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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Resona : Jurnal Ilmiah Pengabdian Masyarakat Journal of Economic, Bussines and Accounting (COSTING) Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Edukasi Islami: Jurnal Pendidikan Islam Jurnal Pengabdian Masyarakat AbdiMas Technomedia Journal Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Parameter Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Ilomata International Journal of Social Science Journal of Scientific Communication (JSC) Arus Jurnal Sosial dan Humaniora International Journal Software Engineering and Computer Science (IJSECS) The International Journal of Politics and Sociology Research Didaktika Religia Jurnal Konseling Pendidikan Islam JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Manajemen Pendidikan Islam Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal Of Public Policy (Social Politics) Sciences (Polisci) FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam CHANNEL: Jurnal Komunikasi INJECT Interdisciplinary Journal of Communication Jurnal Cinta Nusantara
Erman Anom
Universitas Esa Unggul
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : Technomedia Journal

 1 
Peran Teknologi Informasi Dalam Mendukung Komunikasi Politik Melalui Media Digital Dalam Industri Musik Dangdut: The Role of Information Technology in Supporting Political Communication Through Digital Media in the Dangdut Music Industry ​ Hariyanto, Bambang; Anom, Erman; Iswadi
Technomedia Journal Vol 8 No 3 Februari (2024): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v8i3.2085

Abstract

The aim of this research is to find out the other side of communication media used in a political context, especially in the aspect of digital technology media. Specifically, this research examines the function of dangdut music and digital technology media as communication tools in political spaces that are common in Indonesia. The method used in this research is a qualitative research method, with the type of research being a case study. Based on research conducted, it is known that the use of dangdut music in political communication has had a positive impact on party electability. Dangdut music with its broad appeal, its ability to build emotional bonds, and its potential to create a positive and viral atmosphere on various digital platforms in political campaigns has helped political parties or candidates to win the hearts of voters. However, the use of dangdut music is only one element of an effective political communication strategy. A strong political message, convincing leadership, and a well-organized campaign plan are also important factors in achieving high electability.
Strategi Pemanfaatan Media Sosial Sebagai Sarana Promosi Sekolah Musik Di Dotodo Music Edutainment Manurung, Joice; Anom, Erman; Iswadi
Technomedia Journal Vol 8 No 2 Oktober (2023): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v8i2.2086

Abstract

ABSTRACT The purpose of this study was to find out how the efforts to use social media as one of the strategies and means of promoting music schools were carried out by Dotodo Music Edutainment. The research method used in this study is a qualitative research method with a case study type. The choice of this type of case study is because the researcher will understand in depth the context, process, and complexity of the phenomenon being studied. The location of this research is at the Dotodo Music Edutainment music school, which is in the city of Bandung. In the process of collecting data, researchers used interview and observation techniques. Interviews were conducted with the two founders, who are also the owners and teaching staff at the music school. The results of the research conducted show that Dotodo Music Edutainment utilizes several types of social media such as Instagram, Facebook and TikTok to reach a wider audience and school promotions. By presenting interesting and relevant content, and involving students in the marketing process, Dotodo Music Edutainment builds a strong brand image and raises public awareness about a quality music school. Dotodo Music Edutainment also uses other supporting strategies such as distributing brochures. This gives the impression of a strong traditional approach and is basically still effective. Keyword: Social-media, Promotion, Dotodo Music Edutainment
Co-Authors Abdi, Khairul Ahmad Zamroni ‘Aziiz Alfaini, Nazhifah Anom, Ersa Shamira Asgaf, Asrianto Asrikah Asrikah Bambang Hariyanto Basri Basri Dafrizal Samsudin Devi Saufa Yardha Djoko Waluyo, Djoko Erwana Amarulloh Sunarya Fachmi Tamzil Faisal Faisal Fery Abdul Pradana Gea, Agustiaman Halomoan Harahap Hendra Sofyansyah Ikbal Rachmat Ira Elmitiara Iriansyah, Herinto Sidik Ismi Nurhidayah Iswadi Iswadi Iswadi Iswadi Iswadi Iswadi Jamiluddin, Jamiluddin Kerfin Kerfin Laili Fithriyah Manurung, Joice Mayagita, Avradya Mochammad Dede Firdaus Muhyatun Muhyatun Muhyatun, Muhyatun Nainggolan, Maringan Nur , Yanti Rahmi Nurhidayah, Ismi Nuria Astagini, Nuria Nurmala Nurmala Nurul Rohmah Otto Sariani Talaumbauna Purwoko, Agus Rufaida Hanum Rusmawan Mawardi Sanada, Elsilia Sitompul, Elizabeth Vina Sunarya, Erwana Amarulloh Susanti, Tristiani Syam, Hamdani M Talaumbauna, Otto Sariani Tamzil , Fachmi Wahyudi Yusron Widiawanti, Okta Yuliandari*, Miski Yumelda Sari Yuyun Putri