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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi : Journal of Economic Value Added: Majalah Ekonomi & Bisnis Proceeding SENDI_U IJHCM (International Journal of Human Capital Management) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pengabdian Masyarakat AbdiMas NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL PENDIDIKAN TAMBUSAI YUME : Journal of Management MABIS: Manajemen dan Bisnis MBIA ETNOREFLIKA: Jurnal Sosial dan Budaya JURNAL LENTERA BISNIS JMB : Jurnal Manajemen dan Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Penelitian Manajemen Terapan (Penataran) Monas: Jurnal Inovasi Aparatur BUDGETING : Journal of Business, Management and Accounting Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Penelitian Inovatif Arus Jurnal Sosial dan Humaniora Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Manajemen Perbankan Keuangan Nitro Economic Reviews Journal Formosa Journal of Sustainable Research (FJSR) Jurnal Pengabdian Masyarakat Information Technology (JPM ITech) Sewagati: Jurnal Pengabdian Masyarakat Indonesia International Journal of Economics (IJEC) Moneter : Jurnal Keuangan dan Perbankan APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Jurnal Manajemen Riset Inovasi Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora ELIGIBLE : Journal of Social Sciences House of Management and Business Journal Al-Zayn: Jurnal Ilmu Sosial & Hukum QOSIM: Jurnal Pendidikan, Sosial & Humaniora Jurnal Manajemen Bisnis Sasambo: Jurnal Abdimas (Journal of Community Service) Sosio e-kons
Ari Anggarani Winadi Prasetyoning Tyas
Universitas Esa Unggul
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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PERAN KELOMPOK PKK DALAM MENGGUNAKAN MEDIA KOMUNIKASI GUNA PENURUNAN ANGKA STUNTING WARGA DESA SUKAMULYA TANGERANG Ummanah; Tyas, Ari Anggarani Winadi Prasetyoning; Yuliati
Jurnal Abdimas Ilmiah Citra Bakti Vol. 6 No. 2 (2025)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v6i2.5137

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pendampingan pemberdayaan kelompok PKK dalam upaya penurunan angka stunting warga desa sukamulya tangerang melalui media komunikasi. Kegiatan dilaksanakan dengan beberapa tahap Kegiatan pengabdian masyarakat ini dilaksanakan dengan tahap analisis kebutuhan, perencanaan materi sharing knowledge, tahap kedua memberikan pelatihan dan tahap ketiga adalah monitoring. Metode yang digunakan adalah ceramah, simulasi dan praktik. Hasil kegiatan pengabdian menunjukkan kelompok PKK menjadi garda terdepam pemberdayaan perempuan dimana mereka bertekad untuk membawa perubahan, dan teknologi serta inovasi menjadi senjata andalan mereka. Kelompok PKK sebagai motor penggerak masyarakat, tidak hanya sekedar mengadopsi teknologi, tetapi juga memastikan bahwa teknologi tersebut relevan dan mampu menggugah partisipasi aktif masyarakat dalam uapaya menurunkan angka stunting. Dengan demikian, kegiatan pengabdian ini mampu memberdayakan kelompok PKK dalam upaya penurunan angka stunting melalui media komunikasi.
Customer Satisfaction Mediates Digital Banking Quality and Features on Reuse Intention: HSBC Indonesia Case Jodiyosa, Puti; Winadi Prasetyoning Tyas, Ari Anggarani
APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Vol. 4 No. 3 (2025): APLIKATIF: Journal of Research Trends in Social Sciences and Humanities
Publisher : Lembaga Junal dan Publikasi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/aplikatif.v4i3.646

Abstract

This study aims to examine the role of E-Service Quality and Internet Banking Features in influencing reuse decisions, with customer satisfaction acting as a mediating variable. The research focuses on Internet Banking users of HSBC Indonesia, Tomang Branch. A quantitative approach was employed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). A total of 200 respondents were selected using non-probability sampling and responded to a Likert-scale-based questionnaire. The results indicate that both E-Service Quality and Internet Banking Features do not have a direct significant effect on reuse decisions. However, they significantly influence customer satisfaction, which in turn has a strong direct impact on reuse decisions. Furthermore, customer satisfaction effectively mediates the relationship between E-Service Quality and Internet Banking Features on reuse intention. The findings suggest that enhancing privacy protection, ease of access, and interface design can improve customer satisfaction and drive customer loyalty in digital banking. The study is limited by its single institution focus and geographic scope, which may affect the generalizability of the findings. Future research is encouraged to include multiple banks and broader regional contexts to validate these results.
The Effect of Good Industrial Relations on Company Sustainable and Working Conditions Mediated by Collective Labor Agreement at PT X Yusnaini, Yusnaini; Gunawan, Yakub; Tyas, Ari Anggarani Winadi Prasetyoning
Monas: Jurnal Inovasi Aparatur Vol. 7 No. 1 (2025): June
Publisher : Badan Pengembangan Sumber Daya Manusia Provinsi DKI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54849/monas.v7i1.272

Abstract

The legal relationship between employees and employers is essentially fair, despite differences in socio-economic status. However, in practice, labor relations often experience disharmony due to violations of collective labor agreement provisions. This study aims to analyze the legal standing of collective labor agreements in resolving industrial relations disputes between workers and employers. The research method employs a normative approach by analyzing legislation and relevant court decisions. The findings reveal that collective labor agreements possess binding legal force once registered with the industrial relations court and can serve as a legal basis in labor dispute resolution. The novelty of this study lies in emphasizing the position of collective labor agreements as an independent legal source, rather than merely a supplement to individual employment contracts. Furthermore, this study highlights the limited authority of industrial relations courts to annul such agreements—an issue rarely explored in previous studies. Thus, a thorough understanding of the legal power and limitations of collective agreements is crucial in building a just and sustainable industrial relations system.
Wirausaha Muda Mandiri sebagai Penggerak Ekonomi Bangsa Revanza Syach; Sindroi Anuegrah Ndraha; Bagas Wahyu Dewanta; Ari Anggarani Winadi Prasetyoning Tyas
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 3 (2025): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i3.3192

Abstract

This community service program, focusing on Entrepreneurship Education, is designed to foster a new generation of independent, science- and technology-based entrepreneurs. The theme was chosen based on the current social reality, where the high number of workers is not commensurate with the availability of jobs, thus triggering rising unemployment rates. The program's partner, SMK Negeri 2 Jakarta, faces major challenges in the form of limited extracurricular activities that can support the development of students' entrepreneurial spirit, as well as students' limited knowledge and skills in understanding the business world comprehensively. This condition results in a low number of graduates choosing entrepreneurship as a career path. Therefore, the goal of this program is to improve entrepreneurial competency among students, with the specific goal of forming a community of independent students with the practical skills to manage their own businesses. Activities include seminars, training, and intensive entrepreneurial mentoring with SMK Negeri 2 Jakarta as a partner. The program was attended by 110 students and 15 teachers and educational staff. To assess the success of the program, an evaluation was conducted through the distribution of questionnaires to measure participants' level of understanding and by comparing business results before and after the program was implemented. The final results showed a significant increase in students' understanding and entrepreneurial skills, which was reflected in the increase in sales of entrepreneurial products and services in the partner school environment.
STRATEGI PEMASARAN DIGITAL UMKM KULINER DI ERA MEDIA SOSIAL Hakim, Muhamad Rachman; Abdillah, Khoiruddin; Sitinjak, Gabriel Asoloan; Prasetyoningtyas, Ari Anggarani Winadi
Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi dan Perubahan Vol 5, No 5 (2025): JPM: Pemberdayaan, Inovasi dan Perubahan
Publisher : Penerbit Widina, Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/jpm.v5i5.2058

Abstract

The rapid development of digital technology has transformed the marketing landscape for Micro, Small, and Medium Enterprises (MSMEs), particularly in the culinary sector. Social media has become not only a communication platform but also a strategic tool for building brand identity, expanding market reach, and strengthening customer relationships. This article aims to analyze digital marketing strategies that can be applied by culinary MSMEs in the social media era through literature review and conceptual analysis. The results of this study indicate several relevant strategies, namely brand identity and storytelling, creating creative and interactive content, collaboration with influencers, enhancing customer engagement, and utilizing paid advertising. Nevertheless, culinary MSMEs still face several challenges, such as limited digital literacy, restricted promotional budgets, and intense market competition. On the other hand, significant opportunities are offered through short-video content trends, the optimization of WhatsApp Business, and the use of analytics tools for evaluating marketing performance. With the implementation of appropriate and consistent digital marketing strategies, culinary MSMEs have the potential to increase competitiveness, expand their markets, and establish long-term relationships with customers.ABSTRAK Perkembangan teknologi digital telah mengubah lanskap pemasaran bagi Usaha Mikro, Kecil, dan Menengah (UMKM), khususnya sektor kuliner. Media sosial tidak hanya menjadi sarana komunikasi, tetapi juga instrumen strategis untuk membangun merek, meningkatkan jangkauan pasar, dan memperkuat hubungan dengan konsumen. Artikel ini bertujuan untuk menganalisis strategi pemasaran digital yang dapat diterapkan UMKM kuliner di era media sosial melalui kajian literatur dan pendekatan konseptual. Hasil kajian menunjukkan bahwa terdapat beberapa strategi kunci yang relevan, yaitu pembangunan identitas merek dan storytelling, penciptaan konten kreatif dan interaktif, kolaborasi dengan influencer, peningkatan keterlibatan konsumen (customer engagement), serta pemanfaatan iklan berbayar. Meskipun demikian, UMKM masih menghadapi hambatan berupa keterbatasan literasi digital, modal promosi, dan persaingan pasar yang ketat. Di sisi lain, peluang besar terbuka melalui tren video pendek, optimalisasi WhatsApp Business, serta pemanfaatan data analitik untuk evaluasi strategi. Dengan penerapan strategi pemasaran digital yang tepat dan konsisten, UMKM kuliner berpotensi meningkatkan daya saing, memperluas pasar, serta menciptakan hubungan jangka panjang dengan konsumen.
Pengaruh Work Environment dan Perceived Organizational Support Terhadap Work Engagement Dimediasi oleh Self-Efficacy Socha Safira, Astri; Prasetyoning Tyas, Ari Anggarani Winadi
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.938

Abstract

The increasing complexity and dynamics of work within government institutions can affect employees’ engagement with the organization. Therefore, it is essential for institutions to understand the role of the work environment and perceived organizational support in fostering strong work engagement and enhancing employees’ self-confidence. This study aims to examine the influence of work environment and perceived organizational support on work engagement, with self-efficacy as a mediating variable among civil servants at Bappeda DKI Jakarta. The research employed a quantitative approach by distributing questionnaires to 69 employees selected through a saturated sampling technique/census. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings show that the work environment positively influences self-efficacy, perceived organizational support positively affects self-efficacy, the work environment positively influences work engagement, perceived organizational support positively affects work engagement, and self-efficacy has a positive effect on work engagement. Furthermore, self-efficacy mediates the influence of both the work environment and perceived organizational support on work engagement. The study recommends that management enhance workplace comfort, encourage supportive communication from supervisors, and provide discussion and guidance when employees face new tasks. This research also contributes to the development of human resource policies, particularly in strengthening employee engagement in the public sector.
PERAN BRAND IMAGE MEMEDIASI PERCEIVED QUALITY DAN SOCIAL MEDIA TERHADAP PURCHASE INTENTION Winadi Prasetyoning Tyas, Ari Anggarani; Billyyando, Billy
ESENSI: Jurnal Manajemen Bisnis Vol. 28 Issue 1 (2025)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v28i1.245

Abstract

In the midst of intense competition in the fashion industry, companies are required to understand factors influencing consumer purchase intention. Brand image is not formed directly but is influenced by perceived quality and social media marketing. This study aims to determine the effect of perceived quality and social media marketing on purchase intention with brand image as a mediating variable in the fashion industry. The study uses a quantitative approach by distributing questionnaires to 110 prospective Uniqlo buyers in Bekasi, referring to Hair's minimum sample rule (number of statements x 5). Data analysis uses Structural Equation Modeling Partial Least Square (SEM-PLS). Results show that perceived quality does not form brand image but directly drives purchase interest through rational evaluation of product quality. Social media marketing effectively builds brand image through visual content and digital interaction, but does not directly trigger purchases because young consumers are more critical of promotions. Brand image becomes a strong driving factor for purchase intention through emotional connections and social identity. Brand image mediates the influence of social media marketing on purchase intention, but does not mediate the perceived quality-purchase intention relationship. Perceived quality and social media marketing have different influence paths. Fashion companies need to develop integrated strategies that combine direct product quality communication with brand image building through social media.
PERAN BRAND TRUST DALAM MEMEDIASI BRAND AMBASSADOR DAN SOCIAL MEDIA MARKETING TERHADAP PURCHASE DECISION PADA FANS NCT DREAM Winadi Prasetyoning Tyas, Ari Anggarani; Atalie, Alana Alysia
House of Management and Business (HOMBIS) Journal Vol 4, No 2 (2025): HOUSE OF MANAGEMENT AND BUSINESS (HOMBIS JOURNAL)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Muhammadiyah Gombong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26753/hombis.v4i2.1865

Abstract

This study aims to analyze the influence of brand ambassador and social media marketing on purchase decision with brand trust as a mediating variable among TosTos consumers who are fans of NCT Dream in Bekasi. A quantitative approach was employed using a survey method involving 130 respondents, and data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results reveal that brand ambassador has a positive effect on purchase decision but no significant effect on brand trust. Social media marketing positively affects brand trust but does not have a direct effect on purchase decision. Furthermore, brand trust fully mediates the relationship between social media marketing and purchase decision, but does not mediate the relationship between brand ambassador and purchase decision. This study contributes theoretically to the development of the Stimulus-Organism-Response (S-O-R) model by demonstrating that brand trust as an internal process (organism) plays an important role in bridging the influence of digital stimuli on purchasing behavior. Practically, the results of this study can provide an initial overview for companies in designing digital marketing communication strategies that are more focused on building consumer trust
Strategi Manajemen Kewirausahaan dalam Penciptaan Lapangan Kerja Mulyono, Indah Havivah; Shafita, Andina Firza; Tobing, Benhard Daniel Lumban; Prasetyoning, Ari Anggarani Winadi
Jurnal Pendidikan Tambusai Vol. 9 No. 3 (2025): Desember
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kewirausahaan merupakan salah satu pilar penting dalam pembangunan ekonomi suatu bangsa, terutama dalam menciptakan lapangan kerja baru dan mengurangi angka pengangguran. Strategi manajemen kewirausahaan menjadi kunci utama dalam mengoptimalkan potensi usaha agar mampu bertahan dan berkembang di tengah persaingan global. Penelitian ini bertujuan untuk menganalisis strategi manajemen kewirausahaan dalam penciptaan lapangan kerja dengan menekankan aspek perencanaan, pengorganisasian, pelaksanaan, dan evaluasi. Metode yang digunakan adalah studi literatur dari berbagai sumber akademik yang relevan. Hasil kajian menunjukkan bahwa kewirausahaan yang dikelola dengan strategi tepat mampu mendorong tumbuhnya usaha mikro, kecil, dan menengah (UMKM) yang secara signifikan berkontribusi pada penyediaan lapangan kerja. Faktor kunci yang mendukung strategi tersebut meliputi inovasi produk, manajemen keuangan yang efektif, pemanfaatan teknologi digital, serta pengembangan sumber daya manusia yang adaptif. Selain itu, dukungan ekosistem kewirausahaan berupa akses permodalan, kebijakan pemerintah, dan jejaring bisnis juga sangat menentukan keberhasilan. Dengan demikian, strategi manajemen kewirausahaan tidak hanya berperan dalam meningkatkan daya saing usaha, tetapi juga berkontribusi terhadap pembangunan ekonomi berkelanjutan melalui penciptaan lapangan kerja produktif. Implikasi penelitian ini diharapkan dapat menjadi referensi bagi pelaku usaha, akademisi.
The Influence of Celebrity Endorsers, Attitude Towards the Brand Through Brand Image on Customer Purchasing Decisions on Glico Wings Ice Cream Christianto, Maresky; Tyas, Ari Anggarani Winadi Prasetyoning
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1127

Abstract

This study aims to examine the influence of Celebrity Endorser, Attitude Toward The Brand through Brand Image on Customer Purchase Decisions on Glico Wings ice cream. This research is motivated by an increase in purchase decisions due to promotions from celebrity endorsers, thus creating an Attitude Toward Brand from consumers and finally creating a good Brand Image. This study used respondents with the criteria of having Instagram social media accounts and having bought and tasted Glico Wings ice cream in the Tangerang area. The sampling technique used in this study used a purposive sampling technique of 170 respondents using the SEM analysis method. The results of the research in this study show that Celebrity Endorser and Attitude Toward The Brand have a positive effect on Brand Image, Celebrity Endorser and Attitude Toward The Brand also have a positive effect on Purchase Decisions, but Brand Image has no effect on Purchase Decisions. Then Brand Image mediates Celebrity Endorser also has no effect on purchase decisions and also Brand Image mediates Attitude Toward The Brand also has no effect on purchasing decisions. Managerial implications for Glico Wings ice cream in order to be able to improve marketing strategies by using various platforms, content and features that are in accordance with the characteristics and preferences of their Celebrity Endorsers for the target market they are targeting and can provide superiority in their products and carry out brand awareness through social media ads and Google ads.
Co-Authors Abdillah, Khoiruddin Adelia Dwi Putri Agnes Sandrawati Agustin, Devianah Isma Andika, Dade Anggoman , Stephanie Grace Carolline Atalie, Alana Alysia Bagas Wahyu Dewanta Baharsyah, Ilham Baihaqi Billyyando, Billy Bita Utami Bunawijaya, Steven Christianto, Maresky cornelius, joseph Cornellius, Josephin Dade Andika Dadi, Feony Salsabilla Darmawan, Yohanes David David Desy Prastyani desy wulandari Dwi Wahyuningsih Dwi Wahyuningsih, Dwi Eka Bertuah Elis Setiawati Elvira, Rani Erwan Baharudin Fathoni, Rialdi Fuad Gunawan, Yakub Hakim, Muhamad Rachman Hapsoro, Setyo Gusti Harefa, Tri Rahayu Hery Widijanto Hestari, Ema Tri Indrawan, Yoga Iqbal, Widy Maulana Jodiyosa, Puti Kannia Rinjani Putri Zahra Khofifah Putri Cahyani Kurahman, Muhammad Taufik Kurniawan Kurniawan Lidya Lukman Cahyadi Malviyola el barqa Muallifah, Siti Muhammad Luthfi Mujiono, Sherina Anggraini Mulyono, Indah Havivah Murniah, Alya Neda Alifia Rahma Ningsih, Susilowati Nizirwan Anwar Novera Kristiani Novita Anggaraini Nugroho, Rinaldi Imam Nur ‘Azah Nurjannah Pramuditya, Galang R. A. Nurlinda Raden Ajeng Nurlinda Raden Ayu Nurlinda Rahman, Muhammad Fadli Ramadhon, Luthfi Revanza Syach RILLA GANTINO Sabrina Nur Afifah Salsabilah, Kartika Salwa Nabila Setiyati, Ritta Shafita, Andina Firza Sidik, Satrio Riyono Sindroi Anuegrah Ndraha Siregar, Kristo Saputra Siti Helpi Maulani Sitinjak, Gabriel Asoloan Slamet Sutanto Socha Safira, Astri Syarifuddin Tippe Tobing, Benhard Daniel Lumban Ummanah Ummanah, Ummanah Vita Intan Safitri Yakub Gunawan Yudha Hartlanda Martianto Yulia Handayani Yusnaini Yusnaini