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Rita Destiwati
Universitas Telkom
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Influence of Tiktok Account @dokterdetektif Credibility on Followers Trust in Information Adrian Fadhullah Hamzah; Rita Destiwati
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i2.6679

Abstract

The credibility of anonymous influencer accounts is a critical, yet unexplored factor in building audience trust in health information on social media, especially on platforms like TikTok. This study examines the influence of the credibility of the anonymous account @dokterdetektif (2.1 million followers) on the trust of its followers. Quantitative research was conducted through an online survey of 400 active followers (purposive sampling, Slovin formula, 5% margin of error). The 4-point Likert scale questionnaire measured three dimensions of credibility (attractiveness, expertise, trustworthiness) and two dimensions of trust (trusting belief, trusting intentions). Validity was tested using Pearson correlation, reliability using Cronbach's Alpha (α>0.7), and hypothesis testing using Spearman correlation and t-test. There was a significant correlation between account credibility and audience trust (r=0.576; p<0.05), with credibility explaining 43.4% of the variance in trust (R²=0.434). All three dimensions of credibility were rated "very high": attractiveness (mean 3.62), expertise (3.58), and trustworthiness (3.54). These findings are in line with the audience trust dimension, proving that perceived credibility is the main foundation of information trust. Influencers need to build multidimensional credibility to increase trust, while audiences must critically evaluate information. Future research is suggested to explore non-credibility factors (e.g. algorithm bias) and use qualitative approaches to understand audience motivations in depth.
Co-Authors Ade Amaliah Adrian Fadhullah Hamzah Aginta Rachmalia Putri Dinanti Agus Aprianti Ahmadi, Farhan Amaliah, Ade Amanda Bunga Gracia Ananta Indrabayu Andriani, Akillah Dwi Anggawiguna, Putu Gede Vani Anjasmika, Dewi Andjelina Annand, Louis Vachstar Arafah, Rizka Aulia Auryn, Resha Naswa Briliana, Cut Nadya Nanda Dakkil, Muhammad Pramudya Ad Devi Mulyanti Dewi, Audrey Cantika Dian Yohana Giovani Lumban Siantar Dudi Setiadi Farah Shalsabila Rahman Farhan Ahmadi Gusti Ayu Putu Widaratih Puty Pinangkani Hadi, Ezra Aurelia Glenia Hana, Risma Zahra Haris Annisari Indah Nur Rochimah Ilham Medal Junjunan Ismi’ Aida , Thea Kirana Ivajani, Ni Putu Ening Surya Jessica Juliawati Jesslyn Sihotang Junardi Harahap Junardi Harahap Kanaya Putri Athira Saleh Karima, Anisa Ahsania Kenny, Elizabeth Prisillia Khofifah Winanda Larasati, R. Putri Lucy Pujasari Supratman Mahesa Ramadhan Ruchiat Maulana Rezi Ramdhana Maylanny Meisy Triana Dewi Michael Adriel Savero Muchamad Ramdani Muhammad Ihsan Alifi Nada Luthfi Ryandini Nanda Priatna Nelam Vrita Thalia Nelam Vrita Thalia Nur Nazlizah Purwanti Puteri, Nadhira Rusliani Regina Putri Nur Octavianisya Putri, Tiara Amelia Putri, Yasmin Samayka Putri, Yeselyne Ananda Putu Gede Vani Anggawiguna Rahman, Farah Shalsabila Raissa Azaria Arief Ramadhania, Avira Putri Ramadhini, Ayla Daniyah Ratu Embun Permata Sarie Reni Nuraeni Rifqi Abdul Aziz Rifqi Abdul Aziz Risma Zahra Hana Riza Insan Nabila Rizka Aulia Arafah Sari, Anitta Shaila Shilfy Rahmi Devi Silvi Mayyandes Siti Syarah Putri Pratama Syefira Istian Salasatikhana Tasya Aulia Febriyanti Tita Melia Milyane Wafa, Uyun Wan Maryam Wan Ahmad Kamil Winanda, Khofifah Wismagian, Octavius Jonathan Noel Yeselyne Ananda Putri