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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Transformatika Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal The Messenger Register: Jurnal Ilmiah Teknologi Sistem Informasi Jurnal Informatika Upgris International Journal of Artificial Intelligence Research IJCIT (Indonesian Journal on Computer and Information Technology) Jurnal Pengembangan Rekayasa dan Teknologi Jurnal ULTIMA InfoSys Jurnal Surya Masyarakat Iqtishoduna: Jurnal Ekonomi Islam Indonesian Journal of Electrical Engineering and Computer Science Jurnal Surya Masyarakat International Journal of Quantitative Research and Modeling Jurnal Riptek Tematik International Journal of Information Technology and Business Dinamis: Jurnal Pengabdian Kepada Masyarakat Jurnal DIMASTIK
Vensy Vydia
Universitas Semarang
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : International Journal of Artificial Intelligence Research

 1 
Instagram: is it a Social Media Solution to Promote Sustainable Tourism? Aprih Santoso; Ardiani Ika sulistyawati; Vensy Vydia
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.967 KB) | DOI: 10.29099/ijair.v6i1.286

Abstract

There is a tourism promotion business phenomenon that is carried out through social media Instagram in the city of Semarang. This phenomenon shows the current realization of tourism promotion activities through Instagram social media, with the aim of research to examine tourism promotion through Instagram social media carried out in Semarang City. This study uses qualitative research with a case study approach by taking tourism research objects in the city of Semarang. Data collection in this study was obtained through interviews, observations, documentation with informants, namely Instagram account admins, Instagram social media users, academics in the tourism sector, and travel agencies that use Instagram social media as a promotional media. The results of the analysis of tourism promotion in Semarang City through Instagram social media are carried out in stages, namely: content creation, platform determination, program planning, program implementation, and monitoring & evaluation. Analysis of the advantages of promotion through Instagram social media, namely promotional media that is not paid, can be used at any time, is easy to use, can be connected to other social media, and has many users. Analysis of the weakness of promotion through Instagram social media is that it must be updated regularly, the authenticity of the product is still in doubt, prone to spamming. Furthermore, the analysis of sharia tourism promotion through Instagram social media has very effective prospects for the future.
Communication Generates Behavioral Intentions to Visit Historical Tourism Objects Kuswardani, Diah Cori; Yani, Tri Endang; Pranawukir, Iswahyu; Vydia, Vensy; Santoso, Aprih
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.601

Abstract

The purpose of this study is to contribute to building behavioral intentions through service quality and experience quality. Perceived Value is expected to play a role as a mediation in tourism objects in the city of Semarang. The population is all visitors to tourist attractions in the city of Semarang, while the sample is determined on the basis of Tables Isaac and Michael of 190, respondents are determined using the Proportionate Stratified Random Sampling technique. Path analysis is used as an analytical tool with the Sobel test to determine the results of mediation between exogenous and endogenous variables. The results of hypothesis testing show that behavior intention can be manifested by service quality and experience quality through perceived value as mediation. Perceived value can be implied through service quality and experience quality while Perceived Value directly significantly influences Behavior Intention. The results of the Sobel test calculation show a value of 2.114 meaning that the Service quality and Experience quality variables have a significant influence on Behavioral Intention through Perceived Value. The Adjusted R-Square value obtained is 0.868, meaning that behavioral intention can be explained by service quality, experience quality and perceived value of 86.8% and the remaining 13.2% is explained by other variables outside this study
Instagram Application and Its Role in Creating Purchasing Decision Determinants saragih, megasari gusandra; Astuti, Desi; Ichsan, Ichsan; Vydia, Vensy; Santoso, Aprih
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i2.1020

Abstract

Presently, the rapid advancement of technology is ongoing, and digital platforms have become an omnipresent resource for professionals in business, forming an integral part of a holistic marketing strategy. Social media is now used to introduce a product or service from a company, organization, or government. Along with the development of technology and information, nowadays many online shops have sprung up in various groups, from teenagers to adults. One of local company that uses Instagram social media to spread information about their company's products is Erigo. This study aims to analyze and examine the factors influencing of brand image, information quality and celebrity endorser on purchasing decisions of Erigo Brand product in Instagram. The study utilized quantitative methods along with regression analysis techniques for its research methodology.. The sampling method used purposive sampling and the number of samples used in this study amounted to 80 respondents source was distribution online questionnaires via WhatsApp to customers who had purchased Erigo brand products through Instagram. The data were analyzed with SPSS’ 26 and was carried out by several tests such as test : validity, realibility, classic assumption, linear regression analysis and coefficient of determination. The results that the brand image, information quality and celebrity endorser have a significant and positive effect partially or simultaneously on purchasing decisions of Erigo brand product. Meanwhile, brand trust can provide the most dominant influence on purchasing decisions of Erigo brand products.
Co-Authors Agusta Praba Ristadi Pinem Ahmad Rifa’i Anna Dian Savitri Aprih Santoso Ardiani Ika Sulistyawati Aria Hendrawan, Aria Astrid Novita Putri, Astrid Bilqisth, Shona Chayy Cahyono, Yudi Cholil, Saifur Rohman Desi Astuti Edi Widodo Febrian Wahyu Christanto Fridatien, Ericke Galet Guntoro Setiaji Gusmao, Cristino Handayani, Sri Henny Indriyawati Henny Indriyawati Ichsan Ichsan Iswahyu Pranawukir Joko Suntoro Khoirudin Khoirudin Khoirudin Khoirudin, Khoirudin Kuswardani, Diah Cori Lenny Margaretta Huizen Maulana Bahrul Alam Maya Rini Handayani Nursanti Irliana Nursanti Irliana Nurtriana Hidayati Pratito, R. Dwi Widi Rastri Prathivi Rifa i, Ahmad Robby Kurniawan Budhi Rohman Cholil, Saifur Saifur Rohman Cholil Setiarso, Galih Siti Asmiatun, Siti Solly Aryza Suboh, Ammeruddin Shah Surono Surono Susanto Susanto Tirta Jurista Kumkandani Titin Winarti Titin Winarti Victor Gayuh Utomo Yani, Tri Endang