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Beauty Vloggers Influence: Enhancing Consumer Trust and Purchase Decisions for Make Over Product Pantjolo Giningroem, Dewi Sri Woelandari; Setyawati, Novita Wahyu; Navanti, Dovina; Rohaeni, Heni; Yuniati, Triana
JOURNAL OF ADVANCED STUDIES IN MANAGEMENT Vol. 1 No. 1 (2024): Maret 2024
Publisher : Magister Manajemen of Universitas Islam Nahdlatul Ulama Jepara

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Abstract

This research aims to explore the influence of the attractiveness of beauty vloggers and consumer trust as social media promotional strategies on purchasing decisions for Make Over product through purchase intention. This research uses a quantitative approach with convenience sampling techniques on 200 respondents. The analysis technique used in this research is Structural Equation Modeling (SEM) with the Smart PLS version 4.0 statistical tools. The research results show that the attractiveness of beauty vloggers and consumer trust have a significant effect on purchasing interest, furthermore the attractiveness of beauty vloggers does not influence purchasing decisions. Meanwhile, consumer trust influences purchasing decisions and purchasing interest also has a significant influence on purchasing decisions. The attractiveness of beauty vloggers and consumer trust have a significant influence on purchasing decisions through purchasing interest as an intervention.
Pengaruh Pemahaman Perpajakan, Tingkat Pendidikan dan Cinta Uang Terhadap Persepsi Wajib Pajak Mengenai Penggelapan Pajak (Studi pada Wajib Pajak Orang Pribadi Desa/Kelurahan Mangunjaya Kecamatan Tambun Selatan) Rohmawati, Afifah; Khasanah, Uswatun; Yuniati, Triana
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 2 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i2.858

Abstract

This study explores the influence of Taxation Understanding, Education Level, and Love of Money on Individual Taxpayers' Perceptions of Tax Evasion (a case study on individual taxpayers in Mangunjaya Village, South Tambun District). The aim of this article is to analyze the relationships among the variables examined. The findings reveal that: (1) Taxation understanding positively affects taxpayers' perceptions of tax evasion, (2) Education level does not influence taxpayers' perceptions of tax evasion, and (3) Love of money positively affects taxpayers' perceptions of tax evasion.
Co-Authors Achmad Fauzi Achmad Fauzi ACHMAD FAUZI Afifah Faiza Kamilah Muis Agustian Zen Aloysius Harry Mukti Aloysius Harry Mukti Amalia Putri, Rosa Anandita Arimbi Anggi Kirana Septiani Anggraini, Melani Putri Annisa Zahra Mutaqin Apolonia Luto Arimbi, Anandita Ashraff Rizky Setyawan Bambang Prayogo Bambang Prayogo, Bambang Bangar Hasioan Sianipar, Panata Banjarnahor, Erliana Bergin Abisal Putra Brigita Maharani Cahyadi Husadha Caska - Cornelia Tuthiasno Putri Deby Samarta Diani Fatimah Diva Nuraulya Dody Kurniawan Eka Sari Apriliyanti Elia Rossa Elis Purnamaningsih Ery Prasetyo Ery Teguh Prasetyo Ery Teguh Prasetyo Fauziah, Risyah Febrina Cahyaningtias Fikri , Adi Wibowo Noor Fitri, Nur Laela Futriwati Hanifah, Saefani Nur Heni Rohaeni Idel Eprianto Idzuha Zuhru Viraf Indira Salsabila Indrawati, Budi Juventiana Wahani Virgiyanti Kezia Laura Sitorus Lathiffah Alya Fikri Lidiya Sudrajat, Dinda Monica Limbong, Tania Elisabeth Maharani, Brigita Maidani, Maidani Manarul Hidayat Melani Putri Anggraini Mita Nurhidayah Muhammad Luthfi Muhammad Zaynuri Muis, Afifah Faiza Kamilah Musdalifah, Hani Mutaqin, Annisa Zahra Mutazam, Zidan Hoerul Nada Salsabila Narpati, Bintang Navanti, Dovina Novita Wahyu Setyawati Nurhidayah, Mita Nurrochmah, Putri Afrilia Okky Wahyu Amanda Panata Bangar Hasion Sianipar Pangaribuan, David Putra, Christophorus Indra Wahyu Putri, Rosa Amalia Rachmat Pramukty Raden Mohamad Herdian Bhakti Raisah Nur Hotimah Rianto, Muhammad Richo Ririn Dwi Astuti rofiana adawiyah Rohmawati, Afifah Rossa, Elia Sari, Widya Permata Selviana Dwiningsih Sembiring, Rinawati Septania Indriyanti Setyawan, Ashraff Rizky Sianipar , Panata Bangar Hasioan Sianipar, Panata Bangar Hasioan Srimarta Siburian Vernanda Dian Angelia Virgiyanti, Juventiana Wahani Wastam Wahyu Hidayat Widya Rahma Triwijayanti Wijayanti, Murti Wirawan Widjanarko Woelandari Pantjolo Giningroem, Dewi Sri Yoganingsih, Tutiek Yulianti Yulianti Yulianti Yulianti yuniar rahmawaati Zidan Hoerul Mutazam