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All Journal Jurnal Lanskap Indonesia Mintakat: Jurnal Arsitektur Jurnal Ruas (Review of Urbanism and Architectural Studies) Fakultas Pertanian Jurnal IPTEK Local Wisdom : Jurnal Ilmiah Kajian Kearifan Lokal ARTEKS : Jurnal Teknik Arsitektur JAST : Jurnal Aplikasi Sains dan Teknologi Care : Jurnal Ilmiah Ilmu Kesehatan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat BUANA SAINS Agro Bali: Agricultural Journal Aksen : Journal of Design and Creative Industry Optima : Jurnal Ilmiah Agribisnis, Ekonomi dan Sosial Jurnal Ilmiah Arsitektur JAPI: Jurnal Akses Pengabdian Indonesia Dharma: Jurnal Pengabdian Masyarakat Journal of Indonesian Society Empowerment Journal of Civil Engineering, Planning, and Design (JCEPD) Journal of Tropical Architecture and Sustainable Urban Science JIMAD : Jurnal Ilmiah Multidisiplin Jurnal Arsitektur Lansekap
Irawan Setyabudi
Universitas Tribhuwana Tunggadewi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal IPTEK

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Urban Farming Design Patterns in Landscape Architecture and the Influence of Marketing Innovation on Economic Sustainability in Malang City Setyabudi, Irawan; Arvianti, Eri Yusnita; Novita, Retno Ayu Dewi
Jurnal IPTEK Vol 29, No 2 (2025): December
Publisher : LPPM Institut Teknologi Adhi Tama Surabaya (ITATS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.iptek.2025.v29i2.7618

Abstract

This research analyzes the impact of marketing innovation on the economic sustainability of urban farming in Malang City. Urban farming has become an innovative solution in addressing issues of food security, the utilization of limited land, and the economic empowerment of urban communities. Using a quantitative approach, this research involved 86 urban farming practitioners selected through purposive sampling. The independent variables studied include product innovation, price innovation, and distribution innovation, while the dependent variable is the economic sustainability of urban farming. Data analysis using multiple linear regression shows that the three independent variables partially and simultaneously have a positive and significant effect on the economic sustainability of urban farming. Product innovation is the most dominant factor with a regression coefficient of 0.419 and a beta value of 0.517, followed by price innovation (coefficient 0.421, beta 0.307) and distribution innovation (coefficient 0.272, beta 0.211). The regression model has a coefficient of determination (R²) value of 0.713, indicating that 71.3% of the variation in the economic sustainability of urban farming is explained by these three independent variables. These findings indicate the importance of innovative approaches in marketing strategies to support the economic sustainability of urban farming in Malang City.
Co-Authors Ade Rohan ahmad yani Akbar, Moch. Azkari Hisbulloh Albina, Katarina Alfian, Rizki Alfian, Rizki Amir Hamzah Angwarmas, Faustinus Balqis Nailufar Bere, Orry Boro, Hendrikus Menasa Budiyono, Debora Christo Mario Fraya Diaz DA COSTA, OSVALDO ANTONIO Desi Kurnia Eri Yusnita Arvianti Fedrich Pernandes Funan, Nemesius Hadriyono, Hadriyono Hastutiningtas‬, ‪Wahidyanti Rahayu Hendra Kurniawan Hendra Kurniawan Hendrikus Ngaga Hesti Triana Soelistyari Hidayatullah, Mochamad Syarif Hidayatullah, Wawan Istikomayanti, Yuswa Jeko, Heribertus Karunia Setyowati Suroto Kogoya, Wes Kristoforus Wasa Ngama Lak'apu, Mieswandi Petronikus Leki, Agripina Lesu, Yohanes S. Lomes, Klementinus Lodofikus Lorenzo Agustino Soget Maemunah, Neni Mali, Benyamin Arkadius Maria Nelde Olo Masito, Masito Meta Jitro Gege Minggu, Hendrikus Moch. Nurhidayat Mochmmad Azkari Hisbulloh Akbar Nailufar, Balqis Nailufar, Balqis Nailufar, Balqis Nailufar, Balqis Nau, Dominggus Pati Maramba Neksen Bere, Huanda Gregorius Neto Nunes, Francisco do Everaldo Ngama, Kristoforus Wasa Niis, Maria Sofiana Novita, Retno Ayu Dewi Nubatonis, Wardy Nur Hidayatin Munawaroh Nuraini Nuraini Nuraini Nuraini Nuraini Nuraini Pain Pati, Petrus Paulus Pareira, Novica Christiani Permana, Deril Aria Petrus Paulus Pain Pati Pora, Maria Parni Pratama, Wanda Andika Ramadan Ramadan Riyanto Djoko Rizki Alfian Rizki Alfian Rizki Alfian Sahid, Ali Umar Santoso, Dian Kartika Suroto, Karunia Setyowati Talu, Timotius Tuangu Viktor Tharigas Sianus Agus Wahidyanti Rahayu Hastutiningtyas Wahidyanti Rahayu Hastutiningtyas Wilhelmus Bernadus Bisa Wiwin Seputri Kariam