Garuda - Garba Rujukan Digital

Peningkatan Penjualan di Market Place Shopee Pada Era Digitalisasi Khatimah, Betty Nur; Yuliana, Rahmi; Hamdani, Muliawan
EconBank: Journal of Economics and Banking Vol 5 No 2 (2023): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v5i2.340

This research aims to determine the influence of online marketing, marketing strategies and digital marketing on increasing sales. The sample in this study was 100 respondents who were permanent product sellers who sold their products on the Shopee marketplace. Multiple Linear Regression Analysis was used to analyze the data in this research. The research results show that online marketing and digital marketing have a positive effect on increasing sales. This means that better management in online marketing and good digital marketing can increase sales in the Shopee market. Meanwhile, marketing strategies were unable to influence increased sales in the Shopee marketplace. This happens because competition in the Shopee marketplace is currently increasingly competitive, so changes in marketing strategies are needed that can attract potential consumers

Sosial Media dan Gaya Hidup Hedonisme Terhadap Perilaku Konsumtif pada Karyawan Muda di Kota Semarang Pratiwi, Ade Ayu; Yuliana, Rahmi; Hamdani, Muliawan
EconBank: Journal of Economics and Banking Vol 6 No 2 (2024): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v6i2.427

This study aims to analyze the influence of social media use and hedonism lifestyle on the consumptive behavior of young employees in Semarang City. The sample in this study was 150 respondents taken by purposive sampling. The data collection technique in this study used a questionnaire with the help of Google Form. The analytical method used in this research is multiple linear regression analysis using the SPSS version 26 program as a data processing tool. The results of this study indicate that social media and hedonism lifestyle have a positive and significant effect on the consumptive behavior of young employees in Semarang City.

IMPROVING PURCHASING DECISIONS THROUGH TRUST AND ELECTRONIC WORD OF MOUTH AS INTERVENING VARIABLES IN ONLINE SHOPPING Yuliana, Rahmi; Hamdani, Muliawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12269

This research aims to analyze and dig deeper into the concept of purchasing decisions by using trust variables and electronic word of mouth variables as intervening variables. The phenomenon of consumer behavior related to e-commerce will be said to increase with the high growth of internet users, where the total internet users in Indonesia are predicted to reach 72.8 million people, which overall ranks third in the Asean region. The increase in the number of internet technology users has an impact on online shopping behavior among consumers. However, this is inversely proportional to offline retail sales which have experienced a setback, marked by the lack of consumers in shopping centers. This has made the situation of out-of-network retail in Indonesia worse, marked by (1) changes in consumer behavior, (2) reduced employment opportunities (3) Increased number of online stores. The data for this research uses primary data, namely by taking direct samples of respondents who have shopped online at three marketplaces, Tokopedia and Lazada in Indonesia. The data analysis techniques used are descriptive analysis and inferential analysis. Then the data is processed using Smart PLS software to test the hypothesis that there is a significant influence between exogenous variables and endogenous variables. The results of this research will be able to find out how big the influence is.

Efektivitas SMS-Marketing terhadap Keputusan Pembelian Masyrakat Kota Salatiga Bangsa, Jaya Ramadaey; Yuliana, Rahmi; Astuti, Yashinta Dwi Putri; Ulfamiyati
Jibaku: Jurnal Ilmiah Bisnis, Manajemen dan Akuntansi Vol. 5 No. 1 (2025): Januari
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jibaku.v5i1.3772

This study aims to analyze the effectiveness of SMS marketing on the purchasing decisions of the people of Salatiga City. SMS marketing is a marketing strategy that uses short messages to deliver promotions directly to consumers. This study uses a quantitative method by collecting data through a questionnaire to 100 respondents. The results of the analysis show that SMS marketing has a significant influence on purchase decisions with a significance value of 0.001 (p < 0.05). Although the effect was small (R² = 10.5%), the relationship between the SMS marketing variable and the purchase decision was positive. The study emphasizes that the effectiveness of SMS marketing can be improved with better strategies to deal with challenges such as the risk of being perceived as spam and competition with other digital platforms. This research contributes to companies in designing more effective marketing strategies through the use of SMS marketing. Abstrak Penelitian ini bertujuan untuk menganalisis efektivitas SMS marketing terhadap keputusan pembelian masyarakat Kota Salatiga. SMS marketing merupakan strategi pemasaran yang menggunakan pesan singkat untuk menyampaikan promosi secara langsung kepada konsumen. Penelitian ini menggunakan metode kuantitatif dengan pengumpulan data melalui kuesioner kepada 100 responden. Hasil analisis menunjukkan bahwa SMS marketing memiliki pengaruh signifikan terhadap keputusan pembelian dengan nilai signifikansi sebesar 0,001 (p < 0,05). Meskipun pengaruhnya kecil (R² = 10,5%), hubungan antara variabel SMS marketing dan keputusan pembelian bersifat positif. Penelitian ini menekankan bahwa efektivitas SMS marketing dapat ditingkatkan dengan strategi yang lebih baik untuk menghadapi tantangan seperti risiko dianggap sebagai spam dan persaingan dengan platform digital lainnya. Penelitian ini memberikan kontribusi bagi perusahaan dalam merancang strategi pemasaran yang lebih efektif melalui penggunaan SMS marketing.

Pelaksanaan Proses Belajar Mengajar Matematika Sebagai Motivasi Belajar Siswa Di MI Assalam Martapura Nugroho, Arif Ganda; Adawiah, Radiatul; Yuliana, Rahmi
EduCurio: Education Curiosity Vol 1 No 2 (2023): Maret-Juni 2023
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar

Dalam penelitian ini pendekatan yang digunakan adalah pendekatan kuantitatif. berupa angka hasil pengukuran. Penelitian ini berlangsung di MI Assalam Martapura pada pelaksanaan proses belajar mengajar matematika sebagai motivasi belajar siswa. Adapun proses yang di terapkan adalah: menggunakan metode pembelajaran yang tepat dan beragam, menjadikan siswa sebagai peserta didik yang aktif, memanfaatkan media seoptimal mungkin, menciptakan kompetisi, mengadakan evaluasi secara berkala, sampaikan motivasi secara langsung, dermawan akan pujian. Hasil dari jawaban guru di MI Assalam Martapura sebagai pelaksana proses belajar mengajar dapat disimpulkan Sebagian terbesar (87,50%) guru selalu mengecek kehadiran siswa, sebagian terbesar (87,50%) guru selalu memberikan perbaikan dan pengayaan pada siswa yang nilai rendah, sebagian besar (75%) guru selalu menguasai materi pelajaran saat mengajar, sebagian kecil (37,50% guru menggunakan media pengajaran, Sebagain terkecil (12,50%) guru selalu memeriksa P.R siswa, sebagian terkecil (12,50%) guru selalu mengadakan perbaikan dan pengayaan.

Strategi Pendekatan Orientasi Kewirausahaan, Orientasi Pasar dan Pembelajaran Organisasi dalam Meningkatkan Kinerja UMKM Makanan Halal Khas Cirebon Yuliana, Rahmi; Widowati, Maduretno
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 2: Agustus 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i2.501

The purpose of this study was to examine the effect of entrepreneurial orientation, market orientation and organizational learning on the quality of strategic assets, and also the effect of the quality of strategic assets on the performance of the Cirebon halal food SMEs. This research was conducted on the Cirebon Typical Halal Food UMKM, the respondents used were 200 respondents. The data was processed using Structural Equation Modeling (SEM) with the help of the Analysis of Moment Structure (AMOS) program version 23.0. Based on the results of the analysis, it can be concluded that the effect of entrepreneurial orientation on strategic asset quality shows a CR value of -0.338 and with a probability of 0.735, testing the effect of entrepreneurial orientation on business performance shows a CR value of 2.499 and with a probability of 0.012, market orientation towards strategic asset quality shows a CR value. of 2.344 and with a probability of 0.035, market orientation to business performance shows a CR value of 2.362 and with a probability of 0.031, testing organizational learning on strategic asset quality shows a CR value of 4.881 and with a probability of 0.001., testing the effect of organizational learning on business performance shows a CR value of 1.351 and with a probability of 0.177, the effect of strategic asset quality on business performance shows a CR value of 2.067 and a probability of 0.039. Kata Kunci : Orientasi Kewirausahaan, Orientasi Pasar, Pembelajaran Organisasional, Kualitas Aset stratejik, Kinerja Bisnis

Optimalisasi Bank Sampah Sebagai Upaya Pemberdayaan Ekonomi Dan Pelestarian Lingkungan Rinwantin, Rinwantin; Izzaty, Khairina Nur; Pujiastuti, Yanti; Yuliana, Rahmi; Wahyuni, Asri Nur
Jurnal Pengabdian Masyarakat Bhinneka Vol. 3 No. 4 (2025): Bulan Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v3i4.160

Konsep bank sampah muncul sebagai solusi inovatif yang tidak hanya bertujuan mengurangi volume sampah yang berakhir di TPA, tetapi juga memberdayakan masyarakat dengan mengubah paradigma sampah menjadi sumber daya ekonomi. Studi kasus di Desa Bentur RW V Purwosari menunjukkan implementasi bank sampah dengan sistem tabungan selama 4 bulan, berhasil mendorong partisipasi masyarakat dalam memilah sampah dari sumbernya. Meskipun demikian, operasional bank sampah di tingkat komunitas ini masih menghadapi berbagai kendala, termasuk keterbatasan modal, infrastruktur, dan kapasitas sumber daya manusia, yang menghambat optimalisasi potensi penuhnya. Oleh karena itu, optimalisasi bank sampah menjadi sangat penting untuk memperluas dampaknya, baik dari aspek ekonomi melalui peningkatan pendapatan masyarakat dan penciptaan lapangan kerja, maupun dari aspek lingkungan melalui pengurangan beban TPA dan dukungan terhadap daur ulang. Upaya ini memerlukan peningkatan kapasitas manajemen, pengembangan jejaring, inovasi produk daur ulang, dan penguatan partisipasi masyarakat, dengan harapan bank sampah dapat bertransformasi menjadi pusat kegiatan ekonomi produktif yang berkelanjutan dan garda terdepan dalam pelestarian lingkungan, menuju masyarakat yang mandiri secara ekonomi dan berwawasan lingkungan

IMPROVING PURCHASING DECISIONS THROUGH TRUST AND ELECTRONIC WORD OF MOUTH AS INTERVENING VARIABLES IN ONLINE SHOPPING Yuliana, Rahmi; Hamdani, Muliawan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12269

This research aims to analyze and dig deeper into the concept of purchasing decisions by using trust variables and electronic word of mouth variables as intervening variables. The phenomenon of consumer behavior related to e-commerce will be said to increase with the high growth of internet users, where the total internet users in Indonesia are predicted to reach 72.8 million people, which overall ranks third in the Asean region. The increase in the number of internet technology users has an impact on online shopping behavior among consumers. However, this is inversely proportional to offline retail sales which have experienced a setback, marked by the lack of consumers in shopping centers. This has made the situation of out-of-network retail in Indonesia worse, marked by (1) changes in consumer behavior, (2) reduced employment opportunities (3) Increased number of online stores. The data for this research uses primary data, namely by taking direct samples of respondents who have shopped online at three marketplaces, Tokopedia and Lazada in Indonesia. The data analysis techniques used are descriptive analysis and inferential analysis. Then the data is processed using Smart PLS software to test the hypothesis that there is a significant influence between exogenous variables and endogenous variables. The results of this research will be able to find out how big the influence is.

PELATIHAN MANAJEMEN USAHA ANGKRINGAN GANG ZEPI DI KAMPUNG ECO GREEN PURWOSARI PERBALAN, SEMARANG Kusumastuti, Aprillia Elly; Yuliana, Rahmi; Wahyuni, Asri Nur; Mursid, Ali; Hidayat, Dwi Suryanto
Fokus ABDIMAS Vol 4, No 2: Oktober 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1583

Eco Green Village, which promotes an environmentally friendly concept, is being developed within the creative economy and eco-based tourism sectors. The community in this area has the potential for micro-enterprises, including the angkringan (traditional food stall) business, a key component of Indonesian culinary culture. However, the challenges of changing consumer trends require businesses to adapt to the demands of cleanliness, comfort, and environmentally friendly concepts. Professional management training is a solution to improve business actors' skills in business planning, finance, marketing, and environmentally friendly practices. The goal is for angkringan businesses to become more than just a means of livelihood but also contribute to sustainable economic and environmental development. The training is expected to encourage orderly financial management, broader marketing through digital marketing, innovative product and service development, and a strong entrepreneurial mindset to increase the income and well-being of the surrounding community.Keywords: Eco green, angkringan business, digital marketing

MEMBONGKAR PILIHAN GEN Z: Bagaimana Kualitas, Kesadaran Kesehatan, dan Harga Menentukan Kepuasan Pada Makanan Tradisional Christiawan, Daniel Grace; Yuliana, Rahmi; Terasa, Irya Nan
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 2 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i2.329

This study aims to analyze the influence of product quality, health consciousness, and price on purchase satisfaction among Generation Z consumers of traditional foods in Semarang City. The increasing health awareness after the Covid-19 pandemic and shifts in consumption patterns serve as the foundation for this research. A total of 100 respondents were selected using purposive sampling, and data were collected through an online questionnaire. The data were analyzed using multiple linear regression with SPSS. The results of the regression analysis show that the research model is feasible, as evidenced by the simultaneous test (F-test) which obtained F-value = 52.914 > F-table = 2.70 with a significance level of < 0.001, indicating that all independent variables jointly influence purchase satisfaction. The model also has strong explanatory power, with an Adjusted R² value of 0.611, meaning that 61.1% of the variation in purchase satisfaction is explained by product quality, health consciousness, and price. Partially, product quality does not significantly influence purchase satisfaction. This is indicated by a t-value = 0.940 < t-table = 1.98498 and a significance value of 0.349 > 0.05, leading to the rejection of H1. In contrast, health consciousness shows the strongest effect with a t-value = 6.807 > 1.98498 and a significance level < 0.001, demonstrating that health awareness plays a crucial role in shaping satisfaction toward traditional foods in the post-pandemic era. The price variable also significantly influences purchase satisfaction, supported by a t-value = 3.609 > 1.98498 and significance < 0.001, thus accepting H3. The regression coefficients further indicate the magnitude of influence for each variable—product quality (β = 0.046), health consciousness (β = 0.490), and price (β = 0.197). These findings confirm that health awareness and competitive price perception are the dominant factors driving purchase satisfaction among Gen Z consumers of traditional foods in Semarang City.

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