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All Journal Ensiklopedia of Journal Tourism Scientific Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Social Science Kontigensi: Jurnal Ilmiah Manajemen Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Jurnal Ilmu Multidisplin Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Journal of Consumer Study and Applied Marketing International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan
Danudara, Ananta Budhi
Politeknik Pariwisata NHI Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Can the Customer Satisfaction Mediate the Relationship between Service Innovation on Revisit Intention?: A Study on Hotel Industry Danurdara, Ananta Budhi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2410

Abstract

This study aims to determine the effect of service innovation on revisit intention through customer satisfaction as an intervening variable. This research was conducted at the RedDoorz hotel located in Bandung Indonesia. The sample of this research was the hotel visitors at RedDoorz hotel. A total of 261 questionnaires were distributed, and 207 were returned. So that the sample in this study was as many as 207 respondents. The data analysis technique used is structural equation modeling. The results show that there is a positive and significant effect between service innovation on revisit intention, there is a positive and significant influence between service innovation and customer satisfaction, there is a positive and significant influence between customer satisfaction and revisit intention. Customer satisfaction mediates the relationship between service innovation and revisits intention positively and significantly.
A Study of Service Quality on Customer Satisfaction and its Impact on Customer Loyalty: The Case of Food and Beverage Industry in Bandung Danurdara, Ananta Budhi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2910

Abstract

The purpose of this study was to determine the effect of service quality on customer satisfaction and its impact on customer loyalty. The research was conducted in the food and beverage industry sector in the city of Bandung. Participants in this study were customers in the culinary industry in the city of Bandung, with a total of 135 respondents. The data that has been collected was analyzed using path analysis. The results showed that there was an influence between service quality and customer satisfaction. There is an influence between service quality and customer loyalty. Job satisfaction also affects customer loyalty positively and significantly. Job satisfaction is able to mediate the relationship between service quality and customer loyalty. It is recommended that the food and beverage industry in the city of Bandung improve the quality of service, and also increase customer satisfaction.
Building Customer Loyalty in Destination: A Case Study in Pelangi Island Jakarta Ananta Budhi Danurdara; Aries Riswandi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4793

Abstract

This dissertation aims to investigate the level of tourist's destination loyalty and satisfaction towards Pelangi Island. In addition, this study aims to reveal whether there is an influence between brand equity, tourist satisfaction, and decision making on customer loyalty. The results of this study are expected to be useful for managers in planning the development of appropriate tourism development strategies to increase customer loyalty. The research method used quantitative methods using a data collection tool in the form of an online survey questionnaire. In this study, the samples are people who like traveling especially to Thousand Islands, specifically Pelangi Island. The sampling technique used by the author to collect data is non-probability sampling with snowball sampling method and it has obtained 181 respondents. The data obtained were then analysed in form of tables, charts, and graphs. To conclude the study, the author presented the main findings based on the data that has been analysed. Some ideas were also recommended concerning developing the island's brand and product offering.
A Critical Assesment of Marketing Strategies that Attract Visitors to Heritages Destination of Indonesia Ananta Budhi Danurdara; Digma Khariza Rifanggi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.3823

Abstract

This research aims to review from previous literature about heritage marketing, to analyze an effective marketing strategies that attract visitors to visit heritage sites in Indonesia, and offers recommendations of marketing strategies to less popular heritage destinations in Indonesia. This study uses a quantitative approach.  This research has a pretty wide range of target population, on the very least are people aged above 16 who ever travel or aware of tourism activity. The Google Forms questionnaire was distributed via media social network and direct e-mail on 4th March 2021. After the research is conducted, the collected raw data need to be process by mean to make it understandable which include converting it to an easier to understand forms such as pie chart, table, etc. To do that, SPSS and Microsoft Excel are used to process the raw data. We find that the awareness on Indonesia heritage tourism is still in moderate level, leaving plenty of room for promotion activities to increase awareness. Pull factors such as the attractiveness of the destination, on-going event within the tourism location, and the culture present in the destination are the major considerations in tourist travel decision to visit heritage site. Promoting the heritage site’s authenticity is considered an effective marketing strategy as it will be an addition of pull factor to influence tourist visit. UNESCO’s World Heritage Site title is approved to be used as a value-added branding for heritage destination. There are certain perceptions that Indonesia heritage tourism attractions are currently branded or associated which in descending order are: tropical setting, flora & fauna, foods, and low cost. Further maximizing these affiliated perceptions will potentially increase the market position of Indonesia heritage tourism.
The Impact of Front Office Service Quality on Customer Satisfaction: Evidence from Hospitality Sector in West Java Ananta Budhi Danurdara; Nisrina Andranaswari Paramitha
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6074

Abstract

This study aims to explain and explore the links between service quality and customer satisfaction, emphasizing front-office service quality, and to explore the effect of the service quality of front-office staff at the Hospitality Sector in West Java on customer satisfaction. This study uses qualitative methods and relies on primary data derived from questionnaire responses. The number of respondents is 215 guests who are currently staying or have stayed at Hospitality Sector in West Java. The sampling technique was carried out by purposive sampling. The analysis was done descriptively, and it shows the analysis of service quality, guest expectation analysis, guest satisfaction analysis, gap analysis between two variables, and correlation analysis. The results of the study concluded that customer satisfaction with the services provided by the front office staff of Hospitality Sector in West Java as a whole has only reached 69.45%. Customers are most satisfied with the tangible dimension (X5), followed by the reliability dimension (X1), empathy dimension (X4), assurance dimension (X3), and responsiveness dimension (X2). Based on the correlation tests, it was found that the service quality (X) of the front office at Hospitality Sector in West Java has a positive effect on customer satisfaction (Y). To increase customer satisfaction, it is suggested to Hospitality Management in West Java to make service improvements, especially in the responsiveness dimension (X2). Furthermore, the management of Hotel in West Java can conduct the training program on delivering service and repair or replace the equipment that used in the front-office area to ensure comfort for guests. 
Co-Authors Agustian, Adinda Ammarn Sodawan Anjani, Anjani Aries Riswandi Atang Sabur Safari Choirudin, Nor Ismawanto Dian Indriana Hapsari Digma Khariza Rifanggi Dwi Apriyanti Kumalasari Fitriana, Zahara Rahmawati Fitrianty, Rattikah Hafizah Binti Hassan Haryadi Darmawan Hidayat, Moh. Fadhlurrahman I Gusti Agung Gede Witarsana Imang Dapit Pamungkas Iyad Abdallah Al- Shreifeen Joseph Aldo Irawan Khotimah, Novi Lia Fitria Anugrah Liviandry Dwi Handayani Lucky Karsuki Mohammad Hiqmah Ameirindo Mutiara, Yayang Anggrenesia Nenden Hendayani Nisrina Andranaswari Paramitha Novi Khotimah Rahma Helal Al_ Jbour Rudy Parlindungan Siahaan Samsiah Sukmadi Sukmadi Sukmadi Supriyani Wanti Arumwanti Wisnu Bawa Tarunajaya Zeni Zainal Muis