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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi : Journal of Economic Value Added: Majalah Ekonomi & Bisnis Proceeding SENDI_U IJHCM (International Journal of Human Capital Management) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat AbdiMas NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management MABIS: Manajemen dan Bisnis MBIA ETNOREFLIKA: Jurnal Sosial dan Budaya JURNAL LENTERA BISNIS JMB : Jurnal Manajemen dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Penelitian Manajemen Terapan (Penataran) Monas: Jurnal Inovasi Aparatur BUDGETING : Journal of Business, Management and Accounting Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Hurriah: Jurnal Evaluasi Pendidikan dan Penelitian Jurnal Penelitian Inovatif Arus Jurnal Sosial dan Humaniora Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Manajemen Perbankan Keuangan Nitro Jurnal Ekonomika Dan Bisnis Economic Reviews Journal Formosa Journal of Sustainable Research (FJSR) Jurnal Pengabdian Masyarakat Information Technology (JPM ITech) Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Jurnal Ekonomika Manajemen Dan Bisnis Moneter : Jurnal Keuangan dan Perbankan APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Jurnal Manajemen Riset Inovasi Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora ELIGIBLE : Journal of Social Sciences House of Management and Business Journal Al-Zayn: Jurnal Ilmu Sosial & Hukum Jurnal Manajemen Bisnis Sasambo: Jurnal Abdimas (Journal of Community Service) As-Syirkah: Islamic Economic & Financial Journal
Ari Anggarani Winadi Prasetyoning Tyas
Universitas Esa Unggul
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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STRATEGI PEMASARAN DIGITAL UMKM KULINER DI ERA MEDIA SOSIAL Hakim, Muhamad Rachman; Abdillah, Khoiruddin; Sitinjak, Gabriel Asoloan; Prasetyoningtyas, Ari Anggarani Winadi
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 5 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i5.2058

Abstract

The rapid development of digital technology has transformed the marketing landscape for Micro, Small, and Medium Enterprises (MSMEs), particularly in the culinary sector. Social media has become not only a communication platform but also a strategic tool for building brand identity, expanding market reach, and strengthening customer relationships. This article aims to analyze digital marketing strategies that can be applied by culinary MSMEs in the social media era through literature review and conceptual analysis. The results of this study indicate several relevant strategies, namely brand identity and storytelling, creating creative and interactive content, collaboration with influencers, enhancing customer engagement, and utilizing paid advertising. Nevertheless, culinary MSMEs still face several challenges, such as limited digital literacy, restricted promotional budgets, and intense market competition. On the other hand, significant opportunities are offered through short-video content trends, the optimization of WhatsApp Business, and the use of analytics tools for evaluating marketing performance. With the implementation of appropriate and consistent digital marketing strategies, culinary MSMEs have the potential to increase competitiveness, expand their markets, and establish long-term relationships with customers.ABSTRAK Perkembangan teknologi digital telah mengubah lanskap pemasaran bagi Usaha Mikro, Kecil, dan Menengah (UMKM), khususnya sektor kuliner. Media sosial tidak hanya menjadi sarana komunikasi, tetapi juga instrumen strategis untuk membangun merek, meningkatkan jangkauan pasar, dan memperkuat hubungan dengan konsumen. Artikel ini bertujuan untuk menganalisis strategi pemasaran digital yang dapat diterapkan UMKM kuliner di era media sosial melalui kajian literatur dan pendekatan konseptual. Hasil kajian menunjukkan bahwa terdapat beberapa strategi kunci yang relevan, yaitu pembangunan identitas merek dan storytelling, penciptaan konten kreatif dan interaktif, kolaborasi dengan influencer, peningkatan keterlibatan konsumen (customer engagement), serta pemanfaatan iklan berbayar. Meskipun demikian, UMKM masih menghadapi hambatan berupa keterbatasan literasi digital, modal promosi, dan persaingan pasar yang ketat. Di sisi lain, peluang besar terbuka melalui tren video pendek, optimalisasi WhatsApp Business, serta pemanfaatan data analitik untuk evaluasi strategi. Dengan penerapan strategi pemasaran digital yang tepat dan konsisten, UMKM kuliner berpotensi meningkatkan daya saing, memperluas pasar, serta menciptakan hubungan jangka panjang dengan konsumen.
Pengaruh Work Environment dan Perceived Organizational Support Terhadap Work Engagement Dimediasi oleh Self-Efficacy Socha Safira, Astri; Prasetyoning Tyas, Ari Anggarani Winadi
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.938

Abstract

The increasing complexity and dynamics of work within government institutions can affect employees’ engagement with the organization. Therefore, it is essential for institutions to understand the role of the work environment and perceived organizational support in fostering strong work engagement and enhancing employees’ self-confidence. This study aims to examine the influence of work environment and perceived organizational support on work engagement, with self-efficacy as a mediating variable among civil servants at Bappeda DKI Jakarta. The research employed a quantitative approach by distributing questionnaires to 69 employees selected through a saturated sampling technique/census. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings show that the work environment positively influences self-efficacy, perceived organizational support positively affects self-efficacy, the work environment positively influences work engagement, perceived organizational support positively affects work engagement, and self-efficacy has a positive effect on work engagement. Furthermore, self-efficacy mediates the influence of both the work environment and perceived organizational support on work engagement. The study recommends that management enhance workplace comfort, encourage supportive communication from supervisors, and provide discussion and guidance when employees face new tasks. This research also contributes to the development of human resource policies, particularly in strengthening employee engagement in the public sector.
PERAN BRAND IMAGE MEMEDIASI PERCEIVED QUALITY DAN SOCIAL MEDIA TERHADAP PURCHASE INTENTION Winadi Prasetyoning Tyas, Ari Anggarani; Billyyando, Billy
ESENSI: Jurnal Manajemen Bisnis Vol. 28 Issue 1 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v28i1.245

Abstract

In the midst of intense competition in the fashion industry, companies are required to understand factors influencing consumer purchase intention. Brand image is not formed directly but is influenced by perceived quality and social media marketing. This study aims to determine the effect of perceived quality and social media marketing on purchase intention with brand image as a mediating variable in the fashion industry. The study uses a quantitative approach by distributing questionnaires to 110 prospective Uniqlo buyers in Bekasi, referring to Hair's minimum sample rule (number of statements x 5). Data analysis uses Structural Equation Modeling Partial Least Square (SEM-PLS). Results show that perceived quality does not form brand image but directly drives purchase interest through rational evaluation of product quality. Social media marketing effectively builds brand image through visual content and digital interaction, but does not directly trigger purchases because young consumers are more critical of promotions. Brand image becomes a strong driving factor for purchase intention through emotional connections and social identity. Brand image mediates the influence of social media marketing on purchase intention, but does not mediate the perceived quality-purchase intention relationship. Perceived quality and social media marketing have different influence paths. Fashion companies need to develop integrated strategies that combine direct product quality communication with brand image building through social media.
PERAN BRAND TRUST DALAM MEMEDIASI BRAND AMBASSADOR DAN SOCIAL MEDIA MARKETING TERHADAP PURCHASE DECISION PADA FANS NCT DREAM Winadi Prasetyoning Tyas, Ari Anggarani; Atalie, Alana Alysia
House of Management and Business (HOMBIS) Journal Vol 4, No 2 (2025): HOUSE OF MANAGEMENT AND BUSINESS (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v4i2.1865

Abstract

This study aims to analyze the influence of brand ambassador and social media marketing on purchase decision with brand trust as a mediating variable among TosTos consumers who are fans of NCT Dream in Bekasi. A quantitative approach was employed using a survey method involving 130 respondents, and data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results reveal that brand ambassador has a positive effect on purchase decision but no significant effect on brand trust. Social media marketing positively affects brand trust but does not have a direct effect on purchase decision. Furthermore, brand trust fully mediates the relationship between social media marketing and purchase decision, but does not mediate the relationship between brand ambassador and purchase decision. This study contributes theoretically to the development of the Stimulus-Organism-Response (S-O-R) model by demonstrating that brand trust as an internal process (organism) plays an important role in bridging the influence of digital stimuli on purchasing behavior. Practically, the results of this study can provide an initial overview for companies in designing digital marketing communication strategies that are more focused on building consumer trust
Organizational and Cultural Change at Pump Industry in Indonesia Using SWOT Analysis for Digital Transformation Sustainability cornelius, joseph; Muallifah, Siti; Tyas, Ari Anggarani Winadi Prasetyoning
JURNAL HURRIAH: Jurnal Evaluasi Pendidikan dan Penelitian Vol. 6 No. 1 (2025): Jurnal Hurriah: Journal of Educational Evaluation and Research
Publisher : Yayasan Pendidikan dan Kemanusiaan Hurriah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56806/jh.v6i1.223

Abstract

This study examines the organizational and cultural transformation imperatives within Indonesia's pump manufacturing industry, focusing on the critical challenges of digitalization and sustainability in an increasingly competitive global market. Here, we investigate whether pump manufacturers can leverage digital transformation and cultural change to enhance their market position, particularly as the industry experiences robust growth driven by increasing demand for water treatment solutions and infrastructure projects. Through comprehensive SWOT analysis, this study identifies key organizational capabilities and challenges, in addressing the industry's historical reliance on imports and technological gaps. Thus, this study aims to obtain critical areas for improvement, including the necessity for systematic employee training programs to facilitate cultural adaptation and the implementation of environmentally sustainable technologies. The result shows digital transformation can enhance operational efficiency while supporting sustainability goals. Here, the recommendations for Indonesian pump manufacturers to navigate rapid global challenges, emphasizing the importance of balancing technological advancement with organizational culture change to achieve sustainable competitive advantages in the international market in near future.
Strategi Manajemen Kewirausahaan dalam Penciptaan Lapangan Kerja Mulyono, Indah Havivah; Shafita, Andina Firza; Tobing, Benhard Daniel Lumban; Prasetyoning, Ari Anggarani Winadi
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kewirausahaan merupakan salah satu pilar penting dalam pembangunan ekonomi suatu bangsa, terutama dalam menciptakan lapangan kerja baru dan mengurangi angka pengangguran. Strategi manajemen kewirausahaan menjadi kunci utama dalam mengoptimalkan potensi usaha agar mampu bertahan dan berkembang di tengah persaingan global. Penelitian ini bertujuan untuk menganalisis strategi manajemen kewirausahaan dalam penciptaan lapangan kerja dengan menekankan aspek perencanaan, pengorganisasian, pelaksanaan, dan evaluasi. Metode yang digunakan adalah studi literatur dari berbagai sumber akademik yang relevan. Hasil kajian menunjukkan bahwa kewirausahaan yang dikelola dengan strategi tepat mampu mendorong tumbuhnya usaha mikro, kecil, dan menengah (UMKM) yang secara signifikan berkontribusi pada penyediaan lapangan kerja. Faktor kunci yang mendukung strategi tersebut meliputi inovasi produk, manajemen keuangan yang efektif, pemanfaatan teknologi digital, serta pengembangan sumber daya manusia yang adaptif. Selain itu, dukungan ekosistem kewirausahaan berupa akses permodalan, kebijakan pemerintah, dan jejaring bisnis juga sangat menentukan keberhasilan. Dengan demikian, strategi manajemen kewirausahaan tidak hanya berperan dalam meningkatkan daya saing usaha, tetapi juga berkontribusi terhadap pembangunan ekonomi berkelanjutan melalui penciptaan lapangan kerja produktif. Implikasi penelitian ini diharapkan dapat menjadi referensi bagi pelaku usaha, akademisi.
The Influence of Celebrity Endorsers, Attitude Towards the Brand Through Brand Image on Customer Purchasing Decisions on Glico Wings Ice Cream Christianto, Maresky; Tyas, Ari Anggarani Winadi Prasetyoning
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1127

Abstract

This study aims to examine the influence of Celebrity Endorser, Attitude Toward The Brand through Brand Image on Customer Purchase Decisions on Glico Wings ice cream. This research is motivated by an increase in purchase decisions due to promotions from celebrity endorsers, thus creating an Attitude Toward Brand from consumers and finally creating a good Brand Image. This study used respondents with the criteria of having Instagram social media accounts and having bought and tasted Glico Wings ice cream in the Tangerang area. The sampling technique used in this study used a purposive sampling technique of 170 respondents using the SEM analysis method. The results of the research in this study show that Celebrity Endorser and Attitude Toward The Brand have a positive effect on Brand Image, Celebrity Endorser and Attitude Toward The Brand also have a positive effect on Purchase Decisions, but Brand Image has no effect on Purchase Decisions. Then Brand Image mediates Celebrity Endorser also has no effect on purchase decisions and also Brand Image mediates Attitude Toward The Brand also has no effect on purchasing decisions. Managerial implications for Glico Wings ice cream in order to be able to improve marketing strategies by using various platforms, content and features that are in accordance with the characteristics and preferences of their Celebrity Endorsers for the target market they are targeting and can provide superiority in their products and carry out brand awareness through social media ads and Google ads.
The Effect of Training and Work Environment on Employee Performance through Employee Engagement as an Intervening Variable Kurahman, Muhammad Taufik; Tyas, Ari Anggarani Winadi Prasetyoning
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1135

Abstract

This research aims to examine the influence of Training and Work Environment through Employee Engagement on Employee Performance at PT. Coway International Indonesia. This research was motivated by employee performance which was not mentioned, so research was carried out to find out which training, work environment and Employee Engagement variables would have the most influence on employee performance at PT. Coway International Indonesia. The population in the study were employees of PT. Coway International Indonesia. Meanwhile, the research sample was taken using a purposive sampling technique and then using a saturated sampling technique, namely all members of the population were used as samples with a total of 100 respondents. This research is quantitative research using the Structural Equation Model - Partial Least Square (SEM-PLS) method. The results of the research show that Training and Work Environment have a positive effect on Employee Engagement, Training and Work Environment have a positive effect on Employee Performance, Employee Engagement has a positive effect on Employee Performance, Training has no positive effect on Employee Performance through Employee Engagement, finally the Work Environment has a positive effect on Performance Employees through Employee Engagement. After conducting research, the author suggests expanding the population to other branches, so that it can represent more answers from Coway International Indonesia employees. Coway International Indonesia throughout Indonesia. Apart from that, you can also add other supporting variables, such as Work Motivation, Job Satisfaction, Reward and Punishment and other variables that are relevant to the novelty of the research.
Innovation Strategy in Building an Organisational Culture that Supports Business Change: A Review from a Corporate Strategy Perspective Ningsih, Susilowati; Tyas, Ari Anggarani Winadi Prasetyoning
Jurnal Penelitian Inovatif Vol 4 No 2 (2024): JUPIN Mei 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.371

Abstract

The era of globalization, technological advancement, and rapid market dynamics has created a highly volatile business environment. Companies are pressured to adapt to these changes or risk becoming obsolete and irrelevant. Innovation has become the key to addressing the challenges of business change. This research aims to investigate the relationship between innovation strategy, organizational culture, and corporate strategy in the context of business change, with the goal of providing better insights into how companies can build a culture that supports innovation as an integral part of their strategy. The research method employed in this study is a literature review using a qualitative approach and descriptive analysis. Descriptive analysis will be used to present and interpret findings from articles obtained from Google Scholar between 2011 and 2023. The study results indicate that in facing rapidly changing business dynamics, innovation is crucial to maintaining organizational relevance and competitiveness in a competitive market. Innovation strategy must be integrated into the organizational culture to create an environment where new ideas can flourish and be effectively implemented. Design-based approaches, supportive leadership, flexible organizational structures, and appropriate incentives are essential elements in building a strong culture of innovation.
Literature Review Mengukur Kinerja Karyawan Pada Bidang Jasa Dan Manufaktur Nurjannah, Nurjannah; Tyas, Ari Anggarani Winadi Prasetyoning; Cahyadi, Lukman
JMB : Jurnal Manajemen dan Bisnis Vol 13, No 2 (2024): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v13i2.11446

Abstract

In the world of work, both in industry and in institutions, human resources (HRM) are a very important component. A strong and reliable human resource is essential to the smooth operation of any company. It's an essential part of any organization's ability to compete in today's market, and every company is trying to find the best individual to do it. If a company wants to its vision, mission, and goal, human resource management needs to be given greater attention. So, whatever affects employee performance should be taken into account. This research analyzes the things that influence the performance of employees in the company, because of the importance of human resources for the competitive advantage of the company. The purpose of this writing is to find out how advanced research is related to the topic. The method used in this research is literature review. Research results show that employee performance is strongly influenced by job motivation. Therefore, human resource management is vital to having good employees and performing optimally.
Co-Authors Abdillah, Khoiruddin Adelia Dwi Putri Agnes Sandrawati Agustin, Devianah Isma Andika, Dade Anggaraini , Novita Anggoman , Stephanie Grace Carolline Atalie, Alana Alysia Bagas Wahyu Dewanta Bagastoro Sulistyo, Irvan Baharsyah, Ilham Baihaqi Bakir Barqa, Malviyola El Billyyando, Billy Bita Utami Bunawijaya, Steven Christianto, Maresky cornelius, joseph Cornellius, Josephin Dadi, Feony Salsabilla Darmawan, Yohanes David David Desy Prastyani desy wulandari Dwi Wahyuningsih Dwi Wahyuningsih, Dwi Eka Bertuah Elis Setiawati, Elis Elvira, Rani Erwan Baharudin Fathoni, Rialdi Fuad Fernando Fernando, Fernando Gunawan, Richo Gunawan, Yakub Hakim, Muhamad Rachman Hapsoro, Setyo Gusti Harefa, Tri Rahayu Hery Widijanto Hesham, Malek Hestari, Ema Tri Indrawan, Yoga Iqbal, Widy Maulana Jodiyosa, Puti Kurahman, Muhammad Taufik Kurniawan Kurniawan Lidya Lukman Cahyadi Malviyola el barqa Maulani, Siti Helpi Muallifah, Siti Muhammad Luthfi Muhonis, Daniel Ananda Mujiono, Sherina Anggraini Mulyono, Indah Havivah Murniah, Alya Nanda, Bintang Restu Nazruddin Safaat H Neda Alifia Rahma Ningsih, Susilowati Nizirwan Anwar Novera Kristiani Nugroho, Rinaldi Imam Nur ‘Azah Nurjannah Nurjannah Pramuditya, Galang R. A. Nurlinda Raden Ajeng Nurlinda Raden Ayu Nurlinda Rahman, Muhammad Fadli Ramadhan, Muhammad Sahrul Ramadhon, Luthfi Revanza Syach RILLA GANTINO Rizqia, Yusri Nela Sabrina Nur Afifah Salsabilah, Kartika Saputra, Hansen Setiyati, Ritta Shafita, Andina Firza Sidik, Satrio Riyono Sindroi Anuegrah Ndraha Siregar, Kristo Saputra Sitinjak, Gabriel Asoloan Slamet Sutanto Socha Safira, Astri Syarifuddin Tippe Tejo, Bryan Edward Tobing, Benhard Daniel Lumban Ummanah Ummanah, Ummanah Vita Intan Safitri Yudha Hartlanda Martianto Yulia Handayani Yusnaini Yusnaini