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Firdaus Yusrizal
Universitas Riau
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PROMOSI PAKET WISATA PADA PT. EKSIS TOUR AND TRAVEL PEKANBARU Baihaqi, Gilang; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Tourism as an important sector in the economy faces the challenges of digital competition and changes in consumer behavior, so tour package promotions are key to attracting and retaining customers, especially at PT. Eksis Tour and Travel Pekanbaru. This study uses a qualitative descriptive approach to examine the effectiveness of promotional strategies including advertising, sales promotions, personal selling, public relations, and direct selling through interviews and direct observations at the PT. Eksis Tour And Travel Pekanbaru office. The results show that these strategies increase customer engagement and sales, despite constraints such as limited resources and lack of promotional innovation. Personal communication and strategic partnerships have proven effective in building loyalty and expanding the market. Therefore, diversifying promotional strategies, staff training, strendgthening partnerships, and utilizing data analysis are essential to optimize marketing and strendgthen the company's competitive position in the dynamic tourism industry. Keywords: Tourism, Promotion, Tour Packages, PT. Eksis Tour And Travel
DAYA TARIK WISATA PADA DESTINASI WISATA KAWASAN KONSERVASI PENYU KOTA PARIAMAN SUMATERA BARAT Nabila, Dewi Ayu; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Pariaman City is one of the regions in West Sumatra with a rapidly growing tourism sector. Its natural and cultural wealth has driven the transformation of Pariaman into a more developed tourist destination, particularly through marine and educational attractions such as the Sea Turtle Sanctuary. This study aims to identify the tourism appeal of the Turtle Conservation Area in Pariaman City. The research uses a qualitative method with a descriptive approach, involving observation, interviews, and documentation. The data analysis techniques include data collection, reduction, presentation, and drawing conclusions. The results show that: (1) the conservation area is unique due to its turtle ecosystem, clean beaches, clear sea, fresh air, and mangrove forests with distinctive roots that serve as educational objects; (2) the diversity of turtle species is an attraction, consisting of green turtles, hawksbill turtles, and olive ridley turtles; (3) hatchling release and mangrove planting activities provide educational and participatory experiences for tourists, especially students; (4) the Turtle Monument serves as a photo spot and symbolizes the conservation spirit within the area. Keywords: Attraction, Tourist Destination, Turtle Conservation Area
KUALITAS PELAYANAN DI PT. EKSIS TOUR AND TRAVEL PEKANBARU Parma.S., Sebastian Beinal; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The tourism industry is one of the largest foreign exchange earners for the country, contributing significantly to national economic growth. Travel agents are one of the services that assist tourists in planning and executing their trips to desired destinations. One of the travel agents in Pekanbaru is PT. Eksis Tour and Travel. The quality of service at this travel agency will be the main focus of this study. This study aims to determine the quality of service at PT. Eksis Tour and Travel Pekanbaru. This study uses a quantitative method with a descriptive approach, and data is obtained through a survey of customers who have used the services of PT. Eksis Tour and Travel Pekanbaru using a questionnaire based on several points related to service quality, namely: Tangible (tangible), Empathy (empathy), Reliability (reliability), Responsiveness (responsiveness), and Assurance (assurance). The results of the study indicate that the majority of respondents in terms of service quality at PT. Eksis Tour and Travel Pekanbaru are in the satisfied category, with the sub-variable Assurance (guarantee) having the highest score among the other sub-variables, achieving customer satisfaction of 80%, and the indicator with the highest score being the guarantee of customer data security. Keywords: Tourism, Service Quality, Travel Agent, PT. Eksis Tour and Travel.
PENGELOLAAN DESTINASI WISATA DI KAWASAN KONSERVASI PENYU KOTA PARIAMAN SUMATERA BARAT Ramadhan, Mutiara; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Tourism is a strategic sector in regional development that contributes to economic growth and environmental conservation, including through the development of educational tourism with a focus on nature conservation. The Sea Turtle Conservation Area in Pariaman City is a tourist destination that not only serves as a sea turtle conservation center but also as an environmental education facility for the community and tourists. This study aims to analyze the management of the tourist area and identify the challenges that arise during the management process. The research approach used is qualitative-descriptive, with data collection through observation, interviews, and documentation. The main sources are the managers. The study results show that management is carried out based on the POAC management functions: planning for infrastructure development and educational programs, organizing tasks between departments, implementing educational and protection programs, and monitoring through regular coordination. Although management is functioning fairly well, there are several obstacles such as poorly maintained facilities, limited budgets, and a need to raise public awareness. Overall, the management of this conservation area has made a positive contribution to sea turtle protection and sustainable tourism development, but improvements are still needed in terms of facility maintenance and community participation. Keywords: Management, Sea Turtle Conservation, Educational Tourism, POAC, Pariaman City.
ROFIL DAN PREFERENSI WISATAWAN DI DESTINASI WISATA DANAU KEMBAR KABUPATEN SOLOK SUMATERA BARAT Febriani, Salma; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Tourism in Indonesia has extraordinary diversity and potential and is one of the main sources of economic development in various countries. One of the destination that has potential to be developed is the twin lakes tourist destination located in Alahan Panjang, Solok Regency, West Sumatera. The profile and Preferences of tourist at this destination will be the main focus of ths study. This study aims to find out about the profile and preferences of tourist visiting the Twin Lakes tourist Destination in Solok Regency. This study uses a quantitative method with a descriptive approach and data is obtained through a survey of guest visiting this tourist destination using a questionnaire based on several point related to the profile and preference such as age, occupation, area of origin education, anda reasons that make the Twin lake tourist destination a choice for the tourist to visit. The result of the study show that knowing the profile and preferences of tourist can be used as one way to help manager develop tourist destination so that they can be in accordance with that tourist expect in the future. Keywords: Tourism, Profile and Preferences, Tourist Destinations, Tourists.
PERSEPSI WISATAWAN TERHADAP WISATA DANAU MASJID KOTO KARI KECAMATAN KUANTAN TENGAH KABUPATEN KUANTAN SINGINGI SEBAGAI SEBUAH PRODUK WISATA Nasution, Nurul Aini; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine tourists' perceptions of Koto Kari Mosque Lake, Kuantan Tengah District, Kuantan Singingi Regency, as a tourism product. Using descriptive quantitative methods, this study examined three aspects of perception: cognitive, affective, and conative. The results indicate that tourists' perceptions are generally good, with the cognitive and conative aspects receiving the highest scores. However, the affective aspect remains low due to dissatisfaction with facilities such as restrooms and supporting information. This study recommends improving facilities, comfort, and service quality to support the development of Koto Kari Mosque Lake as a sustainable tourism destination. Keywords: Koto Kari Mosque Lake, Tourist Perception, Tourism Product, Cognitive, Affective, and Conative Aspects.
MOTIVASI WISATAWAN BERKUNJUNG KE OBJEK WISATA ASIA HERITAGE DI KOTA PEKANBARU Wilfidandi, Yanda; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to identify the motivations of tourists visiting the Asia Heritage tourist attraction in Pekanbaru City, Riau Province. The research employs a quantitative descriptive approach. Data were collected through questionnaires distributed to 100 respondents selected using an accidental sampling technique. The variables examined consist of push factors and pull factors, and the data were analyzed using descriptive frequency analysis. The findings indicate that the main tourist motivations stem from internal factors such as the desire for relaxation, recreation, and strengthening family bonds. Additionally, external factors such as the thematic Asian tourism concept, complete facilities, and the abundance of attractive photo spots also contribute to tourists' interest in visiting. Thus, the combination of personal motivation and destination appeal serves as the key determinant in tourists' decisions to choose Asia Heritage as a travel destination. These findings are expected to provide input for destination managers in developing promotional strategies and sustainable tourism management. Keywords: Motivation, Tourists, Asia Heritage, Push Factors, Pull Factors
DAYA TARIK WISATA PADA DESTINASI WISATA AIR TERJUN ANAK SUNGAI KANDI KECAMATAN HULU KUANTAN KABUPATEN KUANTAN SINGINGI RIAU Yudha, Teddy Wira; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study explores the tourist attractions of the Anak Sungai Kandi Waterfall in Hulu Kuantan District, Kuantan Singingi Regency, Riau Province. Using qualitative descriptive methods, this study identifies various factors that contribute to the destination's strengths, including its natural beauty, supporting facilities, and the active role of the community through the Tourism Awareness Group (Pokdarwis) in tourism management. The results indicate that the main attractions of this tourist attraction lie in its pristine natural conditions, the captivating waterfall, and the socio-cultural values of the local community. However, challenges such as limited infrastructure and suboptimal community participation hinder its further development. This study recommends improving infrastructure quality, strengthening tourism promotion, and empowering the community as strategic steps to support sustainable tourism development in the area. Keywords: Waterfall, Tourist Attraction, Pokdarwis
The Attractions of the Koto Sentajo Tourist Village Destination, Kuantan Singingi Regency Ahmad Nawawi; Firdaus Yusrizal; Nur Ariniyulia
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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Abstract

Kuansing Regency boasts significant tourist attractions. Besides its natural beauty, the area is also rich in historical significance, one of which is Koto Sentajo Village, known as one of the oldest traditional villages in the region. Traces of this history can be seen in the Rumah Godang (Godang House), a historic building estimated to have stood for approximately 1,700 years. Koto Sentajo Tourism Village boasts a diverse range of tourism potential that is no less appealing than other tourist villages. Besides being known as a cultural heritage village, it also boasts a rich natural heritage, which is a unique attraction. This diverse tourism potential makes Koto Sentajo Village a worthy destination for tourists, both local and international. The main attractions that attract tourists to this village include the local customs and traditions, the Rumah Godang (Godang House), a cultural heritage of our ancestors, and the traditional forest, which remains well-preserved. These three features not only reflect local cultural identity but also reinforce Koto Sentajo Village's image as a tourist destination based on local wisdom and environmental preservation. Based on the results of research on the Attraction of Koto Sentajo Tourism Village Destination, Sentajo Raya District, Kuantan Singingi Regency, with a focus on operational variables such as the results of the study show that personal selling and events or sponsorship have an important role in influencing the perception and image of the Koto Sentajo tourism village tourist area. This is because when events or activities are frequently held in the Koto Sentajo traditional village, it will increase the reach of the Koto Sentajo traditional village because every time an event is held there, the tourists who come automatically help promote the Koto Sentajo traditional village destination.
PROMOSI KACANG PKUL HH SEBAGAI CINDERAMATA KHAS KABUPATEN ROKAN HILIR Putri, Ayu Aulia; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to examine the promotional strategy implemented by Toko Kacang Pukul HH as a typical souvenir of Rokan Hilir Regency, and to analyze consumer perceptions of the effectiveness of the promotion. This product has significant cultural and economic value, but the promotional strategy has not been fully evaluated based on the consumer's perspective. The research method used is a mixed method, with a qualitative approach through observation and interviews, and a quantitative approach through distributing questionnaires to 153 respondents using the accidental sampling technique. Data analysis was carried out descriptively with a frequency approach. The results showed that promotion was carried out through advertising, personal selling, and public relations. Consumers generally responded positively to the appearance of advertisements and staff services, but the promotion was considered inconsistent and had not reached the market optimally. This study contributes to the development of local product promotion strategies based on consumer perceptions to support the competitiveness of the regional tourism sector. Keywords: promotional strategy, kacang pukul, souvenir, consumer perception, tourism, Rokan Hilir
Co-Authors ", Febryanti ", Mernaliana ", Zulherian Ahmad Nawawi Andri Sulistyani Arie Sanyi Arif Wardana Arlieza Anggi Desty Asima Rohana Sihombing Asmoro, Agung Yoga Ayu, Diana Mutiara Azizah, Nur’ Aini Baetie, Destiana Baihaqi, Gilang Bakara, : Irnawati Suryani Dedi Susanto Ekasari, Safrida Elvi " Eriadi, Rosi Febri Yuliani Febriani, Salma Ferawati " Fitria Sari Harsinta, Dhiya Clarita Haula Ishro Hidayatullah, Muhammad Zikri Hutagalung, Dhika Lariend Iga Safa Marwani Indra Saputra Islamiati, Indri Jalil, Fitri Yelisa Jamil, Ary Irfan Noor Khasana, Meiriau Latifah " Lesfika, Adinda Lestari Jungkar Sagala Mariaty Ibrahim Marisya " Maulina " Meity Intan Suryadi, Meity Intan Melani, Andi Muhammad Sholihin Nabila, Dewi Ayu Nanang Rudi Harsono Nasution, Nurul Aini Nia Audina Nur Ariniyulia Pardede, Putra Sarmika Antonius Parhusip, Isabela Parma.S., Sebastian Beinal Patricia, Siska Paulin Tay Paulina, Ruth Puspa Anggraini Putri Maisandi Putri Permata Sari Putri, Ayu Aulia Ramadhan, Mutiara Razman, Bakhtiar Robiyanto, Wiwit Romaduti Sari Nurillah Safira, Putri Salsabila, Unik Hanifah Saputri, Darnita Leoni Shela Nursanti Sofia Achnes Sri Rahmah Novita Sugianti " Surahman " Suryani, Fadella Syofia Achmnes Syofia Achnes Thamrin Biwana Bachri Utami, Lestari Dian Veni Basoja Khomuna Wahritasi " Walvin Naibaho Wicaksana, Ramli Muhammad Widhiana Kusuma Wardani Wilfidandi, Yanda Winda Apriani Winda Yuliandari Yanti, Lola Feby Yashinta Wulandari Yudha, Teddy Wira Yuriche Dwitasari