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All Journal AGRI-SOSIOEKONOMI Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Juliana Ruth Mandei
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Biaya dan Pendapatan Usaha Tani Padi Sawah Berdasarkan Status Lahan Di Desa Tombatu Tiga Selatan Kecamatan Tombatu Kabupaten Minahasa Tenggara Munaiseche, Gratia Theresa; Mandei, Juliana Ruth; Laoh, Olly Esry Harryani
AGRI-SOSIOEKONOMI Vol. 22 No. 1 (2026): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis besarnya biaya dan pendapatan usaha tani padi sawah yang dikelola oleh petani berdasarkan status lahan, yaitu lahan milik sendiri berjumlah 37 orang dan lahan sakap berjumlah 20 orang. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder. Metode pengambilan sampel dengan teknik stratified random sampling yang terdiri dari jumlah sampel sebanyak 23 orang petani yang terdiri dari petani lahan milik sendiri 15 orang dan petani lahan sakap 8 orang dengan jumlah populasi 57 orang petani. Metode analisis data menggunakan analisis biaya usaha tani dan analisis pendapatan. Hasil penelitian menunjukkan bahwa rata-rata total biaya yang dikeluarkan pada lahan milik sendiri sebesar Rp11.461.597,78 dan pada lahan sakap sebesar Rp9.774.266,79. Rata-rata penerimaan usaha tani padi sawah pada lahan milik sendiri sebesar Rp23.582.000, sedangkan pada lahan sakap sebesar Rp24.375.000. Dengan demikian, rata-rata pendapatan bersih yang diperoleh petani pada lahan milik sendiri adalah sebesar Rp12.576.274,21 dan pada lahan sakap sebesar Rp14.600.733,21. Hasil penelitian menjawab bahwa petani yang menggarap lahan sakap memperoleh pendapatan yang lebih tinggi karena besar biaya produksi ditanggung oleh pemilik lahan serta petani lahan sakap memiliki motivasi untuk dapat meningkatkan produksi. Sebaliknya petani yang mengelola lahan milik sendiri harus menanggung seluruh biaya produksi, sehingga pendapatannya lebih rendah. Penelitian ini diharapkan dapat menjadi bahan informasi bagi petani dalam pengambilan keputusan dalam mengelola usaha taninya.
Strategi Pemasaran Usaha Makanan Khas Batak Karo Kamikaze di Kota Manado Gurusinga, Louis Stevania Br; Mandei, Juliana Ruth; Maweikere, Audrey Julia Maria
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 8 No. 1 (2026): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v8i1.66991

Abstract

This study aims to identify and evaluate the marketing strategies applied by the Kamikaze Batak Karo Traditional Restaurant in Manado City, an ethnic culinary business that introduces Batak Karo cuisine outside its cultural origin. The research employed a descriptive quantitative method with the 7P marketing mix framework, comprising product, price, place, promotion, people, process, and physical evidence. Data were collected from 39 respondents through closed-ended questionnaires and interviews with the business owner, analyzed using a three-point Likert scale. Findings indicate that all marketing aspects were rated “good” by consumers, except for pricing, which was considered “fair” due to the lack of direct-purchase discounts. The physical evidence aspect received the highest score, highlighting the role of visual appeal and ethnic ambiance in shaping a positive business image. With an average marketing score of 102 out of a maximum of 117, the marketing strategy of Rumah Makan Kamikaze is categorized as effective. These results affirm that culturally-based differentiation, when aligned with adaptive marketing strategies, can successfully engage cross-cultural consumers in the local agribusiness market.
Strategi Pemasaran Kedai R&F Coffee di Kelurahan Sinindian Kecamatan Kotamobagu Timur Kota Kotamobagu Olii, Silvi Suripto; Mandei, Juliana Ruth; Jocom, Sherly Gladys
Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) Vol. 8 No. 1 (2026): JOURNAL OF AGRIBUSINESS AND RURAL DEVELOPMENT (Jurnal Agribisnis dan Pengembang
Publisher : Jurusan Sosial Ekonomi Pertanian, Fakultas Pertanian Universitas Sam Ratulangi, Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrirud.v8i1.67547

Abstract

This study aims to identify the marketing strategies implemented by Kedai R&F Coffee in Sinindian Village, East Kotamobagu District, Kotamobagu City. This study was conducted from May to July 2025. Primary data were obtained through observation, interviews, and questionnaires. Respondents interviewed were the owner of Kedai R&F Coffee and consumers using questionnaires. Secondary data were obtained from company documents, and literature or references related to the study. With a total of 60 respondents. The sampling technique used was accidental sampling. Data analysis used in this study was descriptive analysis. The results showed that there were 7 aspects of the marketing mix strategy implemented by Kedai R&F Coffee, namely (Product, Price, Promotion, Place, People, Process and Physical Evidence). Consumer assessment of the 7 aspects of the marketing mix strategy implemented by Kedai R&F Coffee, namely on the aspects of Product, Price, Place, People, Process and Physical Evidence, was considered good, and for the Promotion aspect it was considered quite good. Consumer assessment of the 7 aspects of the marketing mix obtained an overall score of 2,877 which was categorized as good.
Co-Authors Agnes E. Loho Alting, Danuarta Arie, Mona Cintya Ariyano Alfa Randi Siwu Batas, Filia Christi Benu, Noortje Marselianie Benu, Noortje Marsellanie Budiman, Velicia Pingkan Celcius Talumingan Edzzuko Shiomy Tariang Ellen G. Tangkere Esry O.H. Laoh Eyverson ., Ruauw Eyverson ., Ruauw, Eyverson ., Filia Christi Batas Gene Henfried Meyer Kapantow Gracetyani Ovicha Naibaho Gurusinga, Louis Stevania Br Indriawati, Novia Kaban, Maelani Ai Kasenda, Irene Maria Kumaat, Ribka Magdalena Laoh, Olly Esry Harryani Lensun, Christian Dries Yohanes Leonardus Ricky Rengkung Lintjewas, Stedie Richard Lolowang, Tommy Fredy Lomboan, Veronika Agustin Lyndon R. J. Pangemanan Manueke, Yosua Azarya Mare, Lisa Lestari Maukar, Orsel Maweikere, Audrey Julia Maria Montolalu, Maya Hendrietta Mumu, Glaydies Inggrid Munaiseche, Gratia Theresa Nadeak, Roguintan Naibaho, Gracetyani Ovicha Olii, Silvi Suripto Pakasi, Caroline Betsi Diana Pangemanan, Lyndon Reinhard Jacob Priscilia Indriani Runturambi Rampengan, Gratcia Ribka Magdalena Kumaat Rumagit, Grace Adonia Josefina Runturambi, Priscilia Indriani Sherly G. Jocom Simbolon, Velin Siwu, Ariyano Alfa Randi Tambas, Jane Sulinda Tariang, Edzzuko Shiomy Tilaar, Prichilia Theresa Timban, Aimar Ridel Saviola Timban, Jean Fanny Junita Waas, Sola Gratsia Gabriela Wahibu, Safira Wala, Elsinta Esterlina Waney, Nordy Fritsgerald Lucky Yeheskel, Yeheskel Yoman, Mitias ., Zulfa Razi