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All Journal Journal of Tropical Soils AGRIVITA, Journal of Agricultural Science Jurnal Sains Teknologi dan Lingkungan (JSTL) Jurnal Biologi Tropis Jurnal Sinergitas PkM & CSR CROP AGRO, Scientific Journal of Agronomy Seminar Nasional Lahan Suboptimal Jurnal Gema Ngabdi Jurnal Abdi Insani Agroteksos Jurnal Pepadu Jurnal Ekosains Jurnal Ilmiah Mahasiswa Agrokomplek Jurnal Wicara Desa
Wahyu Astiko
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Other

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Journal : Jurnal Wicara Desa

 1 
DIGITALIZATION AND BANANA CHIP INNOVATION: EFFORTS TO INCREASE THE COMPETITIVENESS OF LOCAL UMKM IN TERATAK VILLAGE Astiko, Wahyu; Yarti, Suci; Idyawati, Idyawati; Azhari, Baiq Septia Vina; Wati, Karisma; Tanadi, Stephannie Nandhika; Nu’aimah, Siti Orpala; Juhanda, Rizki Aprilla; Haqqi, Ahmad Dia’ul; Ramadhan, Imam Muzhaffar; Ramdhani, Abi Irfan
Jurnal Wicara Vol 3 No 1 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i1.6907

Abstract

Teratak Village, located in Batukliang Utara District, Central Lombok Regency, holds great potential for agricultural product processing, particularly bananas. The abundance of raw materials presents an opportunity to develop multi-flavored banana chips as a flagship product. Community empowerment efforts focus on flavor innovation, packaging, and digital marketing to enhance product competitiveness. Innovations include developing flavors such as chocolate, doger, and taro. Additionally, packaging plays a crucial role in increasing product value, with training provided on creating attractive, functional, and eco-friendly packaging. Informative label designs and customized packaging sizes are expected to expand market reach, including entry into supermarkets and souvenir shops. In the digital era, online marketing serves as a key strategy. The community is trained to utilize social media platforms like Instagram and Facebook, along with digital marketing strategies, to boost product visibility. Through digital marketing, Teratak Village's banana chips have the potential to gain wider recognition both nationally and internationally. This program aims to enhance community skills and creativity, create new job opportunities, and strengthen Teratak Village's identity as a center for high-quality banana chip production. This integrated approach is expected to support sustainable economic development and provide long-term benefits to the community.
DIGITALIZATION AND BANANA CHIP INNOVATION: EFFORTS TO INCREASE THE COMPETITIVENESS OF LOCAL UMKM IN TERATAK VILLAGE Astiko, Wahyu; Yarti, Suci; Idyawati, Idyawati; Azhari, Baiq Septia Vina; Wati, Karisma; Tanadi, Stephannie Nandhika; Nu’aimah, Siti Orpala; Juhanda, Rizki Aprilla; Haqqi, Ahmad Dia’ul; Ramadhan, Imam Muzhaffar; Ramdhani, Abi Irfan
Jurnal Wicara Vol 3 No 1 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v3i1.6907

Abstract

Teratak Village, located in Batukliang Utara District, Central Lombok Regency, holds great potential for agricultural product processing, particularly bananas. The abundance of raw materials presents an opportunity to develop multi-flavored banana chips as a flagship product. Community empowerment efforts focus on flavor innovation, packaging, and digital marketing to enhance product competitiveness. Innovations include developing flavors such as chocolate, doger, and taro. Additionally, packaging plays a crucial role in increasing product value, with training provided on creating attractive, functional, and eco-friendly packaging. Informative label designs and customized packaging sizes are expected to expand market reach, including entry into supermarkets and souvenir shops. In the digital era, online marketing serves as a key strategy. The community is trained to utilize social media platforms like Instagram and Facebook, along with digital marketing strategies, to boost product visibility. Through digital marketing, Teratak Village's banana chips have the potential to gain wider recognition both nationally and internationally. This program aims to enhance community skills and creativity, create new job opportunities, and strengthen Teratak Village's identity as a center for high-quality banana chip production. This integrated approach is expected to support sustainable economic development and provide long-term benefits to the community.
Co-Authors A. Farid .Hemon Abdurachman, Hanafi Ahsani Taqwim Anton Muhibuddin Anton Muhibuddin Azhari, Baiq Septia Vina Bambang Budi Santoso Bambang Budi Santoso Ernawati, NML Fauzi, Muhammad Taufik Hafizatuz Zohriah Haqqi, Ahmad Dia’ul Hery Haryanto I Ketut Ngawit I Komang Damar Jaya I Made Sudaantha I Made Sudantha I Muthahanas I Nyoman Soemeinaboedhy Idyawati, Idyawati Ika Rocdjatun Sastrahidayat Ika Rochdjatun Sastrahidayat Ika Rochdjatun Sastrahidayat Irwan Mutahanas Irwan Muthahanas Jayaputra Juhanda, Rizki Aprilla M Isnaini M Taufik Fauzi M. Taufik Fauzi M. Taufik Fauzi, M. Taufik M. Yusuf Malayani Mariani M Mery Windarningsih Moh. Romza Alfan MOHAMAD TAUFIK FAUZI Mohamad Taufik Fauzi MT Fauzi Muhajir, Muhamad Muhammad Adya Purnama Mulat lsnaini Ni Made Laksmi Ernawati Ni Made Laksmi Ernawati, Ni Made Laksmi Novi Ekayanti Nur Atiqah Hamdi Nurul Fabila Nu’aimah, Siti Orpala Ramadhan, Imam Muzhaffar Ramdhani, Abi Irfan Sahrati Humairah Shani, Viorenza Aulia Silawibawa, IP Sinta Nuryah Sri Rahayu Sudirman Sudirman Sukartono Sukartono, . Syamsuddin Djauhari Syamsuddin Djauhari Syamsuddin Djauhari Tanadi, Stephannie Nandhika Toni Indrawan Wati, Karisma Wayan Wangiyana Yarti, Suci Yudistiran Yuni Fitrianti2