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Nurul Ittaqullah
Fakultas Ekonomi Dan Bisnis, Universitas Halu Oleo
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Edukasi Strategi Pemasaran UMKM Di Desa Ulu Lakara Kec. Palangga Selatan Isalman; Ambo Upe; Juharsah; Nurul Ittaqullah
Empowerment: Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2022): JULI 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/empjcs.v1i4.210

Abstract

Micro, small and medium enterprises (MSMEs) have an important and strategic role to move the community's economy in conditions of economic crisis or pandemic. The sizeable absorption of MSMEs contributes to an increase in people's income which in turn reduces unemployment and poverty. MSMEs in Ulu Lakara village are still on the scale of Livelyhood Activity, and Micro Enterprise. One of the weaknesses of MSMEs at this scale is their low knowledge of product marketing. Marketing strategy has an important role for MSMEs to achieve a sustainable competitive advantage. The solution that can be given is to provide training on product marketing strategies both offline and online marketing. This activity is expected to provide knowledge about the urgency of giving an attractive business name or product brand, knowledge of the basics in segmenting, targeting and positioning, knowledge of the marketing mix, to skills in marketing products online
EKSPLORASI PERILAKU KEPEMIMPINAN PUSKESMAS LIYA KECAMATAN WANGI-WANGI SELATAN KABUPATEN WAKATOBI Muhamad Raflianto Ode; Murdjani Kamaluddin; Laode Asfahyadin Aliddin; Asrip Putera; Nurul Ittaqullah
Jurnal Manajemen dan Kewirausahaan Vol 14, No 2 (2022): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i2.27115

Abstract

This study aims to describe leadership behavior at the Liya Public Health Center, Wangi-Wangi Selatan District, Wakatobi Regency. Qualitative descriptive approach was used in conducting this research and used data collection methods by observation, interviews, and documentation. The technique used in data analysis is to organize the data , break it down into units, synthesize, arrange into patterns, choose which ones are important and what will be studied, and draw conclusions. The results of this study indicate that Liya Health Center leaders are leaders who have leadership behavior oriented to achievement. This is in accordance with the indicators of leadership behavior that uses the theory indicator of the path of road-goal (Path-Goal Theory) developed by Robert House which consists of: directive leadership behavior, supportive leadership behavior, leadership behavior participatory, and leadership behavior oriented towards achievement.
PENGARUH KEPERCAYAAN MEREK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS MEREK MITSUBISHI XPANDER PADA PT. MAKASSAR MANDIRI PUTRA UTAMA Adhitya Al Qadri; Nursaban Rommy; Sinarwaty Sinarwaty; Hayat Yusuf; Nurul Ittaqullah
Jurnal Manajemen dan Kewirausahaan Vol 15, No 1 (2023): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i1.30896

Abstract

This study aims to determine the effect of brand trust and consumer satisfaction on brand loyalty Mitsubishi Xpander at PT. Makassar Mandiri Putra Utama. The population in this study were all consumers at PT. Makassar Mandiri Putra Utama meanwhile, the sample is 30 samples. Data analysis was performed using multiple linear regression analysis techniques. The results showed that brand trust and consumer goals had a positive and significant effect on brand loyalty on Mitsubishi Xpander at PT. Makassar Mandiri Putra Utama
Gaya Hidup terhadap Perilaku Impulsive Buying pada Konsumen Marketplace Nurul Ittaqullah; Laode Surazal Qalbi; Isalman Isalman
Jurnal Sublimapsi Vol 4, No 2 (2023): Jurnal Sublimapsi
Publisher : Jurusan Psikologi FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/sublimapsi.v4i2.39127

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Gaya Hidup (Lifestyle)  terhadap Perilaku pembelian secara impulsif (Impulsive buying) pada Konsumen Marketplace. Subjek dari penelitian ini adalah pengguna aktif internet yang pernah melakukan pembelian pada online marketplace dalam kurun waktu 10 bulan terakhir, berjenis kelamin pria maupun Wanita yang berusia antara 19 hingga 30 tahun. Teknik pengambilan sampel menggunakan teknik sampel non probabilitas  (convenience sampling), dengan jumlah sampel sebanyak 100 responden. Metode yang digunakan yaitu metodologi penelitian deskriptif kuantitatif dengan metode survei eksplenatif. Hasil penelitian menunjukkan bahwa Lifestyle (Gaya Hidup) berpengaruh positif signifikan terhadap perilaku impulsive buying pada konsumen marketplace sebesar 64,9%. Sedangkan sisanya sebesar 35,1% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. 
PENINGKATAN KAPASITAS APARAT DAN MASYARAKAT DESA DALAM PENGGUNAAN DAN PERTANGGUNGJAWABAN DANA DESA DIDESA TAPULAGA KECAMATAN SOROPIA KABUPATEN KONAWE Wahyuniati Hamid; Juharsah; Feliks Anggia Binsar Kristian Panjaitan; Unika Oktaviani Damau; Nurul Ittaqullah
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 6: Nopember 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v3i6.6640

Abstract

Desa memiliki peran yang sangat penting dalam pemerintahan. Dalam menjalankan pemerintahan, desa mendapatkan berbagai sumber pendapatan desa. Dana desa menjadi salah satu instrumen yang efektif untuk mendorong pembangunan dan pemberdayaan masyarakat desa. Karena itu, pengelolaan harus dilakukan secara transparan dan akuntabel. Dalam rangka menjaga kualitas pengelolaan keuangan dana desa, pelaporan melalui aplikasi SISKEUDES (Sistem Keuangan Desa) di luncurkan. Adaptasi teknologi memberikan tantangan baru. Selain versi aplikasinya yang terus di upgrade dengan penambahan fitur, karakteristik data pun yang akan di laporkan berpedoman lebih dari satu regulasi. Desa Tapulaga merupakan salah satu desa desa pesisir. Sebagai desa pesisir, desa ini memiliki karakteristik yang membutuhkan perhatian. Berbagai program pemberdayaan dan upaya penyiapan sarana fisik terus di tingkatkan. Karena itu, upaya peningkatan kualitas pertanggungjawan laporan keuangan juga menjadi perhatian untuk di tingkatkan. Sehingga upaya perlu dilakukan pendampingan dengan memberikan pelatihan peyusunan laporan keuangan. Selama pelaksanaan kegiatan antusias peserta dalam mengikuti kegiatan tersebut sangat tinggi. Diskusi tidak hanya dilakukan di sesi akhir tetapi di sela penyajian materi. Hingga akhir kegiatan ini peserta pelatihan telah mampu menginput data perencanaan secara tepat, data penganggaran (APBDes), hingga laporan pertanggungjawan keuangan.
ANALISIS POTENSI PAJAK KARBON PADA KENDARAAN BERMOTOR DI KOTA KENDARI Si Made Ngurah Purnaman; Andi Muhammad Fuad Ramadhan Basru; Nurul Ittaqullah; Unika Oktaviani Damau
Jurnal Akuntansi dan Keuangan Vol 9 No 2 (2024): Oktober
Publisher : Jurusan Akuntansi FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jakuho.v9i2.179

Abstract

Pajak karbon adalah kebijakan untuk mengurangi emisi gas rumah kaca dengan menaikkan biaya penggunaan bahan bakar fosil. Penelitian ini bertujuan menganalisis potensi penerapan pajak karbon pada kendaraan bermotor di Kota Kendari untuk menurunkan emisi karbon sekaligus mendorong penggunaan kendaraan ramah lingkungan. Data dari Badan Pusat Statistik Sultra menunjukkan bahwa jumlah kendaraan bermotor di Kendari meningkat 54% dari 2019 hingga 2021. Beberapa penelitian menunjukkan efektivitas pajak karbon. Contohnya, Lin & Li (2011) menemukan pajak karbon menekan pertumbuhan emisi CO2 di Eropa, sementara Bruvoll & Larsen (2004) mencatat penurunan emisi 2,3% di Norwegia dengan tarif pajak tinggi. Penerapan pajak emisi di Kendari dapat menjadi solusi mendorong penggunaan kendaraan lebih efisien dan bersih. Dengan demikian, penelitian ini diharapkan membantu merumuskan kebijakan fiskal yang efektif untuk menurunkan emisi karbon dari sektor transportasi di Kendari.
PENGARUH FOOD QUALITY, SERVICE QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PADA MCDONALD’S DI KOTA KENDARI Revi Julianingsih; Patwayati; Nursaban Rommy; Endro Sukotjo; Riski Amalia Madi; Nurul Ittaqullah
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.11

Abstract

This research aims to determine the influence of food quality, Service Quality, and Brand image on McDonald's purchasing decisions, to determine the influence of food quality on Mcdonald's purchasing decisions, to determine the influence of Service Quality on Mcdonald's purchasing decisions, to determine the influence of Brand image on Mcdonald's Kendari purchasing decisions. The sampling technique in this research is the Incidental Sampling and Purposive Sampling methods. The total sample in this study was 96 respondents who were Mcdonald's consumers in the city of Kendari. The data analysis used is descriptive analysis and multiple linear regression analysis using SPSS software. Based on the research results that the food quality, Service Quality and Brand image variables together or simultaneously have a positive and significant influence on McDonald's purchasing decisions, the food quality variable partially does not have a positive and significant influence on the decision to return McDonald's products. Furthermore, the Service Quality variable partially has a positive and significant influence on the decision to return McDonald's products and the Brand image variable partially has a positive and significant influence on the decision to return McDonald's products.
ANALISIS STRATEGI BISNIS PADA WARUNG MAKAN CHINESE FOOD KENDEDESS DI KOTA KENDARI Muhamad Bahtiar; Nursaban Rommy; Nurul Ittaqullah; Fauzan; Markoni
Jurnal Manajemen dan Kewirausahaan Vol. 17 No. 1 (2025): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v17i1.28

Abstract

This study aims to identify the micro-business strategies of the Chinese Food Kendedess restaurant using SWOT analysis and to explore strategies for its development. The Kendedess restaurant implements various strategies to maintain the sustainability and quality of its culinary business. Its primary focus is on authentic flavors and friendly service, creating a comfortable atmosphere that encourages customer loyalty. During challenging economic times, the restaurant offers budget-friendly menus and discounts for online orders, allowing customers to enjoy high-quality meals without financial strain. Operational efficiency is maintained through clear task delegation among employees. The SWOT analysis reveals strengths such as a recognized brand (0.60), fresh cuisine (1.00), and excellent service (1.00), with a total strength score of 4.20. However, weaknesses like ineffective promotion (0.60) and suboptimal delivery service (0.50) pose challenges. Opportunities from lifestyle changes (1.00) and a large market segment (1.50) support growth, despite threats such as intense competition (0.90) and inflation (0.75). The total internal factor score is 6.65, while the total external factor score is 7.15, indicating challenges alongside opportunities for sustainable growth
The marketing strategy of grouper fish in increasing fishermen’s income in North Buton, Indonesia Nurul Ittaqullah
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1313

Abstract

This study examines how marketing strategy can enhance the income of small-scale grouper fishermen (Epinephelus spp.) in North Buton Regency, Southeast Sulawesi, Indonesia, where high market demand for premium marine products has not been matched by proportional income gains at the producer level. Despite the increasing domestic and export demand for grouper fish, fishermen in coastal regions remain constrained by traditional marketing channels, limited bargaining power, and rising operational costs. Using a descriptive mixed-methods approach, this study analyzes primary data collected from 15 purposively selected grouper fishermen in Kulisusu District, complemented by secondary data from official statistics and peer-reviewed literature. Fishermen’s income was assessed through cost–revenue analysis, and strategic priorities were formulated using an integrated SWOT framework, internal–External Factor Evaluation (IFE–EFE), and the Quantitative Strategic Planning Matrix (QSPM). The results show that the average net income of grouper fishermen is IDR 1,390,000 per month, indicating income vulnerability despite strong market demand. The SWOT and IE matrix results position the business in a “grow and build” quadrant, suggesting the feasibility of intensive strategies. QSPM analysis identified market penetration through increased catch efficiency while maintaining product freshness and quality as the most attractive strategy. This study contributes empirical evidence on small-scale fishery marketing strategies and provides practical insights for income improvement and sustainable coastal fishery development in eastern Indonesia.
Peningkatan Literasi Artificial Intelligence Melalui Sosialisasi Peluang Bisnis Digital Bagi Mahasiswa Nurul Ittaqullah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 4 (2026): JULI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i4.11802

Abstract

Artificial Intelligence (AI) has become one of the most transformative technologies in the digital era and significantly influences business development, entrepreneurship, and workforce transformation. However, many university students still have limited understanding regarding the practical implementation of AI in digital business opportunities. This community service activity aimed to improve students’ literacy and awareness regarding the utilization of Artificial Intelligence for digital entrepreneurship development. The activity was conducted through socialization sessions, interactive discussions, demonstrations of AI-based digital tools, and practical case studies related to online business opportunities. Participants consisted of undergraduate students from the Faculty of Economics and Business. The implementation method included preparation, material delivery, simple simulation, and evaluation stages. The results indicated an increase in participants’ understanding of AI concepts, digital business opportunities, content creation strategies, and the ethical use of AI technology. Participants also demonstrated higher motivation to develop digital entrepreneurship initiatives utilizing AI-based platforms such as content generators, chatbot services, and digital marketing tools. This activity contributes to strengthening students’ digital competencies and entrepreneurial mindset in facing the challenges of the digital economy era. Furthermore, the program is expected to encourage universities to continuously integrate AI literacy into academic and community empowerment activities.
Co-Authors Adhitya Al Qadri Alidin, La Ode Asfahyadin Ambo Upe Andi Muhammad Fuad Ramadhan Asrip Putera Endro Sukotjo Fauzan Feliks Anggia Binsar Kristian Panjaitan Hayat Yusuf Isalman, Isalman Juharsah, Juharsah La Ode Surazal Qalbi Madi, Riski Amali Markoni Muhamad Bahtiar Muhamad Raflianto Ode Murdjani Kamaluddin Nursaban Rommy Patwayati Revi Julianingsih S., Nursaban Rommy Si Made Ngurah Purnaman Sinarwaty Sunarjo Unika Oktaviani Damau Wahyuniati Hamid