Articles
<![CDATA[BAURAN PROMOSI SEBAGAI UPAYA MEMELIHARA LOYALITAS PELANGGAN ]]>
<![CDATA[Yuliana, Rahmi]]>;
<![CDATA[Kusuma, Hendra]]>
<![CDATA[ JURNAL STIE SEMARANG Vol 2 No 1 (2010): VOLUME 2 NOMOR 1 EDISI FEBRUARI 2010 ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Semarang ]]>
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<![CDATA[Menghadapi persaingan bisnis yang begitu ketat menuntut perusahaan lebih meningkatkan peran fungsi pemasarannya sebagai salah satu pilar utama dengan lebih tangkas dalam menyikapi perubahan bisnis dan mampu memanfaatkan peluang-peluang yang ada. Salah satunya adalah melalui komunikasi yang efektif dengan menggunakan media promosi, baik melalui periklanan dan pemasaran langsung. Dengan melakukan promosi diharapkan loyalitas pelanggan akan dapat lebih mudah dicapai dan senantiasa terjalin interaksi yang lebih baik antara pelanggan dan perusahaan.]]>
<![CDATA[PENGAMBILAN KEPUTUSAN STRA TEGIK PADA MANAJEMEN STRATEGIK PADA SEBUAH ORGANISASI SERTA PELAKSANAAN STRA TEGIK DAN PENGENDALIAN STRATEGIK ]]>
<![CDATA[Heridiansyah, Jefri]]>;
<![CDATA[Yuliana, Rahmi]]>
<![CDATA[ JURNAL STIE SEMARANG Vol 2 No 3 (2010): VOLUME 2 NOMOR 3 EDISI OKTOBER 2010 ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Semarang ]]>
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<![CDATA[Strategik selalu memberi perhatian serius terhadap perumusan tujuan dan rm sebuah organisasi, faktor-faktor yang menjadi kekuatan dan hlemahannya, serta peluang-peluang dan tantangan yang senantiasa dihadapi , setiap organisasi dan pada akhirnya sebuab strategik hams ada evaluasi, bertugas untuk mengingatkan kita pada kondisi ini sehingga tindakan IsreI:tif dapat diambil, yaitu kembali ke garis kebijakan semula, atau mengubah iiakan, atau mengubah keyakinan kita tentang kesenjangan dan tujuan. rgan kata lain, tanpa pemaduan evaluasi strategik tidak akan lebih dari sebuah perencanaan tanpa sebuah harapan dan bukan sarana untuk tujuan yang diinginkan]]>
<![CDATA[NILAI DAN KEPUASAN KONSUMEN ]]>
<![CDATA[Yuliana, Rahmi]]>
<![CDATA[ JURNAL STIE SEMARANG Vol 2 No 3 (2010): VOLUME 2 NOMOR 3 EDISI OKTOBER 2010 ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Semarang ]]>
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<![CDATA[Customer satisfaction is to measure the extent to which customer expectations of products or services provided and in conformity with the actual product or service that he felt. Kotler (2002) in general, he states that: "Satisfaction is feeling happy or disappointed in someone who comes after comparing between perception / impression of the performance (or outcome) of a product and its expectations. "
Based on the above description that customer satisfaction is determined how
to keep customers' feelings and give the best to the customer in hopes customers will feel comfortable and continue to use Produc issued by the company in question.]]>
<![CDATA[STUDY OF ONLINE BUYING INTENTION STUDY OF “ ONLINE SHOPPING” ]]>
<![CDATA[Yuliana, Rahmi]]>;
<![CDATA[Hamdani, Muliawan]]>
<![CDATA[ International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 4, No 4 (2020): IJEBAR, VOL. 4, ISSUE 04, DECEMBER 2020 ]]>
Publisher : <![CDATA[LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta) ]]>
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DOI: 10.29040/ijebar.v4i4.1520
<![CDATA[This study is to determine how the influence of online brand image, service standard communication, word of mouth on Brand Commitment on Shopee's online shop site in Semarang City and the influence of Brand Commitment on Online Buying Intention. The sampling technique used in this study was a snowball using the Slovin formula as many as 100 people. The data collection method used was a questionnaire distributed online. In this study, online buying intention, service standard communication, word of mouth are significantly influenced by brand commitment. Brand commitment is the mediation of the influence of online brand image, service standard communication and word of mouth on online buying intentions. Keywords: online brand image, service standard communication, word of mouth, brand commitment]]>
<![CDATA[Pengaruh Keinginan Untuk Mencari Variasi, Atribut Produk, Promosi, dan Harga Terhadap Perpindahan Merk Dari Aplikasi SnapChat kepada InstaGram (Studi Pada Para Mahasiswa di Purwokerto) ]]>
<![CDATA[Hamdani, Muliawan]]>;
<![CDATA[Yuliana, Rahmi]]>
<![CDATA[ JURNAL STIE SEMARANG Vol 13 No 2 (2021): Vol 13 No 2 (2021) Bulan Juni ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Semarang ]]>
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<![CDATA[Abstrak penelitian ini adalah untuk mengetahui Bagaimana pengaruh online brand image, service standard communication, word of mouth terhadap Brand Comitment pada situs toko online Shopee di Kota Semarang serta pengaruh Brand Comitment terhadap Online Buying Intention. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah snowball dengan menggunakan rumus slovin sebanyak 100 orang. Metode pengumpulan data dengan kuesioner yang disebar secara online. Pada penelitian ini online buying intention, service standard communication, word of mouth dipengaruhi secara signifikan oleh brand commitment Brand commitment menjadi mediasi pengaruh online brand image, service standard communication dan word of mouth terhadap online buying intentions Abstract This study is to determine how the influence of online brand image, service standard communication, word of mouth on Brand Commitment on Shopee's online shop site in Semarang City and the influence of Brand Commitment on Online Buying Intention. The sampling technique used in this study was a snowball using the Slovin formula as many as 100 people. The data collection method used was a questionnaire distributed online. In this study, online buying intention, service standard communication, word of mouth are significantly influenced by brand commitment. Brand commitment is the mediation of the influence of online brand image, service standard communication and word of mouth on online buying intentions.]]>
<![CDATA[ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR, DAN STRATEGI BISNIS TERHADAP KINERJA BISNIS (Studi kasus pada UMKM di Semarang) ]]>
<![CDATA[Rahmi Yuliana]]>;
<![CDATA[Yanti Pujiastuti]]>
<![CDATA[ Tirtayasa Ekonomika Vol 13, No 2 (2018) ]]>
Publisher : <![CDATA[FEB Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.35448/jte.v13i2.4318
<![CDATA[The purpose of this research is to examine the effect of entrepreneurship orientation, market orientation and business strategy on business performance. The study was conducted on MSMEs registered in the Office of Cooperatives of Semarang City consisting of bags, batik and handicraft business. Sampling using purposive sampling and got 51 samples. The data collected through the questionnaire were analyzed by regression technique.The test results found that entrepreneurial orientation,market orientation and business strategy partially have a positive and significant impact on business performance. Simultaneous testing shows that entrepreneurial orientation,market orientation and business strategy together have a significant effect on business performance.Increased entrepreneurial orientation, market orientation and business strategies can be done to improve business performance because it has proven to have a significant positive effect on business performance.keyword: entrepreneurship orientation, market orientation, business strategy and business performance]]>
<![CDATA[Pengaruh Keinginan Untuk Mencari Variasi, Atribut Produk, Promosi, dan Harga Terhadap Perpindahan Merk Dari Aplikasi SnapChat kepada InstaGram (Studi Pada Para Mahasiswa di Purwokerto) ]]>
<![CDATA[Muliawan Hamdani]]>;
<![CDATA[Rahmi Yuliana]]>
<![CDATA[ JURNAL STIE SEMARANG Vol 13 No 2 (2021) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Semarang ]]>
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<![CDATA[Penelitian ini adalah untuk mengetahui Bagaimana pengaruh online brand image, service standard communication, word of mouth terhadap Brand Comitment pada situs toko online Shopee di Kota Semarang serta pengaruh Brand Comitment terhadap Online Buying Intention. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah snowball dengan menggunakan rumus slovin sebanyak 100 orang. Metode pengumpulan data dengan kuesioner yang disebar secara online. Pada penelitian ini online buying intention, service standard communication, word of mouth dipengaruhi secara signifikan oleh brand commitment Brand commitment menjadi mediasi pengaruh online brand image, service standard communication dan word of mouth terhadap online buying intentions]]>
<![CDATA[PENINGKATAN IMPLUSE BUYING PADA WANITA BEKERJA DI JAWA TENGAH ]]>
<![CDATA[Rahmi Yuliana]]>;
<![CDATA[Himawan Arif Sutanto]]>
<![CDATA[ JURNAL STIE SEMARANG Vol 11 No 03 (2019): VOLUME 11 NOMOR 3 EDISI OKTOBER 2019 ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Semarang ]]>
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DOI: 10.33747/stiesmg.v11i03.385
<![CDATA[Knowledge about consumers is the key to planning a marketing strategy in the company, the customer can be the most valuable asset so the company needs to maintain and create equity. The development of technology is very rapid from the development of new product markets to meet the increasing needs of society as well. business people lead to the establishment of many shopping facilities that offer services and facilities that make it easier, then this can attract consumers. Impulsive buying and unplanned buying by some researchers are not differentiated. Semuel, (2005) does not distinguish between unplanned buying and impulsive buying but gives important attention to researchers, customers must focus on the interaction between point of sale with buyers who are often ignored. Personal selling is a form of individual communication where a salesperson deals directly with potential buyers and tries to influence them to buy their products or services. Hedonic shopping according to Semuel (2005) reflects an instrument that directly presents the benefits of experience in spending, such as pleasure, new things. Multiple Linear Regression Analysis is used to analyze the effect of several independent or independent variables (X) on one dependent or dependent variable (Y) together.]]>
<![CDATA[Optimalisasi Manajemen Bisnis bagi Pelaku UMKM ]]>
<![CDATA[Izzaty, Khairina Nur]]>;
<![CDATA[Pujiastuti, Yanti]]>;
<![CDATA[Wahyuni, Asri Nur]]>;
<![CDATA[Yuliana, Rahmi]]>;
<![CDATA[Rinwantin, Rinwantin]]>;
<![CDATA[H, Suryakusuma Kholid]]>
<![CDATA[ Fokus ABDIMAS Vol 3, No 1: April 2024 ]]>
Publisher : <![CDATA[STIE Pelita Nusantara ]]>
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DOI: 10.34152/abdimas.3.1.61-64
<![CDATA[In order to optimize sales and marketing of MSMEs to increase product sales as well as entrepreneurship training to revive the community economy in Tlogosari Kulon Village, Semarang. On this occasion, the STIE Bank Bpd Jateng Community Service ABDIMAS TEAM aimed at providing knowledge and skills to help MSMEs improve their business management. This activity includes outreach and counseling to MSME players regarding the basics of entrepreneurship, marketing and financial recording. assisting this business by providing insight and understanding for sellers to implement online sales and how to promote via digital online. This activity also helps to re-brand logos and product packaging, creating new product variants. Meanwhile, for the community, Community Service students want to help revive the economy during the current Covid-19 pandemic, namely by providing entrepreneurship training to make products that have marketable value. This activity really needs advice and moral and material support from all levels of society, and related agencies in realizing this activity in accordance with the approved funds]]>
<![CDATA[THE EFFECT OF INFORMATION QUALITY ON PURCHASE DECISIONS THROUGH BRAND AWARENESS ]]>
<![CDATA[Yuliana, Rahmi]]>;
<![CDATA[Pantawis, Setyo]]>
<![CDATA[ Eksis: Jurnal Riset Ekonomi dan Bisnis Vol. 17 No. 2 (2023): October (2022) - March (2023) ]]>
Publisher : <![CDATA[STIE PGRI Dewantara Jombang ]]>
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DOI: 10.26533/eksis.v17i2.1072
<![CDATA[This study aims to determine the effect of information quality on purchasing decisions for Ms.'s skincare products, mediated by brand awareness. This research uses a quantitative approach with the type of explanatory research. Respondents to this study were customers who had purchased skin care products more than twice in Semarang, with as many as 100 respondents using a judgmental sampling technique. Data analysis was performed using the Smart PLS analysis tool. The results showed that brand awareness has a positive and significant effect on purchase decisions, information quality has a positive and significant impact on purchase decisions, and brand awareness cannot mediate the influence of information quality on purchasing decisions.]]>
