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All Journal Jurnal Inovasi Bisnis (Inovbiz) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Rangkiang: Jurnal Pengabdian Pada Masyarakat JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Ekuilnomi Economics and Digital Business Review ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Ekonomi Manajemen dan Akuntansi SWARNA Media Bina Ilmiah Innovative: Journal Of Social Science Research RANGKIANG: Jurnal Pengabdian Pada Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) SWARNA: Jurnal Pengabdian Kepada Masyarakat JUKEMAS : Jurnal Pengabdian Kepada Masyarakat
Lady Lady
Universitas Internasional Batam
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Optimalisasi Sistem Pencatatan Order Dan Manajemen Piutang Secara Digital Lady Lady; Kelvin Lie
Jurnal Ekuilnomi Vol. 7 No. 1 (2025): Ekuilnomi Vol 7(1) Februari 2025
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/ayqdxn78

Abstract

CV Diesel Service merupakan perusahaan jasa penyewaan truck crane yang memainkan peran penting dalam mendukung berbagai proyek konstruksi di Kota Batam. Meskipun operasional di lapangan berjalan lancar, namun metode pencatatan jam kerja alat berat yang digunakan serta tidak terdapat manajemen piutang yang baik sering kali menyebabkan berbagai masalah, seperti keterlambatan penagihan, kesalahan dalam pencatatan pendapatan, serta ketidakakuratan dalam pelaporan keuangan. Penelitian ini bertujuan untuk meningkatkan efisiensi operasional perusahaan melalui digitalisasi sistem pencatatan berbasis aplikasi Microsoft Excel. Sistem baru ini dirancang dengan form digital yang terstruktur, memungkinkan pencatatan data secara lebih akurat, termasuk nomor nota, tanggal, rincian pelanggan, nomor polisi kendaraan, harga, dan status pembayaran. Penggunaan sistem digital ini tidak hanya mempermudah pelacakan piutang, memberikan pengingat tanggal jatuh tempo, dan mempercepat proses penagihan, tetapi juga secara signifikan mengurangi risiko kesalahan pencatatan yang disebabkan oleh human error. Hasil implementasi menunjukkan peningkatan yang signifikan dalam akurasi pencatatan, efisiensi pengelolaan piutang, serta pengurangan risiko piutang yang tidak tertagih. Selain itu, sistem ini memudahkan akses terhadap riwayat pekerjaan dan pendapatan perusahaan, mendukung pemantauan keuangan yang lebih efektif dan transparan. Secara keseluruhan, digitalisasi sistem pencatatan memperkuat efisiensi operasional perusahaan, mendukung keberlanjutan bisnis, dan membuka peluang pengembangan manajemen keuangan lebih lanjut di masa depan
Enhancing Brand Identity and Purchase Intention through Digital Marketing Strategy Lady Lady; Cristina Anggrena; Hepy Hefri Ariyanto; Ronny Firdiansyah Arief
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 12 No 1 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i1.1721

Abstract

Addressing the limited empirical evidence on the "zero-to-one" digital transition of micro-scale vendors, this study aims to analyze the implementation of a digital marketing strategy at Uda Denai Juice and its effectiveness in strengthening brand identity and stimulating purchase intention. Using a qualitative case study design and the Stimulus-Organism-Response (SOR) model, data were gathered through semi-structured interviews with the owner and consumers, field observations, and Instagram analytics. Data validity was ensured through technique triangulation. Results indicate that a structured digital system significantly enhanced professional visibility, recording 28,546 views and a reach of 19,592 unique accounts, where 85.7% of engagement originated from non-followers. Qualitative findings reveal that consistent, professional visual content effectively increased consumer trust and brand love, which subsequently drove purchase intention. This study concludes that for micro-enterprises, a well-planned digital strategy is a deterministic factor in building emotional connections. The implications suggest that micro-scale businesses can achieve sustainable resilience by prioritizing a professional digital identity to penetrate new markets independently.
Co-Authors Ageng Ageng Alcung Tasya Alexander Alexander Amanda Putri Nur Anisa Andi Andi Anthony Sentoso Ariyanto, Hepy Hefri Attlantha Valencia Simbar Azizul Syukriansyah Benwanto Ardiyano Calvin Calvin Chris Levenise Cristina Anggrena Daniel Prisman Delfina Delfina Efriza Shahara Kennedi Eginta Immanuel Sembiring Ellen Ellen Febby Febby Fidia Fidia Florentina Jasmine Golan Hasan, Golan Hendri Wijaya Ivan Jones Jessica Novia Jesson Jesson Jewell Jewell Joey Joey Jusvenny Jusvenny Kelvin Kelvin Kelvin Lie Kevin Angelino Kevin Kevin Kevin Louis Kevin Tjoa Liana Ester Lina Lina Lindawati Lindawati Lisa Aini Lovis Vernando Melvin Lie Metha Selvia Mutiara Kamilatunnaimah Natasya Sapitri Nisa Ardhany Damanik Norinsa Hanty Novita Lu Novita Novita Peter Macnico Ricko Marthin Ronny Firdiansyah Arief Ronny Lim Rudy Hartono Sentoso, Antony Seren Seren Silvia Rahmadhani Stephanie Stephanie Tondy Tondy Tyana Tyana Valencia Valencia Veni Sisca Veronica Veronica Verren Calystania Vincent Vincent Vinna Rudianto Vira Vira Vitrian Anggraini Viviani Viviani Vivien Christy Apriyanti William William Winson Winson Yeffy Yeffy