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Journal : Jurnal Bahasa dan Sastra

UNGKAPAN MAKIAN DALAM BAHASA MINANGKABAU DI NAGARI KURAI TAJI KECAMATAN PARIAMAN SELATAN Nadia Risni; Novia Juita; Ermawati Arief
Jurnal Bahasa dan Sastra Vol 1, No 2 (2013): SERI B
Publisher : Faculty of Languages and Arts, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/813280

Abstract

The purposes of this article were to: 1) describe the form of invective in Minangkabau language, 2) describe the context of using invective expressions, and 3) describe the function of usingĀ  invective expressions in Nagari Kurai Taji South of Pariaman. The data of this study is the expressions used invective language of Minangkabau society in Nagari Kurai Taji South of Pariaman district. The data source of this research is the speech of informants in Nagari Kurai Taji South Pariaman district. The finding of the study is eksplained three things, namely 1) the form of invective, 2) the context of using invevtive expression, and 3) the functions of using invective expressions.The the form of invective consists of words and phrases. The form of invective can be categorized: nouns, verbs, adjectives. Cussthe contextof four, namely: (1)higher position speakers and familiar relationship, (2)a higher position speakers and donot close, (3)inferior speakers and familiar relationship, (4)inferior speakers and do notyet familiar. Function invective expression consists of:(1)express their resentment,(2)strong angerand extreme, (3)as ajo keor comedy purposes, (4)a means of expressing in timacy in relationships, (5)contempt, (6)expressed frustration and annoyance, and (7)as a means of disclosure as tonishment.
GAYA BAHASA IKLAN PRODUK KESEHATAN DAN KOSMETIK PADA HARIAN PAGI POSMETRO PADANG Agusmanto Agusmanto; Ermanto Ermanto; Ermawati Arief Ermawati Arief
Jurnal Bahasa dan Sastra Vol 2, No 1 (2013): SERI A
Publisher : Faculty of Languages and Arts, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/822680

Abstract

This study focused on the use of language style health products and cosmetics advertisements in Harian Pagi Posmetro Padang. This research is descriptive qualitative research method that aims to describe the style of the language of advertising in print media. The results of this research are health and cosmetic product advertising on Harian Pagi Posmetro Padang. Data obtained from Harian Pagi Posmetro Padang, published during September to November in 2011 which consisted of two ads beauty and health advertising eight. Based on the research results, we can conclude two things, namely (1) the language style of the language contained in the advertisement Harian Pagi Posmetro Padang is personification, metaphor, simile, hyperbole, paradox, inuendo, cynicism, sarcasm, and metonymy. (2) from eight style that is found in Harian Pagi Posmetro Padang, the dominant style of language used is style personified.