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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) SEIKO : Journal of Management & Business Jurnal STIE Semarang (Edisi Elektronik) Eksis: Jurnal Riset Ekonomi dan Bisnis EconBank : Journal Economics and Banking International Journal of Economics, Business and Accounting Research (IJEBAR) JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi CENDEKIA: Jurnal Ilmiah Pendidikan Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Pengabdian Masyarakat Bhinneka Fokus Abdimas Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Education Curiosity
Rahmi Yuliana
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Kepuasan terhadap Penggunaan Berkelanjutan Bank Digital di Indonesia Rinwantin, Rinwantin; Yuliana, Rahmi
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i2.9169

Abstract

Bank digital memiliki peran setara dengan bank konvensional dan diproyeksikan mengalami pertumbuhan transaksi signifikan di Indonesia. Fenomena ini berpotensi meningkatkan inklusi keuangan dan mewujudkan masyarakat tanpa tunai. Penelitian ini bertujuan untuk mengkaji pengaruh kepuasan nasabah terhadap niat penggunaan berkelanjutan layanan bank digital, dengan fokus pada kajian pasca-adopsi. Studi ini penting mengingat investasi besar dalam bisnis bank digital dan perlunya pemahaman sikap pasca penggunaan untuk mengevaluasi niat berkelanjutan. Melalui studi literatur dan analisis data yang dikumpulkan melalui survei daring (Gform), penelitian ini menemukan bahwa sikap positif terhadap bank digital dan kepuasan nasabah memiliki pengaruh signifikan dan positif terhadap niat penggunaan berkelanjutan. Sementara itu, komitmen afektif dan persepsi kegunaan tidak menunjukkan pengaruh signifikan. Implikasi dari temuan ini penting bagi bank digital, pengguna, dan pembuat kebijakan dalam upaya mendorong adopsi dan keberlanjutan penggunaan layanan bank digital di Indonesia.. Kata Kunci: Perceived Usefullness, Attitude Towards, Satisfaction, Continuance intention, bank digital
IMPROVING PURCHASING DECISIONS THROUGH TRUST AND ELECTRONIC WORD OF MOUTH AS INTERVENING VARIABLES IN ONLINE SHOPPING Yuliana, Rahmi; Hamdani, Muliawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12269

Abstract

This research aims to analyze and dig deeper into the concept of purchasing decisions by using trust variables and electronic word of mouth variables as intervening variables. The phenomenon of consumer behavior related to e-commerce will be said to increase with the high growth of internet users, where the total internet users in Indonesia are predicted to reach 72.8 million people, which overall ranks third in the Asean region. The increase in the number of internet technology users has an impact on online shopping behavior among consumers. However, this is inversely proportional to offline retail sales which have experienced a setback, marked by the lack of consumers in shopping centers. This has made the situation of out-of-network retail in Indonesia worse, marked by (1) changes in consumer behavior, (2) reduced employment opportunities (3) Increased number of online stores. The data for this research uses primary data, namely by taking direct samples of respondents who have shopped online at three marketplaces, Tokopedia and Lazada in Indonesia. The data analysis techniques used are descriptive analysis and inferential analysis. Then the data is processed using Smart PLS software to test the hypothesis that there is a significant influence between exogenous variables and endogenous variables. The results of this research will be able to find out how big the influence is.
PELATIHAN MANAJEMEN USAHA ANGKRINGAN GANG ZEPI DI KAMPUNG ECO GREEN PURWOSARI PERBALAN, SEMARANG Kusumastuti, Aprillia Elly; Yuliana, Rahmi; Wahyuni, Asri Nur; Mursid, Ali; Hidayat, Dwi Suryanto
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1583

Abstract

Eco Green Village, which promotes an environmentally friendly concept, is being developed within the creative economy and eco-based tourism sectors. The community in this area has the potential for micro-enterprises, including the angkringan (traditional food stall) business, a key component of Indonesian culinary culture. However, the challenges of changing consumer trends require businesses to adapt to the demands of cleanliness, comfort, and environmentally friendly concepts. Professional management training is a solution to improve business actors' skills in business planning, finance, marketing, and environmentally friendly practices. The goal is for angkringan businesses to become more than just a means of livelihood but also contribute to sustainable economic and environmental development. The training is expected to encourage orderly financial management, broader marketing through digital marketing, innovative product and service development, and a strong entrepreneurial mindset to increase the income and well-being of the surrounding community.Keywords: Eco green, angkringan business, digital marketing
MEMBONGKAR PILIHAN GEN Z: Bagaimana Kualitas, Kesadaran Kesehatan, dan Harga Menentukan Kepuasan Pada Makanan Tradisional Christiawan, Daniel Grace; Yuliana, Rahmi; Terasa, Irya Nan
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 2 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i2.329

Abstract

This study aims to analyze the influence of product quality, health consciousness, and price on purchase satisfaction among Generation Z consumers of traditional foods in Semarang City. The increasing health awareness after the Covid-19 pandemic and shifts in consumption patterns serve as the foundation for this research. A total of 100 respondents were selected using purposive sampling, and data were collected through an online questionnaire. The data were analyzed using multiple linear regression with SPSS. The results of the regression analysis show that the research model is feasible, as evidenced by the simultaneous test (F-test) which obtained F-value = 52.914 > F-table = 2.70 with a significance level of < 0.001, indicating that all independent variables jointly influence purchase satisfaction. The model also has strong explanatory power, with an Adjusted R² value of 0.611, meaning that 61.1% of the variation in purchase satisfaction is explained by product quality, health consciousness, and price. Partially, product quality does not significantly influence purchase satisfaction. This is indicated by a t-value = 0.940 < t-table = 1.98498 and a significance value of 0.349 > 0.05, leading to the rejection of H1. In contrast, health consciousness shows the strongest effect with a t-value = 6.807 > 1.98498 and a significance level < 0.001, demonstrating that health awareness plays a crucial role in shaping satisfaction toward traditional foods in the post-pandemic era. The price variable also significantly influences purchase satisfaction, supported by a t-value = 3.609 > 1.98498 and significance < 0.001, thus accepting H3. The regression coefficients further indicate the magnitude of influence for each variable—product quality (β = 0.046), health consciousness (β = 0.490), and price (β = 0.197). These findings confirm that health awareness and competitive price perception are the dominant factors driving purchase satisfaction among Gen Z consumers of traditional foods in Semarang City.
FROM CLICK TO PURCHASE: EXPLORING THE INFLUENCE OF DIGITAL MARKETING ON REPURCHASE INTENTION THROUGH ELECTRONIC WORD OF MOUTH MARKETING IN MSMES Yuliana, Rahmi; Hamdani, Muliawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18690

Abstract

This study addresses the inconsistency in research findings regarding the influence of digital marketing on repurchase intention, particularly for MSME products sold online. The research uses a quantitative approach with a positivist methodology and a conceptual model that requires empirical validation. Data was collected through a questionnaire distributed to 300 MSME consumers in Central Java, a region selected for its high repurchase intention for online MSME products. The findings show that while digital marketing does not directly and significantly influence repurchase intention, it has a strong, positive, and significant effect on electronic word of mouth marketing (eWOM). The study reveals that the impact of digital marketing on repurchase intention is only significant when it is mediated by electronic relationship marketing (ERM). This means that digital marketing's effectiveness in driving repeat purchases depends on its ability to first build trust, foster emotional connections, and create customer loyalty through digital platforms. The research concludes that for long-term success, businesses should focus on digital marketing strategies that nurture and develop customer relationships after the initial sale, rather than solely on attracting consumers for a first-time purchase.
Co-Authors A.A. Ketut Agung Cahyawan W Adawiah, Radiatul Agus Syarifuddin Ali Mursid Aprillia Elly Kusumastuti Astuti, Yashinta Dwi Putri Bangsa, Jaya Ramadaey Christiawan, Daniel Grace Dwi Suryanto Hidayat Eko Sasono Hartini Hartini Hendra Kusuma Himawan Arif Sutanto Izzaty, Khairina Nur jefri Heridiansyah Khatimah, Betty Nur Maduretno Widowati Muliawan Hamdani Muliawan Hamdani, Muliawan Nugroho, Arif Ganda Pratiwi, Ade Ayu Pujiastuti, Yanti Rinwantin, Rinwantin Setyo Pantawis Suryakusuma Kholid Hidayatullah Syarifuddin, Agus Terasa, Irya Nan Ulfamiyati Wahyuni, Asri Nur Yanti Pujiastuti Zul Muhammad Hajj Zumrotun Nafiah