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Journal : Proceeding Applied Business and Engineering Conference

Perancangan Strategi Pemasaran Pada Kelompok Pengrajin Bengkel Tanjak Rumah Hitam Menggunakan Metode TOWS Sri Zuliarni; Niesa Septri Handayani
ABEC Indonesia Vol. 11 (2023): 11th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study aims to determine the internal and external environmental factors that affect the marketing strategy of Bengkel Tanjak Rumah Hitam Community to find out the marketing alternatives that can be chosen by Bengkel Tanjak Rumah Hitam Community that are suitable for marketing their products. This research was conducted at the Bengkel Tanjak Rumah Hitam Community. The method used in this research is TOWS (threat, opportunity, weakness, and strength) with a qualitative approach. From the results of the study, it is known that the position of the Bengkel Tanjak Rumah Hitam Community has high strength from its internal factors and has high opportunities from its external factors, so the strategy that is suitable for marketing is the S-O (Strength-Opportunity) strategy where the company supports an aggressive strategy, namely seizing existing opportunities by utilizing its strengths
Factors Influencing Mobile Banking Usage and Its Impact on Consumptive Behavior Zuliarni, Sri; Mustika, Bunga Amelia
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study aims to examine the effect of mobile banking usage on the consumptive behavior via interveningvariable the use of mobile banking. This research method is quantitative with data collection techniques using surveytechniques using questionnaires. The sampling technique uses a purposive sampling technique. The research sample was145 mobile banking apps users from five universities students in Batam City. The results also show that the completenessof the feature, service quality, trust, social influence has a positive effect on consumptive behavior.
Measurement of Supply Chain Management Performance with the Supply Chain Operating References (SCOR) Method at PT. XYZ Annisa, Nur; Sri Zuliarni
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

Amidst the competition of manufacturing industry in Batam City, every company must have a strategy tocreate effective and efficient supply chain performance. PT XYZ is a manufacturing company that produces lift-ing/transporting equipment based on customer requests. This research aims to provide performance indicators (KPIs) foreach supply chain process and provide performance measurement of supply chain management performance at PT XYZwhich will be followed by improvement recommendations to improve performance. Performance measurement is usingthe SCOR method from filling out a questionnaire which is then validated and then calculated the weighting value usingAHP and normalization using the SNORM de Boer method for the final result of supply chain performance. The resultsof the assessment of the supply chain performance of PT XYZ are rated in the Average category. In order for the supplychain management performance to be optimal, it is necessary to improve and improvise supply chain management byconducting detailed demand analysis, improving inventory management, and streamlining the flow of information onreceiving customer returns.