Article Per Year (5 Year)
p-Index From 2021 - 2026
5.144
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Inovasi Bisnis (Inovbiz) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) MABIS: Manajemen dan Bisnis Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Bisnis Dan Kajian Strategi Manajemen Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ) Rangkiang: Jurnal Pengabdian Pada Masyarakat JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Ekuilnomi Economics and Digital Business Review ARSY : Jurnal Aplikasi Riset kepada Masyarakat International Journal of Marketing and Human Resource Research Jurnal Pengabdian kepada Masyarakat Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) SWARNA Media Bina Ilmiah Innovative: Journal Of Social Science Research RANGKIANG: Jurnal Pengabdian Pada Masyarakat Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech) SWARNA: Jurnal Pengabdian Kepada Masyarakat JUKEMAS : Jurnal Pengabdian Kepada Masyarakat
Lady Lady
Universitas Internasional Batam
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Veterinary Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 38 Documents
Search

 1   2   3   4 
Optimalisasi Sistem Pencatatan Order Dan Manajemen Piutang Secara Digital Lady Lady; Kelvin Lie
Jurnal Ekuilnomi Vol. 7 No. 1 (2025): Ekuilnomi Vol 7(1) Februari 2025
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/ayqdxn78

Abstract

CV Diesel Service merupakan perusahaan jasa penyewaan truck crane yang memainkan peran penting dalam mendukung berbagai proyek konstruksi di Kota Batam. Meskipun operasional di lapangan berjalan lancar, namun metode pencatatan jam kerja alat berat yang digunakan serta tidak terdapat manajemen piutang yang baik sering kali menyebabkan berbagai masalah, seperti keterlambatan penagihan, kesalahan dalam pencatatan pendapatan, serta ketidakakuratan dalam pelaporan keuangan. Penelitian ini bertujuan untuk meningkatkan efisiensi operasional perusahaan melalui digitalisasi sistem pencatatan berbasis aplikasi Microsoft Excel. Sistem baru ini dirancang dengan form digital yang terstruktur, memungkinkan pencatatan data secara lebih akurat, termasuk nomor nota, tanggal, rincian pelanggan, nomor polisi kendaraan, harga, dan status pembayaran. Penggunaan sistem digital ini tidak hanya mempermudah pelacakan piutang, memberikan pengingat tanggal jatuh tempo, dan mempercepat proses penagihan, tetapi juga secara signifikan mengurangi risiko kesalahan pencatatan yang disebabkan oleh human error. Hasil implementasi menunjukkan peningkatan yang signifikan dalam akurasi pencatatan, efisiensi pengelolaan piutang, serta pengurangan risiko piutang yang tidak tertagih. Selain itu, sistem ini memudahkan akses terhadap riwayat pekerjaan dan pendapatan perusahaan, mendukung pemantauan keuangan yang lebih efektif dan transparan. Secara keseluruhan, digitalisasi sistem pencatatan memperkuat efisiensi operasional perusahaan, mendukung keberlanjutan bisnis, dan membuka peluang pengembangan manajemen keuangan lebih lanjut di masa depan
Enhancing Brand Identity and Purchase Intention through Digital Marketing Strategy Lady Lady; Cristina Anggrena; Hepy Hefri Ariyanto; Ronny Firdiansyah Arief
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 12 No 1 (2026): Jurnal Manajemen dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnalmbe.v12i1.1721

Abstract

Addressing the limited empirical evidence on the "zero-to-one" digital transition of micro-scale vendors, this study aims to analyze the implementation of a digital marketing strategy at Uda Denai Juice and its effectiveness in strengthening brand identity and stimulating purchase intention. Using a qualitative case study design and the Stimulus-Organism-Response (SOR) model, data were gathered through semi-structured interviews with the owner and consumers, field observations, and Instagram analytics. Data validity was ensured through technique triangulation. Results indicate that a structured digital system significantly enhanced professional visibility, recording 28,546 views and a reach of 19,592 unique accounts, where 85.7% of engagement originated from non-followers. Qualitative findings reveal that consistent, professional visual content effectively increased consumer trust and brand love, which subsequently drove purchase intention. This study concludes that for micro-enterprises, a well-planned digital strategy is a deterministic factor in building emotional connections. The implications suggest that micro-scale businesses can achieve sustainable resilience by prioritizing a professional digital identity to penetrate new markets independently.
FROM BROWSING TO BUYING: MICRO-CELEBRITY CONTENT AUTHENTICITY AND GEN Z’S IMPULSE PURCHASING BEHAVIOR Lady Lady; Kelly Lim; Hepy Hefri Ariyanto
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 9 No. 2 (2026): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jam-ekis.v9i2.9993

Abstract

The rapid acceleration of digital transformation has significantly reshaped consumer patterns, particularly among Generation Z, who increasingly rely on online marketplaces for skincare consumption. Grounded in the Stimulus–Organism–Response (S–O–R) framework, this study analyzes how micro-celebrity content authenticity influences utilitarian and hedonic browsing, and how these internal processes subsequently drive reminiscence and designed impulse purchases. Utilizing a quantitative approach, data were collected from 266 valid Generation Z respondents in Indonesia through purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results support all seven hypotheses, indicating that micro-celebrity content authenticity acts as a significant stimulus triggering both rational and emotional search patterns. Notably, hedonic browsing was identified as the critical mediating mechanism translating authentic digital content into spontaneous buying actions, exerting the strongest influence on reminiscence impulse purchases. These findings enrich the theoretical understanding of online consumer behavior and provide practical insights for skincare brands to prioritize content credibility and emotional engagement over traditional advertising metrics
Optimalisasi Saluran Promosi Digital pada Coffee Shop Lokal: Studi Kasus Coffeegram Lady Lady; Sherlen Sherlen; Andina Fasha
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.14625

Abstract

Penelitian ini bertujuan untuk mengoptimalkan saluran promosi digital pada Coffeegram, sebuah UMKM kuliner di Batam, guna meningkatkan visibilitas dan loyalitas pelanggan. Permasalahan utama yang diidentifikasi adalah belum optimalnya pemanfaatan media digital dalam menjangkau pasar baru dan membangun hubungan berkelanjutan dengan konsumen. Penelitian ini menggunakan metode kualitatif dan kuantitatif melalui empat tahapan: persiapan, perancangan, implementasi, dan penilaian. Hasil penelitian menunjukkan bahwa implementasi ekosistem digital terintegrasi memberikan dampak signifikan terhadap jangkauan pasar. Penggunaan Instagram Story Ads berhasil menjangkau 70,7% akun non-pengikut dari total jangkauan. Selain itu, platform TikTok berhasil menarik 745 audiens baru melalui konten interaktif dalam periode satu bulan. Pada aspek retensi, program loyalitas kartu stamp mendapatkan respons positif dari pelanggan dan dinilai efektif sebagai instrumen pendorong kunjungan ulang. Integrasi kanal pendukung seperti WhatsApp Business, GoFood, dan Google Maps turut memperkuat kredibilitas dan aksesibilitas layanan. Penelitian ini menyimpulkan bahwa strategi pemasaran digital yang terstruktur dan terpadu merupakan fondasi krusial bagi keberlanjutan dan daya saing UMKM lokal di industri kuliner.
ENTREPRENEURIAL MARKETING SEBAGAI MEDIATOR PENGARUH ENTREPRENEURIAL ORIENTATION TERHADAP BUSINESS SUSTAINABILITY PADA UKM KOTA BATAM Rizni Aulia Qadri; Aria Wibawa; Lady Lady
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 12, No 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v12i1.2926

Abstract

ABSTRAKStudi ini bertujuan untuk mengeksplorasi bagaimana entrepreneurial marketing dapat berperan sebagai mekanisme yang mengubah orientasi kewirausahaan menjadi hasil keberlanjutan bisnis yang konkret dalam lingkungan bisnis yang turbulent. Studi ini menggunakan desain penelitian kuantitatif, di mana data dikumpulkan melalui penyebaran kuesioner kepada pelaku Usaha Kecil dan Menengah (UKM) di Kota Batam dengan jumlah sampel ditentukan sebanyak 258 responden menggunakan rumus Hair et al. (n × 10), mengingat jumlah indikator dalam model adalah 21 indikator dikalikan dengan 10 menjadi 210 responden. Jadi jumlah sampel minimum 210 responden. Jumlah sampel yang melebihi jumlah sampel minimum hingga 258 responden untuk antisipasi adanya tidak valid pada saat pengujian data. Hasil studi ini menginterpretasikan bahwa konstruk-konstruk seperti Entrepreneurial Marketing, Customer Intensity, Innovativeness, Proactiveness, Resource Leveraging, dan Value Creation memiliki pengaruh yang signifikan terhadap keberlanjutan bisnis. ABSTRACTThis study aims to explore how entrepreneurial marketing can act as a mechanism that transforms entrepreneurial orientation into concrete business sustainability outcomes in a turbulent business environment.This study uses a quantitative research design, where data is collected through questionnaires distributed to Small and Medium Enterprises (SMEs) in Batam City with a sample size of 258 respondents using the Hair et al. formula (n × 10), considering the number of indicators in the model is 21 indicators multiplied by 10 to 210 respondents. So the minimum sample size is 210 respondents. The number of samples exceeding the minimum sample size of up to 258 respondents is to anticipate invalidity during data testing. The results of this study interpret that constructs such as Entrepreneurial Marketing, Customer Intensity, Innovativeness, Proactiveness, Resource Leveraging, and Value Creation have a significant influence on business sustainability.
Brand Trust over Price Consciousness: Driving Generation Z Brand Loyalty in Online Travel Agencies Lady Lady; Vanessa Stephanie; Wisnu Yuwono
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3388

Abstract

While digital platforms frequently employ aggressive pricing to capture the Generation Z market, prior research yields inconsistent evidence on whether economic incentives or psychological factors more effectively secure long-term commitment. This study addresses this gap by examining the interplay between brand communication, online reviews, and brand loyalty, with brand trust as a mediator and price consciousness as a moderator. Using a quantitative approach, data were collected from 193 Gen Z consumers and analyzed through partial least squares structural equation modeling (PLS-SEM). The novelty of this research lies in identifying a "full mediation" mechanism: the findings reveal that brand communication and online reviews have no direct effect on brand loyalty, as their influence is entirely mediated by brand trust. Furthermore, this study uncovers a significant resilience against price-driven strategies, as price consciousness demonstrated no significant direct or moderating effect on the trust-loyalty relationship. This contradicts the prevailing assumption that Generation Z's purely price-sensitive and highlights that, for digital natives, platform integrity and reliability serve as the ultimate anchors of loyalty. These insights suggest that online travel agencies must pivot from price-centric models toward trust-centric architectures to maintain competitive advantages.
MEMAHAMI NIAT BELANJA LIVE-STREAMING MELALUI GRATIFIKASI KONSUMEN DAN EFEK JARINGAN Lady Lady; Owen Owen; Lily Purwianti
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 21 No 1 (2025): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v21i1.959

Abstract

Belanja melalui live-stream semakin populer, terutama di Asia Tenggara, namun penelitian mengenai niat konsumen dalam konteks ini masih terbatas. Penelitian ini mengeksplorasi faktor-faktor yang memengaruhi niat belanja live-stream dengan mengintegrasikan Teori Uses and Gratifications dan persepsi ukuran jaringan. Data dikumpulkan dari 310 responden Indonesia yang memiliki pengalaman belanja live-stream dan dianalisis menggunakan Structural Equation Modeling (SEM) melalui SmartPLS 3. Hasil penelitian menunjukkan bahwa influencer secara signifikan meningkatkan kenikmatan (enjoyment) dan interaksi sosial yang dirasakan, tetapi tidak memberikan pengaruh signifikan terhadap manfaat yang dirasakan (perceived utility). Selain itu, kenikmatan, interaksi sosial yang dirasakan, dan manfaat yang dirasakan memiliki pengaruh positif terhadap niat belanja live-stream. Analisis mediasi menunjukkan bahwa kenikmatan menjadi mediator signifikan antara pengaruh influencer terhadap niat belanja live-stream. Sebaliknya, interaksi sosial yang dirasakan dan manfaat yang dirasakan tidak memediasi pengaruh tersebut secara signifikan. Penelitian ini memberikan wawasan penting bagi platform dan penyelenggara live-stream untuk meningkatkan pengalaman belanja konsumen melalui fitur interaktif dan peran influencer.
Emotional arousal as a psychological bridge: how digital stimuli shape hedonic and impulsive consumption Lady Lady; Cristina Anggrena; Lily Purwianti; Andina Fasha; Ronny Firdiansyah Arief
Manajemen dan Bisnis Vol 25, No 2 (2026): July 2026
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i2.1134

Abstract

In the rapidly evolving digital landscape of Indonesia, the psychological mechanisms driving live streaming commerce (LSC) remain conceptually fragmented. This study seeks to bridge this gap by investigating how streamer attractiveness, para-social interaction, and information quality collectively shape consumer behaviors within the Stimulus-Organism-Response (S-O-R) framework. This research utilizes a quantitative design, whereby 273 valid responses from Indonesian consumers were collected via purposive sampling. Data were rigorously analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart-PLS 4.0 to validate both direct and mediating effects. The findings reveal that all environmental stimuli significantly drive emotional arousal, which functions as the absolute primary catalyst converting digital engagement into hedonic and impulsive consumption behaviors. Notably, arousal serves as a functional substitute for traditional trust in collectivist markets, representing a massive driver for shopping pleasure. This study advances the S-O-R framework by validating emotional arousal as the critical psychological bridge to spontaneous consumption. Managers should prioritize "relational commerce" by fostering "digital friend" personas to sustain affective resonance in high-velocity digital environments.
Co-Authors Ageng Ageng Alcung Tasya Alexander Alexander Amanda Putri Nur Anisa Andi Andi Andina Fasha Anthony Sentoso Aria Wibawa Ariyanto, Hepy Hefri Attlantha Valencia Simbar Azizul Syukriansyah Benwanto Ardiyano Calvin Calvin Chris Levenise Cristina Anggrena Daniel Prisman Delfina Delfina Efriza Shahara Kennedi Eginta Immanuel Sembiring Ellen Ellen Febby Febby Fidia Fidia Florentina Jasmine Golan Hasan, Golan Hendri Wijaya Ivan Jones Jessica Novia Jesson Jesson Jewell Jewell Joey Joey Jusvenny Jusvenny Kelly Lim Kelvin Kelvin Kelvin Lie Kevin Angelino Kevin Kevin Kevin Louis Kevin Tjoa Liana Ester Lily Purwianti Lina Lina Lindawati Lindawati Lisa Aini Lovis Vernando Melvin Lie Metha Selvia Mutiara Kamilatunnaimah Natasya Sapitri Nisa Ardhany Damanik Norinsa Hanty Novita Lu Novita Novita Owen Owen Peter Macnico Ricko Marthin Rizni Aulia Qadri Ronny Firdiansyah Arief Ronny Firdiansyah Arief Ronny Lim Rudy Hartono Sentoso, Antony Seren Seren Sherlen Sherlen Silvia Rahmadhani Stephanie Stephanie Tondy Tondy Tyana Tyana Valencia Valencia Vanessa Stephanie Veni Sisca Veronica Veronica Verren Calystania Vincent Vincent Vinna Rudianto Vira Vira Vitrian Anggraini Viviani Viviani Vivien Christy Apriyanti William William Winson Winson Yeffy Yeffy