297, and a price regression coefficient (X2) of 0.719. Partially, the results showed that financial literacy and price have a positive and significant influence on purchasing decisions for virtual goods in the Mobile Legends online game in Pacitan City. While the simultaneous test results show f-count 170.508> 3.09 f-table with a significance value of 0.000 <0.05.
Pengaruh Gaya Kepemimpinan Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Inspektorat Jenderal KLHK Jakarta Aulia, Dina; Sucipto, Rakhmat Hadi
Jurnal Manajemen dan Administrasi Antartika Vol. 1 No. 3 (2024): Juli 2024
Publisher : Antartika Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70052/juma.v1i3.430

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan dan disiplin kerja terhadap kinerja karyawan pada Inspektorat Jenderal Kementerian Lingkungan Hidup dan Kehutanan Jakarta. Jenis data penelitian yang digunakan yaitu penelitian kuantitatif dengan menggunakan metode analisis data model regresi linear berganda dan data diolah menggunakan SPSS versi 25. Teknik Populasi dan sampel dalam penelitian ini adalah pimpinan dan seluruh karyawan Inspektorat Jenderal yang berjumlah 70 responden. Teknik pengambilan sample dilakukan dengan Convenience sampling, dan pengumpulan data yang digunakan adalah kuesioner. Adapun analisis data yang digunakan ialah regresi linear berganda. Berdasarkan hasil analisis regresi linear berganda yang telah dilakukan dengan bantuan SPSS for Windows versi 25. Diperoleh persamaan regresi linear berganda Y= - 1.374 + 0,223  X1 + 0,839 (X2). Maka dapat diartikan bahwa apabila gaya kepemimpinan dan disiplin kerja mengalami peningkatan 1%, maka kinerja karyawan akan meningkat sebesar 0,223 (X1) 0,839 (X2). Dari hasil analisis koefisien determinasi diperoleh nilai R2 = 0,640  yang berarti gaya kepemimpinan dan disiplin kerja memiliki kontribusi terhadap kinerja karyawan sebesar 64%, sedangkan sisanya 36% dipengaruhi faktor lain diluar variabel penelitian ini. Sementara dari hasil analisis uji t diperoleh nilai signifikan gaya kepemimpinan 0,016 < 0,05 dan nilai signifikan pada disiplin kerja 0,000 < 0,05 yang disimpulkan bahwa gaya kepemimpinan dan disiplin kerja berpengaruh signifikan terhadap kinerja karyawan.   This study aims to determine the influence of leadership style and work discipline on employee performance at the Inspectorate General of the Ministry of Environment and Forestry Jakarta. The type of research data used is quantitative research using the multiple linear regression model data analysis method and the data is processed using SPSS version 25. The population technique and sample in this study were the leaders and all employees of the Inspectorate General totaling 70 respondents. The sampling technique was carried out by convenience sampling, and the data collection used was a questionnaire. The data analysis used was multiple linear regression. Based on the results of multiple linear regression analysis that has been carried out with the help of SPSS for Windows version 25. The double linear regression equation Y= - 1.374 + 0.223 X1 + 0.839 (X2) was obtained. So it can be interpreted that if the leadership style and work discipline increase by 1%, then employee performance will increase by 0.223 (X1) 0.839 (X2). From the results of the determination coefficient analysis, the value of R2 = 0.640 was obtained, which means that leadership style and work discipline contributed to employee performance by 64%, while the remaining 36% was influenced by other factors outside the variables of this study. Meanwhile, from the results of the t-test analysis, a significant value of leadership style was obtained < 0.05 and a significant value in work discipline of 0.000 < 0.05, which concluded that leadership style and work discipline had a significant effect on employee performance.
EUCS, IPA, AND CSI INTEGRATION TO DETECT UBSI ONLINE EXAM SYSTEM SATISFACTION Sucipto, Rakhmat Hadi; Indrarti, Wahyu; Hussaen, Saddam; Rani, Rani
JURTEKSI (jurnal Teknologi dan Sistem Informasi) Vol. 11 No. 2 (2025): Maret 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Royal Kisaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v11i2.3814

Abstract

Abstract: The online exam system is used to evaluate student learning, but it has some limitations. Therefore, it is necessary to research the user satisfaction of the system. This study aims to assess user satisfaction using the End User Computing Satisfaction (EUCS), Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI) methods. The results showed that three dimensions, namely, accuracy, ease of use, and timeliness significantly affected user satisfaction, while content and format did not have a significant effect. IPA analysis shows the majority of attributes (12 attributes) are in quadrant II, which indicates moderate satisfaction, 11 attributes in quadrant III, one attribute in quadrant I, and three attributes in quadrant IV. CSI concluded that the online exam system provides satisfactory service with a score of 77.54%. Keywords: csi; eucs; ipa; online exam system; user satisfaction  Abstrak: Sistem ujian online digunakan untuk mengevaluasi pembelajaran mahasiswa, tetapi sistem ini memiliki beberapa keterbatasan. Karena itulah perlu penelitian kepuasan pengguna sistem tersebut. Penelitian ini bertujuan menilai kepuasan pengguna dengan menggunakan metode End User Computing Satisfaction (EUCS), Importance Performance Analisys (IPA), dan Customer Satisfaction Index (CSI). Hasil riset menunjukkan tiga dimensi yaitu, akurasi, kemudahan penggunaan, dan ketepatan waktu signifikan mempengaruhi kepuasan pengguna, sementara konten dan format tidak berpengaruh signifikan. Analisis IPA menunjukkan mayoritas atribut (12 atribut) berada di kuadran II, yang mengindikasikan kepuasan sedang, 11 atribut di kuadran III, satu atribut di kuadran I, dan tiga atribut di kuadran IV. CSI menyimpulkan sistem ujian online memberikan layanan yang memuaskan dengan skor 77,54%. Kata kunci: csi; eucs; ipa; kepuasan pengguna; sistem ujian online
Trends and Correlations of Financial Ratios in PT Sepatu Bata Tbk Hadi Sucipto, Rakhmat; Indrarti, Wahyu; Rosmita, Rosmita; Ivan Taruna, Helmy
Jurnal Dinamika Ekonomi dan Bisnis Vol 22, No 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v22i2.8829

Abstract

This study aims to analyze the company's financial performance by looking at it from the perspective of liquidity, solvency, and profitability. To achieve this goal, this study utilizes secondary company data with quantitative and comparative descriptive research approaches. The research analysis focuses on current ratio, quick ratio, debt-to-asset ratio, debt-to-equity ratio, return on assets, and return on equity. The researchers compared trend analysis by comparing available data based on time changes. The results of the study show that in terms of liquidity, the company's financial condition is less convincing because current assets are under one time, while the quick ratio is even lower. The company also faces solvency problems, which is indicated by a debt ratio that is too high, especially in terms of the debt-to-equity ratio which has reached 346%. The company's profitability is not convincing because ROA and ROE have been recorded negative for the last four years from 2020 to 2023. The liquidity ratio has a negative relationship with the debt ratio but creates a positive correlation with the profitability ratio. The debt ratio always has an indirect relationship with other ratios
Co-Authors Alfarizy, Mochammad Ferdy Alfia Nur Utami Annisa, Tri Indah Azahra Marsanda Azzahra, Annisaa Cecarrio, Daffa Putra Daniel Daniel Dina Aulia Fazhar Sumantri Firya, Afida Fitri Aryani Helmy Ivan Taruna Indah Annisa, Tri Hadi Lidwan, Nanang Marsanda, Azahra Muzaki, Afriza Ikhsan Natal Indra Ningrum, Novita Widya Nur Fadhilah, Kayla Zahrah Octaryna, Rizka Haliza Puput, Puput Rahayu Swastika RANI RANI, RANI Riska Amelia Rosmita Rosmita Rosmita Rosmita, Rosmita Saddam Hussaen Salsabila, Nisrina Saputri, Ika Sarahfia Intana Silvi Nur Octaviani Swastika, Rahayu Syafa Aulia Tri Hadi Indah Annisa Tri Indah Annisa Tri Indah Annisa Utami, Alfia Nur Wahyu Indrarti