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BAURAN PROMOSI SEBAGAI UPAYA MEMELIHARA LOYALITAS PELANGGAN Yuliana, Rahmi; Kusuma, Hendra
JURNAL STIE SEMARANG Vol 2 No 1 (2010): VOLUME 2 NOMOR 1 EDISI FEBRUARI 2010
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Menghadapi  persaingan bisnis yang begitu  ketat  menuntut  perusahaan lebih meningkatkan  peran  fungsi  pemasarannya  sebagai  salah  satu  pilar   utama dengan lebih tangkas dalam menyikapi perubahan bisnis dan mampu memanfaatkan  peluang-peluang  yang ada. Salah satunya adalah melalui komunikasi  yang  efektif  dengan  menggunakan media promosi,  baik  melalui periklanan  dan pemasaran langsung. Dengan melakukan promosi diharapkan loyalitas  pelanggan  akan  dapat  lebih mudah  dicapai dan senantiasa terjalin interaksi yang lebih baik antara pelanggan dan perusahaan.
PENGAMBILAN KEPUTUSAN STRA TEGIK PADA MANAJEMEN STRATEGIK PADA SEBUAH ORGANISASI SERTA PELAKSANAAN STRA TEGIK DAN PENGENDALIAN STRATEGIK Heridiansyah, Jefri; Yuliana, Rahmi
JURNAL STIE SEMARANG Vol 2 No 3 (2010): VOLUME 2 NOMOR 3 EDISI OKTOBER 2010
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Strategik  selalu  memberi perhatian  serius  terhadap perumusan  tujuan dan rm    sebuah     organisasi,     faktor-faktor      yang     menjadi     kekuatan     dan hlemahannya,     serta  peluang-peluang    dan  tantangan  yang  senantiasa   dihadapi , setiap  organisasi   dan pada  akhirnya  sebuab  strategik  hams  ada  evaluasi, bertugas   untuk   mengingatkan    kita  pada   kondisi   ini  sehingga   tindakan IsreI:tif  dapat  diambil,  yaitu  kembali  ke garis  kebijakan  semula,  atau mengubah iiakan,   atau   mengubah    keyakinan    kita   tentang   kesenjangan    dan   tujuan. rgan kata   lain,   tanpa  pemaduan    evaluasi   strategik   tidak  akan  lebih  dari sebuah perencanaan    tanpa  sebuah   harapan  dan  bukan  sarana   untuk tujuan yang  diinginkan
NILAI DAN KEPUASAN KONSUMEN Yuliana, Rahmi
JURNAL STIE SEMARANG Vol 2 No 3 (2010): VOLUME 2 NOMOR 3 EDISI OKTOBER 2010
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Customer    satisfaction     is   to   measure    the   extent    to   which    customer expectations   of products   or services  provided   and  in conformity  with  the actual product    or  service   that   he  felt.   Kotler   (2002)   in  general,    he  states   that: "Satisfaction   is  feeling    happy   or  disappointed    in  someone   who  comes   after comparing  between perception  / impression  of the performance   (or outcome)  of a product  and its expectations.   " Based on the above description  that customer satisfaction  is determined  how to keep customers' feelings   and give  the best to the customer  in hopes  customers will feel   comfortable   and  continue   to  use  Produc   issued  by  the  company   in question.
STUDY OF ONLINE BUYING INTENTION STUDY OF “ ONLINE SHOPPING” Yuliana, Rahmi; Hamdani, Muliawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 4 (2020): IJEBAR, VOL. 4, ISSUE 04, DECEMBER 2020
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v4i4.1520

Abstract

This study is to determine how the influence of online brand image, service standard communication, word of mouth on Brand Commitment on Shopee's online shop site in Semarang City and the influence of Brand Commitment on Online Buying Intention. The sampling technique used in this study was a snowball using the Slovin formula as many as 100 people. The data collection method used was a questionnaire distributed online. In this study, online buying intention, service standard communication, word of mouth are significantly influenced by brand commitment. Brand commitment is the mediation of the influence of online brand image, service standard communication and word of mouth on online buying intentions. Keywords: online brand image, service standard communication, word of mouth, brand commitment
Pengaruh Keinginan Untuk Mencari Variasi, Atribut Produk, Promosi, dan Harga Terhadap Perpindahan Merk Dari Aplikasi SnapChat kepada InstaGram (Studi Pada Para Mahasiswa di Purwokerto) Hamdani, Muliawan; Yuliana, Rahmi
JURNAL STIE SEMARANG Vol 13 No 2 (2021): Vol 13 No 2 (2021) Bulan Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Abstrak penelitian ini adalah untuk mengetahui Bagaimana pengaruh online brand image, service standard communication, word of mouth terhadap Brand Comitment pada situs toko online Shopee di Kota Semarang serta pengaruh Brand Comitment terhadap Online Buying Intention. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah snowball dengan menggunakan rumus slovin sebanyak 100 orang. Metode pengumpulan data dengan kuesioner yang disebar secara online. Pada penelitian ini online buying intention, service standard communication, word of mouth dipengaruhi secara signifikan oleh brand commitment Brand commitment menjadi mediasi pengaruh online brand image, service standard communication dan word of mouth terhadap online buying intentions Abstract This study is to determine how the influence of online brand image, service standard communication, word of mouth on Brand Commitment on Shopee's online shop site in Semarang City and the influence of Brand Commitment on Online Buying Intention. The sampling technique used in this study was a snowball using the Slovin formula as many as 100 people. The data collection method used was a questionnaire distributed online. In this study, online buying intention, service standard communication, word of mouth are significantly influenced by brand commitment. Brand commitment is the mediation of the influence of online brand image, service standard communication and word of mouth on online buying intentions.
ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR, DAN STRATEGI BISNIS TERHADAP KINERJA BISNIS (Studi kasus pada UMKM di Semarang) Rahmi Yuliana; Yanti Pujiastuti
Tirtayasa Ekonomika Vol 13, No 2 (2018)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.158 KB) | DOI: 10.35448/jte.v13i2.4318

Abstract

The purpose of this research is to examine the effect of entrepreneurship orientation, market orientation and business strategy on business performance. The study was conducted on MSMEs registered in the Office of Cooperatives of Semarang City consisting of bags, batik and handicraft business. Sampling using purposive sampling and got 51 samples. The data collected through the questionnaire were analyzed by regression technique.The test results found that entrepreneurial orientation,market orientation and business strategy partially have a positive and significant impact on business performance. Simultaneous testing shows that entrepreneurial orientation,market orientation and business strategy together have a significant effect on business performance.Increased entrepreneurial orientation, market orientation and business strategies can be done to improve business performance because it has proven to have a significant positive effect on business performance.keyword:  entrepreneurship orientation, market orientation, business strategy and business performance
ANALISIS SIKAP DAN MOTIVASI BELAJAR ANTARA PEMBELAJARAN LANGSUNG DAN PEMBELAJARAN KOPERATIF PADA SISWA KELAS VII MTS NEGERI 1 KOTABARU Rahmi Yuliana; Agus Syarifuddin
CENDEKIA: JURNAL ILMIAH PENDIDIKAN Vol 6 No 2 (2018): Cendekia: Jurnal Ilmiah Pendidikan
Publisher : STKIP Paris Barantai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33659/cip.v6i2.108

Abstract

The research located in MTS Negeri 1 Kotabaru. This type of research is a research experiment involving two groups who were given different treatment. This study aims to determine whether direct learning and cooperative learning have an influence on attitudes and motivation to learn mathematics in a Class VII students of MTS Negeri 1 Kotabaru. The study population was class VII MTS Negeri 1 Kotabaru in odd semesters 2017/2018 and 2 classes were randomly selected as sample class. Techniques of data analysis performed using descriptive and inferential statistical techniques. The results showed that: (1) Students taught in the control class showed positive learning attitudes towards the application of direct learning models with an average score of 93.13. (2) Students taught in the control class show positive learning motivation towards the application of direct learning models an average score of 63.85. (3) Students taught in class discourse learn positive attitudes towards the application of cooperative learning models. with an average score of 93.13. (4) Students taught are classified as one of the teachers who learn positively about the application of cooperative learning models. with an average score of 70.34. (5) Both learning models that are universal towards student learning attitudes and manners towards student learning speed, but from the results of homogeneity test data analysis shows that from both learning models have a value of F = 0.422 (p = 0.518) because p with the value of α ( 0.05) it can be seen that there is no variant of data on learning attitudes data, but on the average the average student who studies class is more effective. Likewise with learning mathematics with a value of F = 2.252 (p = 0.138) because p is greater than the value of α (0.05) it can be seen that there is no difference in variants of learning motivation data, but on the average experimental class learning is more positive and learning control class math students. Keyword: Direct learning model, cooperative learning model, attitude and motivation learning.
PENGARUH KECERDASAN INTRAPERSONAL TERHADAP PRESTASI BELAJAR MATEMATIKA SISWA SMP NEGERI DI KABUPATEN KOTABARU Rahmi Yuliana
CENDEKIA: JURNAL ILMIAH PENDIDIKAN Vol 9 No 1 (2021): CENDEKIA: Jurnal Ilmiah Pendidikan
Publisher : STKIP Paris Barantai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (759.871 KB) | DOI: 10.33659/cip.v9i1.179

Abstract

The factors that influence student achievement are generally divided into two parts, namely external factors and internal factors. But the focus of this research is internal factors, especially psychological factors, namely intrapersonal intelligence. This study aims to analyze how much influence intrapersonal intelligence has on students' mathematics learning achievement at SMP Negeri in Kotabaru Regency. This type of research is quantitative research with ex-post facto methods. The population in this study were all students of Class IX of State Junior High Schools in Kotabaru Regency. The sample in this study were 44 students of class IX of SMP Negeri accredited A and B. The sampling technique was carried out using purposive sampling. The instrument used in this study was the intrapersonal intelligence scale. Based on the results of research conducted on grade IX students at 14 junior high schools in Kotabaru Regency who have been accredited A and accredited B, it shows that there is a relationship between intrapersonal intelligence and student achievement. Students who get good learning achievement will have high intrapsonal intelligence.
Pengaruh Keinginan Untuk Mencari Variasi, Atribut Produk, Promosi, dan Harga Terhadap Perpindahan Merk Dari Aplikasi SnapChat kepada InstaGram (Studi Pada Para Mahasiswa di Purwokerto) Muliawan Hamdani; Rahmi Yuliana
JURNAL STIE SEMARANG Vol 13 No 2 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

Penelitian ini adalah untuk mengetahui Bagaimana pengaruh online brand image, service standard communication, word of mouth terhadap Brand Comitment pada situs toko online Shopee di Kota Semarang serta pengaruh Brand Comitment terhadap Online Buying Intention. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah snowball dengan menggunakan rumus slovin sebanyak 100 orang. Metode pengumpulan data dengan kuesioner yang disebar secara online. Pada penelitian ini online buying intention, service standard communication, word of mouth dipengaruhi secara signifikan oleh brand commitment Brand commitment menjadi mediasi pengaruh online brand image, service standard communication dan word of mouth terhadap online buying intentions
PENINGKATAN IMPLUSE BUYING PADA WANITA BEKERJA DI JAWA TENGAH Rahmi Yuliana; Himawan Arif Sutanto
JURNAL STIE SEMARANG Vol 11 No 03 (2019): VOLUME 11 NOMOR 3 EDISI OKTOBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v11i03.385

Abstract

Knowledge about consumers is the key to planning a marketing strategy in the company, the customer can be the most valuable asset so the company needs to maintain and create equity. The development of technology is very rapid from the development of new product markets to meet the increasing needs of society as well. business people lead to the establishment of many shopping facilities that offer services and facilities that make it easier, then this can attract consumers. Impulsive buying and unplanned buying by some researchers are not differentiated. Semuel, (2005) does not distinguish between unplanned buying and impulsive buying but gives important attention to researchers, customers must focus on the interaction between point of sale with buyers who are often ignored. Personal selling is a form of individual communication where a salesperson deals directly with potential buyers and tries to influence them to buy their products or services. Hedonic shopping according to Semuel (2005) reflects an instrument that directly presents the benefits of experience in spending, such as pleasure, new things. Multiple Linear Regression Analysis is used to analyze the effect of several independent or independent variables (X) on one dependent or dependent variable (Y) together.