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ANALISIS SISTEM PEMASARAN CABAI MERAH DI PROVINSI LAMPUNG Cicelia, Natasha Anandhiepa; Rosanti, Novi; Rahmalia, Dian
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 1 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i1.9540

Abstract

This study aims to analyze the red chili marketing system in Lampung Province as seen from the market structure, market behavior and market performance. This research method is a survey method conducted in South Lampung Regency and Pesawaran Regency. The determination of respondents was carried out using accidental sampling method with a total of 67 red chili farmers. While the determination of trader respondents is done using snowball sampling technique where the implementation is in a chain that starts with conducting interviews to red chili farmers, then farmers will mention traders who become the next respondents. Research data were obtained from October to December 2023. The data analysis method used is the structure, conduct and performance (SCP) method. The analysis of market structure and market behavior is done descriptively qualitative while market performance is analyzed quantitatively by calculating marketing margin, farmer share, and Profit Margin Ratio. The results of market performance calculations show that the most efficient channel is channel II with consideration of the value of farmers share obtained is higher, the value of marketing margin is lower, the chain of channel II is shorter and the price received by end consumers is smaller than the other two channels.
ANALISIS EFEKTIVITAS PEMANFAATAN PEMBIAYAAN PADA SEKTOR PERTANIAN DAN PENDAPATAN USAHATANI PADI DI KSPPS BMT ASSYAFIIYAH BERKAH NASIONAL CABANG KOTA GAJAH KABUPATEN LAMPUNG TENGAH Aini, Eliza Nur; Lestari, Dyah Aring Hepiana; Rahmalia, Dian
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol. 13 No. 4 (2025)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v13i4.11644

Abstract

This study aims to analyze the effectiveness of agribusiness financing utilization, rice farming income, as well as the effect of financing utilization effectiveness and types of financing on rice farming income. The study was conducted using a survey method. The research was carried out at KSPPS BMT Assyafiiyah Berkah Nasional, Kota Gajah Branch, Kota Gajah Regency, Central Lampung. The number of respondents consisted of 47 recipients of mudharabah financing and 45 recipients of musyarakah financing. Data collection was conducted from January to February 2025. The level of financing utilization effectiveness was analyzed using quantitative descriptive methods, farming income was analyzed by calculating the R/C ratio, and the influence of financing utilization effectiveness and financing type on rice farming income was analyzed using multiple regression analysis. The results of the analysis show that the effectiveness of financing utilization in the agricultural sector at KSPPS BMT Assyafiiyah Berkah Nasional, Kota Gajah Branch is categorized as very effective for mudharabah financing and effective for musyarakah financing. The average financing utilization reached 80.7 percent for mudharabah and 79.8 percent for musyarakah. The income generates from the first planting season of rice farming  under mudharabah financing amounted to IDR 22,224,128.01 per hectare, while the income from cash costs under musyarakah financing amounted to IDR 22,972,311.67 per hectare, with an R/C ratio greater than 1 for rice production. The effectiveness of agricultural sector financing utilization has a positive effect on rice farming income, while the type of financing has no significant effect on rice farming income.   Key words: financing effectiveness, income, sharia cooperatives
Pemberdayaan Kelompok Wanita Tani di Desa Sukadadi Melalui Kerjasama dan Manajemen Keuangan Saleh, Yuliana; Rahmalia, Dian; Rani Mellya Sari, I; Sekartiara Syafani, Tyas
Jurnal Pengabdian Fakultas Pertanian Universitas Lampung Vol. 4 No. 2 (2025): Jurnal Pengabdian Fakultas Pertanian Universitas Lampung Vol 4 No 2, September
Publisher : Agriculture Faculty, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpfp.v4i2.11808

Abstract

The community service activities carried out by the Agribusiness Department of the Faculty of Agriculture, University of Lampung, in Sukadadi Village, Gedong Tataan District, Pesawaran Regency, aim to strengthen the institutional and managerial capacity of the Women Farmers Group (KWT) through training in cooperation and financial management. This activity was motivated by the weak group dynamics, low leadership skills, minimal member participation in decision-making, and the lack of orderly financial record-keeping systems in most KWTs. The program was implemented over 9 months (January–September 2025) involving three active KWTs, namely KWT Tunas Indah, KWT Tunas Ceria, and KWT Tunas Indah 2. The implementation methods included interactive material delivery, case study simulations, pre-tests and post-tests, as well as follow-up assistance. The evaluation results showed a significant improvement in the participants' understanding and skills. The average pre-test score of 50 increased to 82.30 on the post-test, or an increase of 32.30 (64.60%). The learning method that combines interactive lectures, discussions, simulations, and educational games has proven to be effective for people with non-academic backgrounds. In addition to improving technical skills, these activities also foster social solidarity, self-confidence, and transparency in group financial management. Follow-up assistance shows that all participating women's groups have independently implemented simple cash recording. This program has successfully empowered women farmers through institutional and creative economic initiatives that support sustainable agricultural development at the village level.
PEMANFAATAN DIGITAL MARKETING DALAM PEMASARAN PRODUK PARA PELAKU UMKM DI DESA PAGUYUBAN KECAMATAN WAY LIMA KABUPATEN PESAWARAN Saleh, Yuliana; Rahmalia, Dian; Tantriadisti, Shinta; Sari, I.Rani Mellya
Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan Vol. 5 No. 3 (2021)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jss.v5i3.318

Abstract

Desa Paguyuban memiliki banyak potensi dan produk yang dihasilkan masyarakatnya. Pelaku UMKM di Desa Paguyuban melakukan pemasaran produknya secara konvensional dan belum melakukan pemasaran produk melalui digital marketing. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk : 1) memberikan wawasan tentang konsep digital marketing dan produk-produk teknologi yang digunakan untuk pemasaran produk, 2) memberikan pelatihan dan simulasi tentang penggunaan media digital dalam pemasaran produk, 3) menyusun pesan persuasif efektif, dan 4) memberikan solusi untuk mewujudkan pelaku UMKM untuk mempromosikan produk melalui media digital. Kegiatan pengabdian dilakukan dengan menggunakan metode FGD, pelatihan dan pendampingan. Secara umum, kegiatan pengabdian kepada masyarakat berjalan dengan baik dan dapat meningkatkan pengetahuan masyarakat dari nilai rata-rata 7 menjadi 9 atau meningkat 23,26%. Kegiatan pelatihan dan pendampingan ini sangat baik dan tepat sasaran. Dari kegiatan ini, masyarakat mulai 1) memahami konsep digital marketing dan produk-produk teknologi yang dapat digunakan untuk pemasaran produk UMKM, 2) melatih dan mensimulasikan pemasaran produk UMKM dengan menggunakan media digital seperti facebook marketplace, instagram, dan shopee, 3) menyusun pesan persuasif efektif dan menarik, sehingga calon pembeli semakin tertarik untuk membeli produk UMKM nya, dan 4) membuat akun media sosial yang dikelola oleh para pelaku UMKM yang digunakan untuk mensosialiasikan dan mempromosikan produk UMKM nya.