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All Journal Journal of Indonesian Tourism and Development Studies Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Asia-Pacific Management and Business Application Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Interdisciplinary Social Studies Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi Jurnal Pendidikan Progresif
Ida Yulianti
Universitas Muhammadiyah Purworejo
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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City Branding Strategy on the Evaluation of Tourism Destination Problems in Rural Area (Evidence from Pasuruan City, Indonesia) Risanto, Yusuf; Yulianti, Ida
Journal of Indonesian Tourism and Development Studies Vol. 4 No. 1 (2016)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2016.004.01.02

Abstract

This research find the essential problems of tourism destinations in rural area in Pasuruan City, Indonesia. Based on the phenomenology method and using an open questionnaire, researcher make a deep interview with manager of 10 tourism destinations in Pasuruan city relating with their condition. All of the tourism destinations sample in this research represent four tourism destinations categories includes natural, cultural, agricultural and special destinations. In general the essential problems was meet by most of the tourism destinations are poor management system, unspesific additional facilities, and no innovative marketing strategy. In the evaluation of this problems, city branding strategy is offered to cover a comprehensive solution. The main dimensions of city branding strategy for this problems are green space branding, identifiable image and positive brand experience.Keywords: City Branding, Rural Area, Tourism Destinations.
Co-Authors Agung Yuniarinto Agustina, Ria Dwi Ainur Rofiq Al Nugraha, Putra Perdana Al-Anshori, Pasha Ageng Barinta, Dunga Dwi Cahyani, Ninik Aris Dana Fitriana Dewi, Putu Eva Silvia Dwiyanti, Ni Kadek Ayu Saniska Efendi, Yusuf Erfanudin Bahrul Hilmi, Erfanudin Bahrul Fadilah, Firsty Yulehinin Ditha Irma Kurniasari Kurniasari, Irma Laily, Faridatul Mugiono Mugiono, Mugiono Noprianta, Dana Ananda Nur Permatasari, Maynda Cessaria Prabowo, Ardian Wahyu Prabowo, Ardian Wahyu Putri, Afifa Dania Soleha Putri, Sefila Fiorentara Raditha Dwi Vata Hapsari Rahman, Muhammad Azmi Rahmat, Muhamad Radhitya Ratnasari, Katrine Saraswati, Putu Diva Pradnya Sri Palupi Prabandari SRI RAHAYU Sumiati Sumiati Taufiq Ismail Wahyuni, Evy Dwi Widiar, Greta Wihalauw, Margaretta Wellia Yulian Fakhrurrozi, Yulian Yusuf Risanto