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All Journal JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jurnal Ilmu Komputer dan Bisnis Syntax Idea Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Disrupsi Bisnis KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Socius: Social Sciences Research Journal IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal International Journal of Social, Economic, and Business
Lia Nirawati, Lia
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Location, Product Price, and Social Media Marketing on Purchace Decision (Case Study of UPN “Veteran” East Java Fore Coffee Customers Merr Surabaya Branch) Syahrani, Ananda Rizkiah; Nirawati, Lia
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1512/c0xztp69

Abstract

Consumers make a decision to make a purchase influenced by several factors, including location, product price, and marketing strategies through social media. This study was conducted with the aim of analyzing how the influence of location, product prices, and marketing through social media on purchasing decisions of Fore Coffee Surabaya Merr Branch customers who are students of the National Development University “Veteran” East Java. This study uses a quantitative method with a survey method. Data was obtained through questionnaires distributed to 100 respondents who are active undergraduate students of the National Development University “Veteran” East Java who have purchased Fore Coffee products at the Merr Surabaya branch at least once. The data analysis technique used in this research is multiple linear regression analysis with the help of the IBM SPSS Statistics 26 application. The results showed that simultaneously, the location variable (X1), product price (X2), and social media marketing (X3) had a positive and significant effect on the purchase decision variable (Y). However, partially, the location variable (X1) does not have a significant effect on the purchase decision variable (Y). Meanwhile, the product price variable (X2) and social media marketing (X3) each have a significant positive effect on the purchase decision variable (Y). The results of these findings indicate that Fore Coffee Merr Surabaya Branch can increase consumer purchasing decisions by maintaining a competitive pricing strategy, maximizing the effectiveness of marketing through social media, and considering location factors as support.  
The Influence of Product Diversity, Store Atmosphere, and Service Quality on Customer Satisfaction at Sports Station Galaxy Mall Surabaya Alifia, Faradilla Aghnia; NIrawati, Lia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6536

Abstract

The rapid development of the retail business in Indonesia is closely linked to shifts in consumer shopping behavior. One of the retail brands actively competing in this dynamic environment is Sports Station, which specializes in the sale of various sports-related products. This study aims to examine the influence of product diversity, store atmosphere, and service quality on customer satisfaction at Sports Station Galaxy Mall Surabaya. This research adopts a quantitative approach with an associative research design. Data were collected through the distribution of questionnaires to selected respondents, and statistical processing was conducted using SPSS version 18. The primary analytical method employed in this study is multiple linear regression analysis. The results of the study reveal that product diversity, store atmosphere, and service quality have a simultaneous and statistically significant influence on customer satisfaction. Furthermore, the partial (t-test) results indicate that each of the independent variables—product diversity, store atmosphere, and service quality—also has a significant individual effect on customer satisfaction at Sports Station Galaxy Mall Surabaya.
Financial Ratio Analysis for Strategic Decision-Making in the Football Industry: A Case Study of PT Bali Bintang Sejahtera (2019–2023) Saputra, Rangga Eka; Nirawati, Lia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6858

Abstract

This study aims to analyze the financial performance of PT Bali Bintang Sejahtera Tbk for the 2019–2023 period based on liquidity, solvency, and profitability ratios to evaluate financial stability and the effectiveness of the club's business strategies within the football industry. This research utilizes secondary time-series data obtained from annual financial reports published on the Indonesia Stock Exchange (BEI). The analysis results indicate that PT Bali Bintang Sejahtera Tbk exhibits very high liquidity, with a current ratio of 875.19%, a quick ratio of 257.55%, and a cash ratio of 257.55%. In terms of solvency, the debt-to-asset ratio of 10.78% and the debt-to-equity ratio of 12.19% reflect a low dependency on debt. However, profitability still requires improvement, with a return on assets (ROA) of 5.75% and a return on equity (ROE) of 6.28%. This study contributes to a better understanding of financial performance in football clubs. Practically, the findings serve as a reference for investors, creditors, and club management in making strategic decisions related to investment, financing, and asset management to enhance profitability and competitiveness.
The Influence of Brand Image, Brand Love, and Perceived Value on Luxcrime Comics Customer Loyalty in East Surabaya Hidayati, Nurul; Nirawati, Lia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6885

Abstract

The growth of the cosmetics industry is increasing, creating competition among companies to attract customers. The purpose of this research is to identify the effect of brand image, brand love and perceived value on customer loyalty in Luxcrime Cosmetics in East Surabaya. This research is included in the associative type with a quantitative approach, the data was analysed using the Statistical Packagel for the Social Sciences 27 for Windows software with (validity test, reliability test, hypothesis testing, classical assumption test). This data collection technique uses questionnaires with sampling techniques from the population of users of luxury cosmetic products in East Surabaya with probability sampling techniques. Thus, 150 respondents were obtained based on the Yamane and Isaac and Michael formulas with the criteria of living in East Surabaya and having bought/used Luxcrime at least 2 times. The study results show that 1) the brand image variable has a partial effect on customer loyalty, 2) the brand love variable has no partial effect on customer loyalty, and 3) the perceived value variable has a partial effect on loyalty. The other results show that the independent variables, namely brand image, brand love and perceived value, have a positive and significant effect on customer loyalty at the same time.
The Influence of Live Streaming, Content Marketing, and Online Customer Reviews on Purchase Decisions (A Study on TikTok Shop Ceilo Official) Noviarafita, Gita Mardhatilla; Nirawati, Lia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6890

Abstract

This study aims to analyze the influence of Live Streaming, Content Marketing, and Online Customer Review on Purchasing Decisions in purchases via E-commerce on the TikTok Shop application. With a focus on ceilo official followers the method used in this study is associative with a quantitative approach. Data was collected through a questionnaire distributed to 98 respondents with a purposive sampling technique. The results of the study indicate that Live Streaming has a positive and significant effect on Purchasing Decisions. Content Marketing has a positive and significant effect on Purchasing Decisions. However, Online Customer Review does not have a significant effect partially on Purchasing Decisions. However, simultaneously, the three variables have a significant effect on Purchasing Decisions on Ceilo official TikTok Shop.
Sensory Marketing Strategies to Enhance Elderly Customer Satisfaction: A Study at Kunokini Café & Resto Yuniar, Adelia Rizma; Nirawati, Lia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6970

Abstract

As the global ageing population grows, the food and beverage (F&B) industry faces the challenge of catering to the evolving sensory needs of elderly customers, whose physical and sensory capacities gradually decline. This study investigates how sensory marketing practices shape the dining experience at KUNOKINI Café & Resto, emphasizing the need for tailored sensory elements to enhance comfort and satisfaction. This research uses a qualitative descriptive approach. Data were gathered through in-depth interviews with key informants, including elderly patrons, management, and staff, and observations of sensory elements such as lighting, music, aroma, and food texture. Findings indicate that while elements like ambient lighting, curated music, and food presentation are well-executed, specific needs of elderly customers remain unmet. They prefer non-glare lighting for visual clarity, soft-textured meals for easier consumption, low-volume music for a relaxed atmosphere, and spacious seating for enhanced physical comfort. Optimizing these elements can foster more inclusive dining experiences, strengthen customer engagement, and offer businesses a competitive edge.
The Influence of Integrated Value Variables on the Repurchase Intention of Virtual Items in the Online Game Mobile Legends: Bang-Bang Nafisah, Durotun; Nirawati, Lia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6789

Abstract

This study is predicated on the phenomenon of virtual item purchases in games becoming increasingly dominant. The online game Mobile Legends: Bang Bang generates revenue through in-app purchases of virtual items. Despite a decline in the number of players, the game's revenue remains relatively stable. This study aims to analyze the influence of integrated value variables, which consist of enjoyment value (X1), character competency value (X2), monetary value (X3), and visual authority value (X4), on the repurchase intention (Y) of virtual items in Mobile Legends: Bang Bang. Employing a quantitative research method, the study's population comprises active Mobile Legends: Bang Bang players who have played for at least one season. 100 respondents make up the sample size, which was chosen by a purposive sampling technique combined with non-probability sampling. Data analysis was conducted using the Statistical Product and Service Solutions (SPSS) software version 26. The findings of this study demonstrate that, simultaneously, enjoyment value, character competency value, monetary value, and visual authority value significantly influence repurchase intention. However, when examined individually, these variables do not have a significant influence on repurchase intention.
Faktor-faktor yang mempengaruhi saluran distribusi PT. Tirta Investama Surabaya Ismail, Muhammad Hijri; Abdilla, Yusrifal Fais; Nirawati, Lia
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.5, No.1 (2024): June 2024
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v5i1.1015

Abstract

The development of the bottled drinking water (AMDK) business has successfully embedded the values and perspectives of AMDK in Indonesia. In marketing the distribution team has an extensive mineral water distribution network throughout Indonesia. The company has a role to maintain customers by selling distributing products must be done well, distributing products to outlets in a timely and orderly manner, maintaining and maintaining relationships with customers so that they do not switch from our products. The research method used by researchers is quantitative research. The sample in this study is the annual report of PT Tirta Investama for the last three years (2020-2022). The analysis techniques used in this study are descriptions of research data, multiple linear regression tests, normality tests and hypothesis tests. In hypothesis testing there are three tests, namely the t test, F test and determination test. The results of the analysis that have been described answer the objectives and problem formulation of this study. The application of distribution channels at PT Tirta Investama Surabaya is Market coverage can partially affect distribution channels at PT Tirta Investama Surabaya. PT Tirta Investama Surabaya and Goods can partially influence the distribution channels at PT Tirta Investama Surabaya. PT Tirta Investama Surabaya.  
The Influence of Store Atmosphere, Price Discount, and Service Quality on Consumer Satisfaction at Sociolla Store Pakuwon Mall Surabaya Sukmaningati, Cyntia Ayu; Nirawati, Lia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7531

Abstract

Indonesia's dynamic retail sector, particularly its burgeoning beauty industry, increasingly demands experience-centric strategies to sustain competitiveness amidst rapid technological shifts and evolving consumer demands. Sociolla Store Pakuwon Mall Surabaya, a prominent player, nonetheless navigates persistent operational challenges, including pricing inconsistencies and fluctuating service quality during peak promotional periods, underscoring the critical need to optimize its in-store dynamics. This quantitative associative causal study meticulously analyzes the impact of store atmosphere, price discount, and service quality on consumer satisfaction. Data collected from 155 purposively sampled Sociolla consumers via online questionnaires ensured robust reliability through Cochran's formula. Analysis using SPSS 27 included classical assumption testing and multiple linear regression. Findings conclusively reveal all three variables simultaneously and significantly influence consumer satisfaction (based on the uji F, with a significance level of less than 0.001). Individually, a well-crafted store atmosphere (based on the uji t, also significant at p < 0.001) and high service quality (based on the uji t, significant at p < 0.001) demonstrably enhance satisfaction. Notably, price discount (based on the uji t, with p = 0.587) surprisingly exhibits no significant partial influence, underscoring consumers' distinct prioritization of holistic experiential factors over purely financial incentives in this specific retail context. This research enriches marketing theory by highlighting the dominance of experiential value, simultaneously guiding retailers to prioritize ambiance and service excellence for fostering long-term customer loyalty.
Brand Image, Celebrity Endorser, Packaging: Driving Barenbliss Purchase Intent in Surabaya Oktavia, Nanda; Nirawati, Lia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7539

Abstract

Indonesia’s beauty industry is experiencing rapid growth, driven by increasing public awareness of the importance of appearance and skincare. With a population exceeding 270 million, Indonesia holds substantial market potential, particularly among millennials and Generation Z, who are highly receptive to global beauty trends. Globalization has further facilitated access to international beauty products, including those from South Korea. This study aims to examine the influence of brand image, celebrity endorsers, and product packaging on consumers’ purchase intention toward Barenbliss products in Surabaya. A quantitative approach with a relational-causal method was employed. The study involved 217 respondents selected through purposive sampling based on specific criteria: residing in Surabaya, aged 17 years or older, having purchased and used Barenbliss products, and being aware of the brand’s promotional efforts. Data were collected via a structured questionnaire tested for validity and reliability. The data analysis utilized multiple linear regression. The results reveal that brand image, celebrity endorser, and product packaging have a significant simultaneous and partial influence on consumers’ purchase intention for Barenbliss products in Surabaya.
Co-Authors Abdilla, Yusrifal Fais Acep Samsudin Agni Naenara, Sabhina Ahmad, Regista Fabunga Alifia, Faradilla Aghnia Anindhita Netanya, Stevani Aras, Aisyah Rachmayanti Asma'ul Khusna, Elda Fitra Aura Jahzy, Cantika Basid, Izza Al Maghfira Bimantara, Anggara Putra Darus, Brilian Handika Dewanti, Meisita Nabilla Dewi, Novita Nur Fitria Durotun Nafisah Dwi Isma Saputri, Intan Fitria, Diana Azizatul Hadir, Oktaviani Arcici Iasa Nur Firdausi Isabilillah, Alpiero Joeval Ismail, Muhammad Hijri Khosyi, Rr Hanun Aufa Nur Lukitasari, Lukitasari Mitayani, Intan Noviarafita, Gita Mardhatilla Nur Awaliah, Agustin Nurul Hidayati Oktavia, Nanda Pertiwi, Nadilla Putri Prisichella, Azzahra Puteri Pradanti, Alsya Putri Endarto, Salsabila Adilah Putri, Yosi Ananda Somanta Ramadhan Santoso, Dayyan Rangga Restu Prayogo, Rangga Restu Rijali, Fitri Auliya Safira, Shahna Naila Safitri, Bela Ayu Dian Saputra, Rangga Eka Sasmianingtias, Ririn Seibinna, Tiara Meyla Silvia, Sukaina Abir Sukmaningati, Cyntia Ayu Susanti, Kirana Yuni Syachruddin, Anisah Inas Syahrani, Ananda Rizkiah Trisnawati, Erica Utomo, Tito Via Aldina Auva Wahyudi, Trio Noorsy Widya Ayu, Aisyah Wijaya, Angela Clarisa Yuniar, Adelia Rizma Zahrain Adjie, Mohamad Zein, Selina Ashilah