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Pendampingan Manajemen Usaha dan Keuangan Pada UMKM  Kue Basah  di Kecamatan Kedung waringin Bayu Umara; Andi Suhandi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 01 (2025): JPPI Edisi Februari 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/8w143m58

Abstract

MSMEs contribute to the National Gross Domestic Product (GDP) and have an important role in Indonesia's economic recovery. Therefore, the form of appropriate business management and financial management is needed to advance an MSME. The purpose of this PKM activity is to provide an understanding of business management so that it has direction, is measurable and well-planned, also regarding financial management, so that planning, management, storage, and control of funds can support the activities and development of MSME partner businesses. The method of implementing this activity is through stages from the start to the implementation stage and the evaluation stage. The results of the implementation of the activity show an increase in progress and development in the business
Analisa Strategi Marketing Kreatif dengan Metode SWOT terhadap UMKM Sate Bandeng Hj Mariyam Serang Banten Lala Lala; Khorihah Khorihah; Andi Suhandi; Mukhamad Riyadh; Riki Gana Suyatna
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1008

Abstract

The purpose of this study was to analyze creative marketing strategy using SWOT on MSMEs of sate bandeng Hj. Mariyam. In this study using qualitative data types, and the data sources used are primary data and secondary data. The method used in this study is a SWOT analysis that analyzes strengths, weaknesses, opportunities and threats. From the results of this studystudy was to inform best strategy of creative marketing to get sale increase in sate bandeng Hj. Mariyam.