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All Journal Journal of Indonesian Tourism and Development Studies Jurnal Ilmiah Mahasiswa FEB JAM : Jurnal Aplikasi Manajemen Jurnal Minds: Manajemen Ide dan Inspirasi Erudio: Journal of Educational Innovation Asia-Pacific Management and Business Application Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal MEBIS (Manajemen dan Bisnis) JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Interdisciplinary Social Studies Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi Reviu Akuntansi, Keuangan, dan Sistem Informasi Jurnal Pendidikan Progresif Jurnal Ilmiah Administrasi Publik
Ida Yulianti
Universitas Muhammadiyah Purworejo
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Managing Tourism Experiences and Image: A Public Sector Strategy for Bali’s Regional Competitiveness Silvia Dewi, Putu Eva; Dwi Vata Hapsari, Raditha; Yulianti, Ida
Jurnal Ilmiah Administrasi Publik Vol. 11 No. 3 (2025): Jurnal Ilmiah Administrasi Publik (JIAP)
Publisher : Badan Penerbitan Jurnal (BPJ) FIA-UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiap.2025.011.03.6

Abstract

The tourism sector serves as a fundamental pillar of Indonesia's economic development. Bali, as the nation's premier tourist destination, faces critical challenges regarding negative destination image, adversely affecting its competitive positioning. This study examines the structural relationships between memorable tourism experiences (MTEs) and destination image on tourist loyalty in Bali, incorporating tourist satisfaction as a mediating variable for sustainable tourism development. Utilizing a quantitative approach with PLS-SEM analysis of 353 respondents, results demonstrate significant positive effects of both MTEs and destination image on loyalty. Theoretically, this research contributes to experiential tourism literature by identifying robust loyalty predictors. Practically, findings suggest destination managers should: (1) enhance experiential authenticity, (2) implement strategic image management, and (3) optimize satisfaction-driven engagement to maximize Bali's tourism potential. These evidence-based strategies aim to improve destination competitiveness while supporting local community welfare through sustainable tourism practices.
Halal Fast Food Loyalty: Brand Image as a Mediator of SMMA, Certification, and CSR Rizal, Mukhammad; Hapsari, Raditha Dwi Vata; Yulianti, Ida
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 1 (2026): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i1.64662

Abstract

This study examines how Social Media Marketing Activities (SMMA), halal certification, and Corporate Social Responsibility (CSR) influence consumer loyalty in halal fast-food, with brand image as a mediator. Grounded in the Stimulus–Organism–Response framework, data from 483 Muslim Generation Z consumers of KFC in Malang City were analyzed using PLS-SEM. The results show that SMMA and CSR positively affect loyalty both directly and indirectly through brand image. Halal certification has no direct effect but indirectly shapes loyalty via brand image. The findings suggest that halal certification functions as a baseline expectation rather than a differentiating factor. This study contributes to Islamic marketing by clarifying the shifting role of institutional religious standards and offers managerial implications for strengthening digital engagement, CSR authenticity, and halal communication.
Exploring The Accessibility of Shopee Pay Later And Public Income On Cash Withdrawal Behavior Anindya Putri Istiqomah; Yulianti, Ida
Reviu Akuntansi, Keuangan, dan Sistem Informasi Vol. 4 No. 3 (2025): REAKSI
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/reaksi.2025.4.3.511

Abstract

The Buy Now, Pay Later (BNPL) service in e-commerce transactions is increasingly being misused to obtain cash. This credit card cash swiping practice in Indonesia is commonly known as gesek tunai (gestun). This study analyzes the effects of community income and the ease of accessing Shopee Pay Later on purchasing behavior. The findings of this study can serve as a reference for Bank Indonesia in formulating policies to address these illegal transactions and enhance financial literacy. This descriptive qualitative study employs an exploratory approach through observation and interviews. After conducting validity tests using audience validation, triangulation, and member checking, the data analysis was performed using NVivo 14. The results indicate that Shopee Pay Later’s accessibility facilitates gestun transactions in Malang City through an easy cash-out mechanism, high cash-out limits, multiple repayment options, simplified transaction processes, and efficient information dissemination. This study also finds that community income influences gestun transactions. Different groups engage in getting funding for various reasons: entrepreneurs use it to obtain business capital, while students and employees use it to cover expenses and fulfill personal desires.
HOW ORGANIZATIONAL CITIZENSHIP BEHAVIOUR ENHANCES TRANSFORMATIONAL LEADERSHIP: THE MEDIATING ROLES OF ORGANIZATIONAL LEARNING CULTURE AND WORK ENGAGEMENT IN HOSPITAL NURSE ON MALANG CITY Wiayah, Nafahatul; Noermijati, Noermijati; Yulianti, Ida
Erudio Journal of Educational Innovation Vol 13, No 1 (2026): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

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Abstract

This study examines the effect of transformational leadership on Organizational Citizenship Behavior (OCB), with organizational learning culture and work engagement as mediators. The study was conducted on nurses at Universitas Muhammadiyah Malang Hospital using a quantitative approach with questionnaire-based data. Data were analyzed using Partial Least Squares (PLS). The results reveal that transformational leadership has a positive and significant effect on OCB, organizational learning culture, and work engagement. Both mediating variables also significantly influence OCB and partially mediate the relationship between transformational leadership and OCB. These findings support Social Exchange Theory, highlighting the importance of reciprocal relationships in fostering extra-role behavior. Practically, enhancing OCB requires strengthening transformational leadership, organizational learning culture, and work engagement.
Impact of Green Marketing and Customer Experience on Customer Loyalty Yoel, Yabes; Yulianti, Ida
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2026.05.1.21

Abstract

Purpose – This study aims to examine the effects of green marketing and customer experience on customer loyalty among The Body Shop consumers in Jakarta. Design/Methodology/Approach – This study employed a quantitative explanatory research design. Data were collected from 200 The Body Shop consumers in Jakarta selected using a non-probability purposive sampling technique. The collected data were analyzed using multiple linear regression to examine the effects of green marketing and customer experience on customer loyalty. Findings – The results indicate that green marketing and customer experience have positive and significant effects on customer loyalty. These findings suggest that consumers’ perceptions of environmental responsibility and positive brand experiences, including enjoyable, memorable, and expectation-exceeding interactions, are important factors in strengthening long-term customer loyalty. Originality/Value – This study contributes to the sustainable marketing and customer relationship literature by integrating green marketing and customer experience as determinants of customer loyalty within the cosmetic industry context. The findings provide practical insights for environmentally oriented brands by demonstrating that sustainability initiatives combined with meaningful customer experiences can enhance customer retention and long-term competitive advantage.
Co-Authors Agung Yuniarinto Agustina, Ria Dwi Ainur Rofiq Al Nugraha, Putra Perdana Al-Anshori, Pasha Ageng Anindya Putri Istiqomah Cahyani, Ninik Aris Dana Fitriana Dewi, Putu Eva Silvia Dunga Dwi Barinta Dwi Vata Hapsari, Raditha Dwiyanti, Ni Kadek Ayu Saniska Efendi, Yusuf Erfanudin Bahrul Hilmi, Erfanudin Bahrul Irma Kurniasari Kurniasari, Irma Laily, Faridatul Mugiono Mugiono, Mugiono Noermijati, Noermijati Noprianta, Dana Ananda Nur Permatasari, Maynda Cessaria Prabowo, Ardian Wahyu Prabowo, Ardian Wahyu Putri, Afifa Dania Soleha Putri, Sefila Fiorentara Raditha Dwi Vata Hapsari Rahman, Muhammad Azmi Rahmat, Muhamad Radhitya Ratnasari, Katrine Rizal, Mukhammad Saraswati, Putu Diva Pradnya Silvia Dewi, Putu Eva Sri Palupi Prabandari SRI RAHAYU Sumiati Sumiati Taufiq Ismail Wahyuni, Evy Dwi Wiayah, Nafahatul Widiar, Greta Wihalauw, Margaretta Wellia Yoel, Yabes Yulian Fakhrurrozi, Yulian Yusuf Risanto