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All Journal AGRIEKONOMIKA AGRISE Habitat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri)

Djoko Koestiono

Departement Sosial Ekonomi Pertanian, Universitas Brawijaya

Author-ID : 442165

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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ANALISIS MANAJEMEN RANTAI PASOKAN (SUPPLY CHAIN MANAGEMENT) KOMODITAS PISANG MAS KIRANA (Kasus Pada Asosiasi Petani Pisang Mas Sridonoretno, Kecamatan Dampit, Kabupaten Malang) Amir, Nur Ocvanny; Syafrial, Syafrial; Koestiono, Djoko
HABITAT Vol 25, No 1 (2014)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pisang mas Kirana merupakan produk yang banyak dibudidayakan di Desa Srimulyo, Desa Sukodono, Desa Baturetno, Kecamatan Dampit, Kabupaten Malang. Untuk mengembangkan produksinya, ketiga desa tersebut membentuk asosiasi petani pisang mas â€œSridonoretnoâ€. Tujuan penelitian adalah untuk menganalisis 1) Kondisi rantai pasokan pisang mas Kirana, 2) Tingkat performansi pemasok (KUB dan CV Sukadana), 3) Hubungan kemitraan rantai pasokan pisang mas Kirana antara KUB dengan CV Sukadana dan antara CV Sukadana dengan UD Aneka Buah Segar, 4) Prioritas masing-masing level dalam pengukuran kinerja rantai pasokan pisang mas Kirana di daerah penelitian. Hasil penelitian ini menunjukkan bahwa 1) Kondisi rantai pasokan pisang mas Kirana yang menyangkut aliran barang, aliran uang, dan aliran informasi termasuk dalam kategori baik, 2) Performansi KUB terbaik adalah KUB Tani Maju dan KUB Sekar Rindu (100 persen) dan performansi KUB terendah adalah KUB Tugu Sari (20 persen), selanjutnya performansi CV Sukadana memiliki nilai 90.5 persen, 3) Rata-rata semua pihak merasa percaya, memiliki komitmen sangat baik, sering melakukan komunikasi, merasa puas, dan sangat tergantung terhadap kinerja mitranya, 4) Perumusan prioritas masing-masing tingkatan dalam pengukuran kinerja rantai pasokan pisang mas Kirana menunjukkan bahwa yang menjadi prioritas pertama disetiap tingkatan adalah proses pengadaan (0,384), atribut reliabilitas (0,322), dan indikator pemenuhan pesanan sempurna (0,399). Kata Kunci: Pisang mas Kirana, rantai pasokan, performansi, hubungan kemitraan, prioritas

ANALISIS TINGKAT KEPUASAN TERHADAP KINERJA PELAYANAN PEMASOK BUNGA POTONG KRISAN Maulidah, Silvana; Koestiono, Djoko; Ramadhani, Paramita Dwiasti
Habitat Vol 25, No 3 (2014)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.33 KB)

Kinerja (performansi) pelayanan merupakan strategi yang digunakan sebagai langkah awal keberhasilan pemasok bunga potong krisan di masa mendatang dalam menjalin hubungan kerjasama dengan pelanggan. Tujuan Penelitian ini adalah (1) Menganalisis tingkat kinerja pelayanan Â pemasok (kelompok tani) bunga potong krisan. (2) Menganalisis tingkat kepuasan pelanggan terhadap kinerja pelayanan pemasok (kelompok tani) bunga potong krisan. Tingkat kepuasan terhadap kinerja pelayanan pemasok bunga potong krisan dianalisis dengan menggunakan dua metode yaitu Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA).Â Analisis data berdasarkan 5 dimensi kinerja kualitas pelayanan yaitu bukti fisik, keandalan, daya tanggap, jaminan, dan empati. Hasil penelitian menunjukkanbahwa: (1) Tingkat kinerja pelayanan dari pemasok bunga potong krisan Â berada pada kategori baik; (2) Tingkat kepuasan pelanggan terhadap kinerja pelayanan pemasok bunga potong krisan berada pada kategori puas. Sedangkan Â kinerja pelayanan yang harus diprioritaskan dari pemasok bunga potong krisan antara lain: ketepatan waktu pengiriman, jaminan kualitas produk, keutamaan kepentingan pelanggan, pelayanan yang adil dan memahami kepentingan pelanggan, serta pelayanan cepat dan efisiendan juga memahami kebutuhan pelanggan. Kata Kunci: Kepuasan, Kinerja Pelayanan, Pelanggan, Pemasok, CSI, IPA

ANALYSIS SUPPLY CHAIN MANAGEMENT OF TOMATO BEEF AGRIBUSSINESS (Case Studies in Tani Maju Group Dusun Junggo Kecamatan Bumiaji, Batu) Triyasari, Sri Ratna; Muhaimin, Abdul Wahib; Koestiono, Djoko
HABITAT Vol 26, No 1 (2015)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Main strength of agribusiness is the fulfillment of demand for agricultural products. However, this demand is often located in cities and industrial centers, whereas the production site of agribusiness is always far away from cities and industrial centers where the demand derives from. Indonesian farmers are lacking of competing ability, and therefore, it is hard to give better quality of supply and more punctuality of procurement. Punctuality is highly required by consumer and therefore, this research attempts to discuss punctuality. The objective of research is to analyze the performance of tomato beef supply chain management and the long-term relationship among the agencies of tomato beef supply chain management. To achieve this objective, research uses analysis methods of SCOR AHP and descriptive statistic. Result of research indicates that the performance of tomato beef supply chain management may be classified already as the good one but it can still be improved by establishing the main priority or the best solution alternative for supply chain management, which respectively is the making of long-term business contract. Therefore, long-term relationship among the agencies of tomato beef supply chain management will be stronger.

Value Chain Analysis of Prol Tape Cassava in Agroindustry in Jember Sari, Fennela Firman; Anindita, Ratya; Koestiono, Djoko
HABITAT Vol 28, No 1 (2017)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

The purpose of the study was to analyze the mapping of prol tape value chain and the critical succes factor (CSF) to define effective strategyto improve the prol tape. The sampling methods were census and snowball sampling. The data analysis methods were mapping analysis, CSF, and benchmarking. The findings showed that the agroindustrial actors spent the highest amount of money in one production process, 2,278,999.75 rupiahs, and as the consequence got the least amount of profit, 862,292.25 rupiahs. According to the agroindustry, the most criticalfactors were taste, quality, and price, while those according to the consumers were taste, quality, and expired. The factor that had highest gap score was expired (0.97) followed by innovation (0.6) and supply (0.53). Therefore, the methods of upgrading to do were process upgrading (minimizing defects in raw materials), product upgrading (improving flavors, product diversification, mentioning expiration date and increasing supply), functional upgrading (increasing machine capacity for production) and chain upgrading (shifting the chain and not involving retailers, increasing the number of stores (outlets) in strategic locations, and buying raw materials directly from tape sellers).

Kinerja Manajemen Rantai Pasok Keripik Apel Pada Industri Kecil di Kota Batu Alim, Sahl Hilmy; Retnoningsih, Dwi; Koestiono, Djoko
HABITAT Vol 29, No 1 (2018)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Tujuan penelitian ini yaitu untuk mengetahui pencapaian kinerja rantai pasok pada Industri Kecil Keripik Apel di Kota Batu. Penelitian dilakukan di Kota Batu, dengan menggunakan 3 responden. Metode yang digunakan yaitu analisis kualitatif untuk mengidentifikasi rantai pasok serta mengidentifikasi serta menganalisis rantai pasok, pemetaan rantai pasok dengan metode SCOR (Supply Chain Operations Reference), pengukuran kinerja rantai pasok dengan menggunakan atribut kinerja yang diukur yaitu Supply Chain Reliability, Supply Chain Responsiveness, dan Supply Chain Agility dengan metrik kinerja yaitu Perfect Order Fulfillment (POF), Order Fulfillment Cycle Time (OFCT), Upside Supply Chain Flexibility, Upside Supply Chain Adaptability, dan Downside Supply Chain Adaptability. Hasil dari penelitian ini menunjukkan deskripsi mengenai rantai pasok, pemetaan rantai pasok dengan menggunakan metode SCOR (Supply Chain Operations Reference), pengukuran kinerja manajemen rantai pasok, kendala serta perbaikan kinerja manajemen rantai pasok di Industri Kecil Keripik Apel di Kota Batu.

Analysis of Organic Lettuce Supply Chain Institutions Sajali, Chusnatul Ulaela; Setiawan, Budi; Koestiono, Djoko
HABITAT Vol 29, No 1 (2018)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Supply chains are formed due to the need of farmers, wholesalers, retailers, supermarkets, and consumers. With a large number of agents in the organic lettuce production starting from the farmers up to supermarkets, it turns out that supply chain management has not proceeded well. Each agent has still no-good cooperation and relationship because they only work and focus on their own goals. Information desired by consumers only reaches the retailers, not up to the farmers as suppliers. This research was aimed to identify the structure of organic lettuce supply chain flow, to analyze the performance of organic lettuce supply chain management, and to formulate alternative solutions for the management performance improvement in the organic lettuce supply chain. The results showed that the agents of the supply chain in the flow of information have not flowed perfectly and completely. Improved and better supply chain management performance is highly required at wholesalers and retailers.

Comparative Forecasting Demand For Robusta Ground Coffee Product in SME SL Malang Regency Using Holt-Winters Exponential Smoothing and Seasonal ARIMA Method Lutfi, Annisa Zahara; Dewi, Heptari Elita; Koestiono, Djoko; Shabrina, Ajeng Rizqya; Julin, Aleisha Julia Deme Anak
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.8

Small Medium Enterprise SL (SME SL) has a fluctuating volume of demand for ground coffee and to forecast demand for the following month, they only use the owner's intuition, so they cannot ensure the availability of product stocks precisely. Therefore, the use of accurate forecasting methods is necessary for forecasting in the future. The purpose of this research is to describe the demand forecasting for robusta ground coffee in SME SL, analyze the demand forecasting for robusta ground coffee products in SME SL and compare the value of forecasting accuracy to get the best forecasting method. Determination of the sample using judgment sampling is the owner of SME SL. The data used is ground coffee demand data for the period January 2015 to August 2022. The forecasting methods used is Holt-Winters Exponential Smoothing and SARIMA. The results showed that SME SL applies executive opinion for forecasting, and the best model for forecasting product demand is the SARIMA model (0,1,1) (0,1,1)12, because it produces an MSE error value of 1.8868 and a MAPE value of 0.20% with the highest demand in January 2023 of 866.32 kg. Suggestions for SME SL to increase demand for their products by applying the SARIMA method, developing appropriate process and capacity planning strategies and making the best use of existing tourism opportunities.

The Effect of Relationship Marketing on Customer Gratitude and Customer Loyalty at Farm to Table Business Mekasari, Firsta Koesdyah; Setiawan, Budi; Isaskar, Riyanti; Koestiono, Djoko; Syafrial; Maulidah, Silvana
HABITAT Vol. 34 No. 3 (2023): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.3.21

Farm to Table Business is one of the platform for selling agricultural products by digital marketing that really needs a relationship marketing strategy to add customers and increase customer loyalty by increasing customer gratitude. Relationship marketing is a form of strategy to retain customers. The purpose of this research is to analyze the effect of relationship marketing on customer gratitude and the effect of customer gratitude on customer loyalty at Farm to Table Business. This study used a purposive sampling technique to determine the sample with a total of 100 respondents. The data analysis technique in this study used SEM PLS (Partial Least Square) with Warp PLS 7.0 software. The results of this research show that: (1) Relationship marketing has a positive and highly significant effect on customer gratitude by 0.22; (2) Customer Gratitude has a positive and highly significant effect on customer loyalty by 0.56.

Co-Authors Abdul Wahib Muhaimin Alim, Sahl Hilmy Andrean Eka Hardana Anisa Aprilia Arif Yustian Maulana Noor Bashir, Muhammad Irham Abdul Budi Setiawan Budi Setiawan Budi Setiawan Chusnatul Ulaela Sajali Dwi Laila Maulida Dwi Retno Andriani Dwi Retnoningsih EFFY YUSWITA Fitria Dina Riana Hardana, Andrean Eka Heptari Elita Dewi I Gusti Bagus Wiksuana Iman Yushendra Imaniar Ilmi Pariasa Ismayanto Adi Purnomo Julin, Aleisha Julia Deme Anak Lutfi, Annisa Zahara May Vindari Mekasari, Firsta Koesdyah Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Nuhfil Hanani Nur Ocvanny Amir Paramita Dwiasti Ramadhani Rachman Hartono Ratya Anindita Retno Ediwiyati Riyanti Isaskar Sari, Fennela Firman Shabrina, Ajeng Rizqya Silvana Maulidah Sri Ratna Triyasari, Sri Ratna Syafrial Syafrial Syafrial Tatiek Koerniawati Andajani Wahdah, Shoffey Yundari, Yundari Yuswita, Effy

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