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PENERAPAN PARIWISATA BERBASIS MASYARAKAT DALAM PENGELOLAAN DESA WISATA BULUH CINA KABUPATEN KAMPAR Fadiyah Humairo; Firdaus Yusrizal
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The concept of Community Based Tourism has been reflected in the management of Buluh Cina Tourism Village, Kampar Regency. This study aims to examine in depth how the community implements tourism management in Buluh Cina Tourism Village and to identify the stakeholders involved in the process. This research employs a qualitative case study approach through interviews, observations, and documentation to gain a comprehensive understanding of the phenomenon. The results show that Buluh Cina Tourism Village possesses diverse natural resources and strong local wisdom that remain embedded in the daily lives of the community, which are utilized as various tourism activities. In its management, the community is involved across different groups, including the general community acting as tourism actors, youth groups promoting the tourism village, and vulnerable groups such as the elderly and children as beneficiaries of tourism activities. The management practices have integrated social, environmental, and cultural aspects; however, the economic benefits have not yet been sustainably experienced by the community. The study also identifies several complex challenges in its management, including the less optimal role of the tourism awareness group (Pokdarwis), the dominance of external stakeholders, ineffective community training programs, and the lack of sustainable community-based economic products. These findings indicate that the success of a tourism village that involves the community as the main actor also requires consistent local institutional support, targeted human resource development, and clear economic development strategies. Keywords: Community Based Tourism, Buluh Cina Tourism Village, Tourism Village Management, Local Community
PEMBERDAYAAN PEREMPUAN MELALUI EKONOMI KREATIF : STUDI KASUS PEMILIK MAHACINTA JEWELRY DI PEKANBARU Yetty Zahra Roihani; Firdaus Yusrizal
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Women's empowerment through the creative economy is an effort to improve women's welfare and independence through the process of utilizing existing resources to create creative business opportunities for MSMEs. However, in its implementation, it still faces obstacles in gender equality in the form of discrimination from the immediate environment and being underestimated by the social environment. This study aims to determine how the process of women's empowerment is carried out in the creative business of MSME Mahacinta Jewelry. This study uses a descriptive qualitative method approach with data collection techniques of observation, interviews, and field documentation. The results show that the owner of Mahacinta Jewelry has strong abilities in terms of creativity, jewelry design skills, and the ability to manage a business that has a positive influence on other women involved in the process. The owner of Mahacinta Jewelry also provides various resources that can be utilized. The empowerment process is carried out through informal training, task distribution, and direct guidance. This opens up broad opportunities for women to engage in creative economic activities. These opportunities are seen from the opportunity to become production partners, sell products independently, or learn new skills to increase income. Overall, the results of this study show that the empowerment process is carried out sustainably and is able to increase women's skills and income, but also provides space for them to dare to take a bigger role in economic and social life. Keywords: Women's Empowerment, Creative Economy, MSMEs, Women's Entrepreneurship, Mahacinta Jewelry
PELAYANAN TRANSPORTASI PARIWISATA PT. TUNAS ANTARNUSA MUDA DI KOTA PEKANBARU Ivan Ronevel Gomgom Julius Sihombing; Firdaus Yusrizal
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The tourism sector relies heavily on the quality of consumer experience, where land transportation, particularly tourism buses, serves as the backbone of tourist mobility. PT. Tunas Antarnusa Muda (TAM) is one of the bus transportation service providers in Pekanbaru City, catering to various travel needs with a diverse fleet. This study aims to identify tourist responses to the tourism transportation services of PT. Tunas Antarnusa Muda in Pekanbaru City and to examine the relationship between tourist profiles and the quality of services provided. The method used in this research is descriptive quantitative. Data were collected by distributing questionnaires to approximately 250 respondents selected using the accidental sampling technique. The data analysis technique includes descriptive statistics to measure the mean value. The results indicate that, overall, the tourism transportation services at PT. Tunas Antarnusa Muda (TAM) are in the "High" category. This is reflected in the scores obtained for each dimension of service quality (TERRA). In the Tangible dimension, supporting facilities such as toilets, pillows, and blankets received the highest appreciation with a score of 4.09. In the Empathy dimension, a score of 4.11 was achieved for the crew's patience in handling complaints. In the Reliability dimension, the highest score of 4.11 was recorded for the statement regarding buses departing according to the predetermined schedule. In the Responsiveness dimension, the highest score of 4.13 was achieved for the crew's promptness in responding to customer complaints. Finally, in the Assurance dimension, the highest average score was obtained by the indicator of the crew's extensive knowledge regarding routes and destinations, with a score of 4.16. Keywords: Transportation Services, Tourism Bus, PT. Tunas Antarnusa Muda, Pekanbaru.
EFEKTIVITAS KERJA ROOM ATTENDANT DI KHAS HOTEL PEKANBARU Ananda Nella Agustin; Firdaus Yusrizal
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effectiveness of the room attendants work at Khas Hotel Pekanbaru. This study uses a quantitative method with a quantitative descriptive research design. The population of this study is all housekeeping employees in the room section, totaling 5 room attendants. Because the population is small, the researcher used total sampling. Research data were collected through observation, interviews and documentation. The study was conducted with observations for 3 working days and 3 days off. The results of the study showed that the average percentage achieved by room officers on weekdays was 97.8% while the average percentage achieved by room officers on weekends was 98.47%. Based on these results, it can be concluded that the effectiveness of room officers at Khas Hotel Pekanbaru is effective. The consistency of room officer performance is also very good on weekdays and weekends despite differences in workload (occupancy). Keywords: Work Effectiveness, Room Attendant, Housekeeping
Co-Authors ", Febryanti ", Mernaliana ", Zulherian Ahmad Nawawi Ananda Nella Agustin Andri Sulistyani Arie Sanyi Arif Wardana Arlieza Anggi Desty Asima Rohana Sihombing Asmoro, Agung Yoga Ayu, Diana Mutiara Azizah, Nur’ Aini Baetie, Destiana Baihaqi, Gilang Bakara, : Irnawati Suryani Dedi Susanto Ekasari, Safrida Elvi " Eriadi, Rosi Fadiyah Humairo Fahmi Muhammad Febri Yuliani Febriani, Salma Ferawati " Fiqri, Nurul Fitria Sari Fitrimeutia, Chindi Handi, Mhd Hamzah Harsinta, Dhiya Clarita Haula Ishro Hidayatullah, Muhammad Zikri Hutagalung, Dhika Lariend Ichwansyah, Wian Oktaliani Iga Safa Marwani Indra Saputra Islamiati, Indri Ivan Ronevel Gomgom Julius Sihombing Jalil, Fitri Yelisa Jamil, Ary Irfan Noor Khasana, Meiriau Latifah " Lesfika, Adinda Lestari Jungkar Sagala Mariaty Ibrahim Marisya " Maulina " Meity Intan Suryadi, Meity Intan Melani, Andi Muhammad Sholihin Muhammad, Fahmi Nabila, Dewi Ayu Nanang Rudi Harsono Nasution, Nurul Aini Nia Audina Ningsih, Nursukma Widia Nur Ariniyulia Nurarini Yulia Nurita, Riau Pardede, Putra Sarmika Antonius Parhusip, Isabela Parma.S., Sebastian Beinal Patricia, Siska Paulin Tay Paulina, Ruth Puspa Anggraini Putri Maisandi Putri Permata Sari Putri, Ayu Aulia Ramadhan, Mutiara Razman, Bakhtiar Riau Nurita Robiyanto, Wiwit Romaduti Sari Nurillah Safira, Putri Salsabila, Unik Hanifah Saputri, Darnita Leoni Shela Nursanti Sihombing, Asima Rohana Sofia Achnes Sri Rahmah Novita Sugianti " Surahman " Suryani, Fadella Syofia Achmnes Syofia Achnes Thamrin Biwana Bachri Utami, Lestari Dian Veni Basoja Khomuna Wahritasi " Walvin Naibaho Wicaksana, Ramli Muhammad Widhiana Kusuma Wardani Wilfidandi, Yanda Winda Apriani Winda Yuliandari Yanti, Lola Feby Yashinta Wulandari Yetty Zahra Roihani Yudha, Teddy Wira Yulia, Nur Arini Yuriche Dwitasari