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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia LUGAS Jurnal Komunikasi Inter Komunika: Jurnal Komunikasi Coverage: Journal of Strategic Communication Edutourism : Journal Of Tourism Reseach Mitra Akademia: Jurnal Pengabdian Masyarakat Buletin Poltanesa Jurnal Bisnis Event Jurnal Ilmiah Pengabdian Kepada Masyarakat International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Manajemen Pariwisata dan Perhotelan
Imam Syafganti
Politeknik Negeri Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI PENINGKATAN SUMBER DAYA MANUSIA DI BIDANG KEPARIWISATAAN DI DESA WISATA SUKAMANDI, KECAMATAN SAGALAHERANG, KABUPATEN SUBANG Rajoendah, Muhammad Iqbal Katik; Anggraini, Asterina; Syafganti, Imam; Wardhani, Annisa; Rudatin, Christina Lipuringtyas; Akbar, Djuni
Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): JIPAM : Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jipam.v4i2.80

Abstract

The primary issues addressed in the community service initiative in Sukamandi Tourism Village, Sagalaherang District, Subang Regency, are the lack of understanding regarding sustainable tourism village management and the role of tourism awareness groups (pokdarwis), as well as the inability to utilize social media for promotion. The objective of this initiative is to enhance the quality of human resources in the tourism sector to support sustainable tourism village management and the use of social media for village tourism promotion. The method employed is Participatory Action Research (PAR), which involves stages of survey, coordination with village government, training, and evaluation. The training results indicate a significant improvement in participants' understanding of sustainable tourism village management, the role of pokdarwis, UMKM product packaging, and social media promotion strategies. This initiative is expected to encourage the development of sustainable tourism in Sukamandi Village, improve economic welfare, and preserve local culture and the environment.
Upaya Peningkatan Fasilitas Wisata di Desa Wisata Dayeuhkolot, Kecamatan Sagalaherang, Kabupaten Subang Syafganti, Imam; Anggraini, Asterina; Safitry, Tantri Sari; M. Iqbal Katik RE; Heri Setyawan; Djuni Akbar
Mitra Akademia: Jurnal Pengabdian Masyarakat Vol 8 No 2 (2025): Mitra Akademia: Jurnal Pengabdian Masyarakat
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/mapnj.v8i2.7314

Abstract

Modern lifestyle trends have significantly increased public interest in travel, driving a rise in tourist visits to both regional and international destinations. This growing demand has prompted the development of new tourism alternatives, including tourism village programs. One example is Dayeuhkolot Tourism Village, located in Sagalaherang District, Subang Regency, which offers various natural and cultural attractions such as scenic landscapes, local wisdom, and cultural diversity. Despite its promising potential, the tourism development of Dayeuhkolot Village remains underdeveloped, particularly in terms of infrastructure and digital promotion. In response, the Applied Bachelor of MICE (Meetings, Incentives, Conventions, and Exhibitions) Study Program Politeknik Negeri Jakarta carried out a community service initiative aimed at enhancing the village's digital marketing capacity. The program focused on designing and installing digital signage to promote the village and increase its visibility to a broader audience.  Activities included socialization, workshops, focus group discussions, and practical training sessions, supported by the provision of digital signage infrastructure. As a result, local stakeholders—especially tourism managers—showed improved understanding and skills in utilizing digital marketing tools. The installed signage attracted community attention and was seen as a valuable asset for promoting tourism sustainably. The village head acknowledged the impact of the initiative, highlighting its role in supporting long-term tourism development. Overall, the program contributed meaningfully to the empowerment of the tourism village through digital innovation, enabling more effective promotion strategies and reinforcing the village’s potential as an attractive and sustainable tourist destination.Keywords: facility, tourism village, digital advertisement, digital signage Saat ini, gaya hidup masyarakat modern mendorong peningkatan kunjungan wisatawan ke berbagai pilihan tempat wisata baik di lingkup regional maupun internasional. Meningkatnya kebutuhan masyarakat tersebut menjadi salah satu faktor pendorong munculnya banyak tempat wisata baru, salah satunya dalam bentuk program desa wisata. Wilayah Subang diketahui telah membuat program desa wisata edukasi pada beberapa desa di wilayahnya seperti salah satunya Desa Wisata Dayeuhkolot, Kecamatan Sagalaherang, Kabupaten Subang. Desa wisata Dayeuhkolot memiliki Daerah Tujuan Wisata (DTW) alam dan budaya yang menarik, termasuk keindahan alam, kearifan lokal, dan keragaman budaya. Namun, meskipun potensinya besar, perkembangan pariwisata di Desa Wisata Dayeuhkolot masih belum maksimal. Terutama dalam hal peningkatan fasilitas desa wisata berbentuk pengembangan infrastruktur wisata. Pengabdian masyarakat yang merupakan kegiatan rutinitas Program Studi Sarjana Terapan MICE bertujuan untuk membantu pengelola desa wisata dalam melakukan pemasaran digital untuk desa wisata Dayeuhkolot, terutama dalam pembuatan perangkat digital signage untuk membantu memasarkan desa wisata Dayeuhkolot. Peningkatan ini dilaksanakan dengan pembekalan secara teori dan praktik serta memberikan bantuan fasilitas agar mampu menunjang kegiatan pembuatan program desa wisata Dayeuhkolot. Metode peningkatan diberikan menggunakan sosialisasi, workshop, forum group discussion, dan pemasangan digital signage. Kepala Desa Dayeuhkolot menyampaikan bahwa workshop terkait pemasaran digital dan pemasangan digital signage sangat bermanfaat dalam pengelolaan desa wisata Dayeuhkolot secara berkelanjutan. Kata kunci: fasilitas, desa wisata, pemasaran digital, digital signage
IMPLEMENTING DIGITALIZATION TO PROMOTE CIBULUH CULTURAL TOURISM VILLAGE Firman Syah; Imam Syafganti
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 3 No. 5 (2025): October
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v3i5.596

Abstract

Village tourism destinations are currently a crucial pillar in community-based economic development. Furthermore, Indonesia boasts extraordinary cultural and natural diversity. Cibuluh Tourism Village, located in Subang Regency, West Java, is a destination that maintains its cultural potential by combining nature and local wisdom as its main attractions. Digitalization here is not only about the application of technology, but also about restructuring governance, community participation, and village image. The purpose of this study is to implement technology for promotional activities in Cibuluh Tourism Village and explain the promotions implemented in Cibuluh Tourism Village. The research type chosen is quantitative with numerical data analysis to explain, predict, and control the phenomena of interest, processed using statistical methods. The results of the research from the implementation of technology for promotional activities that can be implemented in Cibuluh Tourism Village in order to attract tourists while maintaining local wisdom are utilizing the availability of supporting facilities and infrastructure that are highly dependent on the readiness of the local community (Pokdarwis) and the role of the local government, as well as budgetary assistance. Meanwhile, promotional activities in Cibuluh Tourism Village include several hardware and software-based promotional tools, including laptops, mobile phones, drones, and GPS. There's also a website, Facebook, Instagram, TikTok, and YouTube.
Analysis of The Impact of Digital Transformation and Business Capital on Income Putra, Yoshua Ardy; Mariam , Iis; Syafganti, Imam; Sukaesih, Ina; Sofa, Nidia; Mubarak, Fauzi; Hadikusuma, Riza; Chandra, Yanita Ella Nilla
Poltanesa Vol 25 No 2 (2024): December 2024
Publisher : P3KM Politeknik Pertanian Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51967/tanesa.v25i2.3174

Abstract

Digital transformation has changed the business landscape globally, including for Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector. This study aims to analyze the effect of digital transformation and business capital on the income of culinary MSMEs in Baktijaya Village, Depok City. This research approach uses a quantitative method with data collection techniques through questionnaires to culinary MSME respondents in Depok City. The collected data were analyzed using PLS-SEM with the help of SmartPLS. The results of the study show that digital transformation has a positive and significant effect on the income of culinary MSMEs with T-Statistics value of 3.517. In addition, business capital also has a positive and significant effect on business income with T-Statistics value of 5.431. This study contributes to the understanding that the application of information and communication technology and adequate business capital can improve the financial performance of culinary MSMEs, increase operational efficiency, and market reach. The practical implications of this study are the importance of integrating digital technology and optimizing business capital in MSME development strategies in the current digital era, in order to encourage sustainable growth and increase business competitiveness in an increasingly competitive market. MSMEs must be flexible and keep up with the times to continue to maintain their existence and develop their businesses by digitizing.
Co-Authors Anggraini, Asterina Annisa Fitri, Annisa Annisa Wardhani Asep Taufik Muharram Brigitta Valentina Jessica Chandra, Yanita Ella Nilla Dewi Winarni Susyanti Djuni Akbar Djuni Akbar Fauzi Mubarak Firman Syah Firman syah HERI SETYAWAN Heri Setyawan Ina Sukaesih Irwansyah, Irwansyah M. Iqbal Katik RE Mariam , Iis Martani Huseini Mubarak, Fauzi Muhammad Iqbal Katik Rajo Endah Putra, Yoshua Ardy Rajoendah, Muhammad Iqbal Katik Riza Hadikusuma Rudatin, Christina Lipuringtyas Safitry, Tantri Sari Sakana Bill Haqi Sofa, Nidia Sudarno Sukatno Tekad Sukatno