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All Journal Journal of Indonesian Tourism and Development Studies Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Erudio: Journal of Educational Innovation Asia-Pacific Management and Business Application Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal MEBIS (Manajemen dan Bisnis) JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Interdisciplinary Social Studies Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi Reviu Akuntansi, Keuangan, dan Sistem Informasi Jurnal Pendidikan Progresif Jurnal Ilmiah Administrasi Publik
Ida Yulianti
Universitas Muhammadiyah Purworejo
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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PENGARUH CITY BRANDING TERHADAP KEPUTUSAN KUNJUNGAN KEMBALI KE TEMPAT TUJUAN WISATA (Studi Pada: Wisatawan di Kota Batu) Cahyani, Ninik Aris; Yulianti, Ida
Jurnal Ilmiah Mahasiswa FEB Vol. 3 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh city branding terhadap keputusan kunjungan kembali ke tempat tujuan wisata. Populasi dalam penelitian ini semua orang yang pernah mengunjungi objek wisata Kota Batu dengan jumlah yang tidak diketahui, dengan menggunakan analisis dari aturan Roscoe, maka ditentukan 100 sampel penelitian. Penelitian ini menggunakan purposive sampling. Teknik analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi berganda. Hasil penelitian menunjukkan bahwa nilai uji t secara parsial variabel safety, nature, shopping, transport, social bonding, city brand attitudes berpengaruh terhadap keputusan kunjungan kembali, hasil uji F secara simultan variabel clean environment, safety, nature, shopping, transport, sosial bonding, city brand attitudes berpengaruh terhadap keputusan kunjungan kembali, serta berdasarkan hasil yang dominan yaitu variabel city brand attitudes mempunyai pengaruh dominan terhadap keputusan kunjungan kembali.  Kata Kunci: City branding, clean environment, safety, nature, shopping, transport, sosial bonding, city  brand attitudes , keputusan kunjungan kembali.
Pengaruh Service Quality dan Brand Experience Terhadap Kepuasan Pelanggan (Studi Pada Pelanggan Hotel Atria, Kota Malang) Hilmi, Erfanudin Bahrul; Yulianti, Ida
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh service quality dan brand experience secara terhadap Kepuasan Pelanggan pada pengunjung Hotel Atria Malang. Jenis penelitian ini adalah explanatory research. Jenis data yang digunakan adalah data primer, penelitian ini menggunakan teknik purposive sampling, karena seluruh penentuan sampel berdasarkan kriteria responden dimana responden harus berusia > 17 thn. Untuk mengetahui seberapa besar pengaruh variabel dependen terhadap variabel independennya digunakan analisis regresi linier berganda. Uji instrument penelitian yang digunakan adalah uji validitas dan uji reliabilitas,  uji asumsi klasik, dan uji hipotesis digunakan uji F dan uji t. Hasil Penelitian ini menunjukkan adanya pengaruh secara simultan antara variabel independen service quality dan brand experience terhadap variabel dependen yaitu kepuasan pelanggan. Hasil secara parsial, bahwa variabel brand experience yang dominan mempengaruhi kepuasan pelanggan. Hasil penelitian ini menunjukkan semakin besar angka brand experience maka semakin besar pula angka kepuasan pelanggan Hotel Atria di Kota Malang.  Kata kunci: service quality, brand experience, kepuasan pelanggan
Perceived Ease of Use’s Effects on Behavioral Intention Mediated by Perceived Usefulness and Trust Widiar, Greta; Yuniarinto, Agung; Yulianti, Ida
Interdisciplinary Social Studies Vol. 2 No. 4 (2023): Regular Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i4.397

Abstract

Background: It is important for the banking industry to know the Behavioral Intentions of consumers in adopting technology so that they are willing to adopt mobile  banking as a medium for transactions in their daily banking activities. Aim: This study intends to explain and analyze the effect of Perceived Ease of Use on Behavioral Intention either directly or indirectly through the mediation of Perceived Usefulness and Trust in mobile banking users. Method: This type of research was explanatory research with a quantitative approach that collects data by distributing questionnaires to 230 respondents. Data analysis using Structural Equation Modeling Partial Least Squares (SEM-PLS). The population in this study was mobile banking users in Indonesia who have never used mobile banking, have used mobile banking 1-2 times and more than 2 times in the last 6 months. Findings: The results of this study suggest that mobile banking providers improve Perceived Ease of Use integrated with Perceived Usefulness and Trust of the provided application in order to establish sustainable or long-term relationships.
Optimizing Craft Business Performance Through Strategic Mapping with SWOT and BMC Nur Permatasari, Maynda Cessaria; Yulianti, Ida
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.18

Abstract

Purpose – This study aims to design an appropriate business planning strategy for Cacylflow to overcome business challenges, including unstable sales, limited human resources, and suboptimal marketing, as well as to identify effective solutions for increasing sales turnover. Design/Methodology/Approach – This study employs a descriptive qualitative approach. Data were collected through observation, interviews, and literature studies. The analysis was conducted by evaluating internal and external business conditions using SWOT analysis and Business Model Canvas (BMC), supported by investment feasibility analysis using Net Present Value (NPV), Profitability Index (PI), and Payback Period methods. Findings – The results indicate that the proposed strategies for Cacylflow include product diversification, marketplace expansion, service improvement through greeting board rental and workshops, workforce development through collaboration with women’s organizations (PKK), and strengthening online and offline promotional activities. Furthermore, the investment feasibility analysis shows that the Cacylflow business is financially feasible for development. Originality/Value This study presents a practical business planning framework for pipe-cleaner–based handicraft enterprises, a niche sector rarely examined academically. By integrating SWOT, BMC, and investment feasibility analysis, it offers actionable and context-specific strategies that support growth, innovation, and long-term viability.
Business Planning for Muslim Fashion Enterprise Rahmat, Muhamad Radhitya; Yulianti, Ida
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.14

Abstract

Purpose – This study aims to develop a systematic and comprehensive business plan for Griya Yasmine to strengthen its competitiveness and support sustainable business growth amid the dynamic challenges faced by MSMEs. Design/Methodology/Approach – This study adopts a business planning approach by formulating detailed functional strategies across key business areas. The planning process encompasses marketing, operations, organizational structure, and financial planning to develop an integrated and feasible business plan that supports long-term business development. Findings – The study produces a comprehensive business plan for Griya Yasmine. The proposed plan includes a marketing strategy targeting Muslim women consumers through integrated online and offline channels, a more efficient operational workflow, a well-defined organizational structure to facilitate business expansion, and projected financial statements to support strategic planning and managerial decision-making. These strategies provide a practical roadmap for achieving sustainable business growth. Originality/Value The study offers value by presenting a comprehensive, function-based business plan specifically designed for a Muslim women–focused MSME, providing a practical model that can be adapted by similar businesses to improve long-term strategic direction.
Brand Experience and Brand Trust as Drivers of Customer Satisfaction in the Laundry Service Industry Rahman, Muhammad Azmi; Yulianti, Ida
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.04

Abstract

Purpose –  This study aims to examine the direct effects of brand experience and brand trust on customer satisfaction at My Klin laundry service, within an increasingly competitive service industry that emphasizes consumer experience and trust.    Design/methodology/approach – This study employs a quantitative explanatory research design to analyze the causal relationships among brand experience, brand trust, and customer satisfaction. Data were collected from 75 respondents aged at least 17 years who had used My Klin laundry services at least twice within the last six months, using a purposive sampling technique. The research instruments were tested using validity, reliability, and classical assumption tests. Data were analyzed using multiple linear regression and coefficient of determination tests, while hypothesis testing was conducted using the t-test. All analyses were performed using IBM SPSS Statistics version 25.   Findings –  The results indicate that brand experience has a partial positive and significant effect on customer satisfaction, while brand trust also has a positive and significant effect on customer satisfaction. These findings suggest that both experiential and trust-based brand factors play an important role in shaping customer satisfaction in the laundry service industry.   Originality/value – The originality of this study lies in its focus on the combined roles of brand experience and brand trust in influencing customer satisfaction within the laundry service sector, a context that has received limited academic attention. The findings provide new empirical insights that contribute to the broader literature on consumer satisfaction and service branding, particularly in small and service-based enterprises.
Analysis of The Effect of Price Perception and Service Quality on Customer Loyalty with Customer Satisfaction as A Mediating Variable Wihalauw, Margaretta Wellia; Yulianti, Ida
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk. 2025.04.3.06

Abstract

Purpose – This study aims to analyze the effects of price perception and service quality on customer loyalty with customer satisfaction as a mediating variable in Bibi Coin Laundry, Tangerang.   Design/methodology/approach – This study employs a quantitative research design using a survey method. Data were collected through questionnaires distributed to customers of Bibi Coin Laundry. The data were analyzed using Structural Equation Modeling (SEM) to examine direct and indirect relationships among price perception, service quality, customer satisfaction, and customer loyalty.   Findings – The results indicate that price perception has a positive but insignificant effect on customer loyalty, while service quality has a positive and significant effect on customer loyalty. Furthermore, customer satisfaction partially mediates the relationship between price perception and service quality on customer loyalty.   Originality/value  – This study contributes to service marketing literature by examining the mediating role of customer satisfaction in the relationship between price perception, service quality, and customer loyalty in the laundry service industry. The findings provide practical implications for laundry businesses in improving service quality and adopting competitive pricing strategies to enhance customer loyalty.
How Perceived Price and Value Affect Purchases in Ping Ping Thai Tea Business Saraswati, Putu Diva Pradnya; Yulianti, Ida
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.4.08

Abstract

Purpose – This study aims to analyze the influence of perceived value and perceived price on consumer purchase decisions at Ping Ping Thai Tea, an MSME in the food and beverage industry.    Design/methodology/approach – This research employs a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires distributed to 191 consumers of Ping Ping Thai Tea.   Findings – The results show that perceived price (t = 2.858; sig. = 0.001) has a positive and significant effect on purchase decisions. Perceived value (t = 10.967; sig. = 0.005) also has a positive and significant effect on purchase decisions.   Originality/value  – This study provides empirical evidence on the role of perceived price and perceived value in influencing consumer purchase decisions in the MSME food and beverage sector, particularly in a local Thai tea business context.
Encouraging Competitive Advantage of Creative Industry Using Cluster Analysis: An Evidence from Creative Industry in Malang District, Indonesia Sumiati, Sumiati; Rofiq, Ainur; Risanto, Yusuf; Yulianti, Ida
APMBA (Asia Pacific Management and Business Application) Vol. 6 No. 2 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2017.006.02.4

Abstract

This research investigates the condition of creative industry based on fourteen characteristics of competitive advantage including growth in turnover, transition in business, to existence of cooperative. Given the study in Indonesia, most of the creative industries in Indonesia are categorized as small medium enterprises (SME). Their sales volume, number of employees and annual profit are only at the level of small or medium business. Indonesia as a nation which has a huge numbers of SME in the world, shoud gives a bigger concern on their competitive positions Samples were taken from 200 creative industries in one of the growing area in Indonesia, Malang district. All samples represented 15 types of creative industry as regulated by Indonesia governemtn such as advertising, architecture, art, desain, etc. Data were analysed using cluster analysis. Based on agglomerative clustering, the results show that there are two clusters of creative industry in Indonesia area with low and high competitive advantage which are discussed.
City Branding Strategy on the Evaluation of Tourism Destination Problems in Rural Area (Evidence from Pasuruan City, Indonesia) Risanto, Yusuf; Yulianti, Ida
Journal of Indonesian Tourism and Development Studies Vol. 4 No. 1 (2016)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2016.004.01.02

Abstract

This research find the essential problems of tourism destinations in rural area in Pasuruan City, Indonesia. Based on the phenomenology method and using an open questionnaire, researcher make a deep interview with manager of 10 tourism destinations in Pasuruan city relating with their condition. All of the tourism destinations sample in this research represent four tourism destinations categories includes natural, cultural, agricultural and special destinations. In general the essential problems was meet by most of the tourism destinations are poor management system, unspesific additional facilities, and no innovative marketing strategy. In the evaluation of this problems, city branding strategy is offered to cover a comprehensive solution. The main dimensions of city branding strategy for this problems are green space branding, identifiable image and positive brand experience.Keywords: City Branding, Rural Area, Tourism Destinations.
Co-Authors Agung Yuniarinto Agustina, Ria Dwi Ainur Rofiq Al Nugraha, Putra Perdana Al-Anshori, Pasha Ageng Anindya Putri Istiqomah Cahyani, Ninik Aris Dana Fitriana Dewi, Putu Eva Silvia Dunga Dwi Barinta Dwi Vata Hapsari, Raditha Dwiyanti, Ni Kadek Ayu Saniska Efendi, Yusuf Erfanudin Bahrul Hilmi, Erfanudin Bahrul Irma Kurniasari Kurniasari, Irma Laily, Faridatul Mugiono Mugiono, Mugiono Noermijati, Noermijati Noprianta, Dana Ananda Nur Permatasari, Maynda Cessaria Prabowo, Ardian Wahyu Prabowo, Ardian Wahyu Putri, Afifa Dania Soleha Putri, Sefila Fiorentara Raditha Dwi Vata Hapsari Rahman, Muhammad Azmi Rahmat, Muhamad Radhitya Ratnasari, Katrine Rizal, Mukhammad Saraswati, Putu Diva Pradnya Silvia Dewi, Putu Eva Sri Palupi Prabandari SRI RAHAYU Sumiati Sumiati Taufiq Ismail Wahyuni, Evy Dwi Wiayah, Nafahatul Widiar, Greta Wihalauw, Margaretta Wellia Yoel, Yabes Yulian Fakhrurrozi, Yulian Yusuf Risanto