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All Journal LUGAS Jurnal Komunikasi Jurnal Review Pendidikan dan Pengajaran (JRPP) Ilomata International Journal of Management Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Ilomata International Journal of Management Ilomata International Journal of Social Science Abiwara : Jurnal Vokasi Administrasi Bisnis Mamangan Social Science Journal Sinergi International Journal of Communication Sciences
Saktisyahputra, Saktisyahputra
Institut Ilmu Sosial Dan Manajemen STIAMI
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Business Communication Strategy In An Effort To Increase Consumer Buying Interest At Aura Cafe 2 Ciputat Timur Salman, Dhani; Darmawanti, Darmawanti; Depina, Depina; Annisya, Raden Roro; Saktisyahputra, Saktisyahputra
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.5439

Abstract

Study This aiming For analyzing communication strategies business in increase interest buy consumers at Aura Cafe 2 Ciputat Timur. MSMEs, especially in industry culinary, facing challenge increasingly competitive tight. Through method descriptive qualitative, research This find that effective communication is very important in build strong relationship with customers. Social media plays a role as tool main in promotion and interaction with consumers. Research results show that with implementing a comprehensive communication strategy, Aura Cafe 2 can increase visibility, attractive customer new, and maintain existing customers there is. Research This give recommendation For evaluation periodic towards communication strategy use reach objective desired business.
Peningkatan Kemampuan Public Speaking melalui Pelatihan pada Siswa Saung Alam “Buruan Ajar Indonesia Belida, Ovi Olivia; Akib, Syubhan; Sanjaya, Feri; Saktisyahputra, Saktisyahputra
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol. 8 No. 1: Juli 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v8i1.4812

Abstract

Kemampuan berbicara di depan umum (public speaking) merupakan keterampilan penting di era globalisasi, terutama bagi generasi muda dalam membangun kepercayaan diri dan daya saing. Kegiatan Pengabdian kepada Masyarakat (PKM) ini dilatarbelakangi oleh rendahnya akses pelatihan komunikasi efektif di kalangan pelajar di daerah terpencil, khususnya di Saung Alam Buruan Ajar Indonesia, Sukabumi. Pelatihan dilaksanakan secara daring pada 23 Februari 2025 dan diikuti oleh 10 peserta berusia 12–22 tahun. Metode pelatihan mencakup pemaparan materi, diskusi interaktif, tugas praktik, dan simulasi menjadi pembawa acara. Materi meliputi teknik dasar komunikasi, pengelolaan rasa gugup, serta penggunaan elemen non-verbal dalam berbicara. Hasil pelatihan menunjukkan peningkatan antusiasme dan keberanian peserta dalam menyampaikan ide secara terbuka. Meskipun terdapat kendala teknis seperti jaringan internet yang tidak stabil, kegiatan tetap berjalan lancar. Pelatihan ini membuktikan bahwa pendekatan berbasis praktik dan interaktif dapat membangun keterampilan public speaking secara signifikan. Kegiatan ini penting sebagai model pengembangan kapasitas komunikasi untuk komunitas pendidikan nonformal dan dapat direplikasi di wilayah lain dengan kebutuhan serupa.    
Manajemen Komunikasi Digital Perencanaan, Aktivitas dan Evaluasi Asosiasi Konten Kreator Indonesia dalam Meningkatkan Omset Bisnis UMKM Saktisyahputra, Saktisyahputra
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 3 No. 2: Maret 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.5 KB) | DOI: 10.31334/abiwara.v3i2.2229

Abstract

Media digitization occurs in various aspects of life, including the MSME business sector. The economic and business sectors of Micro, Small and Medium Enterprises (MSMEs) have felt the impact since the enactment of Large-Scale Social Restrictions since March 15, 2021 until now the Imposition of Restrictions on Community Activities is in effect in Indonesia.The purpose of this study was to determine the Digital Communication Management Planning, Activities and Evaluation of the Indonesian Content Creator Association in Improving MSME Business. The object of this research is the Chairman of the Indonesian Content Creators Association Mr. Aditya Ramadhan, S.Ds. Research Methods Using Phenomenological Research Methods Edmund Husserl. With the concept of intentionality, Husserl confirmed phenomenology as a scientific method that does not begin with doubt, but is directed at what is actually the truth of experience. Meanwhile, for data collection techniques using interviews, observation and documentation.Based on the Data Findings, Data Results and Discussions that the researchers have conveyed, it can be concluded that the Indonesian Content Creator Association has implemented Digital Communication Management both from Planning, Activities and Evaluation in helping to increase MSME Business Turnover. From Planning, you have done Market Research first and then carry out content creation activities with keyword analysis, content planning and content creation. Then, promotion was carried out through organic media such as the concept of email blast, IG Story, FB Story and Facebook page.Digitalisasi media terjadi di berbagai aspek kehidupan, termasuk sektor bisnis UMKM. Sektor Ekonomi dan Bisnis Usaha Mikro, Kecil dan Menengah (UMKM) begitu terasa dampaknya sejak diberlakukannya Pembatasan Sosial Berskala Besar sejak 15 Maret 2021 sampai saat ini diberlakukan Pemberlakuan Pembatasan Kegiatan Masyarakat berlaku di Indonesia.Tujuan dari penelitian ini adalah untuk mengetahui Manajemen Komunikasi Digital Perencanaan, Aktivitas dan Evaluasi Asosiasi Konten Kreator Indonesia dalam Meningkatkan Bisnis UMKM. Objek dalam penelitian ini adalah Ketua Asosiasi Konten Kreator Indonesia Bapak Aditya Ramadhan, S.Ds. Metode Penelitian Menggunakan Metode Penelitian Fenomenologi Edmund Husserl. Dengan konsep mengenai intensionalitas, Husserl mengukuhkan fenomenologi sebagai metode ilmu pengetahuan yang tidak dimulai dengan keraguan, tetapi keterarahan pada apa yang sesungguhnya menjadi kebenaran pengalaman. Sementara untuk teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi.Berdasarkan Temuan Data, Hasil Data dan Pembahasan yang sudah peneliti sampaikan, Maka dapat diambil kesimpulan bahwa Asosiasi Konten Kreator Indonesia telah menjalankan Manajemen Komunikasi Digital Baik dari Perencanaan, Aktivitas dan Evaluasi dalam membantu meningkatkan Omset Bisnis UMKM. Dari Perencanaan sudah melakukan Riset Pasar terlebih dahulu kemudian melakukan aktivitas pembuatan konten dengan analisis kata kunci, perencanaan konten dan kreasi konten. Kemudian dilakukan promosi melalui media organik seperti konsep email blast, IG Story, FB Story dan Halaman Facebook.
The Influence of Using Instagram's Social Media Account @Neohistoria.Id In Fulfilling Followers' Information Needs Prayoga, Arya Aldin; Saktisyahputra
Sinergi International Journal of Communication Sciences Vol. 1 No. 1 (2023): May 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v1i1.17

Abstract

Today the world has entered the era of globalization, various kinds of technology are growing very rapidly. The growth of technology is also based on human needs, humans have a need for information, on the development of technology, humans can easily access the information needed through the media. This information is of course obtained through mass media such as television, radio, magazines, films, newspapers, tabloids, and mass media, namely letters, telephones, posters, telegrams, banners and so on. One of the accounts that uses Instagram social media to spread information is Instagram @Neohistoria.id. This study uses quantitative methods. The author is interested in knowing the effect of using Instagram social media accounts on meeting information needs. The purpose of the study was to determine the effect of using the Instagram @Neohistoria.id social media account on meeting the information needs of followers and to find out how much influence social media had on meeting information needs. Data collection in this study is by distributing questionnaires to 100 respondents who were determined through accidental sampling. The data obtained were analyzed using validity tests, reliability tests, simple regression tests, correlation coefficients, coefficients of determination, and T tests. The results of this study obtained positive regression results, which means that there is effectiveness of social media in meeting information needs.
Organizational Communication Strategy For Quick Public Response Service In Cilandak Sub-District, South Jakarta In Improving The Image Saktisyahputra; Sutanto, Agung
Sinergi International Journal of Communication Sciences Vol. 1 No. 1 (2023): May 2023
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v1i1.18

Abstract

This study was conducted to analyze the organizational communication strategy for the Quick Public Response (CRM) service in Cilandak Sub-District in improving the image. A communication strategy is an organizational plan to manage the strategy of the newly developed ideas, combined with the recipient of the message through the media, and achieve the effect of good communication goals. The data analysis technique used was descriptive qualitative analysis through observation and interviews. The sources of data were primary and secondary data. The field research data collection method was in the form of observation, interviews, and literature study. The interview technique was carried out in a structured manner. The resource persons in this study were 6 people, i.e., the Head of Cilandak Sub-district, Head of the Government Section of the Cilandak Sub-District Office, Communication Lecturer at the Stiami Institute of Social Sciences and Management, Service Staff of the Cilandak Sub-District Office, and the people of Cilandak Sub-District. From the results of this analysis, the organizational communication strategy of the CRM service in Cilandak District in improving the image has implemented research indicators in accordance with the objectives of the CRM service.
IMPLEMENTASI TEKNOLOGI AI DALAM CYBER PUBLIC RELATIONS : STUDI TERHADAP INTERAKSI BRAND DAN KOMSUMEN Dewi , Rd.D.Lokita Pramesti; Mantu, Poppie Indriyanti; Saktisyahputra, Saktisyahputra; Andamisari, Dessy
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Special Issue Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.37147

Abstract

Penelitian ini bertujuan untuk mengeksplorasi implementasi teknologi kecerdasan buatan (AI) dalam Cyber Public Relations (Cyber PR), khususnya terkait interaksi antara brand dan konsumen. Seiring dengan berkembangnya teknologi digital, peran AI dalam PR semakin penting, terutama dalam mengelola komunikasi yang lebih cepat, efisien, dan personal. Melalui metode studi literatur, penelitian ini menganalisis berbagai sumber yang membahas penerapan AI, seperti penggunaan chatbot, analisis sentimen, dan algoritma prediktif dalam Cyber PR. Hasil penelitian menunjukkan bahwa AI memberikan dampak positif dalam meningkatkan responsivitas brand terhadap konsumen, mempercepat penyelesaian masalah, dan mengelola reputasi online dengan lebih efisien. Namun, tantangan yang ditemukan meliputi keterbatasan AI dalam memahami konteks emosional dalam komunikasi serta masalah terkait privasi data. Oleh karena itu, meskipun AI menawarkan banyak peluang, perusahaan harus memperhatikan keseimbangan antara otomatisasi dan interaksi manusiawi, serta mematuhi regulasi privasi data untuk menjaga kepercayaan konsumen. Penelitian ini memberikan wawasan baru mengenai bagaimana AI dapat digunakan untuk memperkuat Cyber PR dan hubungan dengan konsumen di era digital.
Co-Authors A. R., Hafizh Faikar Agung Sutanto Akib, Syubhan Andamisari, Dessy Annisya, Raden Roro Belida, Ovi Olivia Darmawanti, Darmawanti Depina, Depina Dewi , Rd.D.Lokita Pramesti Ekasari, Retno Endang Susanti Endang Susanti Evitha, Yuli Mantu, Poppie Indriyanti Nadiah Abidin Nadiah Abidin Nur Ambulani Prayoga, Arya Aldin Salman, Dhani Sanjaya, Feri Sari, Sukarni Novita Sukarni Novita Sari Syubhan Akib Trie Andari Ratna Widyastuti Vita Vitisia Vitisia, Vita Wahidin Septa Zahran Widyastuti, Trie Andari Ratna Yuli Evitha