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All Journal Gravity : Jurnal Ilmiah Penelitian dan Pembelajaran Fisika JPF : JURNAL PENDIDIKAN FISIKA Jurnal Pendidikan Fisika dan Teknologi These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan Proceeding Biology Education Conference Indonesian Journal of Physics (IJP) Journal of Management and Social Sciences Equator Science Journal (ESJ) Wahana Fisika : Jurnal Fisika dan Terapannya Jurnal Elementaria Edukasia Jurnal Pelita Ilmu Ekonomi Syariah (JPIES) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI)
Andi Suhandi
Unknown Affiliation
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Pendampingan Manajemen Usaha dan Keuangan Pada UMKM  Kue Basah  di Kecamatan Kedung waringin Bayu Umara; Andi Suhandi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 01 (2025): JPPI Edisi Februari 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/8w143m58

Abstract

MSMEs contribute to the National Gross Domestic Product (GDP) and have an important role in Indonesia's economic recovery. Therefore, the form of appropriate business management and financial management is needed to advance an MSME. The purpose of this PKM activity is to provide an understanding of business management so that it has direction, is measurable and well-planned, also regarding financial management, so that planning, management, storage, and control of funds can support the activities and development of MSME partner businesses. The method of implementing this activity is through stages from the start to the implementation stage and the evaluation stage. The results of the implementation of the activity show an increase in progress and development in the business
Analisa Strategi Marketing Kreatif dengan Metode SWOT terhadap UMKM Sate Bandeng Hj Mariyam Serang Banten Lala Lala; Khorihah Khorihah; Andi Suhandi; Mukhamad Riyadh; Riki Gana Suyatna
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1008

Abstract

The purpose of this study was to analyze creative marketing strategy using SWOT on MSMEs of sate bandeng Hj. Mariyam. In this study using qualitative data types, and the data sources used are primary data and secondary data. The method used in this study is a SWOT analysis that analyzes strengths, weaknesses, opportunities and threats. From the results of this studystudy was to inform best strategy of creative marketing to get sale increase in sate bandeng Hj. Mariyam.
Inovasi dan Strategi Pemasaran Digital untuk Keberlanjutan UMKM Kerak Telor Tradisional Andi Suhandi; Azmi Muhammad Habibie; Sri Wahyuningsih; Ari Mulyono Hadi; MH Ainulyaqin
JPPI: Jurnal Pengabdian Pelita Insani Vol. 3 No. 01 (2026): JPPI Edisi Februari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/2czkhy66

Abstract

Community service activities were conducted at the Kerak Telor Juara Yudi (Yudi Egg Cracker) MSME, located at Wibawa Mukti Stadium, Cikarang, Bekasi Regency. This MSME faced several challenges, such as declining customer interest, lack of funding, ineffective digital marketing, poor financial management, and operational difficulties due to weather. These issues resulted in declining sales and hindered business growth. The goal of this activity was to improve the competitiveness and capabilities of the MSME through assistance with digital marketing, product and packaging innovation, and simple financial management training. This activity took place in three stages: preparation, implementation, and evaluation. The results demonstrated an increased understanding of branding, social media promotion, product innovation, and financial management among entrepreneurs. The implementation of the strategies successfully expanded the market and increased revenue, despite funding limitations.
Analisis Strategi Pemasaran Merek HAUS! Indonesia pada Industri Minuman Kekinian di Era Digital Andi Suhandi; Azmi Muhammad Habibie; Sri Wahyuningsih
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 3 No. 01 (2026): JPIES Edisi Januari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/wda39483

Abstract

This study analyzes the success strategies of the contemporary beverage brand HAUS! Indonesia in dominating the middle class segment. The study focuses on product innovation, price and value perception, distribution, branding, as well as consumer loyalty and purchasing decisions. A descriptive qualitative approach through literature study was used to examine relevant theories and empirical findings. The results of the study show that adaptive product innovation, economical pricing strategies, distribution integrated with digital channels, and strong branding and social media engagement play an important role in building consumer loyalty. HAUS! has successfully maintained its relevance as a sustainable brand amid competition in the ready-to-drink beverage market.
Inovasi dan Strategi Pemasaran Digital untuk Keberlanjutan UMKM Kerak Telor Tradisional Andi Suhandi; Azmi Muhammad Habibie; Sri Wahyuningsih; Ari Mulyono Hadi; MH Ainulyaqin
JPPI: Jurnal Pengabdian Pelita Insani Vol. 3 No. 01 (2026): JPPI Edisi Februari 2026
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/2czkhy66

Abstract

Community service activities were conducted at the Kerak Telor Juara Yudi (Yudi Egg Cracker) MSME, located at Wibawa Mukti Stadium, Cikarang, Bekasi Regency. This MSME faced several challenges, such as declining customer interest, lack of funding, ineffective digital marketing, poor financial management, and operational difficulties due to weather. These issues resulted in declining sales and hindered business growth. The goal of this activity was to improve the competitiveness and capabilities of the MSME through assistance with digital marketing, product and packaging innovation, and simple financial management training. This activity took place in three stages: preparation, implementation, and evaluation. The results demonstrated an increased understanding of branding, social media promotion, product innovation, and financial management among entrepreneurs. The implementation of the strategies successfully expanded the market and increased revenue, despite funding limitations.
Co-Authors Abda Abda Achmad Samsudin AGUS SETIAWAN Ari MH Ari Mulyono Hadi Arie Johana Azmi Muhammad Habibie Azmy MH Azmy Muhammad Habiby Babang Robandi Baehaqi Bayu Umara Bernad Hananto De Euis Fitria Dede Nur Iskandar Devy Kamil Syahbana Dina Rahmi Darman Ergo Nurpatria Kurniawan Ernawulan Syaodih Holyness Nurdin Singadimedja Ida Kaniawati Ida Pratiwi Iin Masriah Khorihah Khorihah Kistiono Kistiono Lala Lala M Ulil Albab MH Ainulyaqin Mukhamad Riyadh Nasrun Baldah Nury Yuniasih, Nury Parsaoran Siaahan Pepen Arifin Putri, Desy Hanisa Rahmayani Desvita Riki Gana Suyatna Riska Diah Nopiyanty Saphira VJ Sri Wahyuningsih Suhrowardi Supriyadi Supriyadi Surya Bintarti Vanya Agustalita Wahyu Sopandi Wawan Setiawan Wiwi Pratiwi Y. Firdaus Yulianti Yusal Yunina Surtiana