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All Journal Jurnal IPTA JURNAL DESTINASI PARIWISATA Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Pendidikan dan Pemberdayaan Masyarakat Jurnal Pariwisata Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Jurnal Multidisiplin Sahombu
Firdaus Yusrizal
Universitas Riau
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PELAKSANAAN PEMASARAN DIGITAL DI HOTEL GRAND SUKA PEKANBARU Wicaksana, Ramli Muhammad; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi I Januari - Juni 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research aims to determine the implementation of Digital Marketing for the Grand Suka Pekanbaru Riau Hotel. This research uses qualitative methods which are able to explain phenomena through data collection through observation, interviews and documentation. Any data obtained by the author is then collected, processed and explained clearly using language that is easy to understand. The data collection technique is by means of in-depth interviews and the author immediately goes to the hotel to observe the place (observation), then takes data in the form of author documentation. This research uses a descriptive approach where this research explains in detail the implementation of Digital Marketing for the Grand Suka Hotel Pekanbaru Riau. Based on the results of the research that has been carried out, the Digital Marketing Implementation of the Grand Suka Pekanbaru Hotel uses Marketing Theory and Digital Marketing to identify and classify consumers so as to create a product image for consumers and be able to compete well. By creating good and correct marketing implementation and utilizing Digital Technology (Social Media) such as Instagram and YouTube are expected to be able to market and promote the Grand Suka Hotel widely and can benefit from the large number of guests who are interested and come. to stay at the Grand Suka Hotel Pekanbaru Riau. Keywords: Digital Marketing Implementation, Marketing Mix, Hotel.
KOORDINASI KERJA FRONT OFFICE DEPARTEMENT DENGAN HOUSKEEPING DI HOTEL THE ZURI PEKANBARU Jamil, Ary Irfan Noor; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research aims to determine the work coordination of the Front Office Department with Housekeeping at The Zuri Hotel Pekanbaru. There is still miscommunication in the form of coordination between the front office department and housekeeping, but it can still be improved. The factors that influence work coordination between these departments have gone quite well, while the inhibiting factor in work coordination between departments is the form of communication between departments. To solve this problem, this research uses a qualitative method using four key informants as sources, namely a Front Office Supervisor, a Housekeeping Supervisor, a Front Desk Agent, and a Room Attendant. In collecting data, the author used interview and documentation techniques. This research uses a descriptive approach where this research explains in detail about Front Office Work Coordination with Housekeeping at The Zuri Pekanbaru Hotel. Based on the results of the research that has been carried out, it is revealed that coordination between the Front Office and Housekeeping has been going well, but still needs to be improved. Keywords: Coordination, Front Office, Housekeeping.
PELAKSANAAN PROMOSI WISATA PADA MUSEUM BATAM RAJA ALI HAJI Parhusip, Isabela; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research aims to analyze and evaluate the implementation of tourism promotions at the Batam Raja Ali Haji museum using advertising, sales promotion, personal selling, direct marketing and public relations approaches. This research was conducted with the aim of finding out the effectiveness of promotional strategies carried out by tourism managers or museums in increasing visitor awareness and interest in the museum. The research method used is qualitative research. The theories of advertising, sales promotion, personal selling, direct marketing and public relations are used as a theoretical framework in analyzing the implementation of promotions. The research results show that promotional strategies involving advertising, sales promotion, personal selling, direct marketing and public relations have an important role in increasing visitor awareness and interest in the Batam Raja Ali Haji Museum tour. By implementing a promotional strategy through these 5 promotional mixes, it can provide maximum results in increasing tourist visits to the Batam Raja Ali Haji Museum. It is hoped that the results of this research can provide insight and guidance for Batam Raja Ali Haji Museum tourism managers in optimizing their promotional efforts. Keywords: Implementation, Promotion, Tourism, Museum, Batam
DAYA TARIK WISATA MASJID RAYA AN-NUR KOTA PEKANBARU PROVINSI RIAU Azizah, Nur’ Aini; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research aims to find out how the An-Nur Grand Mosque attracts tourists to visit. This research was conducted at the An-Nur Grand Mosque, Pekanbaru City, Riau Province. This research uses a qualitative method with a descriptive approach to describe the actual situation by collecting information data obtained directly from the field. This research uses data collection techniques from observation, documentation and interviews. From this research it can be seen that the An-Nur Grand Mosque is one of the main religious tourist attractions in Pekanbaru City, Riau. This mosque not only functions as a place of worship, but also as a center for social and cultural activities for the local community and visitors from outside the area. An-Nur Grand Mosque is renowned for its magnificent architecture that combines Middle Eastern, Indian and Malay architectural elements, creating a stunning and iconic structure Keywords: An-Nur Grand Mosque, religious tourism, architecture, culture, Pekanbaru, Riau.
PENERAPAN PRINSIP EKOWISATA PADA TAMAN HUTAN RAYA SULTAN SYARIF HASYIM DI PROVINSI RIAU Yanti, Lola Feby; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The great forest park of sultan sharif hashim in riau has the potential of ecotourism. Ecotourism principles such as preserving biodiversity, participation of local communities, environmental education, and economic benefits to communities are discussed in this study. A qualitative study is conducted with interviews, observation, and document analysis. The results showed that despite the challenges, the principle of ecotourism has been applied. Community participation continues through training and empowerment, while conservation efforts such as reforestation and habitat maintenance are well underway. Various activities are also used to carry out ward education programs. The increased local incomes involved demonstrate positive economic effects. As a result, the principle of ecotourism in tahura sultan sharif hashim can help with the conservation and welfare of the community, provided that problems are overcome through continued cooperation Keywords: Environmental Conservation, Local Community Participation, Economic Benefits, Tourism Management
PENGARUH DAYA TARIK WISATA DAN FASILITAS WISATA DALAM KEPUTUSAN BERKUNJUNG KE TAMAN SAFARI INDONESIA KECAMATAN CISARUA KABUPATEN BOGOR Paulina, Ruth; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

ABSTRACT This study examines the impact of tourism attractions and facilities on the decision to visit Taman Safari Indonesia, Cisarua, Bogor. Tourism attractions include aspects that make a destination attractive, while tourism facilities include infrastructure and services that enhance visitor comfort. Taman Safari Indonesia offers the experience of interacting directly with wildlife, which adds educational and recreational value. A survey was conducted on visitors to Taman Safari Indonesia to collect data. Analysis using SPSS shows that Tourist Attraction (X1) with a coefficient of 0.235 (t count 2.276 > t table 1.987, p-value 0.025 < 0.05) and Tourist Facility (X2) with a coefficient of 0.540 (t count 7.116 > t table 1.987, p-value 0.000 < 0.05) have a significant positive influence on Visiting Decision (Y). The simultaneous F test (F count 210.779 > F table 3.087, p-value 0.000) and R Square 0.813 indicate a strong model, explaining 81.3% of the variation in Visiting Decisions. The results showed that attractions and tourist facilities greatly influenced the decision to visit Taman Safari Indonesia. Keywords: Tourist Attractions, Tourist Facilities, Visiting Decisions, Safari Park Indonesia
POLA PERJALANAN WISATA GENERASI MILENIAL DI SUMATERA BARAT Suryani, Fadella; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 11: Edisi II Juli - Desember 2024
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to analyze the travel patterns of the millennial generation in West Sumatra. The millennial generation has unique characteristics and preferences in their travel behaviors, differing from previous generations. This research employs a descriptive method with data collection techniques including observation, documentation, and questionnaires. The collected data is analyzed using descriptive analysis, frequency analysis, and cross-tabulation analysis. The results show that millennials in West Sumatra tend to choose travel destinations that offer unique and authentic experiences. They also utilize information technology such as social media to plan and organize their trips. This research is expected to contribute to the development of the tourism industry in West Sumatra by understanding the needs and preferences of millennial tourists. Keywords: Travel Patterns, Millennial Tourism, West Sumatra, Travel Preferences, Tourism Industry.
Effectiveness of Food Security Policy Implementation as An Efforts for Rehabilitation of Stunting Treatment in Rokan Hilir Regency Yuliani, Febri; Sulistyani, Andri; Yusrizal, Firdaus; Islamiati, Indri
Iapa Proceedings Conference 2024: AAPA-EROPA-AGPA-IAPA International Conference 2024 Towards World Class Bureaucracy
Publisher : Indonesian Association for Public Administration (IAPA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30589/proceedings.2024.1125

Abstract

According to SDGs 2030, food security must have 3 principles, namely; Availability, Affordability; and Benefits, hereinafter referred to as food security aspects. Rokan Hilir is an area with a high level of stunting. Referring to the problem formulation, the objectives of this research are: 1) to analyze and describe the effectiveness of the implementation of the Food Security Policy; 2) to analyze and describe the factors that constrain the effectiveness of implementing the Food Security Policy in Rehabilitation Efforts to Handle Stunting in Rokan Hilir. The approach taken is a qualitative approach with descriptive analysis methods. The data required in this research consists of primary data and secondary data. The units of analysis in this research are people or parties who are considered to have knowledge about the implementation of food security policy innovations in dealing with stunting and also from the policy implementing apparatus, some of whom have certain positions, including staff, the community and also from NGOs which are parties involved in implementing food security policy innovations to combat stunting in Rokan Hilir. The research results show that stunting in children will have an impact on metabolic disorders, low immunity, and suboptimal physical body size. The better the coordination and communication between the parties involved in an implementation process, the less likely it is that errors will occur.
PENGEMBANGAN FASILITAS WISATA GUNA MENINGKATKAN DAYA TARIK WISATA DI PANTAI AIR BANGIS KABUPATEN PASAMAN BARAT Safira, Putri; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi I Januari - Juni 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Air Bangis Beach, a tourist destination in West Pasaman Regency, has significant potential to attract visitors; however, the development of its tourism facilities remains inadequate. This study aims to identify existing tourism facilities, evaluate tourist feedback, and provide recommendations for facility improvement. A mixed-method approach was employed, combining data collection through observations, questionnaires, and in-depth interviews. The findings indicate that facilities such as gazebos, prayer rooms, and toilets need improvements to enhance comfort and cleanliness. Tourists also highlighted the need for additional amenities, including water recreation areas and better-organized local culinary offerings. Recommendations focus on upgrading basic infrastructure, introducing new tourist attractions, and enhancing promotional activities to increase visitor numbers. With proper facility development, Air Bangis Beach is expected to become a premier destination in West Sumatra, contributing to the local economy and strengthening the region's tourism competitiveness. Keywords: Tourism Facility Development, Tourist Attraction, Air Bangis Beach, Local Tourism, Tourism Infrastructur
UPAYA MEMPERTAHANKAN KUALITAS PRODUK PASTRY DI HARRIS RESORT BARELANG BATAM Hutagalung, Dhika Lariend; Yusrizal, Firdaus
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The quality of a product is very important for a company in the field of pastry, including resorts, it all depends on the role of the person who processes a product. In addition to influencing purchasing decisions, positive reviews also build brand reputation, encourage word-of-mouth marketing, and provide valuable input for product development. This is the reason for the author to conduct research on how to maintain the quality of pastry products at HARRIS Resort Barelang Batam to continue to strive to provide quality products so as to get positive reviews from guests, then one of the resorts where the food products are market snacks are made by themselves and at every event there are always market snacks. The method used in this study is qualitative descriptive. The results of the research on the management of HARRIS Resort Barelang Batam are the determination of quality materials, accurate measurement of materials, the condition of the equipment needed, the use of proper procedures, and product storage procedures. After conducting research at HARRIS Resort Barelang Batam, it can be recommended to HARRIS Resort Barelang Batam, especially the staff of the pastry section to further improve and maintain the quality of pastry products by maintaining the production process according to existing SOP standards. Create unique and attractive pastry products so that guests are satisfied with the results of pastry performance. Keywords: Pastry, Market Snacks, Efforts to Maintain Product Quality, Resorts, HARRIS Resort Barelang Batam
Co-Authors ", Febryanti ", Mernaliana ", Zulherian Ahmad Nawawi Andri Sulistyani Arie Sanyi Arif Wardana Arlieza Anggi Desty Asima Rohana Sihombing Asmoro, Agung Yoga Ayu, Diana Mutiara Azizah, Nur’ Aini Baetie, Destiana Baihaqi, Gilang Bakara, : Irnawati Suryani Dedi Susanto Ekasari, Safrida Elvi " Eriadi, Rosi Febri Yuliani Febriani, Salma Ferawati " Fitria Sari Harsinta, Dhiya Clarita Haula Ishro Hidayatullah, Muhammad Zikri Hutagalung, Dhika Lariend Iga Safa Marwani Indra Saputra Islamiati, Indri Jalil, Fitri Yelisa Jamil, Ary Irfan Noor Khasana, Meiriau Latifah " Lesfika, Adinda Lestari Jungkar Sagala Mariaty Ibrahim Marisya " Maulina " Meity Intan Suryadi, Meity Intan Melani, Andi Muhammad Sholihin Nabila, Dewi Ayu Nanang Rudi Harsono Nasution, Nurul Aini Nia Audina Nur Ariniyulia Pardede, Putra Sarmika Antonius Parhusip, Isabela Parma.S., Sebastian Beinal Patricia, Siska Paulin Tay Paulina, Ruth Puspa Anggraini Putri Maisandi Putri Permata Sari Putri, Ayu Aulia Ramadhan, Mutiara Razman, Bakhtiar Robiyanto, Wiwit Romaduti Sari Nurillah Safira, Putri Salsabila, Unik Hanifah Saputri, Darnita Leoni Shela Nursanti Sofia Achnes Sri Rahmah Novita Sugianti " Surahman " Suryani, Fadella Syofia Achmnes Syofia Achnes Thamrin Biwana Bachri Utami, Lestari Dian Veni Basoja Khomuna Wahritasi " Walvin Naibaho Wicaksana, Ramli Muhammad Widhiana Kusuma Wardani Wilfidandi, Yanda Winda Apriani Winda Yuliandari Yanti, Lola Feby Yashinta Wulandari Yudha, Teddy Wira Yuriche Dwitasari