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All Journal Jurnal Inovasi Bisnis (Inovbiz) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Rangkiang: Jurnal Pengabdian Pada Masyarakat Jurnal Ekuilnomi Economics and Digital Business Review ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Ekonomi Manajemen dan Akuntansi SWARNA Media Bina Ilmiah Innovative: Journal Of Social Science Research RANGKIANG: Jurnal Pengabdian Pada Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) SWARNA: Jurnal Pengabdian Kepada Masyarakat JUKEMAS : Jurnal Pengabdian Kepada Masyarakat
Lady Lady
Universitas Internasional Batam
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Penerapan Brand Awareness dan E-Marketing pada Toko Natasyia Collection pada Situasi Pandemi COVID-19 Lady Lady; Lisa Aini
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The development of technology makes e-marketing technology become an important marketing strategy because it is able to reach a wide community network. Moreover, brand awareness is also very important for any business because it is not only invites consumers to buy for the first time, but also makes consumers continue to buy the brands we have and if they are satisfied, they will most likely promote to other people about our brand and also it can survive and to be more advance for our business. The design of e-marketing and brand awareness in this study deals with micro, small and medium enterprises, namely Natasyia Collection store. The problem is there is no brand awareness yet and also still used the conventional marketing. But after the implementation activities, Natasyia Collection Store was able to reach a wider range of consumers and increased sales turnover for the last 3 months by marketing through social media, namely Instagram and Facebook and e-commerce, namely Tokopedia, making promotional videos, Linktree, e-content marketing and an interesting e-catalog. In addition, the creation of brand awareness by making brand logos, banners, clothes tags, thank you card and an interesting packaging. This research is a qualitative research using case studies. Data obtained through interviews, observation and documentation. In further research, it can develop marketing through social media and other e-commerce such as Whatsapp Bussiness, Tiktok, Shopee, Bukalapak and Lazada and can develop brand awareness with promotions that are even more interesting than the previous ones.
Analisis Pengaruh Perceived Authenticity, eWOM,Price Sensitivity Terhadap Purchase Intention Di Mediasi oleh Perceived Value Pembelian Sepatu Olahraga Original di Kota Batam Lady Lady; Ageng Ageng
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

This study aims to examine the effect of Perceived Authenticity, eWOM, Price Sensitivity on Purchase Intention Mediated by Perceived Value in Purchasing Luxury Branded Sports Shoes in Batam City. Data testing was carried out by distributing questionnaires online to 356 respondents in the form of Google with the criteria of users who have bought luxury branded shoes. Data processing used non-probability sampling methods and primary data were analyzed using SPSS and Smart PLS programs. The results of this study indicate that for all variables have a significant positive effect on Purchase Intention except Perceived Value which shows a significant negative.
Pengaruh Perceıve Informatıon, Trust, Socıal Medıa Marketıng Dan Brand Image Terhadap Nıat Belı Konsumen Pada Brand Mınuman Boba Dı Kota Batam Lady Lady; Jewell Jewell
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 1 No 1 (2021): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

Nowadays, the rapid development of the internet has greatly affected many people’s life especially towards the franchise industry in Indonesia. Food and beverage industry is one of the industry which has an intense business competition, especially in this case is boba drink. The purpose of this study is to test a framework for the significant effect between Perceive Information, Trust, Social Media Marketing, and Brand Image towards behavioral intention with trust and brand image as the intervening variables in Boba Drink in Batam city. The respondents in this study are the customer who has previously purchased one of the Boba Drink in Batam city. The sample's criterion used in this study is non-probability with the judgemental sampling method. A total of 292 questionnaires were returned and the data were analyzed using PLS SEM (Structural Equation Modeling). The findings reported in this research demonstrate that Perceive Information, Trust, Social Media Marketing, and Brand Image have a significant effect on behavioral intention with trust dan brand image as the intervening variables.
Pengaruh Social Media Marketing, Perceived Value, Perceived Quality, Brand Image, Dan Customer Satisfaction Terhadap Behavior Intention Pada Fastfood Restaurant di Kota Batam Lady Lady; Jusvenny Jusvenny
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 1 No 1 (2021): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

The development of globalization affects people in various aspects of life. One of them is the fast-food industry, people prefer to eat at fast-food restaurants where food is prepared and served quickly. The increasing growth of fast-food restaurants causes strong competition between fast-food restaurants. The purpose of this study is to develop and test a framework to investigate the significant effect between social media marketing, perceived value, perceived quality, and behaviour intention and the intervening effect of the brand image and customer satisfaction in fast-food restaurants in Batam. The respondents in this study are customers who have visited the top five popular fast-food restaurants in Batam. The sample’s criteria used in this study is non-probability with judgemental sampling method. A total of 250 questionnaires were returned and the data were analyzed using SEM (Structural Equation Modelling) PLS. The results of this study indicate that social media marketing has a significant effect to brand image, perceived quality, and perceived value have a significant effect on customer satisfaction, brand image and customer satisfaction have a significant effect on behaviour intention.
ANALISA PENGARUH DIGITAL MARKETING DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP UMKM AUTOPART SUKSES DI KOTA BATAM Lady Lady; Golan Hasan; Kevin Angelino; Hendri Wijaya; Kevin Tjoa; Tondy Tondy
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 5 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i5.2023.2619-2629

Abstract

Pada masa modern sekarang teknologi semakin berkembang pesat membuat internet berfungsi tidak hanya sebagai komunikasi saja tetapi juga berfungsi sebagai media berbelanja. Saat ini perkembangan strategi pemasaran sangatlah banyak didukung dengan kemajuan teknologi informasi saat ini. Internet melalui e-commerce dan media online membuka peluang bagi usaha mikro, kecil dan menengah (UMKM) untuk memasarkan dan menumbuhkan jaringan usaha mereka. Digital Marketing bisa digunakan sebagai program bagi sebuah perusahaan dalam menentukan target pasar yang bertujuan memberikan kepuasan kepada konsumen. UMKM AutoPart Sukses merupakan badan usaha yang bergerak di bidang sparepart dan cairan otomotif. Autopart sukses menghadirkan produk dengan kualitas dan harga yang terjangkau. Penelitian ini mengunakan metode interview terhadap konsumen produk yang dijual Autopart Sukses, dalam menentukan pengaruh digital marketing terhadap Autopart Sukses. Hasil penelitian ini menunjukan bahwa digital marketing yang diikuti dengan proses hubungan pelangan memiliki pengaruh yang signifikan terhadap UMKM Autopart Sukses, hal ini bisa dilihat dari jumlah konsumen yang mulai memantau produk, dari Autopart Sukses di marketplace Tokopedia, dan lainnya.
ANALISIS DAN IMPLEMENTASI STRATEGI PEMASARAN DIGITAL PADA UMKM LUCKY STAR Lady Lady; Anthony Sentoso; Ellen Ellen; Florentina Jasmine; Lovis Vernando; Kelvin Kelvin; Vincent Vincent
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 10, No 5 (2023): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v10i5.2023.2493-2503

Abstract

Seiring dengan perkembangan teknologi yang membuat internet tidak dapat dipisahkan dari kehidupan kita sehari-hari, maka diperlukan penyesuaian cara pelaku usaha berinteraksi dengan konsumennya. Salah satu caranya adalah dengan berinteraksi secara online melalui pemasaran digital, lebih tepatnya melalui media sosial bisnis. Analisis dan implementasi strategi pemasaran digital UMKM Lucky Star bertujuan untuk membantu pelaku usaha dalam mengembangkan keberadaan digital sebagai UMKM bidang elektronik yang telah lama berdiri di Batam. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan pengumpulan data melalui teknik purposive sampling. Sampel akhir dari penelitian ini adalah 9 orang termasuk pemilik bisnis dan pelanggan dari demografi yang berbeda. Hasil dari kegiatan ini adalah pembuatan desain logo, pembuatan akun Facebook dan WA Business, pembuatan feed Instagram, pembuatan Linktree, dan pembuatan website UMKM dengan tujuan untuk mempromosikan dan branding produk dan layanan UMKM Lucky Star.
Penerapan Strategi Media Sosial Pada UMKM Pabrik Roti ZB Lady Lady; Alcung Tasya
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 5 No. 1 (2024): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v5i1.881

Abstract

UMKM Pabrik Roti ZB didirikan sebagai usaha pabrik industri yang bersifat home industrial yang telah beroperasional sejak tahun 2014 hingga saat ini, yang merupakan salah satu kegiatan usaha di bawah naungan partai politik dari Perindo. Melihat bahwa ada keterbatasan dalam memperbanyak konsumen baru karena pemasaran yang dilakukan masih bersifat konvensional maka laporan ini mengusulkan pemasaran dalam bentuk pemasaran melalui sosial. Proyek kerja praktek ini bertujuan untuk merancang dan menerapkan strategi metode media sosial pada UMKM Pabrik Roti ZB. Teknik pengumpulan data yang digunakan adalah metode primer, yaitu melalui wawancara dengan pihak UMKM Pabrik Roti ZB. Rancangan strategi yang diterapkan menggunakan metode media sosial. Pencapaian proyek kerja praktek ini menunjukkan bahwa penerapan strategi dengan metode media sosial berhasil membantu perkembangan UMKM Pabrik Roti ZB, dengan dibantunya pembuatan akun melalui sosial media yang mencakup logo, Instagram, gojek, google maps dan juga facebook page.
PERANCANGAN DAN PENYUSUNAN SOP & JOB DESCRIPTION PADA PT. KARIMUN SENTRAL MOBIL Novita Novita; Lady Lady
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 3 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Maret 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i3.403

Abstract

PT. Karimun Sentral Mobil merupakan salah satu perusahaan yang bergerak dibidang sewa beli yang telah berdiri sejak tahun 2015 di kota Batam,  Dalam aktivitas operasional perusahaan tidak terhindar dari yang namanya kegagalan ataupun kesalahan kerja, kesalahan kerja bisa dipengaruhi oleh SDM atau sumber daya perusahaan dimana kurang jelasnya urutan pekerjaan dan kurangnya standar atau panduan yang jelas bagi setiap tenaga kerja dalam menyelesaikan pekerjaan dan jika pembagian urutan pekerjaan tidak sesuai dengan kebutuhan perusahaan maka hal tersebut dapat mempengaruhi ekfektivitas operasional perusahaan. Oleh karena itu dengan adanya job description diharapkan dapat mencegah terjadinya perbedaan pengertian antara setiap jabatan sumber daya perusahaan satu dengan yang lainnya. Selain itu job description juga berfungsi untuk mencegah adanya rangkap pekerjaan, dan memahami batasan wewenang dan tanggung jawab berbagai jabatan.
Implementation and Enhancement of Social Media Marketing Strategy on Batam Micro, Small, and Medium Enterprise Lady Lady; Verren Calystania; Vira Vira; Jessica Novia; Veni Sisca; Stephanie Stephanie
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 1 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i1.3240

Abstract

MSMEs have an essential economic role and contribute significantly to a country's GDP. Over time technology can be used to promote MSMEs by using social media for digital marketing. This study uses De'Sate as its object and a qualitative descriptive approach as its research method. Visits and interviews were carried out with De'Sate owners to obtain the required data. However, it is known that social media hasn’t been utilized optimally. Therefore, this research aims to maximize its digital marketing. Based on the research results, it is known that the business risks are limited employees and less extensive areas. In addition, this study also made changes to the logo, as the font used in the previous logo was less attractive. Next, changes are made to the menu, Instagram feeds and landing page, Google Business, WhatsApp Business catalog and description, auto greeting, quick reply, and away messages on WhatsApp and Facebook Page. A month after the changes, Pak Suryadi was satisfied with the content, and based on the insight of Instagram, performance link, and Google Business, it is known that De'Sate's social media is visited by many users, so it can be concluded that these MSMEs are becoming better known than before.
Perancangan serta Penyusunan SOP dan JOB Description pada PT. Karimun Sentral Mobil Novita Novita; Lady Lady
JUKEMAS : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2023): JUKEMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : Lumbung Pare Cendekia

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Abstract

PT. Karimun Sentral Mobil merupakan salah satu perusahaan yang bergerak dibidang sewa beli yang telah berdiri sejak tahun 2015 di kota Batam, Dalam aktivitas operasional perusahaan tidak terhindar dari yang namanya kegagalan ataupun kesalahan kerja, kesalahan kerja bisa dipengaruhi oleh SDM atau sumber daya perusahaan dimana kurang jelasnya urutan pekerjaan dan kurangnya standar atau panduan yang jelas bagi setiap tenaga kerja dalam menyelesaikan pekerjaan dan jika pembagian urutan pekerjaan tidak sesuai dengan kebutuhan perusahaan maka hal tersebut dapat mempengaruhi ekfektivitas operasional perusahaan. Oleh karena itu dengan adanya job description diharapkan dapat mencegah terjadinya perbedaan pengertian antara setiap jabatan sumber daya perusahaan satu dengan yang lainnya. Selain itu job description juga berfungsi untuk mencegah adanya rangkap pekerjaan, dan memahami batasan wewenang dan tanggung jawab berbagai jabatan.
Co-Authors Ageng Ageng Alcung Tasya Alexander Alexander Amanda Putri Nur Anisa Andi Andi Anthony Sentoso Attlantha Valencia Simbar Azizul Syukriansyah Benwanto Ardiyano Calvin Calvin Chris Levenise Daniel Prisman Delfina Delfina Efriza Shahara Kennedi Eginta Immanuel Sembiring Ellen Ellen Febby Febby Fidia Fidia Florentina Jasmine Golan Hasan Hendri Wijaya Ivan Jones Jessica Novia Jesson Jesson Jewell Jewell Joey Joey Jusvenny Jusvenny Kelvin Kelvin Kelvin Lie Kevin Angelino Kevin Kevin Kevin Louis Kevin Tjoa Liana Ester Lina Lina Lindawati Lindawati Lisa Aini Lovis Vernando Melvin Lie Metha Selvia Mutiara Kamilatunnaimah Natasya Sapitri Nisa Ardhany Damanik Norinsa Hanty Novita Lu Novita Novita Peter Macnico Ricko Marthin Ronny Lim Rudy Hartono Sentoso, Antony Seren Seren Silvia Rahmadhani Stephanie Stephanie Tondy Tondy Tyana Tyana Valencia Valencia Veni Sisca Veronica Veronica Verren Calystania Vincent Vincent Vinna Rudianto Vira Vira Vitrian Anggraini Viviani Viviani Vivien Christy Apriyanti William William Winson Winson Yeffy Yeffy