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All Journal Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Interdisciplinary Social Studies Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi Jurnal Pendidikan Progresif
Ida Yulianti
Universitas Muhammadiyah Purworejo
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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INTEGRATED MARKETING COMMUNICATION ON THE EVALUATION OF POSITIVE BRAND EXTENSION IN BANKING INDUSTRIES A study of Brizzi Product in Malang City Prabowo, Ardian Wahyu; Yulianti, Ida
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aims to examine the influence of the four Integrated Marketing Communication that consist of Advertising, Sales Promotion, Events and Experiences, Personal Selling on the evaluation on Positive Brand Extension either partially and simultaneously on Brizzi consumers in Malang city. The type of research is explanatory research. This research was conducted in Malang city. There are 100 questionnaires distributed to every consumer who has used or brought Brizzi. The sampling technique was purposive sampling and the research instruments were tested using the Validity Test and Realibility Test. The data analysis testing used Multiple Regression Analysis. The hypothesis testing used was T-Test and F-Test. The results of the data analysis showed that all of variables in Integrated Marketing Communication has influence toward among four variables of Integrated Marketing Communication.Advertising   variable   has   dominant   influence   toward   Positive   Brand Extension partially and simultaneously. The results from this study can be applied in marketing strategy of banking industries and all interested parties for retaining and maximizing Integrated Marketing Communications to get a positive extension effects in the eyes of consumers and potential consumers.   Keywords: Integrated Marketing Communications, Positive Brand Extension, Brizzi, BRI
PENGARUH CITY BRANDING TERHADAP KEPUTUSAN KUNJUNGAN KEMBALI KE TEMPAT TUJUAN WISATA (Studi Pada: Wisatawan di Kota Batu) Cahyani, Ninik Aris; Yulianti, Ida
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh city branding terhadap keputusan kunjungan kembali ke tempat tujuan wisata. Populasi dalam penelitian ini semua orang yang pernah mengunjungi objek wisata Kota Batu dengan jumlah yang tidak diketahui, dengan menggunakan analisis dari aturan Roscoe, maka ditentukan 100 sampel penelitian. Penelitian ini menggunakan purposive sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi berganda. Hasil penelitian menunjukkan bahwa nilai uji t secara parsial variabel safety, nature, shopping, transport, social bonding, city brand attitudes berpengaruh terhadap keputusan kunjungan kembali, hasil uji F secara simultan variabel clean environment, safety, nature, shopping, transport, sosial bonding, city brand attitudes berpengaruh terhadap keputusan kunjungan kembali, serta berdasarkan hasil yang dominan yaitu variabel city brand attitudes mempunyai pengaruh dominan terhadap keputusan kunjungan kembali.  Kata Kunci: City branding, clean environment, safety, nature, shopping, transport, sosial bonding, city  brand attitudes , keputusan kunjungan kembali.
Pengaruh Service Quality dan Brand Experience Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Hotel Atria, Kota Malang) Hilmi, Erfanudin Bahrul; Yulianti, Ida
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh service quality dan brand experience secara terhadap Kepuasan Pelanggan pada pengunjung Hotel Atria Malang. Jenis penelitian ini adalah explanatory research. Jenis data yang digunakan adalah data primer, penelitian ini menggunakan teknik purposive sampling, karena seluruh penentuan sampel berdasarkan kriteria responden dimana responden harus berusia > 17 thn. Untuk mengetahui seberapa besar pengaruh variabel dependen terhadap variabel independennya digunakan analisis regresi linier berganda. Uji instrument penelitian yang digunakan adalah uji validitas dan uji reliabilitas,  uji asumsi klasik, dan uji hipotesis digunakan uji F dan uji t. Hasil Penelitian ini menunjukkan adanya pengaruh secara simultan antara variabel independen service quality dan brand experience terhadap variabel dependen yaitu kepuasan pelanggan. Hasil secara parsial, bahwa variabel brand experience yang dominan mempengaruhi kepuasan pelanggan. Hasil penelitian ini menunjukkan semakin besar angka brand experience maka semakin besar pula angka kepuasan pelanggan Hotel Atria di Kota Malang.  Kata kunci: service quality, brand experience, kepuasan pelanggan
Perceived Ease of Use’s Effects on Behavioral Intention Mediated by Perceived Usefulness and Trust Widiar, Greta; Yuniarinto, Agung; Yulianti, Ida
Interdisciplinary Social Studies Vol. 2 No. 4 (2023): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i4.397

Abstract

Background: It is important for the banking industry to know the Behavioral Intentions of consumers in adopting technology so that they are willing to adopt mobile  banking as a medium for transactions in their daily banking activities. Aim: This study intends to explain and analyze the effect of Perceived Ease of Use on Behavioral Intention either directly or indirectly through the mediation of Perceived Usefulness and Trust in mobile banking users. Method: This type of research was explanatory research with a quantitative approach that collects data by distributing questionnaires to 230 respondents. Data analysis using Structural Equation Modeling Partial Least Squares (SEM-PLS). The population in this study was mobile banking users in Indonesia who have never used mobile banking, have used mobile banking 1-2 times and more than 2 times in the last 6 months. Findings: The results of this study suggest that mobile banking providers improve Perceived Ease of Use integrated with Perceived Usefulness and Trust of the provided application in order to establish sustainable or long-term relationships.
Optimizing Craft Business Performance Through Strategic Mapping with SWOT and BMC Nur Permatasari, Maynda Cessaria; Yulianti, Ida
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.18

Abstract

The increasing public interest in unique and creative handicraft products has led to the establishment of Cacylflow, a business that utilizes pipe cleaners as the main material in its production process. As a business that is still in the early stages, Cacylflow faces several problems, including unstable sales, limited human resources, and suboptimal marketing. This research uses a descriptive qualitative approach with data collected through observation, interviews, and literature studies. The main objective of this study is to design an appropriate business planning strategy in overcoming the problems faced during running the business and to get effective solutions in increasing sales turnover. The analysis was conducted on the internal and external conditions of the business through SWOT analysis and Business Model Canvas (BMC), along with an investment feasibility evaluation using the NPV, PI, and Payback Period methods. The results of this study indicate that the strategies to be implemented are product diversification, expansion of sales to the marketplace, service improvement (greeting board rental & workshop), increasing the workforce and collaborating with women’s organizations (PKK), and strengthening online and offline promotions. In addition, the investment feasibility assessment also shows that the Cacylflow business is feasible.
Business Planning for Muslim Fashion Enterprise Rahmat, Muhamad Radhitya; Yulianti, Ida
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.14

Abstract

This research takes the form of a business plan for Griya Yasmine. The urgency of this study lies in the need for MSMEs to have a business plan that can withstand the challenges of a dynamic market. Therefore, the objective of this research is to develop a systematic and comprehensive business plan for Griya Yasmine. The planning method involves the formulation of detailed functional strategies. The result of this research is a complete business plan document, which includes a marketing strategy targeting Muslim women consumers through both online and offline approaches. Additionally, the plan outlines a more efficient operational workflow, a clear organizational structure to support business growth, and a series of projected financial statements to support decision-making. The implication of this research is the development of a strategic reference that can be adapted by similar businesses in designing a sustainable business direction.
Brand Experience and Brand Trust as Drivers of Customer Satisfaction in the Laundry Service Industry Rahman, Muhammad Azmi; Yulianti, Ida
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.04

Abstract

The objective of this research is to identify the direct and indirect effects of brand experience and brand trust on the satisfaction of My Klin’s customers. This explanatory study corroborates the causal relationships between its variables through hypothesis testing. Using purposive sampling technique, 75 customers with the minimum age of 17 years who have used the laundry service at least twice in the last six months were selected as the respondents. The research instruments were assessed through validity test, reliability test, and classical assumption test, while the data was analyzed using multiple linear regression and coefficient of determination test, and the hypothesis testing was performed by incorporating the t-test. All of the processes above were conducted in SPSS version 25. This study finds that brand experience partially has a significant effect on customer satisfaction and that brand trust significantly affects customer satisfaction.
Analysis of The Effect of Price Perception and Service Quality on Customer Loyalty with Customer Satisfaction as A Mediating Variable Wihalauw, Margaretta Wellia; Yulianti, Ida
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk. 2025.04.3.06

Abstract

The currently proliferating modern lifestyle of practicality and efficiency among Indonesians has boosted the growth of laundry industry in the country. One of the players in this industry is Bibi Coin Laundry, a laundromat business established in 2019 in Tangerang. Despite its stable operation, fierce competitions have urged this company to work on the loyalty of its customer. This quantitative study aims to analyze the impacts of price perception and service quality on customer loyalty with the mediation of customer satisfaction. The data was harvested via questionnaires distributed to the company’s customers and analyzed using Structural Equation Modeling approach. The results of the hypothesis testing indicate that price perception positively and insignificantly influences customer loyalty with the coefficient of 0.394 at 0.7 significance. Then, service quality positively and significantly affects customer loyalty with the coefficient of 0.678 at 0.003 significance, and customer satisfaction partially mediates the effects of price perception and service quality on customer loyalty with the significance value of P<0,05. Based on these findings, Bibi Coin Laundry is suggested to consider the use of a competitive price strategy and to enhance its service quality
How Perceived Price and Value Affect Purchases in Ping Ping Thai Tea Business Saraswati, Putu Diva Pradnya; Yulianti, Ida
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.08

Abstract

Understanding consumer behavior in purchasing decisions is essential for business success, particularly in the highly competitive food and beverage (F&B) industry. Ping Ping Thai Tea, a micro, small, and medium enterprise (MSME) in this sector, has faced challenges in increasing purchase decisions due to product limitations. Benchmarking against several competitors reveals two key factors influencing purchase decisions: perceived value and perceived price. This quantitative study aims to analyze the influence of perceived value and perceived price on consumer purchase decisions at Ping Ping Thai Tea. The data were collected through questionnaires distributed to 191 consumers and analyzed using multiple linear regression. The findings show that the t-value for perceived price is 2.858 with a significance value of 0.001, indicating that a higher perceived price increases purchase decisions. Similarly, the t-value for perceived value is 10.967 with a significance value of 0.005, indicating that a higher perceived value also increases purchase decisions. Therefore, maintaining affordable pricing can enhance perceived price, while improving service convenience can strengthen perceived value.
Encouraging Competitive Advantage of Creative Industry Using Cluster Analysis: An Evidence from Creative Industry in Malang District, Indonesia Sumiati, Sumiati; Rofiq, Ainur; Risanto, Yusuf; Yulianti, Ida
APMBA (Asia Pacific Management and Business Application) Vol. 6 No. 2 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2017.006.02.4

Abstract

This research investigates the condition of creative industry based on fourteen characteristics of competitive advantage including growth in turnover, transition in business, to existence of cooperative. Given the study in Indonesia, most of the creative industries in Indonesia are categorized as small medium enterprises (SME). Their sales volume, number of employees and annual profit are only at the level of small or medium business. Indonesia as a nation which has a huge numbers of SME in the world, shoud gives a bigger concern on their competitive positions Samples were taken from 200 creative industries in one of the growing area in Indonesia, Malang district. All samples represented 15 types of creative industry as regulated by Indonesia governemtn such as advertising, architecture, art, desain, etc. Data were analysed using cluster analysis. Based on agglomerative clustering, the results show that there are two clusters of creative industry in Indonesia area with low and high competitive advantage which are discussed.
Co-Authors Agung Yuniarinto Agustina, Ria Dwi Ainur Rofiq Al Nugraha, Putra Perdana Al-Anshori, Pasha Ageng Barinta, Dunga Dwi Cahyani, Ninik Aris Dana Fitriana Dewi, Putu Eva Silvia Dwiyanti, Ni Kadek Ayu Saniska Efendi, Yusuf Erfanudin Bahrul Hilmi, Erfanudin Bahrul Fadilah, Firsty Yulehinin Ditha Irma Kurniasari Kurniasari, Irma Laily, Faridatul Mugiono Mugiono, Mugiono Noprianta, Dana Ananda Nur Permatasari, Maynda Cessaria Prabowo, Ardian Wahyu Prabowo, Ardian Wahyu Putri, Afifa Dania Soleha Putri, Sefila Fiorentara Raditha Dwi Vata Hapsari Rahman, Muhammad Azmi Rahmat, Muhamad Radhitya Ratnasari, Katrine Saraswati, Putu Diva Pradnya Sri Palupi Prabandari SRI RAHAYU Sumiati Sumiati Taufiq Ismail Wahyuni, Evy Dwi Widiar, Greta Wihalauw, Margaretta Wellia Yulian Fakhrurrozi, Yulian Yusuf Risanto