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Nurul Ittaqullah
Fakultas Ekonomi Dan Bisnis, Universitas Halu Oleo
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Pelatihan Pembuatan Katalog Digital sebagai Media Promosi Produk UMKM Kota Kendari Nurul Ittaqullah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11863

Abstract

The development of digital technology has transformed product marketing from conventional approaches to digital-based promotional strategies. Although many Micro, Small, and Medium Enterprises (MSMEs) have utilized social media as a promotional platform, the quality of their promotional content remains limited and often fails to present product information in an attractive and professional manner. This condition highlights the need to strengthen MSMEs' competencies in developing effective digital promotional media. This community service program aimed to improve the knowledge and practical skills of MSME owners in designing digital product catalogs as a promotional tool. The program was conducted in Kendari City using a participatory educational approach consisting of three stages: preparation, implementation, and evaluation. The implementation included presentations on the importance of digital promotion for MSMEs, demonstrations of digital catalog examples on Instagram, hands-on training in creating digital catalogs, participants' presentations, and program evaluation. The results indicated that participants gained a better understanding of digital promotion strategies, acquired practical skills in designing digital catalogs, and successfully produced attractive and informative promotional catalogs ready for publication on social media platforms. Overall, the program contributed to strengthening participants' digital competencies and supported the improvement of digital marketing practices among MSMEs.
Optimalisasi Kegunaan Smartphone dalam Praktik Social Media Marketing bagi Masyarakat Kota Kendari Nurul Ittaqullah
Jurnal Pengabdian West Science Vol 5 No 01 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v5i01.3037

Abstract

Perkembangan teknologi digital telah mendorong penggunaan smartphone sebagai perangkat utama dalam berbagai aktivitas, termasuk pemasaran melalui media sosial. Namun, masih banyak masyarakat yang memanfaatkan smartphone hanya sebagai alat komunikasi dan hiburan, tanpa mengoptimalkan potensinya sebagai sarana pemasaran. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta dalam mengoptimalkan penggunaan smartphone untuk praktik social media marketing. Metode pelaksanaan kegiatan berupa pelatihan dan pendampingan dengan pendekatan ceramah interaktif, diskusi, serta praktik langsung menggunakan smartphone. Materi pelatihan meliputi konsep dasar smartphone, pengenalan media sosial, social media marketing, serta langkah-langkah praktis pembuatan konten dan pengelolaan media sosial menggunakan smartphone. Hasil kegiatan menunjukkan bahwa peserta mampu memahami peran strategis smartphone dalam pemasaran digital serta mulai mengaplikasikan keterampilan dasar social media marketing. Kegiatan ini diharapkan dapat meningkatkan literasi digital masyarakat di Kota Kendari dan mendukung pengembangan aktivitas ekonomi berbasis teknologi digital.
Diseminasi E-Book Komunikasi Pemasaran sebagai Media Literasi Pemasaran Digital bagi Pelaku UMKM Nurul Ittaqullah
Jurnal Pengabdian West Science Vol 5 No 01 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v5i01.3056

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam mendukung perekonomian masyarakat, namun masih menghadapi keterbatasan dalam aspek komunikasi pemasaran digital. Rendahnya literasi pemasaran menyebabkan pelaku UMKM belum mampu memanfaatkan media digital secara optimal dalam mempromosikan produk dan membangun citra merek. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi komunikasi pemasaran digital pelaku UMKM melalui metode diseminasi e-book sebagai media edukasi yang mudah diakses dan fleksibel. Metode yang digunakan adalah diseminasi informasi, meliputi identifikasi sasaran, penyusunan materi e-book Komunikasi Pemasaran Digital yang dilengkapi dengan QR Code dan video pembelajaran, penyebaran materi melalui media digital, serta evaluasi secara deskriptif-kualitatif berdasarkan umpan balik peserta. Hasil kegiatan menunjukkan bahwa pelaku UMKM memperoleh pemahaman yang lebih baik mengenai konsep dasar komunikasi pemasaran, pentingnya merek dan segmentasi pasar, serta pemanfaatan media digital sebagai sarana promosi. Diseminasi e-book dinilai efektif sebagai media literasi pemasaran digital karena memberikan kemudahan akses dan mendukung pembelajaran mandiri. Kegiatan ini diharapkan dapat menjadi langkah awal dalam penguatan kapasitas pemasaran digital UMKM dan dikembangkan lebih lanjut melalui program pengabdian lanjutan yang lebih aplikatif.
SOSIALISASI ENTREPRENEUR MINDSET BAGI MAHASISWA UNTUK MENINGKATKAN MINAT BERWIRAUSAHA Nurul Ittaqullah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10202

Abstract

The development of digital technology and increasingly competitive job market challenges require university students to possess not only academic competence but also entrepreneurial skills and adaptive mindsets. However, many students still tend to orient themselves as job seekers rather than job creators. This community service activity aims to provide socialization regarding entrepreneur mindset to improve students’ understanding, motivation, and entrepreneurial interest in the digital era. The activity was conducted through educational seminars, interactive discussions, motivational sessions, and sharing experiences related to digital business opportunities. The method used in this activity was descriptive qualitative with a participatory approach. Data collection techniques included observation, documentation, and participant responses during the activity. The results showed that the socialization activity positively impacted students’ understanding of entrepreneurial concepts, entrepreneurial motivation, self-confidence, and awareness of digital business opportunities. Students also demonstrated higher enthusiasm in developing creative business ideas based on technology and social media. Therefore, this activity is expected to become an initial step in shaping entrepreneurial mindsets among students and encouraging the emergence of young entrepreneurs within higher education environments.
Sosialisasi Pencegahan Plagiarisme Pada Mahasiswa Untuk Meningkatkan Etika Akademik Di Era Digital Nurul Ittaqullah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i3.10203

Abstract

The development of digital technology and easy access to information have created new challenges in higher education, particularly regarding academic integrity and plagiarism among university students. Many students still lack understanding regarding plagiarism, citation ethics, paraphrasing techniques, and responsible use of digital resources and artificial intelligence in academic writing. This community service activity aims to provide socialization regarding plagiarism prevention to improve students’ understanding of academic ethics in the digital era. The activity was conducted through educational seminars, interactive discussions, demonstrations of plagiarism detection tools, and training on citation and paraphrasing techniques. The method used was descriptive qualitative with a participatory approach. Data collection techniques included observation, documentation, and participant responses during the activity. The results showed that the socialization activity positively impacted students’ understanding of plagiarism prevention, academic ethics, citation techniques, and responsible academic writing. Students also demonstrated increased awareness regarding the importance of originality and integrity in academic activities. Therefore, this activity is expected to become an initial effort in building academic integrity culture among university students in higher education environments
Co-Authors Adhitya Al Qadri Alidin, La Ode Asfahyadin Ambo Upe Andi Muhammad Fuad Ramadhan Asrip Putera Endro Sukotjo Fauzan Feliks Anggia Binsar Kristian Panjaitan Hayat Yusuf Isalman, Isalman Juharsah, Juharsah La Ode Surazal Qalbi Madi, Riski Amali Markoni Muhamad Bahtiar Muhamad Raflianto Ode Murdjani Kamaluddin Nursaban Rommy Patwayati Revi Julianingsih S., Nursaban Rommy Si Made Ngurah Purnaman Sinarwaty Sunarjo Unika Oktaviani Damau Wahyuniati Hamid