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Rizal Rizal
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The Effect of Consumer Preference, Perception, and Awareness on Yogurt Purchase Decisions in Banyuwangi Regency Getta Hayyuning Mangesti; R. Abdoel Djamali; Rizal Rizal
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6550

Abstract

Functional drinks are promoted as products that have health benefits. Yogurt is a functional product that is fortified with calcium, fiber and probiotics. Yogurt imports have increased by 225.98%, this means that it is in line with the increasing need for Indonesian people to consume yogurt. The purpose of this study was (1) to analyse the effect of consumer preferences on yogurt purchasing decisions, (2) to analyse the effect of consumer perceptions on yogurt purchasing decisions, (3) to analyse the effect of consumer awareness on yogurt purchasing decisions. The variables observed in this study were consumer preferences, consumer perceptions, consumer awareness, and purchasing decisions on yogurt. This study uses a quantitative descriptive method. The data obtained were processed using SEM-PLS. Respondents are consumers who often shop at the five modern retailers in the city of Banyuwangi. The results of this study indicate that consumer preferences for yogurt are still considered quite low. Respondents already know that the composition contained in yogurt products is important in deciding to buy. The relationship between consumer perceptions of purchasing decisions is positive. Consumer awareness of purchasing decisions has a significant influence. Respondents already know that yogurt is a healthy fermented milk drink.
Co-Authors Aan Erlansari Abdul Rahman Abu Hasan Asy’ari Achmad Bahauddin Adi Penata Rahmawan Alfa Dera Ali Djamhuri Andi Nur Fadillah Anis Nafila Aris Munandar Asahar Johar Bustami Bustami Danti Angraeni Dedi Hadian Destriyana Pamungkas Tindiro Edi Sucipto Efie Fadjrijah Eka Evi Tamala Fadlisyah Fadlisyah Fadllan Fadllan Fajriana Fajriana Fidah Zul Getta Hayyuning Mangesti Ginanjar Mulyo Juniarto Hadiyati Minazzulami Hanna Sari Widya Kusuma Harapin Hafid H. Hasbiadi Hasbiadi Hemifitriani Lugu Hidayatullah Hidayatullah Iftihor Iftihor Ikramina ikramina Indri Rafiani Rahmawati Jamaluddin Hos Juliana Zega Laksono Trisnantoro Lidya Rosnita Linda Rahayu Lorinda Nabuasa Mahmudi Mahmudi Meilinah Hidayat Merry Puspita Dyah Utami Mery Subito Mestwatin Watin Muh. Rais Novi M Mannassai Nurdin Yusuf Nurul Ummi Pambudi Elsa Wiguna R. Abdoel Djamali Rina Oktaviani Rr. Anisa Siwianti Handayani Sijani Prahastuti Stella Tinia Hasiana Susi Yerni Sutrayani Yani Syamsuddin Syamsuddin Wahyu Setia Widodo Wahyu Widowati Yaspin Huber Yonita Lestari Ndun Zaenal Assikin